Juice Bar: Neil’s Answers to Your Real Estate Questions – Episode 80

Juice Bar: Neil’s Answers to Your Real Estate Questions - Episode 80It’s time to head down to the Juice Bar! It’s my Q & A session where I will be answering Real Estate questions that listeners like you have asked. In this episode I’ll answer questions about how to get past the objection that you are a new agent, blogging and social media, finding time for family, how to determine the financial health of a potential client, and more! Be sure to listen – someone probably asked a question you are thinking about!

How do I overcome objections to me being a new Real Estate agent?

Some will tell you “fake it ‘til you make it.” That’s a really bad idea. In this episode, I’ll answer this question and tell you what I think is a better way to handle it. Whether you are brand new or have been in the business a while, there are relationship principles you can follow to build trust and respect with your clients. Listen in to find out about client relationships and other Real Estate questions in this “Juice Bar” Q & A episode!

What Social Media platforms should Real Estate agents focus on?

None of us want social media to take over our lives. But we do want the benefits that social media can offer for our business. In this Q & A episode, I’ll answer questions about what social media platform is the best for your business, which ones are not, how to use community groups for your business, and how to become a better blogger. Be sure to listen and get answers to these Real Estate questions and more!

How can I be more effective with time-blocking when working from home?

Working from home and balancing your work/home time can be challenging. The real question, though, is how to protect your time with your family. This is one of my favorite topics to talk about. Listen to this episode to find out my strategy for making sure that the most important people in my life don’t just get what’s left over. You do not have to sacrifice family time to be a successful Real Estate agent!

Is there a solid 7-day system for working my Real Estate business?

You do need a plan. Is there a system out there that can help you? In this episode, I’ll answer that question and more. I’ll tell you about my Roundbox Real Estate coaching system and the 3-pillar plan that helps eliminate “shiny object syndrome” and keeps you focused on your goals. I’ll also give you some tips that will help, even if you don’t participate in my coaching system. Join us at the Juice Bar and listen to answers on this topic and many more!

Outline of this great episode

  • [0:30] Intro to the podcast and sponsors
  • [3:03] QUESTION ONE: How do I overcome the objection of being new?
  • [4:35] QUESTION TWO: Is there a solid system to work the business?
  • [7:26] QUESTION THREE: Any tips on becoming a better blogger?
  • [10:55] QUESTION FOUR: Which social media should agents focus on?
  • [11:37] QUESTION FIVE: I need help with time-blocking and being more effective in my choices when working from home.
  • [15:55] QUESTION SIX: Which social media platform would you drop?
  • [18:02] QUESTION SEVEN: Should community groups be public or private? Should I tell them I am a Realtor?
  • [21:29] QUESTION EIGHT: Should you delve into the financial health of a potential client? At what point?

Resources & Links mentioned in this episode

Our sponsors: www.KnightBarry.com and www.EasyAgentPro.com/OJ

Realtyexecutivescs.com

To get the 11 question listing presentation, text “listing” to 42222

Neil’s Coaching program

Join the Onion Juice – Ideas for Real Estate Agents Facebook Group

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Things You Might Not Know About Using Facebook for Real Estate Marketing- Episode 79

Things You Might Not Know About Using Facebook for Real Estate MarketingIn this episode, we’re going to talk about some things I’m really excited about on Facebook. For a while I had started to discount Facebook, but they are continuing to make changes and improvements, and the new features have given me a few big ideas for using Facebook for Real Estate marketing. I hope you’ll listen and begin to understand some things you didn’t yet know about Facebook!

How to use automatic messaging on Facebook to connect with people

I love the Facebook ads new automatic messaging feature. In this episode, I’ll tell you why you should be using it, and how it can help you easily schedule showings! Automatic messaging is available on a few other apps as well. Don’t miss this new feature and the way it can simplify your communication and bring you more leads. You know you want to do this.

Use Facebook to build Your database and get valuable feedback

Did you know that Facebook is a great tool for building your database? In today’s episode, I’ll tell you how to do it, and how you can get valuable feedback and potential clients in the process. The private messaging feature is underused, and can be a great tool for using Facebook for Real Estate marketing! Listen in for great ideas on how to use it.

Why you should use Facebook ads and Facebook Live for Real Estate marketing

Facebook ads are great. And if you’re not using Facebook Live, you should be. In this episode I’ll tell you what you can do to effectively use these Facebook features for Real Estate marketing. But should you build your business around Facebook ads? Listen in to also find out how to balance your other activities with using Facebook for Real Estate marketing.

Facebook groups and lists are a great way to build client relationships

Are you using Facebook groups for your Real Estate business? In this episode I’ll give you some tips on how to use them to build relationships that can lead to transactions. And one of my favorite features in Facebook is the newsfeed lists. Listen to today’s podcast to find out how to use them to cut out the “noise” and connect with the people who are most important to you and to your business.

Outline of this great episode

  • [2:31] Intro to today’s episode about things you might not realize you can do on Facebook.
  • [6:09] What automatic messaging can do for your Real Estate business.
  • [10:22] Why you should create a BLS (Buyer Listing Service).
  • [14:06] Use Facebook to build your database and get valuable feedback.
  • [18:19] Why you should use Facebook ads but not build your business around them.
  • [20:20] Facebook live. If you’re not using it, you need to.
  • [21:43] Facebook groups – a great way to build relationships with people.
  • [22:52] Facebook lists – a great way to cut out the “noise” and connect with people.

Resources & Links mentioned in this episode

Our sponsors: www.KnightBarry.com and www.EasyAgentPro.com/OJ

Realtyexecutivescs.com

Apps that also do automatic messaging:

Episode with Shannon Milligan on using Facebook Live

Episode with Dustin Brome on using Facebook Groups

To get Neil Mathweg’s 11 question listing presentation, text “listing” to 42222

Neil’s Coaching program

Join the Onion Juice – Ideas for Real Estate Agents Facebook Group – post questions for next week’s “Juice Bar” episode.

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Get Social Smart! – With Katie Lance – Episode 78

Get Social Smart with Katie LanceI am so excited to have Katie Lance on the show today! Katie specializes in working with companies, including Real Estate pros, to get “social smart.” In this episode, Katie gives us the highlights of the savvy social media strategies, tips, and tricks that she teaches in her signature program, #GetSocialSmart Academy. If you want to take your Real Estate business to the next level, you will not want to miss this high-energy, informative conversation!

What is your Real Estate content strategy?

What is your strategy for distributing Real Estate content? Do you have one? In this episode, Katie Lance points out the need to get “social smart” with a clear plan for content, talks about several ways to find content that your audience will want, and tells us how to set up a plan that will run effectively. She also talks about using a variety of social media platforms to connect with your clients and potential clients. If you want to authentically invest in client relationships and grow your business at the same time, you need to listen to this episode!

“But I don’t want to be on Facebook!”

Are you concerned that getting into social media will depersonalize your relationships with your clients? Does the idea of going tech scare you? It’s time for you to get social smart. Real Estate is a relationship business. In today’s episode, social media consultant Katie Lance shows us how social media is one more way to authentically stay in touch with people. Listen in on our conversation to find out how to sift through the “noise” on Facebook and only see what is important to you and your clients. Find out how to use Facebook as a relational tool!

Snapchat and Instagram: Go-to platforms for Real Estate Content!

You may need a 19-year old (or someone younger) to teach you how to use Snapchat. But these popular social media apps can be a great place to connect with people and grow your Real Estate business! In today’s episode, Katie Lance talks about how to find out how much of your client base is on Snapchat or Instagram, and how you can use these platforms to communicate your content. Don’t miss out on this great conversation!

How to do Real Estate on Facebook

Ready to connect with people on Facebook but unsure of how to communicate your content there? What if you don’t have the perfect images or video equipment? Should you post on your personal page or set up a business page? So many questions about how to get social smart with Facebook, and Katie Lance is the person who can answer them! Listening to my interview with Katie today will get you started. What are you waiting for?

Outline of this great episode.

  • [3:07] Intro to this episode with Katie Lance, founder of Katie Lance Consulting Co.
  • [5:11] Coming up with a clear plan for a consistent Real Estate content strategy
  • [13:27] “But I don’t want to do Facebook” – Overcoming social media fears and concerns
  • [20:34] Snapchat and Instagram are Katie’s go-to platforms for Real Estate content!
  • [23:47] Strategies for new social media users
  • [26:28] Facebook and Facebook Live. Does it have to be perfect?
  • [32:15] Facebook – Personal or business page? How professional does it need to be?
  • [36:24] Katie’s new book is coming out in April. Build relationships and generate leads in business. You can do both.

Resources & Links mentioned in this episode

Our sponsors: www.KnightBarry.com and www.EasyAgentPro.com/OJ

Realtyexecutivescs.com

Katie Lance Website

#GetSocialSmart Academy Website

Book: Get Social Smart

Text “KatieLance” to 42222 to get pdf with 30 Facebook Live ideas

To get the 11 question listing presentation, text “listing” to 42222

Neil’s Coaching program

Join the Onion Juice – Ideas for Real Estate Agents Facebook Group

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Making Your Business More Predictable – Episode 77

Making Your Business More Predictable - Episode 77Is your crazy, busy, unpredictable Real Estate schedule eating you alive? Want to have a life, get days off, spend more time with your family, and have your business grow at the same time? In this episode, we’ll talk about what you can do to put some boundaries around your life and grow a successful Real Estate business. Join the conversation and find out practical ways to make your schedule and your income more predictable and take the stress out of your life.

The “Closed on Sunday” mentality – Setting boundaries around your business

Did you know that that open houses do not actually have to be done on Sunday? In this episode, I’ll explain how setting a boundary around your business, such as “I take Sundays off for church and family,” actually raises the level of your authority and clients’ respect for you, and can increase your referrals. Listen in to find out how to adjust your Real Estate schedule to carve out time for yourself and your family, and have it be great for business!

Setting expectations increases client confidence

Communicate expectations up front with your clients. Whether being clear in your first meeting about the days you don’t work, or sending e-mails to be sure they know what’s coming next, you can de-stress your relationship with the client by giving them all the information they need. In this episode, I’ll explain how to use e-mail templates to make this process simple and save you a lot of time and effort and prevent having clients call you in a panic when they receive an unexpected piece of paperwork.

Protect your time and convert your leads with an e-mail scheduler

You can easily set and maintain boundaries in your Real Estate schedule. In this episode, I’ll explain how to use an e-mail scheduler to block off time for your family so that no one can take that from you. I’ll also talk about how to use the scheduler to convert leads, raise the respect that potential clients have for you, and to manage your contingency deadlines. Listen in and learn the principles that will let you relax and enjoy your day off!

Your Real Estate income doesn’t have to be a rollercoaster ride

Tired of riding the up and down waves in your income? Did you know that your commission check is not your income? It’s your revenue. In this episode, I’ll tell you how to manage your revenue so that you have a consistent income, get a paycheck even in the “slump” months, and have money to build your business. Quit being jerked around by unpredictability in your income. There is a better way.

Outline of this great episode

  • [25:00] Welcome to the Onion Juice podcast!
  • [1:49] Intro to this episode on making your business predictable.
  • [4:00] The “Closed on Sunday” mentality – Setting boundaries around your business.
  • [8:04] Using e-mail templates to set and clarify expectations.
  • [12:53] Protect your time and convert your leads with an e-mail scheduler.
  • [17:04] Watch your contingency deadlines, and have a clear, consistent plan.
  • [22:17] Your Real Estate income does not have to be a rollercoaster ride.
  • [24:54] Final thoughts on making your business more predictable

Resources & Links mentioned in this episode

Our sponsors: www.KnightBarry.com and www.EasyAgentPro.com/OJ

Realtyexecutivescs.com

Calandy

Youcanbook.me

Onion Juice Podcast Episode #29 “Healthy Boundaries Can Build a Real Estate Business Without Boundaries”

To get the 11 question listing presentation, text “listing” to 42222

Neil’s Coaching program

Join the Onion Juice – Ideas for Real Estate Agents Facebook Group

Follow Neil on:

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Leave a rating and review on iTunes

Real Estate Marketing: What Works and What Doesn’t? – Episode 76

Real estate marketingMarketers ruin everything. Techniques that work great for marketing Real Estate get used so much that after awhile they don’t work well at all. So how do you figure out what to do? In this episode, I’ll give you the storyboard of my marketing experience and what I have learned along the way. We are media companies that happen to sell Real Estate, and I am here to show you how to attract business instead of chasing it.

My Real Estate marketing roadmap

I have tried it all. From newsletters and print advertising to social media, and everything in between. When it comes to Real Estate marketing, I have figured out what works and what doesn’t, what used to work and doesn’t anymore, and what is new and effective for today. In this episode, I’ll give you the storyboard of my experience in Real Estate marketing, and tell you what you can to make it work for you.

Real Estate Marketing – what works today and what doesn’t

Some old style Real Estate marketing techniques still work! Some that used to be great, and even some new ones, are now a waste of time. We want to attract business, not chase it, and definitely don’t want to waste our time on activity that doesn’t work. So listen to this episode and learn from my experience what kinds of advertising, both old and new, will attract people to your business.

Becoming a media company that happens to sell Real Estate

Can you do Real Estate marketing and remain true to who you are? How is a media company that happens to sell Real Estate different from a traditional Real Estate agent? You can be yourself because people can’t relate to your “perfection” anyway. Listen in on this podcast and let me tell you about an approach that is more relationship-based and lets you be who you are.

Relationship marketing through Facebook Lead Ads

What are you doing on social to drive traffic to your blogs? Facebook? Instagram? How do you use those to leverage your relationships? One of my favorite tools is Facebook Lead Ads. In this episode, I’ll tell you about them and why they work so well. And remember to join our Onion Juice Podcast Facebook group, because we talk about this a lot. Come join the conversation!

Outline of this great episode

  • [0:27] Introduction to the podcast
  • [1:21] Intro to this episode about my Real Estate marketing roadmap.
  • [3:13] Information about sponsors, resources and coaching program
  • [6:17] My marketing experience — what works and what doesn’t.
  • [20:15] Becoming a media company that happens to sell Real Estate.
  • [22:09] Relationship marketing through social media.

