How I’m Starting Over in Real Estate – Episode 92

How I’m Starting Over in Real Estate - Episode 92I’m starting over in Real Estate. I’m stepping down from my position as CEO of Realty Executives Cooper Spransy, and getting back into selling Real Estate. On this episode, I explain why I am making this change and how it will help me be an even better coach. I also share my plan for how I am going to get back into sales. Listen to this podcast to find out how and when I am making this transition and to get ideas for a fresh start for your Real Estate business.

Join me on my journey as I start over in Real Estate sales

I am excited about stepping down from my CEO responsibilities and starting over as a practitioner in the Real Estate industry. And I’m looking forward to sharing my journey with you! I’ll be documenting the failures and successes, the craziness and the joy along the road. Travel along with me on this podcast and watch the three pillars of my Roundbox business plan in action so that you can see how it can work for you, too. You’re sure to learn a lot of strategies and tips that you can put into practice to strengthen your own Real Estate business.

Strengthening my sphere of influence: Pillar #1 of my business plan

How many people do you have on your contact list? Do you actually know who they are? The first of the three pillars of my business plan is building my sphere of influence. After two-and-a-half years away from sales, starting over requires my e-mail & phone list to be weeded out and then strengthened until I have about 300 people to communicate with regularly. On this episode, I explain what I am doing to build that list, how I will use it once I have it, and why I will be intentionally imperfect in the process! Listen in to hear about what I am doing and find out how you can strengthen your contact list as well.

Chasing business: Pillar #2 of my business plan

If you have been around the Onion Juice Podcast for any time at all, you know that we are about being a media company that happens to sell Real Estate, and attracting business instead of chasing it. However, when you are first starting out (or starting over, as in my case), you have to chase. On this episode, I talk about the chase and how I plan to use Facebook to build the chase pillar of my business plan, even with limited time to invest in chasing. Listen in to learn about the chase and to get information about my favorite resource for supporting this pillar of your business plan.

Attracting business: Pillar #3 of my business plan

Attracting business is my favorite part of the business plan to talk about, as you already know if you are an Onion Juicer! I am excited about my upcoming plans for this pillar as I start over in Real Estate sales. I’m going to do a lot of weird things that I hope will help me build a tribe and a following in Madison. Listen in for some teasers about my plans to use social media and podcasting for this pillar, and find out what I believe are the benefits of doing audio instead of video. I hope you will join me on this journey, and I trust that my experience will inspire and equip you to start attracting business!

Outline of this great episode

  • [0:24] Welcome to the Onion Juice Podcast!
  • [1:57] Why you should join the Onion Juice Facebook group.
  • [3:22] Why I am starting over in Real Estate sales.
  • [8:29] Thanks to our sponsors, Knight Barry and Easy Agent Pro.
  • [9:35] How I am going to creatively build my sphere of influence.
  • [15:09] My plans for using Facebook to chase business.
  • [18:01] How I’m going to use a new podcast to attract business.
  • [21:39] Sharing the journey so that you can see how it can work for you too.
  • [22:05] Join the group, follow me, ask me questions.
  • [22:27] Two Must-Do’s from Roundbox

Resources & Links mentioned in this episode

Top Real Estate groups on Facebook (TJ Kelly)
PodcastFastTrack (Carey Green)
ServiceForLife.com newsletter service

For free pdf business plan, text “roundbox” to 44222
Neil’s Coaching program
Join the Onion Juice – Ideas for Real Estate Agents Facebook Group
Realtyexecutivescs.com

Our sponsors:
www.KnightBarry.com
www.EasyAgentPro.com/OJ

Follow Neil on:
Snapchat
Instagram
Facebook
Twitter

Leave a rating and review on iTunes

Being a Media Company that Happens to Sell Real Estate – by Writing About Other Things, with Frank Konsella – Episode 91

Being a Media Company that Happens to Sell Real Estate - by Writing About Other Things, with Frank Konsella - Episode 91If you have been around the Onion Juice Podcast for long, you already know that we strive to be media companies that happen to sell Real Estate. On today’s episode, we are going to give it a bit of a new twist — being a media company that happens to sell Real Estate, that doesn’t talk about Real Estate. It’s true. Producing content on other topics can help you attract business. And we are all about attracting business instead of chasing it. So listen in and learn how you can sell Real Estate while publishing content about other things!

Frank Konsella connects with potential clients through his backcountry skiing blog!

Frank Konsella is a Real Estate agent in Crested Butte, Colorado. There are over 50 “14-ers” (14,000-ft peaks) in the Colorado mountains, and Frank’s passion is skiing those peaks. He started a blog that connects him with others who share his interest. On this episode, he shares how that blog has become the source of 25% of his Real Estate business, even though it is not about Real Estate! What are you passionate about? Listen to today’s interview with Frank Konsella and start thinking about content that would connect you with like-minded people who could become future clients.

Frank Konsella’s new book will provide opportunities for him to meet new potential clients

Because of Frank Konsella’s blog about skiing 14-ers in Colorado, he has been asked to write a book on the same topic, and to do a book tour throughout Colorado. In this episode, he shares his excitement about the way that this will open up more opportunities to meet people who may want to purchase Real Estate in the small town of Crested Butte, Colorado. Listen to today’s podcast interview and get motivated to start thinking about content that you can use to connect with people in your community.

Topics you can use for non-Real-Estate content in your media

We’re talking about being a media company that happens to sell Real Estate, by publishing content that is not about Real Estate. On today’s podcast interview with Frank Konsella, Frank and I discuss the benefits of being a Real Estate agent who creates content on other topics that are helpful to people and attract like-minded people to you. Not everyone can live in a Colorado ski town like Frank does. But there are topics you can write about no matter where you live, and Frank and I do a little brainstorming on those topics on today’s episode. Listen in and start getting ideas for non-Real-Estate content you can produce.

Attracting business instead of chasing it means playing for the long game

There’s no doubt about it – when you are first starting out as a Realtor you have to chase business. And “chase” is one of the pillars of our business plan. But the “attract” pillar is the one we want to develop and use for the long-game. In this episode, Frank Konsella and I talk about how being a media company that happens to sell Real Estate is a long-term strategy that really pays off. And being a media company means promoting what you are passionate about — not just Real Estate! Listen to this podcast to find out how you can publish content on almost any topic and have it send up helping your business.

Outline of this great episode

  • [0:30] Welcome to the Onion Juice Podcast!
  • [1:58] Neil’s Roundbox Coaching program info.
  • [2:58] Grow a tribe by publishing content that is not about Real Estate.
  • [7:35] Thanks to and details about our sponsors, Knight Barry Title and Easy Agent Pro.
  • [10:13] Today’s guest, Frank Konsella of Crested Butte, CO.
  • [12:45] How Frank connects with clients via his backcountry skiing blog.
  • [15:18] How the book Frank is writing will help him connect with even more potential clients.
  • [16:25] Does Frank recommend this model for others?
  • [17:46] Why Frank loves doing blogs.
  • [18:42] Topics that you could write about, wherever you live.
  • [20:45] How Frank further monetizes his site.
  • [21:41] Frank’s words of encouragement for other agents.

Resources & Links mentioned in this episode

14erSkiers.com

Frank Konsella’s Real Estate website

Frank Konsella’s Social Media:

Or, you could also add 14erskiers social media:

Easy Agent Pro Podcast (Click on episode #76 with Neil Mathweg)

Our sponsors:

www.KnightBarry.com

www.EasyAgentPro.com/OJ

Realtyexecutivescs.com

For free pdf business plan template, text “roundbox” to 44222

To get the 11 question listing presentation, text “listing” to 44222

Neil’s Coaching program

Join the Onion Juice – Ideas for Real Estate Agents Facebook Group

Follow Neil on:

Snapchat

Instagram

Facebook

Twitter

Leave a rating and review on iTunes

Real Estate Systems, Time Blocking, and Effective Communication: Neil Answers Your Questions at The Juice Bar – Episode 90

Real Estate Systems, Time Blocking, and Effective Communication: Neil Answers Your Questions at The Juice Bar - Episode 90The Juice Bar is open! In today’s episode I’ll answer your questions about everything from open houses to Real Estate systems, how to use your time wisely, what to do when you lose negotiating power, and many more issues that Real Estate Agents face. Chances are, you have asked many of the same questions that these listeners have raised. Join me for this Q & A and then join us over on the Facebook group to interact!

The quality of your communication with people is what makes you stand out

If there’s one thread that runs through most of today’s Juice Bar Q & A, it’s that clear communication is essential to your Real Estate business. Whether you are sending out postcards to your farm, e-mailing a newsletter to your clients, writing an offer, setting up a listing, or knocking on doors, communication is key! On this episode, I answer listener’s questions about Real Estate and share some of the ways that you can communicate effectively by e-mail, on the phone, and in person with all of the people you encounter in your business.

Efficient systems help your business run smoothly (and save you a lot of headaches)

Have you set up Real Estate systems to help your business run smoothly? By setting up systems you can handle things prior to when they happen and make it easy for your clients to have confidence in you. On this Q & A episode, I respond to a listener’s question about systems and explain how my own systems work at each step in the buying and selling process. Listen in to learn how systems can make your job a whole lot easier while making your clients happier.

Time blocking, setting boundaries, and making an appointment with yourself

As one of my listeners said, “Accomplishments require activity, but activity does not necessarily equal accomplishment.” Are you blocking your time in a way that allows you to accomplish your goals? On this episode, I’ll help you understand how to set boundaries around your time so that you are working for long-term gains and not just for the present moment. Listen in and then get out your calendar and book an appointment with yourself!

The number one thing you need for your Real Estate business: a clear plan

Do you want to stay consistent in your business? Do you want your Real Estate systems to flow smoothly, and have your activities lead to accomplishments? The first thing you need is a clear plan. On this episode, I answer listener’s questions on a wide variety of topics, and many of those answers hinge on having a clear plan. When your plan is in place, then it becomes easier to make decisions about the use of your time, communication, and activities like farming, open houses, or Facebook advertising. Listen in, and then download my free pdf business plan to help you get started!

Outline of this great episode

  • [0:27] Intro to the Onion Juice Podcast
  • [2:21] Neil’s Roundbox Coaching program and thanks to our sponsors
  • [5:11] What is a good mail system for farming?
  • [8:07] What is a good mail system for past clients?
  • [9:21] How do I fight for my buyers with sellers and listing
    agents who know they can be choosy regardless of the issues found in the inspection?
  • [11:13] Is a list of 300 enough for a newsletter?
  • [13:02] I need systems badly — How can I get them set up?
  • [20:55] How do I interact differently with people I know and leads from Facebook?
  • [25:35] How should I allot my time for activities that will lead to accomplishment?
  • [30:56] Why do you not use Facebook stories?
  • [32:21] What are the best question techniques to separate real buyers from non-real ones?
  • [34:45] What are your thoughts about open houses and door-knocking?
  • [36:27] How do I put together my value proposition?
  • [38:33] What is the better formula for higher ROI for minimum expense for Facebook ads?
  • [40:20] What are some tips and tricks to stay consistent?

Resources & Links mentioned in this episode

For free pdf business plan, text “roundbox” to 44222

CoreFact (for farming postcards)

Service for Life (Newsletter)

Neil’s Website: Realtyexecutivescs.com

Neil’s Roundbox Coaching

Join the Onion Juice – Ideas for Real Estate Agents Facebook Group

Our sponsors:

www.KnightBarry.com

www.EasyAgentPro.com/OJ

Follow Neil on:

Snapchat

Instagram

Facebook

Twitter

Leave a rating and review on iTunes

When Every Deal Seems to Be a Nightmare: Encouragement for New Real Estate Agents – Episode 89

When Every Deal Seems to Be a Nightmare: Encouragement for New Real Estate AgentsSeveral new Real Estate agents have talked with me recently about their frustration with the way every deal seems to be a bad one or filled with challenges. On this episode, I talk about this difficult season of a Real Estate career and have some words of encouragement for you. Whether you are a new agent or a more experienced agent who is feeling stuck, this episode is for you.

Every deal is a learning opportunity

For every question you get as a new Real Estate agent, you have to go get the answer. Yes, this is challenging. But it is also a learning opportunity, and I want to challenge you to change the way you think about this season in your business. Listen to this short podcast to get a new perspective that will help you deal with your frustration and push through it.

Feeling like your efforts outweigh your results?

For new Real Estate agents, there is a season when your efforts outweigh your results. It is easy to get frustrated and wonder if you will survive this. But there is hope! On this episode, I explain the stages that we go through in this business and remind you that you will get through this. I hope you’ll listen and be encouraged.

