We’re all aware of it but I’m going to come right out and say it – real estate marketing trends are not always long-lived. As agents we have to be careful about that because of one simple fact: We are creatures of habit. We can get used to doing our marketing a certain way, using certain tools, in a “same way we’ve always done it” kind of mindset. Right? But we’ve got to adapt as the times change. We can’t allow ourselves to become the old dog that won’t or can’t learn new tricks. On this episode I’m going to walk through a handful of trends that have come, some that have gone, and others that appear to be sticking around for now. I did some marketing this past month that got me thinking about marketing trends. As most of you know, I was CEO of a real estate office for the past few years…
Creative Social Media Solutions To Up Your Game – Episode 105
I’ve said it so many times it probably doesn’t need to be said again – but hey, you may be new to The Onion Juice podcast so I’m GOING to say it again – SOCIAL MEDIA IS SUPPOSED TO BE SOCIAL! That’s why I think you should not be automating it. I know, it takes a lot of time – but good relationships do take a lot of time. That’s the whole point. You need to get out of the mindset that social is a tool and get it INTO your mind that social media is about relationships. On this episode, I’m going to share some creative social media solutions I learned from Neal Schaeffer at his recent conference, so strap yourself in – this one is like drinking from a firehose! Here is why you should NOT be automating your social media. The average person on social media is on it a lot. A…
How to Implement Great Ideas – Episode104
Welcome to the two-year anniversary episode of the Onion Juice Podcast! I love it when you get an idea from the podcast and you implement it and it changes your business. So today I want to talk about how to implement ideas. We are never short of ideas, but ideas alone cannot guarantee success. So on this episode, I walk through six tips that will enable you to get things in motion and see your ideas become reality in your business. The ABC’s of organizing your work week A few agents from our office went to the Core conference recently. Kelly brought back one tip that really stuck with her, that of organizing your work week by labeling your tasks A, B, & C, according to when they need to get done. This is a great way to get started on implementing ideas and really helps with the second tip, which is patience – learning that there…
The Power of Creativity to Attract Business – Episode 103
Where has all the creativity gone? Are you a creative who, like me, feels like a weirdo at times when you talk about your exciting ideas and start getting funny looks from people? On this episode of the Onion Juice Podcast, I talk about the power of creativity and give a pep talk to agents who need to be encouraged in their creative endeavors. Join me and get excited about moving out of the rat race and creating a business you love! When creativity in Real Estate sales goes the way of Legos. . . I remember when I was a kid, how much I loved dumping out the box of Legos and building stuff. Now, when you visit the Lego aisle, what do you see? It’s all kits with instructions for building that particular thing. No more creativity. Real Estate has followed the same pattern. It’s all about what kit you use, what online…