Resources & Links mentioned in this episode

Our sponsors: www.KnightBarry.com and www.EasyAgentPro.com/OJ

Realtyexecutivescs.com

roundboxcoaching.com

serviceforlife.com

Neilmathwegrealtor.com

searchsaltlake.com

Join the Onion Juice – Ideas for Real Estate Agents Facebook Group

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Great New Listing Ideas You Can Use – Episode 75

Great New Listing Ideas You Can UseTired of chasing down listings? Or maybe you absolutely LOVE the stress-filled feeling of wondering where your next prospect is going to come from. 😉 Want to attract business instead? In this episode, we’re going to talk about getting listings, the Onion Juice way. Fresh listing ideas, new resources, ways to think differently about the process of listing a home. Listen in, try some of the things we talk about, and then let me know how they work for you.

Market to the Pain

Many people want to sell their home while the seller’s market is so good, but don’t list because they are afraid they won’t be able to find a new home to buy. In this episode, I’ll give you some great listing ideas for how to market to that pain, motivate sellers, and serve the interests of your buyers at the same time. Don’t miss this! Break out of the box and try something different.

Great new resources to help with your Real Estate advertising

OK, Facebook isn’t new. But they are doing some amazing new things with Facebook advertising. Listen to this episode to find out what’s new in Facebook advertising and how you can take advantage of it. I’ll also tell you about a great new resource I have found that will make your photos “pop” and make all your ads better!

It’s not a listing presentation; it’s a listening presentation

A couple of episodes back (73), Shannon Milligan made this great statement: “It’s not a listing presentation, it’s a listening presentation!” In this episode, I’ll tell you how changing this mindset can take the stress out of your listing appointments, help you get the information you really need, and make people glad to have you working with them! Questions are magic. You’ll want to try all the great listing ideas from this podcast.

How Facebook Live can find you buyers

Facebook Live is a great new way to advertise your listings. Don’t miss this fresh opportunity for getting the word out there and attracting buyers. We are media companies who just happen to sell Real Estate — get the word out about your listings! In this episode, I’ll talk about how to use Facebook Live to attract people to your open houses and showings.

Oh, and if you haven’t yet, be sure to join our new Facebook Group called – ONION JUICE IDEAS FOR REAL ESTATE AGENTS. Great ideas flowing daily and you don’t want to miss it!

#realtor #realestate #realestateagent #realtorlife #onionjuice #podcast #career #realtyexecutives #kellerwilliams #century21 #remax #marketing #entrepreneur #networking #socialmedia #marketing #neilmathweg #facebookads #adverstising #facebook

Outline of this great episode

  • [0:24] Welcome to the podcast! Who I am and why we’re here.
  • [4:45] How to get listings from sellers who are afraid they will not be able to find a home.
  • [7:31] What is a buyers listing service? How can it help you get listings?
  • [11:10] Why Facebook advertising keeps getting better, and how it can help you sell your listings.
  • [14:08] A great new resource to help your photos “pop” and draw attention to your listings.
  • [15:47] It’s not a listing presentation; it’s a listening presentation!
  • [21:38] How Facebook Live can attract buyers to your listings.

Resources & Links mentioned in this episode

Our sponsors: www.KnightBarry.com and www.EasyAgentPro.com/OJ

Realtyexecutivescs.com

Onionjuicepodcast.com (click purple box for listing presentation)

BoxBrownie.com

Text “Listing” to 44222 – for a download link to the listing presentation

Episode 73 Shannon Milligan

Join the Onion Juice – Ideas for Real Estate Agents Facebook Group

Or text “OJ Group” to 44222 for a link to the Facebook Group

Simplify Your Business – Episode 74

EP 74 Episode CoverDo you want to attract business instead of chasing it? Would you like to do less and accomplish more? Simplify. I can help. In this episode, I’ll tell you about the upcoming launch of my Real Estate coaching program and the pillars it is based on. Listen in and find out what you can do to simplify your business. And, seriously, call me!

How to stop being super-busy without accomplishing anything

You are working hard at your Real Estate business, but at the end of the day you often feel like haven’t really accomplished anything. You’re going too many directions and need clarity. Stop chasing silver bullets. You need to simplify. And I can help you. Listen to this episode to find out how, and to get links to contact me for a 15-minute phone call!

Three pillars on which to build your simplified business

There are many different ways to do a Real Estate business. You can pick what is right for you, based on three pillars. In this episode, I talk about what those pillars are and how you can be successful without trying to fit into someone else’s box! Listen in and get started doing less and accomplishing more.

Succeed by working from your strengths

Why do so many Real Estate agents lack confidence? They are not working from their strengths. What would your business look like if you had a clear plan crafted around your strengths and stayed consistent with it? I would love to help you do that. In this episode, I’ll tell you a couple of different ways to get started, without straining your budget!

My simple formula to help Real Estate agents succeed

Real Estate agents can simplify what they are doing and find success in the process! I am committed to helping people like you do just that. In this episode, I talk about the upcoming launch of my low-cost coaching program and how you can take advantage of it. I have been having some great conversations with agents and would love to talk with you as well. In this episode, I invite you to contact me for a 15-minute phone call! Listen and find out how to get in touch.

Outline of this great episode

  • [00:26] Attracting business instead of chasing it — Welcome and introduction to the show.
  • [02:04] Intro to this episode about the launch of Neil’s coaching program.
  • [06:38] How to stop being super-busy without accomplishing anything
  • [11:09] Neil Mathweg’s simple formula to help Real Estate agents succeed.
  • [16:16] Three pillars on which to build your simplified business

Resources & Links mentioned in this episode

Realtyexecutivescs.com

Where to contact Neil if you want a 15-minute phone conversation:

Our sponsors: www.KnightBarry.com and www.EasyAgentPro.com/OJ

Join the Onion Juice – Ideas for Real Estate Agents Facebook Group

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Increase Your Business Via Live Videos On Facebook with Shannon Milligan – Episode 73

ncrease Your Business Via Live Videos On Facebook with Shannon Milligan - Episode 73Creating live videos on Facebook is one of the newest media crazes that it seems like the whole world is jumping aboard. I FEEL IN MY GUT that there are so many possibilities to Facebook LIVE – and I’ve noticed one person in particular who is doing it incredibly well. Shannon Milligan is a person I first met on SnapChat about a year ago and is now doing an amazing live video show on Facebook every week where she gets incredible engagement and is actually building her business through the interactions she’s having there. You can hear Shannon’s first-hand account of what it’s been like to use live videos on Facebook, on this episode.

 

If you want better engagement, make it about your audience.

 

One of the things every real estate agent wants from their social media efforts is engagement. When people are interacting, asking questions, giving their feedback, you know you’ve created something that others are finding value in. Shannon’s advice for getting that kind of engagement? Make the things you do about your audience rather than about you or your real estate business. Shannon’s insights into how you can do that in practical ways are worth the time it will take you to listen to this episode, so be sure you listen.

 

Preparation enables you to make your content about your audience.

 

One of the most amazing things about what my guest Shannon is doing on her Facebook LIVE show is that she’s built an incredible amount of engagement with her audience. She intentionally plans for the engagement through the preparation she does and the results speak for themselves. Her focus is on finding things her audience actually WANTS to talk about so she is able to make the broadcast about her audience instead of about her. You’ll enjoy hearing what Shannon has to say and how her own vulnerability has fostered a great sense of trust among those who watch her Facebook video show.

 

You are always going to have people misunderstand you. Keep going anyway.

 

When Shannon Milligan began doing her Facebook LIVE show she had a family member who didn’t understand what she was doing. Part of Shannon’s show is that she grabs a drink of Rum or Bourbon and sits to chat with her friends via Facebook as they wind down for the day, together. The relative who contacted Shannon was afraid of what people might think about her since she was drinking LIVE on Facebook. Things got a bit testy and Shannon wound up having to block her connection with this relative on FB. Her advice: People are going to misunderstand you but you have to keep going anyway. You’ll hear a lot more from this gutsy gal about what it takes to succeed as a media company that happens to sell real estate, on this episode.

 

When you are attracting people who are like you, business is easier and more fun.

 

The main emphasis of the Onion Juice podcast is that we are working to attract people instead of spending all our time and energy chasing them down. My guest on this episode, Shannon Milligan is a pro at doing exactly that. She says that when you are attracting people they tend to be people who are a lot like you – and that makes doing business a lot more fun and everything seems to come easier. If that’s the kind of business you want to build Shannon is a great example for you to follow. You can get to know Shannon – and who knows, you might be a lot like her – on this episode of The Onion Juice Podcast.

 

Outline of this great episode

 

  • [0:27] My introduction to Shannon Milligan and the Onion Juice podcast.
  • [4:02] SnapChat friends who have become colleagues.
  • [5:56] What Shannon’s Facebook LIVE show is and how it was born.
  • [7:46] How Shannon builds engagement in her videos: make it about THEM.
  • [10:57] Tips to help you get ready for your own Facebook LIVE show.
  • [12:35] What it takes to go LIVE on Facebook every week.
  • [13:46] The impact Shannon’s show has had on her business.
  • [18:16] Shannon’s Christmas videos and the impact they had.
  • [20:39] Dealing with the haters online.
  • [26:12] Shannon’s “School Is Closed” video.
  • [32:37] The advice Shannon gives to those who are timid about doing a live video show on Facebook.

 

Resources & Links mentioned in this episode

 

Our sponsors: www.KnightBarry.com and www.EasyAgentPro.com/OJ

 

Text “OJ Notes” to “44222” to get the show notes

 

Join the Onion Juice – Ideas for Real Estate Agents Facebook Group

Shannon’s Snapchat Code

Shannon Milligan Snapchat

 

 

 

 

 

 

 

 

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Real Estate Facebook Ads That Work, with Tyler Zey – Episode 72

Real Estate Facebook Ads That Work, with Tyler Zey - Episode 72Real Estate Facebook Ads are a dime a dozen. You can find them with pictures of pretty houses and neighborhoods all the time. But those ads simply DON’T WORK. Do you want to know why? They are too conventional, too “normal.” Sounds like a great opportunity for the Onion Juice tribe to get to work, wouldn’t you say? On this episode, I chat with my buddy Tyler Zey from Easy Agent Pro about how his team uses Facebook Ads – and I’m telling you – the bombs he drops on us to help build a powerful mailing list and get new real estate clients is AMAZING. I know I say this all the time – but you won’t want to miss this one.

 

Find angles for your real estate FB ads that target your ideal client, then test to see what works.

 

Facebook Ads are one of the best ways real estate agents can get in front of their ideal audience, but you’ve got to know how to use them effectively. That’s why I brought Tyler Zey onto the show – he TRULY knows how to make FB ads work and he’s on the show this episode to share what he knows. One of the things you’ve got to do is figure out an angle for attracting your ideal clients that is NOT the same old “Get a valuation on your house – click here.” Know what I mean? Tyler gives us some great ideas on this episode, so be sure you listen.

 

Create an attractive offer for your ideal client and watch the leads come in.

 

What do your ideal clients need? Do you even know? It’s not the current appraised value of their home. It’s something else – and it’s your job as their next real estate agent to go out there and find out. On this episode of The Onion Juice podcast, Tyler Zey tells us how Facebook Ads can be used to target your ideal clients with the exact kind of offer that they can’t refuse. It might be a PDF download or a closer look at a particular real estate development, but when you get it right – the leads come flowing in. Tyler gives his best tips on this episode.

 

Choosing the right image for your Facebook Ads makes ALL the difference.

 

As Tyler Zey and the team at Easy Agent Pro have been working with and tweaking their Facebook Ads they’ve discovered something spectacularly effective – finding just the RIGHT image for your ad makes all the difference. His team created an identical ad where only the images were different, ran them all, and discovered which one outperformed the others. It’s the powerful, eye-catching images that are much more effective at getting leads, even if those images have little to do with the actual ad. Find out how Tyler and his team did it on this episode.

 

Create a lookalike audience in Facebook Ads to target NEW people who need real estate help.

 

One of the most powerful functions of the Facebook Ads platform is the creation of lookalike audiences. Don’t know what that is? It’s where you can upload your existing email list of clients and leads into Facebook and it does a couple of powerful things. First, it finds all those people on Facebook and analyzes every action they’ve ever taken on FB, including what they like and follow. Then it searches FB to find OTHER people with similar behaviors, interests, and location and creates ANOTHER list of people you can market to that is similar to your existing list. WOW! That’s a no-brainer when it comes to marketing. And the best part is it doesn’t cost all that much. Find out more on this episode.

 

Outline of this great episode

 

  • [0:27] My introduction to this great episode with Tyler Zey – and why you need to drink this Onion Juice.
  • [3:44] What’s working best when it comes to Facebook Ads.
  • [7:50] Using FB Ads to create an email opt-in and lead generation tool.
  • [12:31] One recommendation you should try out TODAY to increase conversions.
  • [16:45] Using your existing email list to create a “lookalike” audience to target.
  • [20:18] Think about your Real Estate Facebook Ads like you would a blog post.
  • [23:45] How to target people in new real estate developments.
  • [26:01] Does video work just as well as images? What are the risks?
  • [27:04] Why you need to take advantage of Facebook Ads NOW, while you can.

 

Resources & Links mentioned in this episode

 

Our sponsors: www.KnightBarry.com and www.easyagentpro.com/oj (discount like)

 

AdEspresso

 

Facebook Insights Tool

 

BOOK: Badass Making Users Awesome

 

Join the Onion Juice – Ideas for Real Estate Agents Facebook Group

 

Follow Neil on:

Snapchat

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Facebook

Twitter
Leave a rating and review on iTunes

The Power of Facebook Groups For Real Estate Agents with Dustin Brohm – Episode 71

The Power of Facebook Groups For Real Estate Agents with Dustin Brohm - Episode 71If you’ve been on Facebook for any length of time you’ve no-doubt been invited to a number of groups. Have you noticed what happens inside those groups? People interact. People talk about areas of interest they have in common (usually the focus of the group). And relationships and community happen. What might happen to YOUR business if YOU were the one to create that kind of group surrounding what YOU do. Find out what my guest Dustin Brohm is experiencing in his Facebook Group, on this episode.

 

But I don’t think I’d be able to keep a Facebook Group going.