Plant + Time = Harvest

In our modern American culture, we want instant results. But I was reminded this weekend of the principle that, between planting and harvest, there is time that cannot be rushed. In today’s episode, I apply this principle to our Real Estate careers and encourage you to embrace the growth that comes in the time before the harvest. Listen in and be encouraged that the best is yet to come.

How to set realistic expectations for your Real Estate business

When new Real Estate agents are starting out, there is a tendency to start counting your commissions whenever you follow up a new lead. Those unrealistic expectations can result in disappointment and discouragement. In today’s podcast, I’ll talk about realistic expectations, including the percentage of leads that will likely convert into a closing. You can overcome discouragement by appropriately adjusting your expectations!

Outline of this great episode

  • [0:27] Welcome to the Onion Juice podcast and this episode.
  • [2:42] Thank you to our sponsors – Knight Barry Title and Easy Agent Pro
  • [3:42] Invitation to Neil’s Roundbox Coaching program, and to submit questions for next week’s Juice Bar episode.
  • [5:20] When every deal is a nightmare.
  • [6:19] When your efforts outweigh your results.
  • [7:20] Plant + Time = Harvest.
  • [8:40] Patience in the long growth, but hustling in the day to day.
  • [10:08] How to set realistic expectations.
  • [11:58] Specific words for the agent who is stuck.

Resources & Links mentioned in this episode

Book: Tipping Point by Malcolm Gladwell

Gary Vaynerchuk

Tony Robbins

Our sponsors:

www.KnightBarry.com

www.EasyAgentPro.com/OJ

Realtyexecutivescs.com

For free pdf business plan, text “roundbox” to 44222

To get the 11 question listing presentation, text “listing” to 44222

To submit a question for next week’s Juice Bar episode, e-mail me at neilmathweg@gmail.com or submit the question on the Facebook group

Roundbox Coaching program

Join the Onion Juice – Ideas for Real Estate Agents Facebook Group

Follow Neil on:

Snapchat

Instagram

Facebook

Twitter

Leave a rating and review on iTunes

How to Overcome the Fear of Success – Episode 88

How to Overcome the Fear of Success - Episode 88What if your marketing plan actually works? Will you have what it takes to respond to the leads? How will you deal with the objections and obstacles that might come up? If these are questions that go through your mind, you are not dealing with the fear of failure, but with the fear of success! In this episode I’ll define the fear of success, talk about how it can stop you in your tracks, and tell you what you can do to overcome it so that you truly can succeed!

The first step in overcoming the fear of success is to realize that you have it

If we think we’re fighting the fear of failure, we’re fighting the wrong thing! We need to understand the fear of success and realize that this is what we need to fight. In this episode, I’ll share some examples that will help you understand the fear of success, and I’ll explain why thinking like a child can be one of your best tools for overcoming it! Listen to this episode and join me in defeating the fear of success!

You don’t have to have the answers to everything

One of the reasons that we fear success is that when our ads work and all those leads come in, we’re not sure we’ll be ready to handle them. We might not know the answers to potential clients questions or objections and we’re not comfortable with that. The good news is this: There is power in not having the answers. Listen to this episode to find out what I mean by that and how you can harness the power of not having answers to actually build your relationship with your clients.

Understanding and practicing scripts can build your confidence as a Realtor

When I was a new Realtor, I absolutely hated scripts. But as much as I hated them, they really made a difference in my career. In this episode I’ll talk about how my thinking about scripts has changed, how scripts can be used for the client’s benefit, and how they can be a valuable tool for overcoming the fear of success. Listen in and then go to the Onion Juice Facebook group and let me know what you think! I’d love to hear from you.

Outline of this great episode

  • [0:29] Welcome to the Onion Juice Podcast!
  • [2:31] What is the fear of success?
  • [5:21] Roundbox coaching info, a word about our sponsors, and an invitation to send in your questions for our next Juice Bar episode.
  • [8:40] The first step to overcoming the fear of success is to realize that you have it.
  • [10:12] Thinking like a child can help you overcome the fear of success.
  • [12:03] You don’t have to have the answers to everything.
  • [13:55] Understanding and practicing scripts can build your confidence as a Realtor.

Resources & Links mentioned in this episode

Our sponsors: www.KnightBarry.com

www.EasyAgentPro.com/OJ ($100 off)

Realtyexecutivescs.com

To get the 11 question listing presentation, text “listing” to 44222

Neil’s Roundbox Coaching

Join the Onion Juice – Ideas for Real Estate Agents Facebook Group

Follow Neil on:

Snapchat

Instagram

Facebook

Twitter
Leave a rating and review on iTunes

How to Become an Authority in Your Real Estate Market – Episode 87

How to Become an Authority in Your Real Estate Market - Episode 87At a baseball game recently, with a group of about 25 people, my wife made some observations about how I didn’t “work the crowd” but people just seemed to gravitate to me, and why. It got me thinking that I wanted to teach people how to attract people, and what it takes to be seen as an authority in your Real Estate market. So, in this episode, I’ll tell you more about my wife’s observations about how I attract people, and then I’ll give you eight practical tips for gaining authority in your market.

What does it mean to have authority in your market?

Having authority in your market means that when people in your area think of Real Estate, they think of you. You become a household name, and people are drawn to work with you. But how do you make this happen? In this episode, I will talk about ways you can relate to people and work with them that will attract them to you and make them feel comfortable. That is the first step toward becoming an authority. Listen in and begin to establish yourself as an authority in your market!

The difference between attracting business and chasing business

As “media companies that happen to sell Real Estate,” we want to focus on attracting business instead of chasing it. But for a new agent, chasing is necessary to get started. In this episode, I’ll talk about the chase and how it helps you get moving, and I’ll tell you how to then move on from the chase and begin attracting business instead. Listen in and find out how to move from just getting started to becoming an authority in your market.

Be a servant, not a salesman

If you relate to your clients as a servant, not a salesman, you will likely get not only their business but also their referrals. A lot of coaches out there would think this is ridiculous and will and push you to be a salesman and get the conversion. In this episode, I’ll explain why being a servant instead of a salesman will be more effective in establishing yourself as an authority in your Real Estate market. And that is just one of the eight tips we’ll talk about. Listen in and begin moving toward becoming an authority in your market!

Different is better than better

“Different is better than better.” I don’t know where I got this quote, but I love it. If you want to become an authority in your Real Estate market, you need to stand out. Be different. Do something that makes people think of you first. In this episode, I’ll tell you how I did this in my market, and will also point you to some others who are doing it well. Listen to this podcast and then get started thinking about what you can do to be different instead of just better!

Outline of this great episode

  • [0:26] Introduction to the Onion Juice Podcast.
  • [1:19] Inspiration from a baseball game: What my wife says I do to attract people.
  • [4:35] Having authority in your market.
  • [5:04] Thank You to our sponsors, and info about Roundbox Coaching.
  • [8:14] Intro to eight tips for gaining authority in your marketplace.
  • [8:47] #1 – Get yard signs out there.
  • [10:28] #2 – Be a media company who happens to sell Real Estate.
  • [11:34] #3 – Post success on Facebook (in addition to other content).
  • [12:29] #4 – Be a servant, not a salesman.
  • [14:23] #5 – Offer a courtesy moving trailer.
  • [16:27] #6 – Constant contact. Be a presence in the mail.
  • [17:55] #7 – Host client appreciation parties.
  • [19:19] #8 – Different is better than better.

Resources & Links mentioned in this episode

ServiceForLife.com

Our sponsors: www.KnightBarry.com and www.EasyAgentPro.com/OJ

Realtyexecutivescs.com

To get the 11 question listing presentation, text “listing” to 44222

Neil’s Coaching program

Text “Roundbox” to 44222 to get information on coaching program

Join the Onion Juice – Ideas for Real Estate Agents Facebook Group

Follow Neil on:

Snapchat

Instagram

Facebook

Twitter
Leave a rating and review on iTunes

 

Creative Real Estate Marketing Strategies, with Sue “Pinky” Benson – Episode 86

Creative Real Estate Marketing Strategies, with Sue “Pinky” Benson - Episode 86When it comes to being a media company that just happens to sell Real Estate, Sue “Pinky” Benson is doing a great job and is making a big splash in her market. Her creative Real Estate marketing strategies set her apart from other agents in her area and attract people to her. I’m excited for you to hear this episode, catch some of Sue’s energy, and pick up some great Real Estate marketing ideas!

“Play like it’s 2017” and work as a group

In the past, Real Estate agents were protective of their listings and wanted to control the information. In today’s episode, Sue “Pinky” Benson talks about living in the present and why working as a group to get the information out as widely as possible is critical in today’s market. Listen in to find out how networking with other agents and using technology to share information and promote one another’s businesses can raise the respect people have for you and attract clients.

Using Facebook Lists for marketing strategies and supporting the Real Estate community

Want to find out what is happening in your community so that you can provide value to your audience? Would you like to communicate in a more personal way with your clients or find an easy way to network with other agents? In this episode, Sue “Pinky” Benson talks about how to use Facebook lists to accomplish these things and more. If you have never used Facebook Lists for Real Estate marketing, you definitely want to listen to this episode and find out what a great tool it is!

How to start over in a new area in Real Estate

Sue “Pinky” Benson moved to Naples, Florida just two years ago, going from a community with a few hundred Real Estate agents to an area with thousands. In this episode, she talks about the transition and how she is creating success in a market that is flooded with agents. Join us to find out how her creative Real Estate marketing strategies are providing value and attracting clients to her.

Spotlight your community to provide value to your clients

Sue “Pinky” Benson wants the community to know that she is there for them. In this episode, she tells us why we should get out and know what the community has to offer, and how that allows us to give more value to our clients. Sue embraces a philosophy of giving, not just trying to get. Listen in to get some creative Real Estate marketing ideas that help strengthen your community and attract clients at the same time.

Outline of this great episode

  • [0:35] Introduction to the Onion Juice podcast, this episode, and our sponsors
  • [7:55] Introduction of Sue “Pinky” Benson, best known for her unique video and marketing strategies.
  • [9:44] You’re as good as those you surround yourself with.
  • [16:59] Sharing others’ listings can attract people to you.
  • [17:57] How to use Facebook Lists for marketing strategies and supporting the Real Estate community.
  • [21:48] How to start over in a new area.
  • [28:30] How Sue Benson chose “Pinky” for her brand.
  • [29:55] Tips for recording a professional video commercial.
  • [31:07] The importance of a bio and how to write it.

Resources & Links mentioned in this episode

Pinky Knows Naples on   Facebook

Twitter

Instagram

Pinterest

Sue “Pinky” Benson’s website
Book by Katie Lance: Get Social Smart

Our sponsors: www.KnightBarry.com and www.EasyAgentPro.com/OJ ($100 off set-up)
Realtyexecutivescs.com
To get the 11 question listing presentation, text “listing” to 44222
Neil’s Coaching program
For info on coaching program, text “roundbox” to 44222
Join the Onion Juice – Ideas for Real Estate Agents Facebook Group
Follow Neil on:
Snapchat
Instagram
Facebook
Twitter

Leave a rating and review on iTunes

The Conversion Code – A Great Resource For New Agents – Episode 85

The Conversion Code - A Great Resource For New Agents - Episode 85Today I’m talking about Chris Smith’s book, The Conversion Code. I’m not normally excited about books that talk about scripts. I don’t like chasing business, and I want to get everyone to an attraction model. However, my goal on this show is to help new agents succeed. And in the beginning, you need to chase and you need to get good at handling objections. Then you can start attracting business instead of chasing it. I am a raving fan of Chris Smith, and his book is a valuable resource when you are starting out.

Using a script with unique data points to respond to new leads

What do you say when your potential new client picks up the phone and says “hello?” In his book The Conversion Code, Chris Smith provides scripts for these conversations. In this episode, I’ll talk about how having simple, unique data points at the beginning of your call can help you establish trust with a potential client, and I’ll share an example of how it recently worked on me. Listen in to find out how to make it easy for a new lead to want to respond to you.

“Dig deep or go to sleep”

In his book, The Conversion Code, Chris Smith talks about digging deep with a client by asking good questions. In this episode, I’ll tell you a little more about how he suggests that you go about it, give some examples of good questions, and talk about how questions help you to know how to best serve your customer. Listen to today’s podcast to hear about asking good questions, and then be sure to pick up my free list of questions for a listing presentation by texting “listing” to 44222.

