As an agent, you have probably been trained to “check in” with your clients every couple of weeks. Even if you don’t have a house or a buyer, you don’t want to lose them, right? So you cold call, leave a mumbled message about checking in, and ask them to call you back…[cue crickets]. After listening to this episode, that practice should be a thing of the past. Instead, give your clients exactly what they want! Buyers want properties, sellers want buyers Your buyers don’t owe you anything, regardless of how much you call them. You can spend a lot of time spinning your wheels, or you can provide value by giving your clients exactly what they want. Here is the secret formula: Buyers want houses, sellers want buyers. It’s not about calling them just for the sake of calling, it’s about finding them a house. If you lose focus on this, the best plan,…