 

I hear excuses all the time – and don’t misunderstand, I do get the reasons behind them. But I’ve come to believe that though there are reasons, there are never excuses. If you feel that building a Facebook Group would be beneficial to your brand and business, you have NO excuse for not building it out. On this episode my buddy Dustin and I are chatting about the benefits we’ve been seeing in our FB groups, what we think it’s doing for our brands, and why we simply LOVE the enthusiasm and connection that’s happening. Learn more on this episode.

 

As long as you’re giving value to your group – you’ll kill it with Facebook groups.

 

There’s a LOT of reason to start a Facebook Group. But one of the best reasons is the community and authority you’ll build by doing it (OK, that’s two reasons). Here’s what I mean. First – the community: When you get a bunch of people in the same space who love to talk about the same thing a funny thing called “relationships” happens. People start sharing, helping, asking questions, and building good feelings for each other, and when that surrounds you and your brand, it’s nothing but good for you. On the authority piece: Well, I don’t think I’ve got time to explain it here but you can hear it in the midst of this fun conversation, so be sure you listen.

 

Authority, authority, authority. That’s what you get when you start something.

 

It’s really a bizarre fact of the way human nature works, but it’s true nonetheless. Whenever you are the one to come up with an idea or start something new – like I did with The Onion Juice Podcast – the people who begin to notice it instantly assume that you are an authority when it comes to those subjects. They just DO! The same thing happens when you start a Facebook Group, even if you’re not the main person putting content into the group. You become the go-to person about the subject you’ve built the group around. All of that is GREAT. But what does it do for your business and brand? Nothing but good. You can hear the full details on this episode.

 

The conversations that happen in Facebook Groups fuels enthusiasm.

 

One of the most difficult parts of getting your message out is locating and motivating a group of people who are rabidly interested in what you are all about. In the modern vernacular we often call those people a “tribe.” But I’m here to tell you that Facebook Groups make the tribe building process a TON easier. Dustin Brohm and I chat about the impact Facebook Groups are having on our businesses, without a script, on this episode. It’s a fun conversation you won’t want to miss.

 

Outline of this great episode

 

  • [0:27] My introduction of my friend Dustin and this episode about Facebook Groups.
  • [4:34] Dustin and I start chatting about Facebook groups (without notes!).
  • [7:10] Why Facebook Groups are great for creating community (it’s powerful!).
  • [12:12] How Dustin has developed Facebook Groups to market rentals, etc.
  • [14:20] How Facebook groups and online community change your life.
  • [23:05] What Dustin says to the agent who is afraid to start it.
  • [26:30] Thing that have happened in Neil’s group that he didn’t expect.
  • [30:20] What Dustin does in the Snap Pack group that makes it unique.
  • [39:00] Dustin’s idea for Instagram (not his idea, really).

 

Resources & Links mentioned in this episode

 

Our sponsors: www.KnightBarry.com and www.EasyAgentPro.com/OJ

 

Text “OJGroup” to “44222” to get into the Onion Juice Facebook group

 

www.SearchSaltLake.com – Dustin’s website

 

The Snap Pack Live Group

 

Join the Onion Juice – Ideas for Real Estate Agents Facebook Group

 

Follow Neil on:

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How to Be Successful In Real Estate – Neil’s Answers to YOUR Questions! – Episode 70

How to Be Successful In Real Estate - Neil’s Answers to YOUR Questions! - Episode 70If you ask 100 successful agents how to be successful in real estate you’ll probably get at least 50 different answers. That’s because how you work in the business depends on who you are and how you best work with people. But the approach that’s becoming more and more effective as the culture changes is the approach I recommend – focusing on building relationships instead of building a business – and I do that by being a media company that happens to sell real estate. This 70th episode of The Onion Juice podcast is all about your questions and I answer them to help you become successful in your real estate career. Be sure you listen – somebody probably asked the question you’re wondering about. :)

 

How you can BE the show when people are looking for a new home!

 

One of my listeners wrote me to ask how she should approach her new position. She’s taken a role with a new home builder, working as the sales agent in his new development. Wow! What an opportunity! I think she’s got a perfect chance to actually BE THE SHOW for anyone in town who’s interested in a new home – and there are multiple ways she could pull that off. On this episode, I tell her exactly what I would do as a new home agent to be a success in her situation. You’ll want to hear this – it’s right along the lines of what I’m saying all the time, “Be a media company that happens to sell real estate.”

 

Don’t be stupid! Focus on relationships more than you focus on real estate and business!

 

Many real estate agents focus on building their business – and there are definitely business systems and approaches that you need to be intimately acquainted with and able to implement well. But if building your business is your MAIN focus you’re going to miss the boat that our culture is sailing these days. You need to focus on building relationships more than you focus on how to build a successful real estate business. It’s the trust-based relationships you’re able to establish that will build your business, seemingly without effort. I admit it’s the long game but it’s the game that works these days. You’ve got to learn how to do it, so be sure you listen.

 

People don’t want to engage with your brand, they want to engage with you!

 

Your business has a brand identity. For sure. But people are not really that interested in engaging with your brand. They want to engage with you – the person behind the brand. The success you’re looking for will come as you get to know people, and more importantly – as people get to know you. They need to see who you are, what your life is like, how trustworthy you are not only in business but as a person. It’s that trust that enables them to feel like they know you enough to do business with you, to refer you, to be excited about helping you as a person. It’s a subtle put powerful mindset shift that every agent in the 21st century has got to learn. If you need a bit more help getting what I’m talking about, listen to this episode.

 

Should you go on Facebook LIVE on your personal or business account?

 

One listener to the show asked if she should use her personal or business account when going LIVE on Facebook. I guess you could look at it in two different ways – but the way I look at it has to do with how people in our day are wanting to engage on social. They don’t care all that much about businesses or brands, they care about people. If they feel close to YOU then they are going to feel ready to trust the business you run. So I think you should at least start out going LIVE on your personal account. That’s where you’ll get the most exposure and where you’ll be seen as a person instead of a brand, which is what people want to relate to in the first place. I’ve got more to say about this but saved it for the audio, so be sure you listen to this episode.

 

Outline of this great episode

 

  • [0:27] My introduction and welcome! Here’s your Juice Bar Q & A!
  • [5:21] QUESTION ONE: How can I rock as a new home sales agent, working for a builder?
  • [8:18] QUESTION TWO: What do you see coming in the market and how can an agent survive a market crash?
  • [11:39] QUESTION THREE: What do you need to get a podcast running, besides good equipment?
  • [14:12] QUESTION FOUR: How can I organize and use all the media options to build my media company?
  • [17:30] QUESTION FIVE: How can I get help refining my approach when the people I’m around don’t understand being a media company that sells real estate?
  • [19:31] QUESTION SIX: How do I know where to share my media content – personal or business profiles?
  • [21:14] QUESTION SEVEN: Does the amount of information you share about your family impact your business negatively?
  • [23:50] QUESTION EIGHT: What is your most important tool (if you could only choose one)?
  • [25:26] QUESTION NINE: Starting over, what would you have done to be more self aware?
  • [29:00] QUESTION TEN: How can you do an interview using Facebook Live?
  • [30:14] QUESTION ELEVEN: Should I go live on my business or personal pages?
  • [31:04] QUESTION TWELVE: What tips, tricks, and tools do you have for building a database?
  • [33:22] QUESTION THIRTEEN: What are your best time management strategies?
  • [36:20] QUESTION FOURTEEN: How can I choose the right local civic groups to join?
  • [37:40] QUESTION FIFTEEN: How do you plan and put out all your content?

 

Resources & Links mentioned in this episode

 

Our sponsors: www.KnightBarry.com and www.EasyAgentPro.com/OJ

 

Text “OJGroup” to “44222” to get in on the Facebook Group

 

Text “OJNotes” to “44222” to get the show notes for this episode.

 

Join the Onion Juice – Ideas for Real Estate Agents Facebook Group

 

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Attraction Marketing Deep-Dive: What Is It, How To Do It – Episode 69

Attraction Marketing Deep-Dive: What Is It, How To Do It - Episode 69It’s time to take a deep-dive. Do you have your oxygen tank? I’ve talked a lot about attracting business instead of chasing it on this podcast, but I realized that I haven’t gone deeply enough into the subject to tell you exactly what it might look like. So that’s what this episode is – my attraction marketing deep-dive where I’m going to tell you what attraction marketing is, why it’s much more effective than the old style marketing we’re used to, and how you can do it in a variety of ways. It’s an episode worth hearing so make sure you take the time.

 

Attraction marketing is a counterintuitive concept, but it really works. Really.

 

I was thinking this last week about the old-time television show or movie where the Mom puts her fresh-baked pie on the window sill to cool. The aroma of the delicious pie wafts through the neighborhood and the woman’s next door neighbor smells the pie and comes looking for it. With eyes bulging wide and mouth watering, he eats the entire pie right there at the window! When you think about marketing you need to be thinking about attracting people, just like the smell of that pie attracted the neighbor to the window. You’ve got to do things differently, in ways that draw people to you. That means the old-style “come look at my thing” type of marketing is out. On this episode, I’m going to give you quite a few examples of what attraction marketing could look like for you.

 

When you are vulnerable, people can relate to you. When you are perfect, they can’t.

 

I’ve done so many Snapchat videos with my hair messed up or my kids yelling in the background that I’ve lost count. I’m willing to put out videos like that even when circumstances are not ideal simply because I believe that people appreciate that I’m not afraid to let them see my real life, screaming kids and all. Vulnerability endears people to you. It enables them to believe that you are an everyday person just like them. And that attracts potential customers. On this episode, I tell the story about the time when I tripped on my shoelace when I was walking down the sidewalk with some buyers and the impact that story had in attracting even more clients. It’s a lesson in vulnerability that I hope you’ll take the time to hear.

 

Your art is the glue between you and your audience.

 

You probably don’t think of yourself as an artist. Not many people do. But I’m convinced that every one of us has art inside. What IS art? It’s nothing more than the expression of who you are in some visual, audio, or other way. And when you let the real you come out, in whatever way you choose, people will be attracted to that real-life person. That’s what you’ve got to do these days if you want to draw people to you instead of having to go chase them. Find out more as I take you on an attraction marketing deep-dive, on this episode.

 

Here are some ideas for how you can creatively attract new business.

 

If you’re drawing a blank when it comes to ideas that will attract new business, you are in luck! On this episode of The Onion Juice podcast, I list 20 or more ways that you could creatively put out your marketing message in forms that attract people instead of repelling them. Honestly, this stuff works and you won’t believe it until you try it. So grab a pencil and some paper and get ready to write down these great ideas so that you can sort through them, narrow down the options to ones that fit you, and then get to work attracting clients!

 

Outline of this great episode

 

  • [0:23] My intro to this episode and invitation to you to submit your questions.
  • [4:01] What is attraction marketing?
  • [4:50] The Cheese and Whiskers concept.
  • [7:03] How you can follow Gary V’s idea and document your day.
  • [11:19] The power of being vulnerable – and my story of being vulnerable.
  • [17:42] Tripping on my shoelace when I was with some buyers.
  • [20:02] The significance of sharing and documenting as you go.
  • [21:58] How it will help you to be an artist.
  • [28:06] Champion a cause publically in your community.
  • [

 

Resources & Links mentioned in this episode

 

Our sponsors: www.KnightBarry.com and www.EasyAgentPro.com/OJ

 

NeilMathweg(at)gmail.com

 

BOOK: Jab, Jab, Jab, Right Hook

 

BOOK: Getting Naked

 

www.NeilMathweg.com

 

Test “OJ Groups” to “44222” and you can get into the Facebook group

 

Join the Onion Juice – Ideas for Real Estate Agents Facebook Group

 

Follow Neil on:

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Leave a rating and review on iTunes

My 3 Pillar Real Estate Business Strategy for the New Year- Episode 68

My 3 Pillar Real Estate Business Strategy for the New Year- Episode 68Business strategy is powerful ONLY if you implement it consistently. Too many real estate agents are caught up in the shiny object syndrome where they jump from one new thing to another. When you do that you never allow yourself the time to discover if the things you’re doing are truly having an effect on your business. Like any client-oriented business, it’s a numbers game where you have to try something over a long period of time to see if it’s actually working at any level. On this episode of The Onion Juice podcast, I encourage you to build a 3 pillar business plan for your success in 2017 and stick with it over the long haul. I’ve got plenty of tips for how you can build that kind of strategy in this episode, so be sure you listen.

 

A new year requires a new strategy for your business, are you ready?

 

Many of the things you’ve been doing to attract customers to your real estate business may be working. That’s great. But the new year is a great time to assess what has NOT been working and make some changes. On this episode I introduce you to my 3 pillar approach to devising a business strategy. I explain each of the 3 pillars and highlight some examples of each of them. Then I unload the great suggestions I received from The Onion Juice Facebook community about what was most successful in terms of business strategy for 2016. I can honestly say, if you don’t get something actionable from this episode it’s not going to be my fault. Find something that fits into YOUR 3 pillared approach and commit to implementing it in the new year.

 

Sphere of influence, outreach, attraction. Put these 3 pillars into your business strategy.

 

When I think of business strategy it’s always helpful for me to think in different categories. For me, these three have always been helpful – sphere of influence, outreach, and attraction. Each one focuses on a particular way of interacting with influencers, clients, and potential clients that is a bit different from the others – and THAT enables me to spread a very wide net to build my business. Real estate is never easy, but if you are willing to try something new and think in terms of these 3 pillars, I believe you’ll find it becoming a lot more fun and successful. I’ve got many ideas to share with you on this episode of The Onion Juice podcast so please take the time to listen – for your own increased success.

 

Are you making the most of your sphere of influence? Here are some ideas you can implement.

 

You have a sphere of influence. Even if you don’t think you do, you do. It’s those people around you who listen to what you say or look up to you as an influence on their lives. But it’s also the people who impact YOU in those ways, those who YOU look to for advice, wisdom, example, and counsel. The most important question about your sphere of influence is this: How can you leverage each one of those relationships to further your real estate career? It’s not about asking people for lots of things, it’s about building relationships that serve both of you and move your business forward. If you’re curious how to go about doing that I’ve got a great handful of tips for you on this episode.