Creeds for marketers, schedulers, and closers

What are the main things you need to keep in mind in your marketing, scheduling, and closings? In The Conversion Code, Chris Smith details a “creed” for each of these aspects of your business. I’ll give you a quick read of these creeds on today’s podcast. These bullet points are a great way to keep yourself focused and remember what is important at each step along the way.

Learning how humans communicate can boost your phone skills

How do humans communicate? Do you know what percentages of communication come through words, tone of voice, and body language? How will understanding these help you to be more effective on the telephone? In today’s podcast, I’ll talk about what Chris Smith has to say about communication in his book, The Conversion Code. Listen to today’s podcast to find out the many ways this book is worth your while as you are starting out as a Real Estate agent.

Outline of this great episode

  • [2:07] How Chris Smith’s book, The Conversion Code can help new agents succeed.
  • [4:24] Roundbox Coaching is up and running. Join us!
  • [5:53] Thank you to our sponsors.
  • [8:10] Chris Smith’s background and why I think he is such a good resource.
  • [10:04] Pick up the phone. Call every single lead who opens and replies.
  • [10:51] Using a script with unique data points to respond to new leads.
  • [13:20] Dig deep or go to sleep.
  • [14:48] The marketer’s, scheduler’s, and closer’s creeds.
  • [16:23] How many calls does it take to convert a lead?
  • [19:04] Learning how humans communicate can help boost your phone skills.
  • [20:15] Quick e-mail messages to send to keep things moving along.

Resources & Links mentioned in this episode

Book: The Conversion Code by Chris Smith
The Conversion Code on Audible

Our sponsors:

www.KnightBarry.com

www.EasyAgentPro.com/OJ ($100 off set-up fees)

Realtyexecutivescs.com

To get the 11 question listing presentation, text “listing” to 44222
Neil’s Roundbox Coaching
For Info, text “Roundbox” to 44222 to get free business plan layout
Join the Onion Juice – Ideas for Real Estate Agents Facebook Group

Follow Neil on:
Snapchat
Instagram
Facebook
Twitter

Leave a rating and review on iTunes

More Than Just Another Realtor: Writing a Book – Nick Raithel – Episode 84

More Than Just Another Realtor: Writing a Book - Nick Raithel - Episode 84Welcome to the Onion Juice Podcast! Today we’re going to talk with Nick Raithel, creator of The 7-Hour book, about how writing a book can be your best “calling card.” We’ll also talk about “finding your 25th hour” and other time management tips you can use, and I will fill you in on the details about my Roundbox coaching program. This is a fast-paced episode with lots of good information. So, fasten your seatbelts and get listening!

Check out My Roundbox Coaching Program

Roundbox Coaching has been launched after a year of beta-testing and is now available for everyone. In this episode, I’ll tell you all about it. You can overcome Shiny Object Syndrome and design and clear and consistent plan that fits who you are. I’ll tell you where to get all the information, and even tell you how to get my 15-option business plan page for free. If you’re wanting to design a business plan that fits your personality, strengths, and gifts, my coaching program is for you!

I’m a Realtor. Why should I write a book?

Writing a book is another great media outlet for you as a Realtor. Remember that we are media companies that just happen to sell Real Estate. In this episode, Nick Raithel talks about how becoming an author raises your level of authority and gives you a way to communicate the things you want your client to know, and how your book is a boomerang. Boomerang? You’ll have to listen to find out.

How you can write a book in 7 hours of your time

Most of us don’t feel like we have time for writing a book. Or we have a fear of writing one, because, while we have some really good ideas, we don’t actually know how to write a book. This is where Nick Raithel comes in, with his 7-Hour Book service. In this episode, Nick explains how you can work with him to write your book, in only seven hours of your time, with the confidence that it will be done well by people who understand marketing. Listen in and discover what a great resource this is to get your book to publication.

Finding your 25th hour, and other time management tips from Nick Raithel

Have you found your 25th hour yet? No, I haven’t either. But Nick Raithel has some simple and usable ideas for how you can make the best of the 24 that you have. He will share those with us in this episode, and also will tell us what we can learn from a toddler about time management! Listen in to learn about managing your time, avoiding distractions, and yes, approaching your day like a toddler.

Outline of this great episode

  • [0:27] Introduction to the Onion Juice Podcast
  • [2:12] Introduction of today’s guest, Nick Raithel, creator of the 7-hour book.
  • [2:51] Roundbox Coaching program: Design a business that fits your personality, strengths, and gifts.
  • [8:36] Thanks to our sponsors.
  • [10:35] How you can publish a book in just 7 hours of your time.
  • [15:54] I’m a Realtor. Why should I write a book?
  • [20:13] The process of writing a book with The 7-Hour Book.
  • [26:39] Finding your 25th hour.
  • [29:11] Guaranteed way to avoid distractions.
  • [30:49] What can a toddler teach you about time management?

Resources & Links mentioned in this episode

Nick Rafel’s Website

Onion Juice Book Club

Text “Roundbox” to 42222 to get a copy of the 15-option business plan

To get the 11 question listing presentation, text “listing” to 42222

Neil’s Roundbox Coaching website

Join the Onion Juice – Ideas for Real Estate Agents Facebook Group

Our sponsors: www.KnightBarry.com

www.EasyAgentPro.com/OJ ($100 off)

Realtyexecutivescs.com

Follow Neil on:

Snapchat

Instagram

Facebook

Twitter

Leave a rating and review on iTunes

How to Get Listings in a Tight Market – Episode 83

How to Get Listings in a Tight Market - Episode 83This week I had a conversation with one of my listeners about how tough it is to get listings and become a listing agent in the tight market that we have right now. Is the struggle worth it? Does it even make financial sense? In this episode, I’m going to give you a pep talk about becoming a listing agent and help you build your confidence and believe that you are a listing agent. Listen in and then join me on the Facebook group to continue the conversation!

It’s not a listing appointment, it’s a listening appointment!

Many Realtors experience some level of anxiety around creating and delivering a listing presentation. You can take the stress out of that appointment by listening instead of presenting. In this episode, I’ll explain how that works and how you can get a free copy of the questions that I use to create meaningful conversation during a listing appointment. If you want to build your confidence, find out how to get listings, and enjoy your listing appointments, you want to listen to this podcast!

Do I have to be an extrovert to succeed as a listing agent?

Personality definitely plays a part in how you run your Real Estate business. But you do not have to be an extrovert like me in order to succeed. In this episode, I’ll talk about how working as a listing agent might look different for introverts and extroverts, but how they can both be successful. If you’re concerned that your personality might get in the way of being a great listing agent, listen to this episode and be encouraged.

Determine Real Estate activities by looking at your time, your money, and your personality

Are there things you think you “should” be doing, but they don’t appeal to you? Activities that help you get listings are not “one size fits all.” In this episode, I’ll explain how to look at the mix of your available time and money as well as your personality, and determine which activities will be the most effective for your business. Listen to this podcast to find out how to get listings in a way that works best for you.

Practical ideas for how to get listings now

A lot of what we talk about on the Onion Juice podcast is attracting business instead of chasing it, and that is important and will help you get listings in the long run. But many of you need to get listings now, and I want to help you do that. Listen to this episode to find out what you can do right now to get listings. And be sure to get my free listing presentation to help you stay calm, feel good about what you are doing, and get more listings.

Outline of this great episode

  • [0:27] Introduction to the Onion Juice Podcast
  • [1:45] It’s such a struggle to get listings. Is it even worth it?
  • [6:13] A word about our sponsors and a few other things
  • [8:17] It’s not a listing appointment, it’s a listening appointment!
  • [10:10] Determine Real Estate activities by looking at your time, your money, and your personality.
  • [15:40] Is it worth it being in this business?
  • [16:24] Ideas for ways you can get listings now.
  • [25:13] Be sure to use my listing presentation.

Resources & Links mentioned in this episode

Our sponsors: www.KnightBarry.com and www.EasyAgentPro.com/OJ

Realtyexecutivescs.com

To get the free listing presentation, text “listing” to 42222

Neil’s Coaching program

Join the Onion Juice – Ideas for Real Estate Agents Facebook Group

Follow Neil on:

Snapchat

Instagram

Facebook

Twitter

Leave a rating and review on iTunes

Shifting Your Mindset to Revitalize Your Business with Joe Marks – Episode 82

Shifting your mindset to revitalize your business with Joe Marks - Episode 82Are you ready to call it quits? Feeling discouraged or stuck in your Real Estate business? Shifting your mindset can make a big difference and help you revitalize your business. Today’s podcast is in response to a listener’s question. Four years in, he’s not doing well and wonders whether it’s time to cut his losses and move on to something else. I’ll respond to his question with my top recommendations for a person who is stuck. And then we’ll talk with my co-worker, Joe Marks, who was ready to quit two years ago and has experienced a complete turnaround. Join us. You’ll be glad you did.

Here’s how to raise your confidence level in your Real Estate business

How confident are you as you approach your Real Estate business? If you’re discouraged and thinking about calling it quits, chances are you have lost your confidence. In this episode, I’ll give you some ideas about how you can shift your mindset and build up your confidence again. Listen in and give yourself a chance to regain your confidence before you decide that it’s time to move on to something else.

Joe Marks’ story: From ready to quit to doubling his business in a year

Five years into his Real Estate career, Joe Marks was ready to call it quits. Now, two years later, he is enjoying his business and his production doubled from 2015 to 2016. Want to know how that happened? Listen to my conversation with Joe to find out the things that are working for him, what motivates him to stay in business, and how he shifted his mindset. You’re sure to hear some insights that will work for you, too!

Is your coach helping you or hindering you?

Having a coach is essential when you are building your Real Estate business. But is your coach doing what is best for you? In this episode, I’ll talk about the kind of coach that will really help you and the kind that may actually be holding you back. If you are unsure whether or not you should continue with your business, listen to this episode first and decide if what you really need might be a different kind of coach and a shift in your mindset.

Shifting from a fixed mindset to a growth mindset breathes life into your business

A big part of what changed Joe Marks’ mind about calling it quits was his shift from a fixed mindset to a growth mindset. In this episode, Joe and I talk about that shift and how it affected everything about his business. Listen to find out how Joe rediscovered his passion, how he created a vision for the future, and how this new mindset helps him handle a tough week differently than he did before. His story can be your story. Be sure to listen if you’re thinking about packing it in!

Outline of this great episode

  • [3:26] My recommendations, the OJ way, for a person who is stuck.
  • [9:14] Intro of today’s guest, Joe Marks, who was ready to quit after 5 years in the business.
  • [11:46] Is your coach helping you do what feels right for you, not just what worked for your coach?
  • [15:07] How Joe’s mindset change resulted in doubling his production in one year.
  • [19:33] How focusing on his passion is helping Joe Marks stay in business.
  • [22:16] Joe Mark’s vision for the future and how he expects to get there.

Resources & Links mentioned in this episode

Service for Life

Book: Mindset, by Carol Dweck

Our sponsors: www.KnightBarry.com and www.EasyAgentPro.com/OJ

Realtyexecutivescs.com

To get the 11 question listing presentation, text “listing” to 42222

Neil’s Coaching program

Join the Onion Juice – Ideas for Real Estate Agents Facebook Group

Follow Neil on:

Snapchat

Instagram

Facebook

Twitter
Leave a rating and review on iTunes

Real Estate Marketing on Facebook and other Social Media, with Dustin Brohm- Episode 81

Real Estate Marketing on Facebook and other Social Media, with Dustin Brohm- Episode 81

My good friend Dustin Brohm recently attended the Social Media Marketing World conference in San Diego. In this episode, we are chatting about his takeaways and how what he learned relates to Real Estate marketing on Facebook and other social media. Listen to this episode to hear Dustin’s take on Facebook, Twitter, LinkedIn, and Instagram. Find out how to use Google Analytics to track your Facebook ads. I think you’ll enjoy this lighthearted conversation and you’ll learn a lot in the process!

Why it’s still a great time to start a Facebook group

Groups are not being utilized as much as they should be for Real Estate marketing on Facebook. In this episode, Dustin Brohm talks about starting groups and shares some great ideas for getting people to engage within the group. Want to know how to make new members feel welcome? You’ll find out here. Listen to this episode and be motivated to create and use Facebook groups that work!

How to decide what content to promote

You definitely want to promote your content when you are doing Real Estate marketing on Facebook. But how do you know what content to promote? In this episode, Dustin Brohm tells me what he learned at the Social Media Marketing World conference in San Diego about promoting content. Listen in to know what to test, and how to not waste money in deciding what content to promote.