 

Personal contact works. There’s no way to get around it (and why would you want to?)

 

You’ve heard it said before. Heck, I’ve probably said it on this podcast. Real estate is a people business. Practically speaking, that means that personal contact with people has to be part of every real estate agent’s business strategy. You can’t sit in the ivory tower of your office, work on your website, or play around on the computer without connecting with real people. It just won’t move your business forward. When it comes to engaging in personal contact, you can do it in person, on the phone, or via social media – the method doesn’t matter – but there has to be a PERSONAL component of what you do. On this episode, I share ways that members of the Onion Juice Facebook community have been leveraging personal contact to move their businesses forward – and I challenge you to choose one of these proven strategies to add to your 2017 business strategy.

 

Outline of this great episode

 

  • [0:26] My introduction to the podcast and this episode about business plans.
  • [4:44] My upcoming course and how this episode relates to it.
  • [7:37] The 3 pillars of a great business plan for the new year.
  • [9:06] Why I love a weekly letter from the heart (newsletter).
  • [11:03] What are you going to do to chase people (reach out).
  • [15:05] Attraction ideas: client events, seminars, host a show (like this), blogging/Facebook pages and groups.
  • [16:45] Best strategies from 2016 (from the Facebook group).

 

Resources & Links mentioned in this episode

 

Our sponsors: www.KnightBarry.com and www.EasyAgentPro.com/OJ – Get $100 off

 

Text “OJ Group” to “44222” to find out how to get into the Onion Juice Facebook group

 

Send me your questions for episode 70 – neilmathweg(at)gmail.com

 

www.ServiceforLife.com – great newsletter service

 

The World’s Most Interesting Postcard

 

www.CoreFact.com

 

www.SearchSaltLake.com – Dustin’s website

 

Join the Onion Juice – Ideas for Real Estate Agents Facebook Group

 

Follow Neil on:

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Leave a rating and review on iTunes

How To Attract New Customers Without Using Social Media – Episode 67

How To Attract New Customers Without Using Social Media - Episode 67Every business person wants to know how to attract new customers, right? It’s how you make your living – serving more and more people really, really well. But I became aware of something lately that boggled my mind – and I want to talk to you about on this episode of The Onion Juice podcast. Here it is: Some people do NOT want to use social media to attract their customers. They don’t feel it fits their personality and style to use it. Wow. That blows my mind. But I think I get it. So on this episode, I’m going to give you some examples you can use to attract new customers WITHOUT using social media. Man, I can’t believe I’m even saying that!

 

You are like a bear standing at the top of a waterfall, waiting to catch a salmon.

 

You’ve probably seen the documentaries on TV where the gigantic grizzly bear is standing at the top of a waterfall while the salmon are trying to get upstream. The bear stands there in the rushing water – watching, waiting, timing it just right – so it can snatch a fish out of the air as it leaps up the waterfall. Notice something about that picture. The bear does NOT stand at the side of the river where it would be hard to snatch the fish, it stands in the middle of the rushing stream, where the fish MUST leap up the waterfall. You have GOT to be just like that bear. You have GOT to put yourself in the path of opportunity by showing up where your customers will naturally be. On this episode, I’m going to reveal some of those places and challenge you to get busy creatively strategizing where your ideal customers might already be hanging out – and brainstorm ways you can show up there.

 

Do you know where your customers are? What are you doing to be there?

 

One of the most important ways to attract new customers is to show up with expert help, advice, and tips in the places they already are. So… can you think of places that people in need of real estate services like yours might hang out? Maybe the local Chamber of Commerce or their website? Maybe on the phone with local moving companies? Maybe in line at the local DMV or other companies they’d have to do business with to make a move to your area happen? Start putting yourself in their shoes to remind yourself what a person would have to do in order to move to your city. Are there ways you can show up in those places? On this episode, I’m going to share some ideas I have for how you can take advantage of the natural places new real estate customers might be already, so be sure you listen.

 

Do you have a “Top 25” list for your local area? Here’s why you MUST – and how to use it.

 

I want you to think for a second about the community you live in. There are shops, businesses, service professionals, utility companies, and more that serve the people who move into your area. Ask yourself this: “Who are the TOP service providers and companies in my area?” Do you know? If you don’t – that’s your first problem. You need to find out who the A-players are. Next – you need to associate yourself with them. Give them a call. Invite them to lunch (you’re buying). And don’t make the HUGE MISTAKE of asking them to refer business to you. Ask them how YOU can help THEM get more business. Ask them for creative ways that YOU can make their job easier. You’ll find something amazing happens when you do this with the top 25 professionals in your area. Can you guess what it is? Find out on this episode.

 

You don’t have to be online to attract new customers… but it helps.

 

On this episode of The Onion Juice podcast, I’m trying to help those of you who don’t see yourselves using social media to attract new customers. As you’ll find out from listening there ARE some amazing and truly effective things you can do to make that happen. BUT – I’m also going to make the case for why you HAVE TO figure out a way that you can use social media to meet and serve your potential customers that fits your personality and gifts. And I’m going to tell you a story of how a friend of mine began to open his mind and heart to the way he could use social media – and the difference it’s making in his business. Please – listen to this episode to increase your business. I know it will work for you if you’re willing to grow. Come on – kill the fear and try something new!

 

Outline of this great episode

 

  • [0:28] My welcome to you and introduction of this podcast – and the weird name. 😉
  • [3:10] Why you need to be where your customers are.
  • [6:07] Why Facebook is a dream come true for me as a real estate agent.
  • [9:44] You’ve got to discover where your customers hang out.
  • [12:53] How you can attract customers without using social media.
  • [14:35] Build your own “Top 25” people.
  • [17:18] Discover and attend network events.
  • [18:35] My friend who is a children’s musician – and his story as an example.
  • [23:10] How you can become part of the OJ Facebook group.

 

Resources & Links mentioned in this episode

 

Our sponsors: www.KnightBarry.com and www.EasyAgentPro.com/OJ (get $100 off)

 

Text “OJ notes” to “44222” to get the show notes of this episode!

 

Text “OJ group” to “44222” to get info about the Onion Juice Facebook group

 

www.SearchSaltLake.com – Dustin’s site

 

Duke Otherwise website – and on Facebook

 

Join the Onion Juice – Ideas for Real Estate Agents Facebook Group

 

Follow Neil on:

Snapchat

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Facebook

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Leave a rating and review on iTunes

7 Reasons Camera First Should Be Your Marketing Strategy, with Chelsea Peitz – Episode 66

7 Reasons Camera First Should Be Your Marketing Plan with Chelsea PeitzI’m so excited to bring you another of our “camera first” conversations on this episode of The Onion Juice podcast. I started this topic on last week’s show by having a conversation I had with my friend Chelsea Peitz and she had so much goodness to share with you about how to use the camera in your pocket I decided that we needed to talk about this topic a bit more. So in this episode, Chelsea is back to give you some great strategies and tips that you can use to put your camera first marketing strategy into practice. It’s not hard. But not everyone will do it. I dare you… NO, I double dog dare you to try out some of her suggestions!

 

You need to build a camera first strategy because everybody has one these days!

 

At a recent conference with 500 people in attendance the speaker wanted to make the point of how prevalent the smartphone is. He asked the audience to raise their hands if they DID NOT have a smartphone on them at that moment. NOBODY RAISED THEIR HAND. It’s proof that everybody has a movie studio in their pockets – and that means YOU now have the tools not only to create quality video but to engage with people live in real time, building your reputation and your brand. On this episode, my friend Chelsea is going to give you 7 reasons why you should switch to what she’s calling a camera first strategy for building your business. You’ll want to hear this one!

 

Less and less people are watching video that doesn’t talk back. Here’s why.

 

One of the things Chelsea mentioned in my conversation with her about the prevalence of video on social media is that she’s finding it less and less enjoyable to watch video that doesn’t talk back to her. That means TV and movies! She pointed out how much fun it is to interact with other people via streaming video on Facebook LIVE, Snapchat, Periscope, and other platforms – and how Apple TV and other platforms are now carrying those streams as well. It’s another way that you can use that tech in your pocket to build an audience and make a difference. Find out what Chelsea suggests to get started, on this episode of The Onion Juice podcast.

 

Live video makes it possible for YOU to compete with the big boys.

 

It used to be that if you wanted to get a video message in front of people who might be interested in what you have to offer you’d have to pay big bucks to get a video company or TV station to get your message out for you. But those days are over. One of the most powerful points on this episode is that now you, – yes, little old YOU – can compete with the big brands simply by putting live video on social media channels like Facebook and YouTube. You can do it inexpensively and effectively with a small little bit of practice and planning. My friend Chelsea is back on the show to help you think it through and get your plan of action developed. You can hear it all on this episode.

 

Live video is weighted favorably by Facebook. That means you can use it to get noticed now!

 

Many people don’t realize this but Facebook has revealed that it is causing live video to appear more highly in news feeds than anything else. That means if you want your following, friends, Facebook pals and others to see your stuff – video is the way to go. You’ll have many more eyes on what you have to say if you say it with video. There’s no telling how long this will be the case so it’s important that you get on board now and start building that audience. And what do you do once you have them? My friend Chelsea and I kick that one around quite a bit in this episode so make sure you listen in to the conversation!

 

Outline of this great episode

 

  • [0:30] My introduction to this episode and my guest Chelsea.
  • [5:00] A camera helps people experience things with you.
  • [9:18] Live video is an area where you  can compete with the big boys.
  • [11:05] If you want free organic reach, live video gives it to you right now.
  • [16:34] Everybody loves video. It’s real!
  • [20:10] Video helps make connections like real life.
  • [27:17] Tip #1: Add some subtitles for your Facebook videos.
  • [28:49] Tip #2: Think of live video as your own TV channel (schedule things).
  • [31:15] Tip #3: Do a contest or make a networking opportunity to engage people.
  • [32:29] Tip #4: Make eye contact with the people who are watching you.
  • [34:15] Tip #5: Share out your content to other platforms.
  • [36:48] Tip #6: How could you do some interviews? Use a 3rd part app.

 

Resources & Links mentioned in this episode

 

Our sponsors: www.KnightBarry.com and www.EasyAgentPro.com/OJ

 

The first part of this conversation – Episode 65

 

Chelsea Peitz on Facebook

 

www.SearchSaltLake.com – Dustin’s site

 

www.Rev.com – transcription service

 

www.Huzza.io or www.WireCast.com – 3rd party services to do live interviews

 

Text “OJ Notes” to “44222” for the show notes to this episode

 

Join the Onion Juice – Ideas for Real Estate Agents Facebook Group

 

Follow Neil on:

Snapchat

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How Live Video Is Relationship Marketing For Real Estate Agents with Chelsea Peitz – Episode 65

Screen Shot 2016-12-11 at 8.25.43 PMLive video is everywhere. Snapchat. Instagram. Facebook. Youtube. You can find a live streaming video option in almost every social media app. Why is this important for you? Because video is the way that most connections and even business marketing will be done in the future. Even the powers that be at Facebook say so. You can hear what Facebook and the other platforms are planning AND MORE IMPORTANTLY what you should be doing to make the most of the trend so you are not left behind by listening to this episode of The Onion Juice podcast!

Why conversations are more powerful today than ever before. Live video is key.

Even in the increasingly digital age we live in, the conversations people have together are what build trust and deep relationship. And believe it or not, digital media is making it even more possible and more powerful. Live video is a way that you can broadcast not just your message but also your personality to those who follow you and create interactions that until recently, were only text-based. And it’s as people get to know your personality that you become not just a headshot on a bus bench or billboard, but a real person like them that they can get to know, like, and eventually trust. Find out how to position yourself to make the most of live video, on this episode.

We’ve moved from a world of static information to a world of live engagement.

Evan Spiegel of Snapchat was recently quoted as saying that we’ve moved from a world of static information to a world of live engagement. Look around you. People everywhere are posting videos through Instagram, Snapchat, Vine, Facebook, and many other platforms. You can now make a very personal, almost-real-life connection with people all around the world. On this episode, I’ve asked my friend Chelsea to help me think through the power of live video because she’s proven herself to be such a pro at it. I’d love for you to hear what she’s got to share.

The number one way to build trustworthiness is to let people see your face.

When you think of a person you love, a person you trust, what comes to mind? I bet it’s an image of their face, right? That’s because the face represents the person. It’s the “face of trust” and the “face of relationship” that connects you to them. Live video gives you the ability to let your ideal prospects and those you work with put a face to your name (and brand) so they can begin to build trust for you. That is one of the primary ways that business people are building trust these days, so I hope you’ll listen to this episode to find out some of the WHY behind using live video to get your message out.

More people own smartphones than own toothbrushes. What does that tell you?

I heard an amazing fact the other day. Worldwide, more people own smartphones than own toothbrushes. What does that tell you? More people today have the ability to receive your personalized, live video message than ever before – and they can do it almost anywhere they are. You’ve got the opportunity to reach out in unprecedented ways, ways that can build trust and engagement like never before. Listen to this “part one” episode I’m doing with my friend Chelsea about how you can use streaming video to make yourself stand out in your market.

Outline of this great episode

  • [0:25] My introduction to this episode about mastering your marketing in a video-centric world.
  • [5:29] Who is Chelsea?
  • [10:34] The blueprints Chelsea uses to create live videos with people.
  • [15:09] Practical things real estate agents can do to build trustworthiness.
  • [24:05] A preview of the next episode (part 2)
  • [24:38] What makes Chelsea want to be a camera-first leader?
  • [28:33] The future Facebook plans for more and more video.

Resources & Links mentioned in this episode

Our sponsors: www.KnightBarry.com and www.EasyAgentPro.com/OJ

Text “OJ Notes” to “44222”

Chelsea Peitz Snapcode –

snapcode

 

 

 

 

 

 

 

 

Chelsea Peitz on Facebook

Episode 61 with Dustin

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How To Podcast And Publish It This Week with Carey Green – Episode 64

How To Podcast And Publish It This Week with Carey Green - Episode 64

On last week’s episode, I told you how I got started podcasting and how it’s been a big part of my success thus far. I want you to know that you can do the same thing using a podcast. But I’m not the only one who thinks so. For this episode, I had the opportunity to get a “professional” from the podcasting world on the show to talk about why podcasting is accessible to anyone – yes, EVEN YOU!  Carey Green is the founder, owner, and “Client Happiness” guy at Podcast Fast Track and he’s got a lot of encouraging news for you about why YOU CAN START A PODCAST THIS WEEK. And that’s no exaggeration.