Facebook still runs the world in terms of social media marketing

Each of the social media platforms has its value in Real Estate marketing. But Facebook still rules the world. In this episode, Dustin Brohm talks about the various social media platforms and focuses in on Facebook. We talk about Facebook ads, Facebook Messenger, and Facebook Stories. If you are using, or want to use Facebook for Real Estate marketing, you will definitely want to hear this conversation.

Using social media to build your credibility in the Real Estate market

How do you let people in your sphere of influence know who you are and what you are doing? There are a number of ways that you can use social media to get the word out and build your credibility. In this episode, Dustin Brohm and I talk about how to do that. Listen in to find out what you should be communicating with people to build your credibility and motivate people to contact you when they want to buy or sell Real Estate.

Outline of this great episode

  • [2:25] Introduction of Dustin Brohm and this episode.
  • [8:06] Facebook still runs the world in terms of social media marketing.
  • [9:47] Why it’s still a good time to start a Facebook group.
  • [10:55] How to get people in your Facebook group to engage.
  • [14:55] How to know what content to promote.
  • [18:12] Facebook ad tracking using Google Goals within Google analytics,
  • [20:28] Facebook Messenger ads that start a conversation.
  • [23:32] Facebook Day and Facebook Stories.
  • [29:00] Using Instagram influencers to get your content out there.
  • [33:02] Using social media to build your credibility in the Real Estate market.

Resources & Links mentioned in this episode

Our sponsors: www.KnightBarry.com and www.EasyAgentPro.com/OJ

Dustin Brohm’s SnapPack Live Facebook group

Neil Mathweg’s video on Facebook Messenger ads

LanceWhippel

Realtyexecutivescs.com

To get the listing presentation, text “listing” to 42222

Neil’s Coaching program

Join the Onion Juice – Ideas for Real Estate Agents Facebook Group

Follow Neil on:

Snapchat

Instagram

Facebook

Twitter

Leave a rating and review on iTunes

Juice Bar: Neil’s Answers to Your Real Estate Questions – Episode 80

Juice Bar: Neil’s Answers to Your Real Estate Questions - Episode 80It’s time to head down to the Juice Bar! It’s my Q & A session where I will be answering Real Estate questions that listeners like you have asked. In this episode I’ll answer questions about how to get past the objection that you are a new agent, blogging and social media, finding time for family, how to determine the financial health of a potential client, and more! Be sure to listen – someone probably asked a question you are thinking about!

How do I overcome objections to me being a new Real Estate agent?

Some will tell you “fake it ‘til you make it.” That’s a really bad idea. In this episode, I’ll answer this question and tell you what I think is a better way to handle it. Whether you are brand new or have been in the business a while, there are relationship principles you can follow to build trust and respect with your clients. Listen in to find out about client relationships and other Real Estate questions in this “Juice Bar” Q & A episode!

What Social Media platforms should Real Estate agents focus on?

None of us want social media to take over our lives. But we do want the benefits that social media can offer for our business. In this Q & A episode, I’ll answer questions about what social media platform is the best for your business, which ones are not, how to use community groups for your business, and how to become a better blogger. Be sure to listen and get answers to these Real Estate questions and more!

How can I be more effective with time-blocking when working from home?

Working from home and balancing your work/home time can be challenging. The real question, though, is how to protect your time with your family. This is one of my favorite topics to talk about. Listen to this episode to find out my strategy for making sure that the most important people in my life don’t just get what’s left over. You do not have to sacrifice family time to be a successful Real Estate agent!

Is there a solid 7-day system for working my Real Estate business?

You do need a plan. Is there a system out there that can help you? In this episode, I’ll answer that question and more. I’ll tell you about my Roundbox Real Estate coaching system and the 3-pillar plan that helps eliminate “shiny object syndrome” and keeps you focused on your goals. I’ll also give you some tips that will help, even if you don’t participate in my coaching system. Join us at the Juice Bar and listen to answers on this topic and many more!

Outline of this great episode

  • [0:30] Intro to the podcast and sponsors
  • [3:03] QUESTION ONE: How do I overcome the objection of being new?
  • [4:35] QUESTION TWO: Is there a solid system to work the business?
  • [7:26] QUESTION THREE: Any tips on becoming a better blogger?
  • [10:55] QUESTION FOUR: Which social media should agents focus on?
  • [11:37] QUESTION FIVE: I need help with time-blocking and being more effective in my choices when working from home.
  • [15:55] QUESTION SIX: Which social media platform would you drop?
  • [18:02] QUESTION SEVEN: Should community groups be public or private? Should I tell them I am a Realtor?
  • [21:29] QUESTION EIGHT: Should you delve into the financial health of a potential client? At what point?

Resources & Links mentioned in this episode

Our sponsors: www.KnightBarry.com and www.EasyAgentPro.com/OJ

Realtyexecutivescs.com

To get the 11 question listing presentation, text “listing” to 42222

Neil’s Coaching program

Join the Onion Juice – Ideas for Real Estate Agents Facebook Group

Follow Neil on:

Snapchat

Instagram

Facebook

Twitter

Leave a rating and review on iTunes

Things You Might Not Know About Using Facebook for Real Estate Marketing- Episode 79

Things You Might Not Know About Using Facebook for Real Estate MarketingIn this episode, we’re going to talk about some things I’m really excited about on Facebook. For a while I had started to discount Facebook, but they are continuing to make changes and improvements, and the new features have given me a few big ideas for using Facebook for Real Estate marketing. I hope you’ll listen and begin to understand some things you didn’t yet know about Facebook!

How to use automatic messaging on Facebook to connect with people

I love the Facebook ads new automatic messaging feature. In this episode, I’ll tell you why you should be using it, and how it can help you easily schedule showings! Automatic messaging is available on a few other apps as well. Don’t miss this new feature and the way it can simplify your communication and bring you more leads. You know you want to do this.

Use Facebook to build Your database and get valuable feedback

Did you know that Facebook is a great tool for building your database? In today’s episode, I’ll tell you how to do it, and how you can get valuable feedback and potential clients in the process. The private messaging feature is underused, and can be a great tool for using Facebook for Real Estate marketing! Listen in for great ideas on how to use it.

Why you should use Facebook ads and Facebook Live for Real Estate marketing

Facebook ads are great. And if you’re not using Facebook Live, you should be. In this episode I’ll tell you what you can do to effectively use these Facebook features for Real Estate marketing. But should you build your business around Facebook ads? Listen in to also find out how to balance your other activities with using Facebook for Real Estate marketing.

Facebook groups and lists are a great way to build client relationships

Are you using Facebook groups for your Real Estate business? In this episode I’ll give you some tips on how to use them to build relationships that can lead to transactions. And one of my favorite features in Facebook is the newsfeed lists. Listen to today’s podcast to find out how to use them to cut out the “noise” and connect with the people who are most important to you and to your business.

Outline of this great episode

  • [2:31] Intro to today’s episode about things you might not realize you can do on Facebook.
  • [6:09] What automatic messaging can do for your Real Estate business.
  • [10:22] Why you should create a BLS (Buyer Listing Service).
  • [14:06] Use Facebook to build your database and get valuable feedback.
  • [18:19] Why you should use Facebook ads but not build your business around them.
  • [20:20] Facebook live. If you’re not using it, you need to.
  • [21:43] Facebook groups – a great way to build relationships with people.
  • [22:52] Facebook lists – a great way to cut out the “noise” and connect with people.

Resources & Links mentioned in this episode

Our sponsors: www.KnightBarry.com and www.EasyAgentPro.com/OJ

Realtyexecutivescs.com

Apps that also do automatic messaging:

Episode with Shannon Milligan on using Facebook Live

Episode with Dustin Brome on using Facebook Groups

To get Neil Mathweg’s 11 question listing presentation, text “listing” to 42222

Neil’s Coaching program

Join the Onion Juice – Ideas for Real Estate Agents Facebook Group – post questions for next week’s “Juice Bar” episode.

Follow Neil on:

Snapchat

Instagram

Facebook

Twitter
Leave a rating and review on iTunes

 

Get Social Smart! – With Katie Lance – Episode 78

Get Social Smart with Katie LanceI am so excited to have Katie Lance on the show today! Katie specializes in working with companies, including Real Estate pros, to get “social smart.” In this episode, Katie gives us the highlights of the savvy social media strategies, tips, and tricks that she teaches in her signature program, #GetSocialSmart Academy. If you want to take your Real Estate business to the next level, you will not want to miss this high-energy, informative conversation!

What is your Real Estate content strategy?

What is your strategy for distributing Real Estate content? Do you have one? In this episode, Katie Lance points out the need to get “social smart” with a clear plan for content, talks about several ways to find content that your audience will want, and tells us how to set up a plan that will run effectively. She also talks about using a variety of social media platforms to connect with your clients and potential clients. If you want to authentically invest in client relationships and grow your business at the same time, you need to listen to this episode!

“But I don’t want to be on Facebook!”

Are you concerned that getting into social media will depersonalize your relationships with your clients? Does the idea of going tech scare you? It’s time for you to get social smart. Real Estate is a relationship business. In today’s episode, social media consultant Katie Lance shows us how social media is one more way to authentically stay in touch with people. Listen in on our conversation to find out how to sift through the “noise” on Facebook and only see what is important to you and your clients. Find out how to use Facebook as a relational tool!

Snapchat and Instagram: Go-to platforms for Real Estate Content!

You may need a 19-year old (or someone younger) to teach you how to use Snapchat. But these popular social media apps can be a great place to connect with people and grow your Real Estate business! In today’s episode, Katie Lance talks about how to find out how much of your client base is on Snapchat or Instagram, and how you can use these platforms to communicate your content. Don’t miss out on this great conversation!

How to do Real Estate on Facebook

Ready to connect with people on Facebook but unsure of how to communicate your content there? What if you don’t have the perfect images or video equipment? Should you post on your personal page or set up a business page? So many questions about how to get social smart with Facebook, and Katie Lance is the person who can answer them! Listening to my interview with Katie today will get you started. What are you waiting for?

Outline of this great episode.

  • [3:07] Intro to this episode with Katie Lance, founder of Katie Lance Consulting Co.
  • [5:11] Coming up with a clear plan for a consistent Real Estate content strategy
  • [13:27] “But I don’t want to do Facebook” – Overcoming social media fears and concerns
  • [20:34] Snapchat and Instagram are Katie’s go-to platforms for Real Estate content!
  • [23:47] Strategies for new social media users
  • [26:28] Facebook and Facebook Live. Does it have to be perfect?
  • [32:15] Facebook – Personal or business page? How professional does it need to be?
  • [36:24] Katie’s new book is coming out in April. Build relationships and generate leads in business. You can do both.

Resources & Links mentioned in this episode

Our sponsors: www.KnightBarry.com and www.EasyAgentPro.com/OJ

Realtyexecutivescs.com

Katie Lance Website

#GetSocialSmart Academy Website

Book: Get Social Smart

Text “KatieLance” to 42222 to get pdf with 30 Facebook Live ideas

To get the 11 question listing presentation, text “listing” to 42222

Neil’s Coaching program

Join the Onion Juice – Ideas for Real Estate Agents Facebook Group

Follow Neil on:

Snapchat

Instagram

Facebook

Twitter

Leave a rating and review on iTunes

Making Your Business More Predictable – Episode 77

Making Your Business More Predictable - Episode 77Is your crazy, busy, unpredictable Real Estate schedule eating you alive? Want to have a life, get days off, spend more time with your family, and have your business grow at the same time? In this episode, we’ll talk about what you can do to put some boundaries around your life and grow a successful Real Estate business. Join the conversation and find out practical ways to make your schedule and your income more predictable and take the stress out of your life.

The “Closed on Sunday” mentality – Setting boundaries around your business

Did you know that that open houses do not actually have to be done on Sunday? In this episode, I’ll explain how setting a boundary around your business, such as “I take Sundays off for church and family,” actually raises the level of your authority and clients’ respect for you, and can increase your referrals. Listen in to find out how to adjust your Real Estate schedule to carve out time for yourself and your family, and have it be great for business!

Setting expectations increases client confidence

Communicate expectations up front with your clients. Whether being clear in your first meeting about the days you don’t work, or sending e-mails to be sure they know what’s coming next, you can de-stress your relationship with the client by giving them all the information they need. In this episode, I’ll explain how to use e-mail templates to make this process simple and save you a lot of time and effort and prevent having clients call you in a panic when they receive an unexpected piece of paperwork.

Protect your time and convert your leads with an e-mail scheduler

You can easily set and maintain boundaries in your Real Estate schedule. In this episode, I’ll explain how to use an e-mail scheduler to block off time for your family so that no one can take that from you. I’ll also talk about how to use the scheduler to convert leads, raise the respect that potential clients have for you, and to manage your contingency deadlines. Listen in and learn the principles that will let you relax and enjoy your day off!

Your Real Estate income doesn’t have to be a rollercoaster ride

Tired of riding the up and down waves in your income? Did you know that your commission check is not your income? It’s your revenue. In this episode, I’ll tell you how to manage your revenue so that you have a consistent income, get a paycheck even in the “slump” months, and have money to build your business. Quit being jerked around by unpredictability in your income. There is a better way.

Outline of this great episode

  • [25:00] Welcome to the Onion Juice podcast!
  • [1:49] Intro to this episode on making your business predictable.
  • [4:00] The “Closed on Sunday” mentality – Setting boundaries around your business.
  • [8:04] Using e-mail templates to set and clarify expectations.
  • [12:53] Protect your time and convert your leads with an e-mail scheduler.
  • [17:04] Watch your contingency deadlines, and have a clear, consistent plan.
  • [22:17] Your Real Estate income does not have to be a rollercoaster ride.
  • [24:54] Final thoughts on making your business more predictable

Resources & Links mentioned in this episode

Our sponsors: www.KnightBarry.com and www.EasyAgentPro.com/OJ

Realtyexecutivescs.com

Calandy

Youcanbook.me

Onion Juice Podcast Episode #29 “Healthy Boundaries Can Build a Real Estate Business Without Boundaries”

To get the 11 question listing presentation, text “listing” to 42222

Neil’s Coaching program

Join the Onion Juice – Ideas for Real Estate Agents Facebook Group

Follow Neil on:

Snapchat

Instagram

Facebook

Twitter

Leave a rating and review on iTunes

Real Estate Marketing: What Works and What Doesn’t? – Episode 76

Real estate marketingMarketers ruin everything. Techniques that work great for marketing Real Estate get used so much that after awhile they don’t work well at all. So how do you figure out what to do? In this episode, I’ll give you the storyboard of my marketing experience and what I have learned along the way. We are media companies that happen to sell Real Estate, and I am here to show you how to attract business instead of chasing it.

My Real Estate marketing roadmap

I have tried it all. From newsletters and print advertising to social media, and everything in between. When it comes to Real Estate marketing, I have figured out what works and what doesn’t, what used to work and doesn’t anymore, and what is new and effective for today. In this episode, I’ll give you the storyboard of my experience in Real Estate marketing, and tell you what you can to make it work for you.

Real Estate Marketing – what works today and what doesn’t

Some old style Real Estate marketing techniques still work! Some that used to be great, and even some new ones, are now a waste of time. We want to attract business, not chase it, and definitely don’t want to waste our time on activity that doesn’t work. So listen to this episode and learn from my experience what kinds of advertising, both old and new, will attract people to your business.

Becoming a media company that happens to sell Real Estate

Can you do Real Estate marketing and remain true to who you are? How is a media company that happens to sell Real Estate different from a traditional Real Estate agent? You can be yourself because people can’t relate to your “perfection” anyway. Listen in on this podcast and let me tell you about an approach that is more relationship-based and lets you be who you are.

Relationship marketing through Facebook Lead Ads

What are you doing on social to drive traffic to your blogs? Facebook? Instagram? How do you use those to leverage your relationships? One of my favorite tools is Facebook Lead Ads. In this episode, I’ll tell you about them and why they work so well. And remember to join our Onion Juice Podcast Facebook group, because we talk about this a lot. Come join the conversation!

Outline of this great episode

  • [0:27] Introduction to the podcast
  • [1:21] Intro to this episode about my Real Estate marketing roadmap.
  • [3:13] Information about sponsors, resources and coaching program
  • [6:17] My marketing experience — what works and what doesn’t.
  • [20:15] Becoming a media company that happens to sell Real Estate.
  • [22:09] Relationship marketing through social media.

Resources & Links mentioned in this episode

Our sponsors: www.KnightBarry.com and www.EasyAgentPro.com/OJ

Realtyexecutivescs.com

roundboxcoaching.com

serviceforlife.com

Neilmathwegrealtor.com

searchsaltlake.com

Join the Onion Juice – Ideas for Real Estate Agents Facebook Group

Follow Neil on:

Snapchat

Instagram

Facebook

Twitter

Leave a rating and review on iTunes

Great New Listing Ideas You Can Use – Episode 75

Great New Listing Ideas You Can UseTired of chasing down listings? Or maybe you absolutely LOVE the stress-filled feeling of wondering where your next prospect is going to come from. 😉 Want to attract business instead? In this episode, we’re going to talk about getting listings, the Onion Juice way. Fresh listing ideas, new resources, ways to think differently about the process of listing a home. Listen in, try some of the things we talk about, and then let me know how they work for you.

Market to the Pain

Many people want to sell their home while the seller’s market is so good, but don’t list because they are afraid they won’t be able to find a new home to buy. In this episode, I’ll give you some great listing ideas for how to market to that pain, motivate sellers, and serve the interests of your buyers at the same time. Don’t miss this! Break out of the box and try something different.

Great new resources to help with your Real Estate advertising

OK, Facebook isn’t new. But they are doing some amazing new things with Facebook advertising. Listen to this episode to find out what’s new in Facebook advertising and how you can take advantage of it. I’ll also tell you about a great new resource I have found that will make your photos “pop” and make all your ads better!

It’s not a listing presentation; it’s a listening presentation

A couple of episodes back (73), Shannon Milligan made this great statement: “It’s not a listing presentation, it’s a listening presentation!” In this episode, I’ll tell you how changing this mindset can take the stress out of your listing appointments, help you get the information you really need, and make people glad to have you working with them! Questions are magic. You’ll want to try all the great listing ideas from this podcast.

How Facebook Live can find you buyers

Facebook Live is a great new way to advertise your listings. Don’t miss this fresh opportunity for getting the word out there and attracting buyers. We are media companies who just happen to sell Real Estate — get the word out about your listings! In this episode, I’ll talk about how to use Facebook Live to attract people to your open houses and showings.

Oh, and if you haven’t yet, be sure to join our new Facebook Group called – ONION JUICE IDEAS FOR REAL ESTATE AGENTS. Great ideas flowing daily and you don’t want to miss it!

#realtor #realestate #realestateagent #realtorlife #onionjuice #podcast #career #realtyexecutives #kellerwilliams #century21 #remax #marketing #entrepreneur #networking #socialmedia #marketing #neilmathweg #facebookads #adverstising #facebook

Outline of this great episode

  • [0:24] Welcome to the podcast! Who I am and why we’re here.
  • [4:45] How to get listings from sellers who are afraid they will not be able to find a home.
  • [7:31] What is a buyers listing service? How can it help you get listings?
  • [11:10] Why Facebook advertising keeps getting better, and how it can help you sell your listings.
  • [14:08] A great new resource to help your photos “pop” and draw attention to your listings.
  • [15:47] It’s not a listing presentation; it’s a listening presentation!
  • [21:38] How Facebook Live can attract buyers to your listings.

Resources & Links mentioned in this episode

Our sponsors: www.KnightBarry.com and www.EasyAgentPro.com/OJ

Realtyexecutivescs.com

Onionjuicepodcast.com (click purple box for listing presentation)

BoxBrownie.com

Text “Listing” to 44222 – for a download link to the listing presentation

Episode 73 Shannon Milligan

Join the Onion Juice – Ideas for Real Estate Agents Facebook Group

Or text “OJ Group” to 44222 for a link to the Facebook Group

Simplify Your Business – Episode 74

EP 74 Episode CoverDo you want to attract business instead of chasing it? Would you like to do less and accomplish more? Simplify. I can help. In this episode, I’ll tell you about the upcoming launch of my Real Estate coaching program and the pillars it is based on. Listen in and find out what you can do to simplify your business. And, seriously, call me!

How to stop being super-busy without accomplishing anything

You are working hard at your Real Estate business, but at the end of the day you often feel like haven’t really accomplished anything. You’re going too many directions and need clarity. Stop chasing silver bullets. You need to simplify. And I can help you. Listen to this episode to find out how, and to get links to contact me for a 15-minute phone call!

Three pillars on which to build your simplified business

There are many different ways to do a Real Estate business. You can pick what is right for you, based on three pillars. In this episode, I talk about what those pillars are and how you can be successful without trying to fit into someone else’s box! Listen in and get started doing less and accomplishing more.

Succeed by working from your strengths

Why do so many Real Estate agents lack confidence? They are not working from their strengths. What would your business look like if you had a clear plan crafted around your strengths and stayed consistent with it? I would love to help you do that. In this episode, I’ll tell you a couple of different ways to get started, without straining your budget!

My simple formula to help Real Estate agents succeed

Real Estate agents can simplify what they are doing and find success in the process! I am committed to helping people like you do just that. In this episode, I talk about the upcoming launch of my low-cost coaching program and how you can take advantage of it. I have been having some great conversations with agents and would love to talk with you as well. In this episode, I invite you to contact me for a 15-minute phone call! Listen and find out how to get in touch.

Outline of this great episode

  • [00:26] Attracting business instead of chasing it — Welcome and introduction to the show.
  • [02:04] Intro to this episode about the launch of Neil’s coaching program.
  • [06:38] How to stop being super-busy without accomplishing anything
  • [11:09] Neil Mathweg’s simple formula to help Real Estate agents succeed.
  • [16:16] Three pillars on which to build your simplified business

Resources & Links mentioned in this episode

Realtyexecutivescs.com

Where to contact Neil if you want a 15-minute phone conversation:

Our sponsors: www.KnightBarry.com and www.EasyAgentPro.com/OJ

Join the Onion Juice – Ideas for Real Estate Agents Facebook Group

Follow Neil on:

Snapchat

Instagram

Facebook

Twitter

Leave a rating and review on iTunes

Increase Your Business Via Live Videos On Facebook with Shannon Milligan – Episode 73

ncrease Your Business Via Live Videos On Facebook with Shannon Milligan - Episode 73Creating live videos on Facebook is one of the newest media crazes that it seems like the whole world is jumping aboard. I FEEL IN MY GUT that there are so many possibilities to Facebook LIVE – and I’ve noticed one person in particular who is doing it incredibly well. Shannon Milligan is a person I first met on SnapChat about a year ago and is now doing an amazing live video show on Facebook every week where she gets incredible engagement and is actually building her business through the interactions she’s having there. You can hear Shannon’s first-hand account of what it’s been like to use live videos on Facebook, on this episode.

 

If you want better engagement, make it about your audience.

 

One of the things every real estate agent wants from their social media efforts is engagement. When people are interacting, asking questions, giving their feedback, you know you’ve created something that others are finding value in. Shannon’s advice for getting that kind of engagement? Make the things you do about your audience rather than about you or your real estate business. Shannon’s insights into how you can do that in practical ways are worth the time it will take you to listen to this episode, so be sure you listen.

 

Preparation enables you to make your content about your audience.

 

One of the most amazing things about what my guest Shannon is doing on her Facebook LIVE show is that she’s built an incredible amount of engagement with her audience. She intentionally plans for the engagement through the preparation she does and the results speak for themselves. Her focus is on finding things her audience actually WANTS to talk about so she is able to make the broadcast about her audience instead of about her. You’ll enjoy hearing what Shannon has to say and how her own vulnerability has fostered a great sense of trust among those who watch her Facebook video show.

 

You are always going to have people misunderstand you. Keep going anyway.

 

When Shannon Milligan began doing her Facebook LIVE show she had a family member who didn’t understand what she was doing. Part of Shannon’s show is that she grabs a drink of Rum or Bourbon and sits to chat with her friends via Facebook as they wind down for the day, together. The relative who contacted Shannon was afraid of what people might think about her since she was drinking LIVE on Facebook. Things got a bit testy and Shannon wound up having to block her connection with this relative on FB. Her advice: People are going to misunderstand you but you have to keep going anyway. You’ll hear a lot more from this gutsy gal about what it takes to succeed as a media company that happens to sell real estate, on this episode.

 

When you are attracting people who are like you, business is easier and more fun.

 

The main emphasis of the Onion Juice podcast is that we are working to attract people instead of spending all our time and energy chasing them down. My guest on this episode, Shannon Milligan is a pro at doing exactly that. She says that when you are attracting people they tend to be people who are a lot like you – and that makes doing business a lot more fun and everything seems to come easier. If that’s the kind of business you want to build Shannon is a great example for you to follow. You can get to know Shannon – and who knows, you might be a lot like her – on this episode of The Onion Juice Podcast.