Want to know how to podcast? Here’s how you can do it simply.

One of the things that I LOVE about this conversation with Carey Green is that he brings the technical things down to a level anybody can grasp, making it seem so simple that even a kid could do it. Wait, there actually ARE kids who are podcasting, so surely YOU can do it! From what Carey says in this conversation, you could get a good quality microphone for under $100, grab some free software (the software he actually uses to do his professional audio editing), and sign up for a $15 media hosting account, and your show could be on iTunes within days! And Carey is happy to walk you through every step of that process if you need someone to hold your hand (and it won’t cost you anything). What are you waiting for? Find out how you can connect with him on this episode.

Here’s how to get past the intimidation factor of podcasting.

What is it you imagine about starting a podcast of your own that brings fear to your heart? Here are some of the most common things I hear:

  • What would I talk about?
  • I don’t know how to do all the technical stuff!
  • I’m not a good public speaker!
  • I don’t have the money to spend on it right now.

But you know what? For most people – those are EXCUSES for not getting started. Hey, I just call it like I see it. You CAN do this and you CAN get started today. Carey Green and I address all of those issues on this episode so unless you want to be held accountable to taking some action on those podcast dreams you’ve been having, you’d better not listen to this episode of The Onion Juice.

What’s the real ROI of doing a regular podcast, really?

What would be the benefit of starting a podcast? It’s a very legitimate question so I’m glad you asked. :) But before I give you the answers as I see them you need to understand that the return on investment you get may not come in the form you’re looking for. Many podcasters start out expecting that they are going to get a big-dollar sponsorship or great offer of some kind that’s related directly to their podcast. But it seldom works that way. What usually winds up happening is that the podcast positions you as THE GO-TO EXPERT in your niche in the minds of your listeners. That means when they need what you do (Real Estate), they naturally think of YOU. That’s an ROI that’s hard to track but one that can’t be denied. On this episode, you can hear how Carey Green has seen that kind of ROI happen for many of the 30+ clients he works with. Now there’s some social proof for you!

Here’s why most Real Estate Agents who start a podcast should NOT podcast about real estate.

It may seem like a natural thing for the topic of your podcast to be real estate. After all, you ARE a real estate agent and you DO sell real estate, right? But that’s not the way that I recommend you go about it. My guest today is a guy who works with 30+ clients and he agrees that your best approach may NOT be to talk about what you do. Instead, we both feel that if you center your podcast around an area of interest that you share in common with the ideal customers who live in your city, you’ll both be much better served. Carey Green from Podcast Fast Track unpacks how it looks and why it works that way on this episode, so I hope you take the time to listen.

Outline of this great episode

  • [0:24] My introduction to this follow up episode with Carey Green of Podcast Fast Track.
  • [2:27] Why I call it “The Onion Juice” and how you can benefit from drinking my OJ!
  • [6:15] How can you get past the intimidation of starting a podcast?
  • [8:01] It’s simpler than you think to get started.
  • [9:30] The best approach to writing your own show notes effectively.
  • [12:34] The best success stories from among Carey’s clients.
  • [13:54] How to build a following before you build a podcast.
  • [14:56] How often should you podcast? It depends… :)
  • [16:30] How can you truly bring value to your podcast?
  • [17:34] How to take advantage of a common area of interest to build your reputation.
  • [19:37] What’s the future of podcasting look like?
  • [21:07] How you can promote your podcast effectively.
  • [24:56] Carey’s advice to a person who’s skeptical about the ROI of starting a podcast.
  • [30:10] Why relationships are huge for starting any online venture.

Resources & Links mentioned in this episode

Our sponsor: www.KnightBarry.com

Easy Agent Pro websites (a new sponsor) www.EasyAgentPro.com/OJ – get your $100 discount

Last week’s episode about starting a podcast

www.PodcastFastTrack.com – Carey’s business website – you can find his podcast there as well.

Audacity software (it’s free)

Christy Harrison’s podcast – Food Psych Podcast

www.LiveBuildChange.com – The new project Carey mentioned that he’s working on.

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How to Start a Podcast for YOUR Own Media Company That Happens to Sell Real Estate – Episode 63

OJ EP 63 Cover ImageIf you’ve ever wondered how to start a podcast – similar to what I’ve done with The Onion Juice Podcast – I’m going to answer your questions today. From what equipment and software you need, to costs, to planning and interviewing skills, to a whole lot more – I’m going to walk through everything I do from start to finish for an episode on this “behind the scenes” episode of the podcast. I’m also going to answer some specific questions listeners have sent to me. If you are at all interested in what a podcast can do for your business I want you to listen. You’ll be surprised at some of the things you can gain from putting out the great content through a podcast.

Why would a real estate agent want to start a podcast?

You may not see how a podcast could be an effective part of what you do as a real estate agent. Afterall, you make money by getting listings and selling homes, right? How does an audio rant every week help you do that? You have to look a bit outside the normal real estate box to get what I’m going to share with you on this episode. That’s because your podcast won’t be about getting listings or selling homes – at least not directly. But indirectly it will provide the contacts and relationships that enable you to achieve those things and more in the end. If those dots don’t connect for you yet, be sure you listen to this episode. I’m going to tell you EXACTLY how it works.

You can start a podcast of your own for less than $150 total cost.

If you’ve never done something before the ignorance level you have at the start can make it seem like it’s a formidable task to get going. But in the case of podcasting, it’s really not that difficult and it’s also not very expensive. With an inexpensive microphone, free software, and a computer you can be recording audio and uploading it to the internet for less than $150, all-in. That’s a very inexpensive way to get very personalized, specific content into the earbuds of your ideal prospects week after week after week. And with a little bit of organization, you can make sure you’re putting out great stuff that benefits the people you want to serve. Find out the exact things I’ve done to start and maintain my podcast on this episode of The Onion Juice.

One of the top reasons I think you SHOULD start a podcast.

There are lots of people out there who are loving Facebook LIVE. I get it. I love it too. But there are some significant reasons that if I had to make a choice between the two I’d stick with my podcast. First off, people can listen to a podcast anyplace. In their car, on the treadmill, walking their dog – there’s no limit to the ways your ideal customer can consume content you produce specifically for them during those “off moments” of the day when it’s impossible to consume a video (like Facebook LIVE). On this episode of the podcast I’m going to tell you a few more reasons why you should choose podcasting over Facebook LIVE sessions, so be sure you listen.

Nobody will listen to your podcast if they don’t know about it.

I’ve gotten lots of questions about what it takes to get a listenership for your podcast. It’s a very important question because you don’t want to be taking the time to record each week and have nobody listening. So be sure you understand this one thing – NOBODY IS GOING TO LISTEN IF THEY DON’T KNOW ABOUT YOUR SHOW. It’s entirely up to YOU to ensure that people find out about your show. But you don’t have to blast it out through interruption marketing. You can actually attract an audience just like you do in other ways I’ve taught on this show. Listen to this episode of The Onion Juice to find out how you can build your listenership.

Outline of this great episode

  • [0:33] My introduction to this behind the scenes episode.
  • [3:50] Why Easy Agent Pro is a new sponsor and how you can get $100 off!
  • [5:50] How I began a podcast in the first place.
  • [8:29] Why my topics and content for the show comes naturally.
  • [10:35] The transition I’ve made in how I prep for the show.
  • [11:25] The equipment and software I use.
  • [12:57] My workflow and recording flow.
  • [16:56] How we create show notes (I don’t do it myself).
  • [22:10] How do I receive the text messages?
  • [23:40] Questions submitted about podcasting – costs, process, etc.
  • [29:45] How local connections can help you build your listenership.
  • [31:36] The level of engagement you can get from a podcast audience.

Resources & Links mentioned in this episode

Our sponsor: www.KnightBarry.com

Easy Agent Pro websites (a new sponsor) www.EasyAgentPro.com/OJ – get your $100 discount

Text “OJ notes” to “44222” to get the show notes for this episode

Podcast Answer Man

John Lee Dumas

WordPress

Blue Yeti Microphone

Audacity

Final Cut Pro

www.AudioBlocks.com

Libsyn

Podcast Fast Track.com

Corel Draw or Canva

Tweet Deck

Clammr

Skype

Lead Pages (Lead digits functionality)

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How A Growth Mindset Can Explode Your Real Estate Career – Episode 62

OJ EP 62 Cover ImageDo you have a growth mindset? You may think you do but really don’t. We all come into life with a certain way of looking at the world. We have a certain perspective about whether or not we – as an individual – are able to change things, make things better, or get better ourselves.  Some people get stuck in their pessimism, they see the obstacles or difficulties as being too large for them to overcome. People like that (and I hope I’m not talking about you) are not able to develop personally or grow as a businessman or businesswoman. They simply can’t. Not because they are unable, but because they THINK they are unable. This is not some stupid mind-trick or positive thinking schtick I’m talking about here, it’s reality. I hope you listen so you can learn how to do the hard but important work of assessing whether you have a growth mindset or a fixed mindset.

A fixed mindset is easy to come by. A growth mindset requires constant attention.

We all tend toward pessimism and discouragement. It’s part of the human condition. We see the negative things going on around us and naturally feel fear, doubt, insecurity, and resistance. We come by that kind of thinking easily and it can leave you feeling like (and believing) you are a victim with little power over your circumstances. But it’s a lie. You DO have the power to overcome the obstacles in your life. You’ve been CREATED with that ability. But it doesn’t come naturally, it’s something you have to develop and nurture. On this episode, I’m touching the tip of the iceberg about what it means to develop a growth oriented mindset, so if you want to start the long, hard, but totally rewarding journey of becoming a can-do/will-do person – and see your life change as a result – this episode is for you.

You know what might help you? You need to get good and angry!

There’s nothing that steams me more than seeing myself caving in – to something that I should have resisted and overcome. I hate feeling like a victim and I hate it, even more, when I give in to my own tendency toward LETTING myself be a victim. You know what helps me when that happens? I get angry. I get good and mad – not at myself but at the thing that is trying to conquer me. I view it as an enemy who’s coming to take my soul – and I go to war. That may sound a bit dramatic to you but it’s that kind of aggressive growth mindset that enables me to believe in myself more than I believe in the power of the problem I’m facing. It’s that kind of mindset that empowers me to be an overcomer even in the toughest situations. So let me ask you, when are you going to get angry enough that you start doing something about the way your life and real estate career are going, and make a change?

You are NOT a timid person. Really, you aren’t. So stop acting like it.

You may not be an extrovert but that doesn’t mean you have to be timid. Timidity is based in fear, it’s based on insecurity and lack of confidence. And while it’s true that each of us is on a journey and may fall at different places on the confidence continuum at any given time, none of us is designed to stay at the lower end of the scale. We are made to uniquely express and demonstrate who we’ve been created to be for the good of those around us – and to do it confidently. That’s why you need to start believing that the timidity you feel is a distorted picture of who you really are. It’s a feeling, not a fact and it’s time you stopped acting on it. It’s time you started conquering your world rather than allowing it to conquer you. This episode is all about becoming a conqueror. Are you ready for the challenge?

Excuse me, your mindset is showing.

Here’s an assignment for you. Take an hour out of your day and go to a mall or coffee shop. Grab yourself a drink, sit down, and watch people. Don’t just watch WHAT they are doing but watch HOW they are doing it. What you’ll find is that everyone you meet demonstrates their mindset through their demeanor and actions. You’ll see people who are confident, who believe that they are able to accomplish great things (these people have a growth mindset) and you’ll see people who are reserved, uncertain, and even lazy in the way they go through life (those are the ones who have more of a fixed mindset). Then you need to do one more thing. Go out to your car, get in, and look at yourself in the mirror. Out of those two types of people you observed, which are you? I’m chatting about fixed mindsets VS growth mindsets on this episode. I really believe that understanding this issue could explode your real estate business. Are you ready for it?

Outline of this great episode

  • [0:01] Fixed mindset VS growth mindset and why I might need to take back some things I’ve said. :)
  • [4:00] The things that contributed to me rethinking some things and recording this episode.
  • [9:00] Why a growth mindset is so powerful and needed.
  • [14:50] The momentum that comes from developing a growth mindset.

Resources & Links mentioned in this episode

Our sponsor: www.KnightBarry.com

Episode 47 (my thoughts about self awareness)

BOOK: Mindset by Carol Dweck

Text “OJ Notes” to “44222” to get the show notes for this episode

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Attraction Marketing With a Great Real Estate Website With Dustin Brohm – Episode 61

IMG_0803If you don’t know what attraction marketing is, you need to learn it yesterday!  It’s a newer term that refers to a strategy that entices your ideal customers to come to you, asking you to take their business rather than you chasing them down, begging them to give you business. It really is that simple – at least in theory. Exactly HOW to apply attraction marketing isn’t all that simple, but when it’s done right it’s a gold mine! My friend Dustin is quickly becoming my go-to guy when it comes to learning new ways to practice this powerful attractional approach, so I thought I’d have him on the podcast (again) to unpack the goods when it comes to building a killer, attractional agent website.

When you chase your customers they tend to run away from you. So, STOP IT!

The old style of marketing was to blanket a neighborhood, city, or region with your fliers, ads, and radio spots. The idea was that if you put your face in front of enough people they can’t help but know who you are. I get that kind of approach but the problem is that the world we live in has changed. People have become more jaded and cynical when it comes to a business person trying to sell them something, so they don’t pay attention to those ads like they used to. So instead of chasing down your ideal customers in that way, why not attract them by providing incredible value to them up front? On this episode of The Onion Juice Podcast, my friend Dustin is with me to unpack how attractional marketing has been working for him through his website – Search Salt Lake. It’s a great example of providing very real and powerful resources to the exact people you want to serve. You’ll learn a lot from Dustin’s example and enthusiasm on this episode.

You need to get good at something worth getting good at.