 

Outline of this great episode

 

  • [0:27] My introduction to Shannon Milligan and the Onion Juice podcast.
  • [4:02] SnapChat friends who have become colleagues.
  • [5:56] What Shannon’s Facebook LIVE show is and how it was born.
  • [7:46] How Shannon builds engagement in her videos: make it about THEM.
  • [10:57] Tips to help you get ready for your own Facebook LIVE show.
  • [12:35] What it takes to go LIVE on Facebook every week.
  • [13:46] The impact Shannon’s show has had on her business.
  • [18:16] Shannon’s Christmas videos and the impact they had.
  • [20:39] Dealing with the haters online.
  • [26:12] Shannon’s “School Is Closed” video.
  • [32:37] The advice Shannon gives to those who are timid about doing a live video show on Facebook.

 

Resources & Links mentioned in this episode

 

Our sponsors: www.KnightBarry.com and www.EasyAgentPro.com/OJ

 

Text “OJ Notes” to “44222” to get the show notes

 

Join the Onion Juice – Ideas for Real Estate Agents Facebook Group

Shannon’s Snapchat Code

Shannon Milligan Snapchat

 

 

 

 

 

 

 

 

Follow Neil on:

Snapchat

Instagram

Facebook

Twitter

 

Leave a rating and review on iTunes

Real Estate Facebook Ads That Work, with Tyler Zey – Episode 72

Real Estate Facebook Ads That Work, with Tyler Zey - Episode 72Real Estate Facebook Ads are a dime a dozen. You can find them with pictures of pretty houses and neighborhoods all the time. But those ads simply DON’T WORK. Do you want to know why? They are too conventional, too “normal.” Sounds like a great opportunity for the Onion Juice tribe to get to work, wouldn’t you say? On this episode, I chat with my buddy Tyler Zey from Easy Agent Pro about how his team uses Facebook Ads – and I’m telling you – the bombs he drops on us to help build a powerful mailing list and get new real estate clients is AMAZING. I know I say this all the time – but you won’t want to miss this one.

 

Find angles for your real estate FB ads that target your ideal client, then test to see what works.

 

Facebook Ads are one of the best ways real estate agents can get in front of their ideal audience, but you’ve got to know how to use them effectively. That’s why I brought Tyler Zey onto the show – he TRULY knows how to make FB ads work and he’s on the show this episode to share what he knows. One of the things you’ve got to do is figure out an angle for attracting your ideal clients that is NOT the same old “Get a valuation on your house – click here.” Know what I mean? Tyler gives us some great ideas on this episode, so be sure you listen.

 

Create an attractive offer for your ideal client and watch the leads come in.

 

What do your ideal clients need? Do you even know? It’s not the current appraised value of their home. It’s something else – and it’s your job as their next real estate agent to go out there and find out. On this episode of The Onion Juice podcast, Tyler Zey tells us how Facebook Ads can be used to target your ideal clients with the exact kind of offer that they can’t refuse. It might be a PDF download or a closer look at a particular real estate development, but when you get it right – the leads come flowing in. Tyler gives his best tips on this episode.

 

Choosing the right image for your Facebook Ads makes ALL the difference.

 

As Tyler Zey and the team at Easy Agent Pro have been working with and tweaking their Facebook Ads they’ve discovered something spectacularly effective – finding just the RIGHT image for your ad makes all the difference. His team created an identical ad where only the images were different, ran them all, and discovered which one outperformed the others. It’s the powerful, eye-catching images that are much more effective at getting leads, even if those images have little to do with the actual ad. Find out how Tyler and his team did it on this episode.

 

Create a lookalike audience in Facebook Ads to target NEW people who need real estate help.

 

One of the most powerful functions of the Facebook Ads platform is the creation of lookalike audiences. Don’t know what that is? It’s where you can upload your existing email list of clients and leads into Facebook and it does a couple of powerful things. First, it finds all those people on Facebook and analyzes every action they’ve ever taken on FB, including what they like and follow. Then it searches FB to find OTHER people with similar behaviors, interests, and location and creates ANOTHER list of people you can market to that is similar to your existing list. WOW! That’s a no-brainer when it comes to marketing. And the best part is it doesn’t cost all that much. Find out more on this episode.

 

Outline of this great episode

 

  • [0:27] My introduction to this great episode with Tyler Zey – and why you need to drink this Onion Juice.
  • [3:44] What’s working best when it comes to Facebook Ads.
  • [7:50] Using FB Ads to create an email opt-in and lead generation tool.
  • [12:31] One recommendation you should try out TODAY to increase conversions.
  • [16:45] Using your existing email list to create a “lookalike” audience to target.
  • [20:18] Think about your Real Estate Facebook Ads like you would a blog post.
  • [23:45] How to target people in new real estate developments.
  • [26:01] Does video work just as well as images? What are the risks?
  • [27:04] Why you need to take advantage of Facebook Ads NOW, while you can.

 

Resources & Links mentioned in this episode

 

Our sponsors: www.KnightBarry.com and www.easyagentpro.com/oj (discount like)

 

AdEspresso

 

Facebook Insights Tool

 

BOOK: Badass Making Users Awesome

 

Join the Onion Juice – Ideas for Real Estate Agents Facebook Group

 

Follow Neil on:

Snapchat

Instagram

Facebook

Twitter
Leave a rating and review on iTunes

The Power of Facebook Groups For Real Estate Agents with Dustin Brohm – Episode 71

The Power of Facebook Groups For Real Estate Agents with Dustin Brohm - Episode 71If you’ve been on Facebook for any length of time you’ve no-doubt been invited to a number of groups. Have you noticed what happens inside those groups? People interact. People talk about areas of interest they have in common (usually the focus of the group). And relationships and community happen. What might happen to YOUR business if YOU were the one to create that kind of group surrounding what YOU do. Find out what my guest Dustin Brohm is experiencing in his Facebook Group, on this episode.

 

But I don’t think I’d be able to keep a Facebook Group going.

 

I hear excuses all the time – and don’t misunderstand, I do get the reasons behind them. But I’ve come to believe that though there are reasons, there are never excuses. If you feel that building a Facebook Group would be beneficial to your brand and business, you have NO excuse for not building it out. On this episode my buddy Dustin and I are chatting about the benefits we’ve been seeing in our FB groups, what we think it’s doing for our brands, and why we simply LOVE the enthusiasm and connection that’s happening. Learn more on this episode.

 

As long as you’re giving value to your group – you’ll kill it with Facebook groups.

 

There’s a LOT of reason to start a Facebook Group. But one of the best reasons is the community and authority you’ll build by doing it (OK, that’s two reasons). Here’s what I mean. First – the community: When you get a bunch of people in the same space who love to talk about the same thing a funny thing called “relationships” happens. People start sharing, helping, asking questions, and building good feelings for each other, and when that surrounds you and your brand, it’s nothing but good for you. On the authority piece: Well, I don’t think I’ve got time to explain it here but you can hear it in the midst of this fun conversation, so be sure you listen.

 

Authority, authority, authority. That’s what you get when you start something.

 

It’s really a bizarre fact of the way human nature works, but it’s true nonetheless. Whenever you are the one to come up with an idea or start something new – like I did with The Onion Juice Podcast – the people who begin to notice it instantly assume that you are an authority when it comes to those subjects. They just DO! The same thing happens when you start a Facebook Group, even if you’re not the main person putting content into the group. You become the go-to person about the subject you’ve built the group around. All of that is GREAT. But what does it do for your business and brand? Nothing but good. You can hear the full details on this episode.

 

The conversations that happen in Facebook Groups fuels enthusiasm.

 

One of the most difficult parts of getting your message out is locating and motivating a group of people who are rabidly interested in what you are all about. In the modern vernacular we often call those people a “tribe.” But I’m here to tell you that Facebook Groups make the tribe building process a TON easier. Dustin Brohm and I chat about the impact Facebook Groups are having on our businesses, without a script, on this episode. It’s a fun conversation you won’t want to miss.

 

Outline of this great episode

 

  • [0:27] My introduction of my friend Dustin and this episode about Facebook Groups.
  • [4:34] Dustin and I start chatting about Facebook groups (without notes!).
  • [7:10] Why Facebook Groups are great for creating community (it’s powerful!).
  • [12:12] How Dustin has developed Facebook Groups to market rentals, etc.
  • [14:20] How Facebook groups and online community change your life.
  • [23:05] What Dustin says to the agent who is afraid to start it.
  • [26:30] Thing that have happened in Neil’s group that he didn’t expect.
  • [30:20] What Dustin does in the Snap Pack group that makes it unique.
  • [39:00] Dustin’s idea for Instagram (not his idea, really).

 

Resources & Links mentioned in this episode

 

Our sponsors: www.KnightBarry.com and www.EasyAgentPro.com/OJ

 

Text “OJGroup” to “44222” to get into the Onion Juice Facebook group

 

www.SearchSaltLake.com – Dustin’s website

 

The Snap Pack Live Group

 

Join the Onion Juice – Ideas for Real Estate Agents Facebook Group

 

Follow Neil on:

Snapchat

Instagram

Facebook

Twitter
Leave a rating and review on iTunes

How to Be Successful In Real Estate – Neil’s Answers to YOUR Questions! – Episode 70

How to Be Successful In Real Estate - Neil’s Answers to YOUR Questions! - Episode 70If you ask 100 successful agents how to be successful in real estate you’ll probably get at least 50 different answers. That’s because how you work in the business depends on who you are and how you best work with people. But the approach that’s becoming more and more effective as the culture changes is the approach I recommend – focusing on building relationships instead of building a business – and I do that by being a media company that happens to sell real estate. This 70th episode of The Onion Juice podcast is all about your questions and I answer them to help you become successful in your real estate career. Be sure you listen – somebody probably asked the question you’re wondering about. :)

 

How you can BE the show when people are looking for a new home!

 

One of my listeners wrote me to ask how she should approach her new position. She’s taken a role with a new home builder, working as the sales agent in his new development. Wow! What an opportunity! I think she’s got a perfect chance to actually BE THE SHOW for anyone in town who’s interested in a new home – and there are multiple ways she could pull that off. On this episode, I tell her exactly what I would do as a new home agent to be a success in her situation. You’ll want to hear this – it’s right along the lines of what I’m saying all the time, “Be a media company that happens to sell real estate.”

 

Don’t be stupid! Focus on relationships more than you focus on real estate and business!

 

Many real estate agents focus on building their business – and there are definitely business systems and approaches that you need to be intimately acquainted with and able to implement well. But if building your business is your MAIN focus you’re going to miss the boat that our culture is sailing these days. You need to focus on building relationships more than you focus on how to build a successful real estate business. It’s the trust-based relationships you’re able to establish that will build your business, seemingly without effort. I admit it’s the long game but it’s the game that works these days. You’ve got to learn how to do it, so be sure you listen.

 

People don’t want to engage with your brand, they want to engage with you!

 

Your business has a brand identity. For sure. But people are not really that interested in engaging with your brand. They want to engage with you – the person behind the brand. The success you’re looking for will come as you get to know people, and more importantly – as people get to know you. They need to see who you are, what your life is like, how trustworthy you are not only in business but as a person. It’s that trust that enables them to feel like they know you enough to do business with you, to refer you, to be excited about helping you as a person. It’s a subtle put powerful mindset shift that every agent in the 21st century has got to learn. If you need a bit more help getting what I’m talking about, listen to this episode.

 

Should you go on Facebook LIVE on your personal or business account?

 

One listener to the show asked if she should use her personal or business account when going LIVE on Facebook. I guess you could look at it in two different ways – but the way I look at it has to do with how people in our day are wanting to engage on social. They don’t care all that much about businesses or brands, they care about people. If they feel close to YOU then they are going to feel ready to trust the business you run. So I think you should at least start out going LIVE on your personal account. That’s where you’ll get the most exposure and where you’ll be seen as a person instead of a brand, which is what people want to relate to in the first place. I’ve got more to say about this but saved it for the audio, so be sure you listen to this episode.

 

Outline of this great episode

 

  • [0:27] My introduction and welcome! Here’s your Juice Bar Q & A!
  • [5:21] QUESTION ONE: How can I rock as a new home sales agent, working for a builder?
  • [8:18] QUESTION TWO: What do you see coming in the market and how can an agent survive a market crash?
  • [11:39] QUESTION THREE: What do you need to get a podcast running, besides good equipment?
  • [14:12] QUESTION FOUR: How can I organize and use all the media options to build my media company?
  • [17:30] QUESTION FIVE: How can I get help refining my approach when the people I’m around don’t understand being a media company that sells real estate?
  • [19:31] QUESTION SIX: How do I know where to share my media content – personal or business profiles?
  • [21:14] QUESTION SEVEN: Does the amount of information you share about your family impact your business negatively?
  • [23:50] QUESTION EIGHT: What is your most important tool (if you could only choose one)?
  • [25:26] QUESTION NINE: Starting over, what would you have done to be more self aware?
  • [29:00] QUESTION TEN: How can you do an interview using Facebook Live?
  • [30:14] QUESTION ELEVEN: Should I go live on my business or personal pages?
  • [31:04] QUESTION TWELVE: What tips, tricks, and tools do you have for building a database?
  • [33:22] QUESTION THIRTEEN: What are your best time management strategies?
  • [36:20] QUESTION FOURTEEN: How can I choose the right local civic groups to join?
  • [37:40] QUESTION FIFTEEN: How do you plan and put out all your content?

 

Resources & Links mentioned in this episode

 

Our sponsors: www.KnightBarry.com and www.EasyAgentPro.com/OJ

 

Text “OJGroup” to “44222” to get in on the Facebook Group

 

Text “OJNotes” to “44222” to get the show notes for this episode.

 

Join the Onion Juice – Ideas for Real Estate Agents Facebook Group

 

Follow Neil on:

Snapchat

Instagram

Facebook

Twitter
Leave a rating and review on iTunes

Attraction Marketing Deep-Dive: What Is It, How To Do It – Episode 69

Attraction Marketing Deep-Dive: What Is It, How To Do It - Episode 69It’s time to take a deep-dive. Do you have your oxygen tank? I’ve talked a lot about attracting business instead of chasing it on this podcast, but I realized that I haven’t gone deeply enough into the subject to tell you exactly what it might look like. So that’s what this episode is – my attraction marketing deep-dive where I’m going to tell you what attraction marketing is, why it’s much more effective than the old style marketing we’re used to, and how you can do it in a variety of ways. It’s an episode worth hearing so make sure you take the time.

 

Attraction marketing is a counterintuitive concept, but it really works. Really.

 

I was thinking this last week about the old-time television show or movie where the Mom puts her fresh-baked pie on the window sill to cool. The aroma of the delicious pie wafts through the neighborhood and the woman’s next door neighbor smells the pie and comes looking for it. With eyes bulging wide and mouth watering, he eats the entire pie right there at the window! When you think about marketing you need to be thinking about attracting people, just like the smell of that pie attracted the neighbor to the window. You’ve got to do things differently, in ways that draw people to you. That means the old-style “come look at my thing” type of marketing is out. On this episode, I’m going to give you quite a few examples of what attraction marketing could look like for you.

 

When you are vulnerable, people can relate to you. When you are perfect, they can’t.

 

I’ve done so many Snapchat videos with my hair messed up or my kids yelling in the background that I’ve lost count. I’m willing to put out videos like that even when circumstances are not ideal simply because I believe that people appreciate that I’m not afraid to let them see my real life, screaming kids and all. Vulnerability endears people to you. It enables them to believe that you are an everyday person just like them. And that attracts potential customers. On this episode, I tell the story about the time when I tripped on my shoelace when I was walking down the sidewalk with some buyers and the impact that story had in attracting even more clients. It’s a lesson in vulnerability that I hope you’ll take the time to hear.

 

Your art is the glue between you and your audience.

 

You probably don’t think of yourself as an artist. Not many people do. But I’m convinced that every one of us has art inside. What IS art? It’s nothing more than the expression of who you are in some visual, audio, or other way. And when you let the real you come out, in whatever way you choose, people will be attracted to that real-life person. That’s what you’ve got to do these days if you want to draw people to you instead of having to go chase them. Find out more as I take you on an attraction marketing deep-dive, on this episode.

 

Here are some ideas for how you can creatively attract new business.

 

If you’re drawing a blank when it comes to ideas that will attract new business, you are in luck! On this episode of The Onion Juice podcast, I list 20 or more ways that you could creatively put out your marketing message in forms that attract people instead of repelling them. Honestly, this stuff works and you won’t believe it until you try it. So grab a pencil and some paper and get ready to write down these great ideas so that you can sort through them, narrow down the options to ones that fit you, and then get to work attracting clients!

 

Outline of this great episode

 

  • [0:23] My intro to this episode and invitation to you to submit your questions.
  • [4:01] What is attraction marketing?
  • [4:50] The Cheese and Whiskers concept.
  • [7:03] How you can follow Gary V’s idea and document your day.
  • [11:19] The power of being vulnerable – and my story of being vulnerable.
  • [17:42] Tripping on my shoelace when I was with some buyers.
  • [20:02] The significance of sharing and documenting as you go.
  • [21:58] How it will help you to be an artist.
  • [28:06] Champion a cause publically in your community.
  • [

 

Resources & Links mentioned in this episode

 

Our sponsors: www.KnightBarry.com and www.EasyAgentPro.com/OJ

 

NeilMathweg(at)gmail.com

 

BOOK: Jab, Jab, Jab, Right Hook

 

BOOK: Getting Naked

 

www.NeilMathweg.com

 

Test “OJ Groups” to “44222” and you can get into the Facebook group

 

Join the Onion Juice – Ideas for Real Estate Agents Facebook Group

 

Follow Neil on:

Snapchat

Instagram

Facebook

Twitter

 

Leave a rating and review on iTunes

My 3 Pillar Real Estate Business Strategy for the New Year- Episode 68

My 3 Pillar Real Estate Business Strategy for the New Year- Episode 68Business strategy is powerful ONLY if you implement it consistently. Too many real estate agents are caught up in the shiny object syndrome where they jump from one new thing to another. When you do that you never allow yourself the time to discover if the things you’re doing are truly having an effect on your business. Like any client-oriented business, it’s a numbers game where you have to try something over a long period of time to see if it’s actually working at any level. On this episode of The Onion Juice podcast, I encourage you to build a 3 pillar business plan for your success in 2017 and stick with it over the long haul. I’ve got plenty of tips for how you can build that kind of strategy in this episode, so be sure you listen.

 

A new year requires a new strategy for your business, are you ready?

 

Many of the things you’ve been doing to attract customers to your real estate business may be working. That’s great. But the new year is a great time to assess what has NOT been working and make some changes. On this episode I introduce you to my 3 pillar approach to devising a business strategy. I explain each of the 3 pillars and highlight some examples of each of them. Then I unload the great suggestions I received from The Onion Juice Facebook community about what was most successful in terms of business strategy for 2016. I can honestly say, if you don’t get something actionable from this episode it’s not going to be my fault. Find something that fits into YOUR 3 pillared approach and commit to implementing it in the new year.

 

Sphere of influence, outreach, attraction. Put these 3 pillars into your business strategy.

 

When I think of business strategy it’s always helpful for me to think in different categories. For me, these three have always been helpful – sphere of influence, outreach, and attraction. Each one focuses on a particular way of interacting with influencers, clients, and potential clients that is a bit different from the others – and THAT enables me to spread a very wide net to build my business. Real estate is never easy, but if you are willing to try something new and think in terms of these 3 pillars, I believe you’ll find it becoming a lot more fun and successful. I’ve got many ideas to share with you on this episode of The Onion Juice podcast so please take the time to listen – for your own increased success.

 

Are you making the most of your sphere of influence? Here are some ideas you can implement.

 

You have a sphere of influence. Even if you don’t think you do, you do. It’s those people around you who listen to what you say or look up to you as an influence on their lives. But it’s also the people who impact YOU in those ways, those who YOU look to for advice, wisdom, example, and counsel. The most important question about your sphere of influence is this: How can you leverage each one of those relationships to further your real estate career? It’s not about asking people for lots of things, it’s about building relationships that serve both of you and move your business forward. If you’re curious how to go about doing that I’ve got a great handful of tips for you on this episode.

 

Personal contact works. There’s no way to get around it (and why would you want to?)

 

You’ve heard it said before. Heck, I’ve probably said it on this podcast. Real estate is a people business. Practically speaking, that means that personal contact with people has to be part of every real estate agent’s business strategy. You can’t sit in the ivory tower of your office, work on your website, or play around on the computer without connecting with real people. It just won’t move your business forward. When it comes to engaging in personal contact, you can do it in person, on the phone, or via social media – the method doesn’t matter – but there has to be a PERSONAL component of what you do. On this episode, I share ways that members of the Onion Juice Facebook community have been leveraging personal contact to move their businesses forward – and I challenge you to choose one of these proven strategies to add to your 2017 business strategy.

 

Outline of this great episode

 

  • [0:26] My introduction to the podcast and this episode about business plans.
  • [4:44] My upcoming course and how this episode relates to it.
  • [7:37] The 3 pillars of a great business plan for the new year.
  • [9:06] Why I love a weekly letter from the heart (newsletter).
  • [11:03] What are you going to do to chase people (reach out).
  • [15:05] Attraction ideas: client events, seminars, host a show (like this), blogging/Facebook pages and groups.
  • [16:45] Best strategies from 2016 (from the Facebook group).

 

Resources & Links mentioned in this episode

 

Our sponsors: www.KnightBarry.com and www.EasyAgentPro.com/OJ – Get $100 off

 

Text “OJ Group” to “44222” to find out how to get into the Onion Juice Facebook group

 

Send me your questions for episode 70 – neilmathweg(at)gmail.com

 

www.ServiceforLife.com – great newsletter service

 

The World’s Most Interesting Postcard

 

www.CoreFact.com

 

www.SearchSaltLake.com – Dustin’s website

 

Join the Onion Juice – Ideas for Real Estate Agents Facebook Group

 

Follow Neil on:

Snapchat

Instagram

Facebook

Twitter
Leave a rating and review on iTunes

How To Attract New Customers Without Using Social Media – Episode 67

How To Attract New Customers Without Using Social Media - Episode 67Every business person wants to know how to attract new customers, right? It’s how you make your living – serving more and more people really, really well. But I became aware of something lately that boggled my mind – and I want to talk to you about on this episode of The Onion Juice podcast. Here it is: Some people do NOT want to use social media to attract their customers. They don’t feel it fits their personality and style to use it. Wow. That blows my mind. But I think I get it. So on this episode, I’m going to give you some examples you can use to attract new customers WITHOUT using social media. Man, I can’t believe I’m even saying that!

 

You are like a bear standing at the top of a waterfall, waiting to catch a salmon.

 

You’ve probably seen the documentaries on TV where the gigantic grizzly bear is standing at the top of a waterfall while the salmon are trying to get upstream. The bear stands there in the rushing water – watching, waiting, timing it just right – so it can snatch a fish out of the air as it leaps up the waterfall. Notice something about that picture. The bear does NOT stand at the side of the river where it would be hard to snatch the fish, it stands in the middle of the rushing stream, where the fish MUST leap up the waterfall. You have GOT to be just like that bear. You have GOT to put yourself in the path of opportunity by showing up where your customers will naturally be. On this episode, I’m going to reveal some of those places and challenge you to get busy creatively strategizing where your ideal customers might already be hanging out – and brainstorm ways you can show up there.

 

Do you know where your customers are? What are you doing to be there?

 

One of the most important ways to attract new customers is to show up with expert help, advice, and tips in the places they already are. So… can you think of places that people in need of real estate services like yours might hang out? Maybe the local Chamber of Commerce or their website? Maybe on the phone with local moving companies? Maybe in line at the local DMV or other companies they’d have to do business with to make a move to your area happen? Start putting yourself in their shoes to remind yourself what a person would have to do in order to move to your city. Are there ways you can show up in those places? On this episode, I’m going to share some ideas I have for how you can take advantage of the natural places new real estate customers might be already, so be sure you listen.

 

Do you have a “Top 25” list for your local area? Here’s why you MUST – and how to use it.

 

I want you to think for a second about the community you live in. There are shops, businesses, service professionals, utility companies, and more that serve the people who move into your area. Ask yourself this: “Who are the TOP service providers and companies in my area?” Do you know? If you don’t – that’s your first problem. You need to find out who the A-players are. Next – you need to associate yourself with them. Give them a call. Invite them to lunch (you’re buying). And don’t make the HUGE MISTAKE of asking them to refer business to you. Ask them how YOU can help THEM get more business. Ask them for creative ways that YOU can make their job easier. You’ll find something amazing happens when you do this with the top 25 professionals in your area. Can you guess what it is? Find out on this episode.

 

You don’t have to be online to attract new customers… but it helps.