That’s what my friend Dustin says – and I agree with him. And in this day and age, something that you definitely need to get good at is attraction marketing. On this episode, Dustin and I dismantle the old ideas of what makes a great real estate agent website and show you why you need to consider your website to be more than an online billboard. It’s much more than that if you will dedicate yourself to becoming the best in your city at providing value to your ideal customers THROUGH your website. Find out exactly what we mean by that on this episode.

Attraction marketing means providing great resources to those you want to serve.

Imagine that you were considering a move to my city, Madison, Wisconsin. Maybe your company is moving you, or you decide to come enjoy the tropical breezes Madison is famous for (cough, cough). What types of things might you search on Google to find out if Madison is indeed the place for you? Those exact phrases are the ones I need to research so that I can come onto your radar screen as a resource for your move to Madison. And it’s not even about real estate yet because if I can help you find out about setting up your utilities, or what the academics of the local school systems are like, I’m able to show you upfront how much help I can be to you – which attracts you to me when it comes to finding a home. Do you get it? Attraction marketing means that I give you great resources in order to prove my worth to you. Find out how you can apply the same approach to your business, on this episode.

The most successful articles on your website may not be real estate related.

Of course, you can write articles to post on your website that cover important and needed real estate topics. You’re the expert on real estate in your city so you definitely should provide those kinds of resources. But what about the other important things that people moving to or living in your city need to know? What might happen if you provide the answers to those questions in addition to providing real estate advice? You’ll not only be seen as the local real estate go-to gal (or guy), you’ll also be seen as a great human being who is eager to help anybody whether it benefits you or not. That’s the kind of person everybody wants to work with, right? This episode is so full of great information about how you can build an attraction marketing model in your real estate business that I can hardly contain myself. You’ve got to hear it.

Outline of this great episode

  • [0:44] Why I’m super stoked for you to hear this episode about websites, with my friend Dustin.
  • [4:37] Why Dustin is a great example of what blogging can do for you.
  • [6:20] How Dustin got started in Real Estate and got the idea to start attraction marketing.
  • [9:25] Why you get what you pay for when it comes to websites.
  • [12:12] What Dustin loves about his Easy Agent Pro website.
  • [15:10] The importance of landing pages inside the platform.
  • [18:05] The Moving to Salt Lake City blog post and Dustin’s strategy behind it.
  • [21:16] How Dustin used Facebook ads to target marketing to those moving to Salt Lake.
  • [24:49] A basic understanding of keywords and how they work – and how Dustin researches them.
  • [32:10] Dustin’s strategy for finding topics and writing articles.
  • [38:55] The biggest mistakes agents are making with their websites.

Resources & Links mentioned in this episode

Our sponsor: www.KnightBarry.com

Dustin’s site: www.SearchSaltLake.com

Easy Agent Pro (the website company Dustin uses)

Yoast SEO Plugin

Text “OJ Notes” to “44222” to get the show notes for this episode

LeadPages

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How to Attract Customers, Dealing with Clients Who Go FSBO, and More Real Estate Questions Answered – Episode 60

Ep 60 Album coverThe juice bar is open again. It’s my Q&A session of the Onion Juice Podcast where I answer your real estate questions. On this episode I’ll be answering questions about FSBOs, how to get past being the new agent with no experience, how to let people know you are a new agent, Facebook ads you can use to go after expired listings, how to blog effectively as a real estate agent, how to be a media company that happens to sell real estate, and so much more! Be sure you take the time to hear these great questions and my answers.

What should you do when a potential client decides to go FSBO?

You know the story. You’ve been serving a potential client in incredible ways for weeks, even months. Then they give you the call (or not) to tell you that they’ve decided to try to sell their own house (FSBO). Arrrrrgggggg!  What should you do? Most agents would be tempted to give shoot them the bird, tell them to get lost, or something a little less subtle. I think you should do exactly the opposite and on this episode of the podcast, I’m not only going to tell you why, I’m going to tell you some of the actual things I would do. It’s not about winning them over, it’s about getting your name out as a super helpful and outstanding agent. You can find out, on this episode.

Everyone wants an experienced agent but you’re not experienced. How can you get business?

Almost all of the advice you see online about finding a good real estate agent says that people who are looking to buy a home should only go with an experienced agent. But not everyone is experienced. In fact, the majority of agents aren’t. What should you do in order to overcome what seems like insurmountable odds? I have a very simple approach to this issue that includes honesty, a straightforward approach, dependence on your team, and a few other things. If you want to hear how to get over the experience hurdle, I’m going to tell you what to do on this episode.

Did you know you can advertise to people with expired listing using Facebook?

One of the things you hear as a way to drum up new business is to chase down expired listings. You know, the houses that have been on the market recently but are no longer being listed. The assumption is that there is an interested seller at the end of that lead and you can approach them using all your charm, wit, and stunning good looks to convince them that you are the guy or gal to sell their house. I’ve got a couple of methods that I’ve used to do this using Facebook. Some of them involve fairly technical stuff but at least one of them is a hack anyone who has a Facebook account can do. Curious? Listen to this episode.

Get creative to figure out ways you can highlight things your potential clients are interested in.

A listener to The Onion Juice Podcast wrote in to ask me a question regarding a potential way he could attract clients. He’s really into dogs and wants to write a blog or newsletter about dogs for the people in his community. He’s curious how that idea could get him an “in” with potential real estate customers. I think it’s a great idea. Do you see why? On this episode, I’m going to go over the principle of “Cheese and Whiskers” using this listener’s example to show you how you can use virtually any area of interest to begin attracting clients. This is not smoke and mirrors stuff, it really works!

Outline of this great episode

  • [0:43] My welcome to you – thanks for listening!
  • [5:01] What should you do if a potential client goes FSBO?
  • [8:13] Everybody wants an experienced agent and you’re new? What should you do?
  • [18:27] Is there a way to advertise to expired listings using Facebook?
  • [25:00] I’ve got an idea about attracting customers by focusing on dogs. Any thoughts?

Resources & Links mentioned in this episode

Our sponsor: www.KnightBarry.com

www.NeilMathweg.com – My personal realtor website

www.BetterTheBurgh.com

www.SilasGetsReal.com

Text “OJ Notes” to “44222” to get all the show notes for this podcast!

Send my your questions at NeilMathweg(at)gmail.com

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How to Build Confidence As a New Real Estate Agent – Episode 59

Ep 59 Album coverIf you want to know how to build confidence, you’re not alone. Many new real estate agents step into the business and within weeks (or even days) their heads are spinning. Laws, regulations, paperwork, listing presentations, FSBOs – the things to confuse and overwhelm you are many. And all of those new things can cause your personal confidence to take a hit. On this episode, I’m covering the issue of confidence for all of you who need help building it up. In fact, I’ve got 5 different things I want you to consider when it comes to building up your own confidence as an agent.

To be a successful real estate agent, create a wise, clear plan to follow.

Bright, shiny new things come at us every day as real estate agents. You don’t want to be a person who bounces from one new thing to another believing that the next thing is going to be the thing that makes all the difference. Sure, you can consider all those things but you have to come to the point that you make a decision about the path you are going to follow. Once you’ve carefully decided on a plan that fits you, on that you are confident will work for you, you’ve to start implementing it and stick with it over the long haul. On this episode, I’m reiterating the power of a clear plan as it relates to your confidence as an agent.

Results may come slow – but they WILL COME if you stick to your plan.

Too often new agents only notice their lack of results and become discouraged. If that’s you, you’ve got to understand that anything you build from the ground up is going to build slowly at first, with little signs that progress is really happening. Think of it like a construction project. Most of the work at first is going on underground, on a foundational level, where you can’t really see it. It’s only weeks later when the foundation is set that you’re able to see walls going up – when it begins to look like a real house. Your business will be the same way, so starting out as a real estate agent don’t let yourself get too caught up in the lack of results you may be seeing. Stick to the action steps within your business plan knowing that in time it will pay off. I’ve got more tips like this one to share regarding how you can build up your confidence, on this episode.

Imitation may be the sincerest form of flattery, but it won’t bring success.

It’s a natural thing when you’re new to the real estate industry to imitate the things that successful agents around you are doing. The problem is this: you are not them. They may have unique perspectives or talents, specialized skills they’ve developed over many years, or a different personality that makes what they are doing a success for them. You’ve got to learn who you are – what your strengths are – so that you can major in your areas of strength. If that sounds like wishful thinking to you I’m going to explain exactly how you can do that in this episode, so be sure you take the time to listen.

Why I think some new agents need to move to another company.

As I’ve paid my dues in the real estate business and studied what it takes to build and lead great teams of agents I’ve discovered that there are two kinds of leaders – those who lead like a hammer and those who lead with the heart. Some bang away at the people they are leading, pushing, driving, even intimidating them into performance. But others lead with the heart, finding out how to best direct each person under their leadership to help them maximize their strengths. If you are discouraged and don’t feel confident as an agent it’s possible that you need to find a different kind of leader, one who can bring out the best in you instead of hammering on you because you’re not a certain way they think is best. I explain more about this idea on this episode of The Onion Juice podcast.

Outline of this great episode

  • [0:27] My welcome to you and an introduction to this episode on CONFIDENCE.
  • [2:19] You questions needed for next week’s JUICE BAR.
  • [4:46] 5 Ways to build up your confidence as a new real estate agent.
  • [6:20] The power of having a clearly plan that you stay consistent with.
  • [8:32] Don’t focus on your results, focus on your tasks (in your plan).
  • [9:45] Work in the areas of your strengths instead of imitating others.
  • [12:40] Surround yourself with people who see your value and remind you of it.
  • [13:54] Figure out the kind of leader you need (hammer or heart)?
  • [19:02] I’d love to hear from you – please connect with me!

Resources & Links mentioned in this episode

Our sponsor: www.KnightBarry.com

Connect with Neil to ask your question: NeilMathweg(at)gmail.com

Text “Yes Neil” to “44222” to get on the waiting list for my new course.

Text “OJ Notes” to “44222” to get all the show notes for these episodes.

Text “strength” to “44222” to get my videos about building confidence.

Follow Neil on:

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Instagram

Facebook

Twitter

Leave a rating and review on iTunes

Why Consistency is KEY to Any Success You Achieve – Episode 58

Ep 58 Album coverWhat’s the latest shiny object that has diverted you from being consistent at the most important things in your real estate business? You know what I’m talking about. We all do it. New social media tools, new software packages and apps, new marketing approaches – we’ve got so many options (which is a good thing) we tend to bounce from one new thing to another without sticking with anything over the long haul. I’m here to tell you that consistency is THE KEY to success in your real estate business. But it’s not just doing the same old things, it’s figuring out the things that fit YOU and making those things happen. On this episode of The Onion Juice podcast, I’m going to help you become more consistent in your work so you can reach the level of success you want.

How do you stop chasing the newest shiny objects?

It’s hard to stop chasing the shiny new objects that come on the scene, in large part because they are fun. But I think we’re also subconsciously afraid we’re going to miss out on something great. But you’ve got to understand that throughout your real estate career there are always going to be shiny new objects. You’ll always have the opportunity to change course if you need to. But at the beginning, you need to start with a good plan that takes into account all of the tools and resources at your disposal at that time. After you’ve made a good assessment and have decided which of the tools fits you and the way you want to do business, you can establish a plan that you commit to. That’s when you stop looking at the shiny objects and get to work. Learn more about how you can create that kind of plan as the foundation of your business, on this episode.

Why your efforts will outweigh your results in the beginning.

If you are a new real estate agent, or new at anything for that matter, at least the first few months will be a slog. You’ll put in tons of effort and see very little in the way of results. That’s because you’re doing the work of construction, building a business that will thrive and grow over the long haul. You’re building the foundation at first which is not the most attractive or noticeable part of the project. But if it’s not there, you can rest assured, you will feel it! On this episode I’m going to help you get past the discouraging hump of work, work, work with little to no results by helping you understand the brighter path that’s ahead – and that it won’t come if you don’t keep at it.

There will come a tipping point where your results outweigh your efforts.

As you work hard to implement your well-considered plan you’re going to put in a lot more effort at the beginning. Results will be few and far between. But there will come a tipping point – and I can’t exactly explain where it is or why it happens – but it always happens if you’re consistent. That tipping point will be a certain time in your business growth where all of that hard work begins to pay off and the results begin to come in. It’s at that point that you’ll begin to experience the attraction factor I talk about so much and won’t have to chase business nearly as much as you did at first. I think you’ll be encouraged to know that the time of payoff is coming, so be sure you listen to how it works, on this episode.

Why you need to get busy with your plan and forget the shiny objects.

It’s your well-reasoned plan that will make you immune to bright shiny object syndrome. That plan is what will result in the well-constructed business you really want. You can’t let the delay in results you experience at first stop you from doing the work. You can’t let yourself doubt your well-thought-out plan once you get halfway into it. You’ve got to be consistent. You’ve got to keep going. On this episode I’m going to give you more reasons to stay consistent and provide you a 3 pillar approach to building your own plan, so be sure you listen.

Outline of this great episode

  • [0:28] My intro to this episode about New Agents learning how to be consistent!
  • [6:10] Why you need to be consistent in order to succeed.
  • [8:00] How do you overcome the bright shiny object syndrome?
  • [13:45] The power of a clear plan to stay consistent.
  • [16:03] The upcoming Juice Bar episode needs your questions!

Resources & Links mentioned in this episode

Our sponsor: www.KnightBarry.com

Text “Yes Neil” to “44222” if you are interested in Neil’s course.

Text “OJ Notes” to 44222” to get the show notes.

neilmathweg(at)gmail.com

Follow Neil on:

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Facebook

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Join Neil On Facebook Live every Monday at 3pm CST at facebook.com/onionjuicepodcast

Leave a rating and review on iTunes

For New Agents Who Are Feeling Like A Failure – Episode #57

Ep 57 Album coverToo many people get into the real estate business and take a course from some slick guy who teaches them to chase, chase, chase business. Of course, at first you need to go out and find clients, but it doesn’t take much of that to get you feeling like a failure. It’s a very hard grind to be successful in real estate, and you’re going to BE successful you’ve got to get yourself busy doing things that you enjoy that ALSO builds the connections that will lead to new business. On this episode of the podcast, I’m talking about why you feel like a failure, what you can do about it, and begin introducing the first “C” of my 3C course –  Clarity!

 

You might feel like a failure because you are comparing yourself to other agents.

 

Yes, there are tried and true things that work in the real estate industry. But more and more these days they are becoming “tried and untrue.” That’s because the culture has changed and sales methods that used to work simply don’t appeal to the customers who we’re dealing with these days. That means you’ve got to adapt. You’ve got to quit looking at what other agents are doing to drive their success and determine who you are and what fits YOU. I’m convinced that as you learn who you are and begin operating in your areas of strength you’ll find the real estate business to be much more enjoyable and profitable. You can hear more about this idea on this episode.

 

You don’t have to focus on your weaknesses. That could be EXACTLY why you feel like a failure.

 

Nobody likes to have weaknesses. I get it. But you have to be humble enough to admit that you’re human – therefore you are going to have weaknesses. But a great thing that’s just as true is that you also have strengths. Why not get clear on what your strengths are and begin working hard at amplifying the effect of those things? Your weaknesses won’t go away but they’ll begin to not matter so much. The success you start to experience from focusing on your strengths will overshadow that feeling of failure that plagues you and things will start to change!

 

Learn how to lead with your heart, not your head.

 

Do you suffer from a paralysis of analysis? Many new real estate agents do! They get hung up on the details of the steps they are supposed to be taking – calling FSBOs, sending out direct mail, doing open houses – instead of getting in touch with the kind of events, outreach, and connections they could make that are in alignment with who they are inside. You’ve got to learn how to lead (yourself) with your heart, not your head. On this episode, I unpack exactly what that means and how you can begin to unpack what’s inside of you for the sake of clarity in your business.

 

The agents who make it find confidence and build on it.

 

If you feel like a failure there’s one thing you’ve got to do yesterday. :) You’ve got to find your source of confidence. I know, when you’re the new agent in the office it’s hard to feel very confident about a lot of things. But that can’t stop you because the agents who make it big find their source of confidence and build on it. I want you to succeed. My heart goes out to the new agent who knows he/she can make it in real estate but simply doesn’t know how to put it all together to create that success. If I’ve just described you, please listen to this episode. I’ve got some things to share with you – the new agent – that I believe will help you get out of the newbie rut and into the confidence zone. Ready? Give it a listen.

 

Outline of this great episode

 

  • [0:27] My introduction and explanation of this crazy podcast!
  • [1:27] Why I want to talk to new agents on this episode.
  • [6:41] I’m opening up the juice bar again soon… send me your questions!
  • [8:40] Why you need to stop comparing yourself to other real estate agents.
  • [9:55] Why you need to double down on your strengths.
  • [11:15] Lead with your heart, not your head.
  • [12:34] Surround yourself with people who see your value.
  • [15:37] What do you do with these 5 things?
  • [19:19] Would you be interested in my course? Let me know.
  • [20:46] What it means for you to have a clear plan.

 

Resources & Links mentioned in this episode

 

Our sponsor: www.KnightBarry.com

 

neilmathweg(at)gmail.com – send me your questions

 

Onion Juice Episode 47 about doubling down on your strengths

 

Text “Yes Neil” to “44222” if you are interested in the course I’ve created.

 

Service For Life

 

The World’s Most Interesting Postcard

 

Follow Neil on:

Snapchat

Instagram

Facebook

Twitter
Leave a rating and review on iTunes

Creative Real Estate Ideas to Get More Listings, part 2 Conversation with Ray Wood – Episode 56

Ep 56 Album coverIf you are looking for creative real estate ideas, this episode is filled with things that my guest, Ray Wood and I have found to be not only creative but also effective at generating leads that turn into listings. This is part two of our conversation and it’s just as packed with gold nugget ideas as the first episode was (be sure you listen to that one as well). These outside-the-box ideas are things you can implement right away, exactly as we describe them. But you should also consider that these ideas may get your creative onion juices flowing so that you come up with your own hairbrained schemes that turn into new listings and happy customers for you. This Onion Juice episode is packed with goodness. Get in on it by listening.

 

Give to Get Marketing could be your golden ticket to more home listings!

 

Have you heard about “give to get” marketing? It’s a term that my guest, Ray Wood coined and it’s how he describes the process of giving great value to people in order to build relationships that eventually turn into leads, referrals, or sales. It’s a creative approach to real estate that most people don’t utilize because they are too afraid. What are they afraid of? They think they might give away too much, that they’ll have nothing left to offer. But the exact opposite is what ends up happening. When you give it all away, people come back to you as grateful, trusting fans and many times wind up giving you business. Listen to how Ray describes what it looks like to do it right, on this episode.

 

What might happen if you offered a “seller seminar” in your community?

 

One of the ways I’ve found to do real estate creatively is to host seller seminars or workshops. Take the time to think through this one, because it’s a natural way to tap into the natural desire sellers have to sell their home quickly and for the price they want. If you can put together a truly helpful seminar that teaches people the little things they can do to make their home the most attractive property on the market and walk them through what to expect in terms of paperwork and processes, you’ll quickly become a trusted person in their eyes – leading to more listings. It’s a no-brainer that you’ve got to try. Find out how Ray and I do it, on this episode of the Onion Juice podcast.

 

People are looking for valuable information. Are you willing to give it to them?

 

What are the reasons you go traipsing around the internet? I’ve found that most people are surfing for one of two reasons: entertainment and information. As a real estate agent, you have the opportunity to provide both, if you are willing to do it. People who are looking to buy or sell a home will be drawn to you if you provide them valuable information they truly need and do it in a fun, laid-back, or entertaining way. It’s one of the many creative real estate ideas that Ray and I talk about on this episode, so don’t miss out by ignoring the play button on this one!

 

The more perfect you are, the less people can relate to you.

 

When you’re interacting with people – in real life or on social media – don’t worry about being all made up and perfect. I know, that’s the idea we get from news programs and TV shows about what you’re supposed to be like if you appear on camera or post a picture of yourself, but trust me, people can’t relate to your perfection. They need to see that you are the real deal, a flawed person just like them. When they see that you mess up and admit it – or laugh about it – they find you winsome and attractive. And I’m all about attracting clients, as you know. My guest, Ray Wood has tons of great stuff to share on this episode so please be sure you listen to his creative ways to do real estate and get more listings as a result.

 

Outline of this great episode

 

  • [0:27] My introduction to this episode (part two) with Ray Wood!
  • [4:24] What is “Give to Get” marketing?
  • [7:06] Where people go wrong with this approach.
  • [8:40] What about doing a seller seminar in your community?
  • [14:00] The value of knowing the soil in your community and nurturing new residents/buyers.
  • [20:21] Begin relationships using social media.
  • [25:00] Why you HAVE to reach out to past clients consistently.
  • [28:21] Leveraging corporate relocations to get more listings.
  • [32:18] How to do a  “What’s My Home Worth?” campaign.
  • [33:00] Paid sites you can use to get leads.
  • [34:24] Advice for a new realtor who’s having issues getting rolling.

 

Resources & Links mentioned in this episode

 

Our sponsor: www.KnightBarry.com

 

Part 1 of this two-part conversation with Ray Wood!

 

Text “OJ Notes” to “44222” for SHOW NOTES

 

Or if you want My listing presentation test “Listing” to “44222”

 

www.TopAgentsPlaybook.com – Ray’s podcast

 

www.RealEstateAuthors.net – The site where Ray ghost-writes

 

www.RaysGreatestHits.com – Ray’s lead webite

 

Gary Vaynerchuk

 

www.PrintReadyAds.com

 

Brian Buffini

 

CoreFact

 

Every Door Direct Mail

 

My episode with Michael Meier – Social Media for Realtors

 

Skipper Bud’s Boats in Madison, WI

 

www.SearchSaltLake.com

 

My episode with Dustin of SearchSaltLake.com – Leads from Uber Driving

 

Dustin’s post on “Moving to Salt Lake City?

 

www.ListingsToLeads.com

 

www.AgentMachine.com

 

Dave Ramsey Endorsed Local Providers

 

www.ServiceForLife.com

 

Follow Neil on:

Snapchat

Instagram

Facebook

Twitter

 

Join Neil On Facebook Live every Monday at 3pm CST at facebook.com/onionjuicepodcast

 

Leave a rating and review on iTunes

Creative Real Estate Ideas to Get More Listings, part 2 Conversation with Ray Wood – Episode 56

Ep 56 Album coverIf you are looking for creative real estate ideas, this episode is filled with things that my guest, Ray Wood and I have found to be not only creative but also effective at generating leads that turn into listings. This is part two of our conversation and it’s just as packed with gold nugget ideas as the first episode was (be sure you listen to that one as well). These outside-the-box ideas are things you can implement right away, exactly as we describe them. But you should also consider that these ideas may get your creative onion juices flowing so that you come up with your own hairbrained schemes that turn into new listings and happy customers for you. This Onion Juice episode is packed with goodness. Get in on it by listening.

 

Give to Get Marketing could be your golden ticket to more home listings!

 

Have you heard about “give to get” marketing? It’s a term that my guest, Ray Wood coined and it’s how he describes the process of giving great value to people in order to build relationships that eventually turn into leads, referrals, or sales. It’s a creative approach to real estate that most people don’t utilize because they are too afraid. What are they afraid of? They think they might give away too much, that they’ll have nothing left to offer. But the exact opposite is what ends up happening. When you give it all away, people come back to you as grateful, trusting fans and many times wind up giving you business. Listen to how Ray describes what it looks like to do it right, on this episode.

 

What might happen if you offered a “seller seminar” in your community?

 

One of the ways I’ve found to do real estate creatively is to host seller seminars or workshops. Take the time to think through this one, because it’s a natural way to tap into the natural desire sellers have to sell their home quickly and for the price they want. If you can put together a truly helpful seminar that teaches people the little things they can do to make their home the most attractive property on the market and walk them through what to expect in terms of paperwork and processes, you’ll quickly become a trusted person in their eyes – leading to more listings. It’s a no-brainer that you’ve got to try. Find out how Ray and I do it, on this episode of the Onion Juice podcast.

 

People are looking for valuable information. Are you willing to give it to them?

 

What are the reasons you go traipsing around the internet? I’ve found that most people are surfing for one of two reasons: entertainment and information. As a real estate agent, you have the opportunity to provide both, if you are willing to do it. People who are looking to buy or sell a home will be drawn to you if you provide them valuable information they truly need and do it in a fun, laid-back, or entertaining way. It’s one of the many creative real estate ideas that Ray and I talk about on this episode, so don’t miss out by ignoring the play button on this one!

 

The more perfect you are, the less people can relate to you.

 

When you’re interacting with people – in real life or on social media – don’t worry about being all made up and perfect. I know, that’s the idea we get from news programs and TV shows about what you’re supposed to be like if you appear on camera or post a picture of yourself, but trust me, people can’t relate to your perfection. They need to see that you are the real deal, a flawed person just like them. When they see that you mess up and admit it – or laugh about it – they find you winsome and attractive. And I’m all about attracting clients, as you know. My guest, Ray Wood has tons of great stuff to share on this episode so please be sure you listen to his creative ways to do real estate and get more listings as a result.

 

Outline of this great episode

 

  • [0:27] My introduction to this episode (part two) with Ray Wood!
  • [4:24] What is “Give to Get” marketing?
  • [7:06] Where people go wrong with this approach.
  • [8:40] What about doing a seller seminar in your community?
  • [14:00] The value of knowing the soil in your community and nurturing new residents/buyers.
  • [20:21] Begin relationships using social media.
  • [25:00] Why you HAVE to reach out to past clients consistently.
  • [28:21] Leveraging corporate relocations to get more listings.
  • [32:18] How to do a  “What’s My Home Worth?” campaign.
  • [33:00] Paid sites you can use to get leads.
  • [34:24] Advice for a new realtor who’s having issues getting rolling.

 

Resources & Links mentioned in this episode

 

Our sponsor: www.KnightBarry.com

 

Part 1 of this two-part conversation with Ray Wood!

 

Text “OJ Notes” to “44222” for SHOW NOTES

 

Or if you want My listing presentation test “Listing” to “44222”

 

www.TopAgentsPlaybook.com – Ray’s podcast

 

www.RealEstateAuthors.net – The site where Ray ghost-writes

 

www.RaysGreatestHits.com – Ray’s lead webite

 

Gary Vaynerchuk

 

www.PrintReadyAds.com

 

Brian Buffini

 

CoreFact

 

Every Door Direct Mail

 

My episode with Michael Meier – Social Media for Realtors

 

Skipper Bud’s Boats in Madison, WI

 

www.SearchSaltLake.com

 

My episode with Dustin of SearchSaltLake.com – Leads from Uber Driving

 

Dustin’s post on “Moving to Salt Lake City?

 

www.ListingsToLeads.com

 

www.AgentMachine.com

 

Dave Ramsey Endorsed Local Providers

 

www.ServiceForLife.com

 

Follow Neil on:

Snapchat

Instagram

Facebook

Twitter

 

Join Neil On Facebook Live every Monday at 3pm CST at facebook.com/onionjuicepodcast

 

Leave a rating and review on iTunes

Need A New Listing? Ray Wood’s 10 Best Ways to Get Real Estate Listings (part 1) – Episode #55

Ep 55 Album coverEvery real estate agent knows that a new listing is like gold. It’s your opportunity to help a client sell their home, or help a homebuyer find the home of their dreams. That means if you’re going to help people and if you’re going to make money, you’ve got to get more listings. Of course, there are the normal ways of getting listings, but you know me, I’m all about getting outside that normal orange juice way of doing things. On this episode my new friend Ray Wood and I are brainstorming creative ways to get new listings, so be sure you take some time to listen – and be sure to catch part 2 of this brainstorming session on the next episode too.

 

Do you have something TRULY valuable to offer open house visitors?

 

One of the mainstays of agents is the open house. You know the drill – set up the signs around the neighborhood, sit in the house waiting for buyers to come look at the home, engage in conversation with them once they arrive. But what could happen in that interaction if there was a surprise gift waiting for them – a book, a video, a truly helpful resource to educate them about the home buying process? What could you come up with that would make them truly glad they stopped in? Get some great ideas from my friend Ray Wood, on this episode.

 

Chasing down FSBOs and expired listings can be profitable with a bit of creativity.

 

We all know what it’s like chasing down leads during a lean time in the market. But do we all know how to make the most of the opportunity when it comes to making calls or sending out mailers? I don’t think so! I found a great way to get responses from the cards I sent out to expired listings and FSBOs – it was by providing them the opportunity to get a truly helpful resource for free – something that would enable them to get the most out of their property or to make it more attractive for buyers. Are you curious? You should be. Listen to this episode and I’ll tell you exactly what I did.

 

Here’s how to generate goodwill in your network and gratitude in your prospects.

 

Everyone who’s doing business wants and needs referrals. That’s just a fact of the way business works. And a warm lead or referral like that will close at a much higher rate than a cold one. Another a fact. What might happen in your real estate business if you created your own “Professional Contacts” list to provide to prospective clients? There’s a way you can do it that puts you on the radar of professionals who could provide an incredible amount of referrals to you and provide a tremendous resource to your prospects and clients at the same time. And the best part is that the only thing it will cost you is a little bit of time. Find out the details on this episode.

 

You could become the local celebrity in your community – and get that new listing in the process.

 

One of the primary things I’m trying to encourage agents to do in order to attract clients (instead of chasing them) is to be a media company that happens to sell real estate. Give it some serious thought: If you did a podcast or video show highlighting the businesses and people of your community – and if you knew how to promote it effectively – you’d become a sort of celebrity in your town. And when the people in town think about buying or selling a home, you’ll be top of mind because they’ve come to know you via your podcast or video show. Get the idea? My buddy Ray and I discuss this idea and lots more for getting that elusive listing, on this episode of the Onion Juice podcast.

 

Outline of this great episode

 

  • [0:24] My intro to this episode, to Ray Wood (my guest), and the idea of getting more listings.
  • [1:51] Why Ray and I decided to do a two-part show (this week and next week).
  • [2:37] How you can get a copy of all the resources we mention today.
  • [4:38] The reason behind the Onion Juice Podcast approach.
  • [6:30] The story behind Ray’s podcast and website.
  • [10:02] The power of persistence and hustle.
  • [11:45] Key questions to use in Open House settings.
  • [16:19] How to offer better value when reaching out to FSBOs and expired listings.
  • [20:45] Create your own professional contact list as a resource to others.
  • [27:33] Become a media company that happens to sell real estate.

 

Resources & Links mentioned in this episode

 

Our sponsor: www.KnightBarry.com

 

www.TopAgentsPlaybook.com – Ray’s podcast

https://www.facebook.com/topagentsplaybook – Ray’s Facebook Page

www.RealEstateAuthors.net – The site where Ray ghost-writes

www.4510TV.com
Text: “OJ notes” to “44222” to get all the links and resources mentioned today and in previous shows

 

Follow Neil on:

Snapchat

Instagram

Facebook

Twitter

 

Leave a rating and review on iTunes

How to Use SnapChat to Up Your Client Attraction Game – Episode 54

Ep 54 Album coverOK – this is the one you’ve been waiting for. Today my guest, Monica Gutierrez, and I are going to teach you how to use Snapchat to make your client attraction machine hum along powerfully. Monica is somebody I met on Snapchat (how appropriate) and I noticed right away that she’s got it going on when it comes to Snapchat. On this episode she’s going to give you 5 key tips to building effectiveness on Snapchat – plus a bonus tip as well. You won’t want to miss this one if Snapchat has you stumped. Monica makes it easy.

 

Personal branding is the power of client attraction – and Snapchat makes it possible.

 

When we talk about personal branding these days what we mean is that people need to know, like, and trust you as a person before they will know, like, and trust your business. It’s a fact. We buy things from people or companies we trust. Snapchat makes that happen by giving you the bite-sized opportunity to repeatedly make yourself known in authentic ways. As you let your audience get to know you through the planned and spontaneous ways you use the platform, you’ll be building that brand automatically. My guest today is Monica, a pro who knows how to use Snapchat to maximum effectiveness. You’ll learn a lot if you’ll take the time to listen to this one.

 

Authenticity is key to using Snapchat powerfully.

 

One way that Snapchat is different from other social media platforms is that nobody on SC is there to watch talking heads. They want to meet real people, see snapshots of real life, and interact with those they meet. It’s part of the way the platform is built. But what does it really mean to use Snapchat in an authentic way? My guest today has some really good examples to share about what authenticity looks like, so be sure you take some time to hear her out.

 

If you don’t know how to use Snapchat to engage with followers, what’s the point?

 

Engagement doesn’t only mean that people comment on your snaps… it also means that you take the initiative to reach out to those who follow you. The direct message side of Snapchat is sorely underutilized by most users – and it’s A GOLD MINE for truly connecting with people who have shown interest in what you’re posting on the platform. That’s one of the many great points my guest today makes about how to use Snapchat effectively. If you want to know the best ways to use Snapchat, this gal can tell you better than anyone I’ve met.

 

Nobody can relate to your perfection, so be real!

 

Of course I’m not saying anybody is REALLY perfect, but on social media we can easily cloak our persona so it seems like we have no problems, no issues, no difficulties in life. But think about it for a minute – WHY WOULD YOU WANT TO DO THAT? People can’t relate to your “perfection,” they need to see the real you. They’ll actually be ATTRACTED to the real you (believe it or not). Today you can learn how to be authentic with those who follow you on Snapchat – and more importantly you’ll learn the benefit it will have for your business long term.

 

Outline of this great episode

 

  • [0:28] My introduction to OJ – and this episode!
  • [2:14] Who is Monica? A marketing genius!!!!
  • [4:27] How I met Monica on Snapchat – and who she is.
  • [6:09] The work Monica does for teams.
  • [7:37] Why do real estate agents need to be using Snapchat?
  • [9:07] What Monica says to people who aren’t getting anything from Snapchat?
  • [11:12] Monica’s list of Snapchat tips.
  • [11:39] What does it mean to be authentic on Snapchat?
  • [14:58] Why positivity is so important on Snapchat (and social media in general).
  • [16:57] Engagement tips for Snapchat (it’s very important).
  • [18:52] The impact consistency has on your Snapchat following.
  • [22:57] How can you be creative on Snapchat?
  • [26:20] What in the world is resonating content?
  • [27:20] How you can get to know your Snapchat audience.

 

Resources & Links mentioned in this episode

 

Text “Monica” to “44222” to get Monica’s resources.

 

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Social Media For Realtors, with Michael Meier On Fire – Episode 53

Ep 53 Album coverSocial media can be used in thousands of ways for thousands of business niches. But today I’ve got THE guy on who can help us understand the best ways to use social media for Realtors. Michael Meier is a broker/owner in New York City. NEW YORK CITY, JUICERS! He’s doing business in the Big Apple and making it happen in ways most of us can’t even imagine. He’s doing it by using social media to attract people to his real estate business. On this episode, I chat with Michael about all things social media and we spend a lot of time talking about how he uses Facebook Live and Snapchat to build a community that brings in business. It’s time for you to take your game higher, with Michael Meier (on fire).

 

Social media for realtors is not about pushing your listings.

 

You have inventory you need to move. I get that. But if you’re using social media to shout about the cool houses you have for sale and not building a community, you’re like the guy in the ring toss booth at the carnival who yells at every passerby. You’re irritating and obnoxious and most people are going to walk right by pretending they didn’t hear you. That’s not what you want. Today’s show is going to tweak your thinking about what it means to use social media to fuel your real estate business, and my friend Michael Meier (who I met through social media, by the way) is here to do the tweaking (No, not twerking. You don’t want to see Michael twerking).

 

Michael’s Snap-U-Cation episodes are a great example of what can be done.

 

My friend Michael Meier is killing it in his New York City real estate business. A big part of how he does it is by leveraging the power of online video to build a community that sees him as an expert in New York real estate. He does these segments on Snapchat he calls “Snap-U-Cation.” It’s education about real estate concepts that he presents in 5 snaps or less. That’s pretty short – but it’s also pretty powerful because people are able to get the concepts quickly and in an entertaining way. I’m telling you if you’ll take the time to learn from this guy you won’t be sorry you listened.

 

How to pivot from chasing clients to attracting them.

 

Michael Meier (my guest on this episode) admits that when you first get started as a realtor you need to do some chasing. You’ll need to build a network, insert yourself into the relationships and communities that already exist, and get some attention for yourself. But once you’ve got a base built it’s time to ramp up social media to become more effective at attracting clients. The people you’ve chased who are now in your network should (and often will) become some of the primary people who begin pushing you out to other people – through shares, likes, and comments on the content you’re sharing. You can hear how Michael suggests new agents make that pivot and turn up their social media game, on this episode of The Onion Juice Podcast.

 

Snapchat has helped Michael recruit, refer, and reel in new business.

 

When you don’t think of social media as a vehicle for blasting out every new listing and sales record and start thinking of it as a place to build community, amazing things begin to happen. Michael has been leveraging Snapchat to build a community centered around the topic of real estate in New York City and through it, he’s benefitted in some great ways. He’s found new agents for his office. He’s gotten referrals from Realtors in different parts of the country. He’s actually sold homes over Snapchat – and lots more. Get outside the box of your own thinking about social media by hearing how Michael does it, on this episode.

 

Outline of this great episode

 

  • [0:32] My introduction to this episode – and my thanks to you!
  • [3:50] Who is Michael Meier? (my guest today).
  • [7:05] How I met Michael and why I like what he’s doing on Facebook LIVE.
  • [8:19] The 3 one minute videos Michael has new agents create immediately.
  • [9:56] The temptation to wait until everything is perfect to make yourself known.
  • [11:46] How Michael chases clients initially but transitions to client attraction.
  • [16:44] What Snapchat has done for MIchael’s business and brand (and why you should be using it).
  • [21:28] Why more real estate agents need to get onto Snapchat now.
  • [26:14] What is Michael’s Snap-U-Cation?
  • [29:30] Effective ways Michael has seen agents use social media.
  • [34:25] Why the biggest barrier you have to doing video is yourself.
  • [36:45] Michael’s encouragement to agents who are not yet on the social media bandwagon.

Resources & Links mentioned in this episode

 

Our sponsor: www.KnightBarry.com

 

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Real Estate Agents: Be Different – Like I Have For The Past Year! – Episode 52

Ep 52 Album coverYou’ve GOT to be different if you’re going to stand out in the real estate space.

 

This episode of The Onion Juice Podcast marks the one year anniversary – 52 weeks of podcasts aimed at helping you break out of the real estate marketing straightjacket you were taught to wear so that you can create a business and life that can really flourish. Most of that has to do with being different than the rest of the agents out there and this last year I’ve dedicated myself to teaching you some of the things I’ve found that have helped me do that. I’m going to revisit some of those concepts on this episode AND tell you the results of some of my efforts as well. I hope you take the time to listen. The last year has been a blast and I’d love for you to get in on the fun!

 

Why being different really matters for real estate agents.

 

I guess it’s possible that you haven’t noticed – and if you haven’t you need to check your eyesight – that the marketing world is getting noisier and noisier. All the agents out there shouting about their last sale, the houses they have listed, and the reasons you should work with them is staggering. And most of them are doing it WRONG because they are doing it the same way everybody else is doing it. On this one year anniversary episode of The Onion Juice Podcast, I’m walking you through my 7 favorite episodes so far to give you the flavor of what it’s like to drink real estate onion juice when everyone else is drinking orange juice. It’s how you stand out and it’s how you succeed in the modern era of real estate sales. Give this a listen, OK?

 

New agents need to be different from day one.

 

Back in episode 7 of the Onion Juice podcast, I devoted the entire episode to what I would do if I were a brand new agent starting out in a brand new town. I really have a soft spot in my heart for new agents because I think they’re being taught a lot of OLD ways of doing business that don’t work in the NEW world we’re living in. They need a new kind of training that is aligned with the way the world actually is today. On this episode, I revisit that important issue and tell you some things you can do to get started as a brand new agent that will set you apart from the crowd.

You’ve got to learn how to attract customers to you.

 

One of the PRIMARY ways you need to be different as a real estate agent is to be busy attracting people instead of chasing them. That’s one of the main things I hammer on the Onion Juice podcast. There are attractional models of marketing that actually work these days when the old methods of marketing are failing abysmally. And the change starts in your head. You’ve got to think differently. You’ve got to understand your potential clientele from a new perspective. On this episode (my one year anniversary episode) you’ll get to hear highlights from the shows of the past year… and make sure you pay attention to how many times I talk about attracting customers.

 

Don’t be a lurker! I want to hear from you.

 

I know – I KNOW that there are many more people who listen to The Onion Juice Podcast than I actually interact with. I get it – BUT, I’d love to know who you are and how I can help you on your road to real estate riches and success. Honestly, I’d be happy to shoot emails back and forth, jump on a Facebook chat session, or even chat on the good old telephone. People are often shocked that I’d do that but hey, it’s one of the best and most fun parts of what I do. So please, stop lurking and introduce yourself. I’d love to make a genuine connection with YOU!

 

Outline of this great episode

 

  • [0:30] My introduction to this anniversary episode (and why I will NOT be drinking onion juice on the air).
  • [1:20] Why I’m surprised at where the show has come in one year.
  • [3:59] Why this became a podcast in the first place.
  • [6:10] My top episodes (I’m going to reminisce).
  • [8:31] Why I’m passionate about helping new agents.
  • [11:25] My 7th favorite episode – episode 44: Listing mistakes agents make.
  • [13:04] My 6th favorite episode – episode 38: Set it and forget it.
  • [14:34] My 5th favorite episode – episode 27: How to have confidence as an agent.
  • [16:42] My 4th favorite episode – episode 26 – What I’d do if I were starting over
  • [19:07] My 3rd favorite episode – episode 13 – The cheese and whiskers concept.
  • [20:46] My 2nd favorite episode – episode 7 – How brand new agents should start.
  • [23:13] The #1 most downloaded episode – episode 33 – How to stir it up on Facebook.
  • [26:36] The growth of the podcast astounds me… and how the curve happened.
  • [27:56] The least downloaded episode – episode 8: being vulnerable.

 

Resources & Links mentioned in this episode

 

 

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