 

On this episode of The Onion Juice podcast, I’m trying to help those of you who don’t see yourselves using social media to attract new customers. As you’ll find out from listening there ARE some amazing and truly effective things you can do to make that happen. BUT – I’m also going to make the case for why you HAVE TO figure out a way that you can use social media to meet and serve your potential customers that fits your personality and gifts. And I’m going to tell you a story of how a friend of mine began to open his mind and heart to the way he could use social media – and the difference it’s making in his business. Please – listen to this episode to increase your business. I know it will work for you if you’re willing to grow. Come on – kill the fear and try something new!

 

Outline of this great episode

 

  • [0:28] My welcome to you and introduction of this podcast – and the weird name. 😉
  • [3:10] Why you need to be where your customers are.
  • [6:07] Why Facebook is a dream come true for me as a real estate agent.
  • [9:44] You’ve got to discover where your customers hang out.
  • [12:53] How you can attract customers without using social media.
  • [14:35] Build your own “Top 25” people.
  • [17:18] Discover and attend network events.
  • [18:35] My friend who is a children’s musician – and his story as an example.
  • [23:10] How you can become part of the OJ Facebook group.

 

Resources & Links mentioned in this episode

 

Our sponsors: www.KnightBarry.com and www.EasyAgentPro.com/OJ (get $100 off)

 

Text “OJ notes” to “44222” to get the show notes of this episode!

 

Text “OJ group” to “44222” to get info about the Onion Juice Facebook group

 

www.SearchSaltLake.com – Dustin’s site

 

Duke Otherwise website – and on Facebook

 

Join the Onion Juice – Ideas for Real Estate Agents Facebook Group

 

Follow Neil on:

Snapchat

Instagram

Facebook

Twitter
Leave a rating and review on iTunes

7 Reasons Camera First Should Be Your Marketing Strategy, with Chelsea Peitz – Episode 66

7 Reasons Camera First Should Be Your Marketing Plan with Chelsea PeitzI’m so excited to bring you another of our “camera first” conversations on this episode of The Onion Juice podcast. I started this topic on last week’s show by having a conversation I had with my friend Chelsea Peitz and she had so much goodness to share with you about how to use the camera in your pocket I decided that we needed to talk about this topic a bit more. So in this episode, Chelsea is back to give you some great strategies and tips that you can use to put your camera first marketing strategy into practice. It’s not hard. But not everyone will do it. I dare you… NO, I double dog dare you to try out some of her suggestions!

 

You need to build a camera first strategy because everybody has one these days!

 

At a recent conference with 500 people in attendance the speaker wanted to make the point of how prevalent the smartphone is. He asked the audience to raise their hands if they DID NOT have a smartphone on them at that moment. NOBODY RAISED THEIR HAND. It’s proof that everybody has a movie studio in their pockets – and that means YOU now have the tools not only to create quality video but to engage with people live in real time, building your reputation and your brand. On this episode, my friend Chelsea is going to give you 7 reasons why you should switch to what she’s calling a camera first strategy for building your business. You’ll want to hear this one!

 

Less and less people are watching video that doesn’t talk back. Here’s why.

 

One of the things Chelsea mentioned in my conversation with her about the prevalence of video on social media is that she’s finding it less and less enjoyable to watch video that doesn’t talk back to her. That means TV and movies! She pointed out how much fun it is to interact with other people via streaming video on Facebook LIVE, Snapchat, Periscope, and other platforms – and how Apple TV and other platforms are now carrying those streams as well. It’s another way that you can use that tech in your pocket to build an audience and make a difference. Find out what Chelsea suggests to get started, on this episode of The Onion Juice podcast.

 

Live video makes it possible for YOU to compete with the big boys.

 

It used to be that if you wanted to get a video message in front of people who might be interested in what you have to offer you’d have to pay big bucks to get a video company or TV station to get your message out for you. But those days are over. One of the most powerful points on this episode is that now you, – yes, little old YOU – can compete with the big brands simply by putting live video on social media channels like Facebook and YouTube. You can do it inexpensively and effectively with a small little bit of practice and planning. My friend Chelsea is back on the show to help you think it through and get your plan of action developed. You can hear it all on this episode.

 

Live video is weighted favorably by Facebook. That means you can use it to get noticed now!

 

Many people don’t realize this but Facebook has revealed that it is causing live video to appear more highly in news feeds than anything else. That means if you want your following, friends, Facebook pals and others to see your stuff – video is the way to go. You’ll have many more eyes on what you have to say if you say it with video. There’s no telling how long this will be the case so it’s important that you get on board now and start building that audience. And what do you do once you have them? My friend Chelsea and I kick that one around quite a bit in this episode so make sure you listen in to the conversation!

 

Outline of this great episode

 

  • [0:30] My introduction to this episode and my guest Chelsea.
  • [5:00] A camera helps people experience things with you.
  • [9:18] Live video is an area where you  can compete with the big boys.
  • [11:05] If you want free organic reach, live video gives it to you right now.
  • [16:34] Everybody loves video. It’s real!
  • [20:10] Video helps make connections like real life.
  • [27:17] Tip #1: Add some subtitles for your Facebook videos.
  • [28:49] Tip #2: Think of live video as your own TV channel (schedule things).
  • [31:15] Tip #3: Do a contest or make a networking opportunity to engage people.
  • [32:29] Tip #4: Make eye contact with the people who are watching you.
  • [34:15] Tip #5: Share out your content to other platforms.
  • [36:48] Tip #6: How could you do some interviews? Use a 3rd part app.

 

Resources & Links mentioned in this episode

 

Our sponsors: www.KnightBarry.com and www.EasyAgentPro.com/OJ

 

The first part of this conversation – Episode 65

 

Chelsea Peitz on Facebook

 

www.SearchSaltLake.com – Dustin’s site

 

www.Rev.com – transcription service

 

www.Huzza.io or www.WireCast.com – 3rd party services to do live interviews

 

Text “OJ Notes” to “44222” for the show notes to this episode

 

Join the Onion Juice – Ideas for Real Estate Agents Facebook Group

 

Follow Neil on:

Snapchat

Instagram

Facebook

Twitter
Leave a rating and review on iTunes

How Live Video Is Relationship Marketing For Real Estate Agents with Chelsea Peitz – Episode 65

Screen Shot 2016-12-11 at 8.25.43 PMLive video is everywhere. Snapchat. Instagram. Facebook. Youtube. You can find a live streaming video option in almost every social media app. Why is this important for you? Because video is the way that most connections and even business marketing will be done in the future. Even the powers that be at Facebook say so. You can hear what Facebook and the other platforms are planning AND MORE IMPORTANTLY what you should be doing to make the most of the trend so you are not left behind by listening to this episode of The Onion Juice podcast!

Why conversations are more powerful today than ever before. Live video is key.

Even in the increasingly digital age we live in, the conversations people have together are what build trust and deep relationship. And believe it or not, digital media is making it even more possible and more powerful. Live video is a way that you can broadcast not just your message but also your personality to those who follow you and create interactions that until recently, were only text-based. And it’s as people get to know your personality that you become not just a headshot on a bus bench or billboard, but a real person like them that they can get to know, like, and eventually trust. Find out how to position yourself to make the most of live video, on this episode.

We’ve moved from a world of static information to a world of live engagement.

Evan Spiegel of Snapchat was recently quoted as saying that we’ve moved from a world of static information to a world of live engagement. Look around you. People everywhere are posting videos through Instagram, Snapchat, Vine, Facebook, and many other platforms. You can now make a very personal, almost-real-life connection with people all around the world. On this episode, I’ve asked my friend Chelsea to help me think through the power of live video because she’s proven herself to be such a pro at it. I’d love for you to hear what she’s got to share.

The number one way to build trustworthiness is to let people see your face.

When you think of a person you love, a person you trust, what comes to mind? I bet it’s an image of their face, right? That’s because the face represents the person. It’s the “face of trust” and the “face of relationship” that connects you to them. Live video gives you the ability to let your ideal prospects and those you work with put a face to your name (and brand) so they can begin to build trust for you. That is one of the primary ways that business people are building trust these days, so I hope you’ll listen to this episode to find out some of the WHY behind using live video to get your message out.

More people own smartphones than own toothbrushes. What does that tell you?

I heard an amazing fact the other day. Worldwide, more people own smartphones than own toothbrushes. What does that tell you? More people today have the ability to receive your personalized, live video message than ever before – and they can do it almost anywhere they are. You’ve got the opportunity to reach out in unprecedented ways, ways that can build trust and engagement like never before. Listen to this “part one” episode I’m doing with my friend Chelsea about how you can use streaming video to make yourself stand out in your market.

Outline of this great episode

  • [0:25] My introduction to this episode about mastering your marketing in a video-centric world.
  • [5:29] Who is Chelsea?
  • [10:34] The blueprints Chelsea uses to create live videos with people.
  • [15:09] Practical things real estate agents can do to build trustworthiness.
  • [24:05] A preview of the next episode (part 2)
  • [24:38] What makes Chelsea want to be a camera-first leader?
  • [28:33] The future Facebook plans for more and more video.

Resources & Links mentioned in this episode

Our sponsors: www.KnightBarry.com and www.EasyAgentPro.com/OJ

Text “OJ Notes” to “44222”

Chelsea Peitz Snapcode –

snapcode

 

 

 

 

 

 

 

 

Chelsea Peitz on Facebook

Episode 61 with Dustin

Follow Neil on:

Snapchat

Instagram

Facebook

Twitter

Leave a rating and review on iTunes

How To Podcast And Publish It This Week with Carey Green – Episode 64

How To Podcast And Publish It This Week with Carey Green - Episode 64

On last week’s episode, I told you how I got started podcasting and how it’s been a big part of my success thus far. I want you to know that you can do the same thing using a podcast. But I’m not the only one who thinks so. For this episode, I had the opportunity to get a “professional” from the podcasting world on the show to talk about why podcasting is accessible to anyone – yes, EVEN YOU!  Carey Green is the founder, owner, and “Client Happiness” guy at Podcast Fast Track and he’s got a lot of encouraging news for you about why YOU CAN START A PODCAST THIS WEEK. And that’s no exaggeration.

Want to know how to podcast? Here’s how you can do it simply.

One of the things that I LOVE about this conversation with Carey Green is that he brings the technical things down to a level anybody can grasp, making it seem so simple that even a kid could do it. Wait, there actually ARE kids who are podcasting, so surely YOU can do it! From what Carey says in this conversation, you could get a good quality microphone for under $100, grab some free software (the software he actually uses to do his professional audio editing), and sign up for a $15 media hosting account, and your show could be on iTunes within days! And Carey is happy to walk you through every step of that process if you need someone to hold your hand (and it won’t cost you anything). What are you waiting for? Find out how you can connect with him on this episode.

Here’s how to get past the intimidation factor of podcasting.

What is it you imagine about starting a podcast of your own that brings fear to your heart? Here are some of the most common things I hear:

  • What would I talk about?
  • I don’t know how to do all the technical stuff!
  • I’m not a good public speaker!
  • I don’t have the money to spend on it right now.

But you know what? For most people – those are EXCUSES for not getting started. Hey, I just call it like I see it. You CAN do this and you CAN get started today. Carey Green and I address all of those issues on this episode so unless you want to be held accountable to taking some action on those podcast dreams you’ve been having, you’d better not listen to this episode of The Onion Juice.

What’s the real ROI of doing a regular podcast, really?

What would be the benefit of starting a podcast? It’s a very legitimate question so I’m glad you asked. :) But before I give you the answers as I see them you need to understand that the return on investment you get may not come in the form you’re looking for. Many podcasters start out expecting that they are going to get a big-dollar sponsorship or great offer of some kind that’s related directly to their podcast. But it seldom works that way. What usually winds up happening is that the podcast positions you as THE GO-TO EXPERT in your niche in the minds of your listeners. That means when they need what you do (Real Estate), they naturally think of YOU. That’s an ROI that’s hard to track but one that can’t be denied. On this episode, you can hear how Carey Green has seen that kind of ROI happen for many of the 30+ clients he works with. Now there’s some social proof for you!

Here’s why most Real Estate Agents who start a podcast should NOT podcast about real estate.

It may seem like a natural thing for the topic of your podcast to be real estate. After all, you ARE a real estate agent and you DO sell real estate, right? But that’s not the way that I recommend you go about it. My guest today is a guy who works with 30+ clients and he agrees that your best approach may NOT be to talk about what you do. Instead, we both feel that if you center your podcast around an area of interest that you share in common with the ideal customers who live in your city, you’ll both be much better served. Carey Green from Podcast Fast Track unpacks how it looks and why it works that way on this episode, so I hope you take the time to listen.

Outline of this great episode

  • [0:24] My introduction to this follow up episode with Carey Green of Podcast Fast Track.
  • [2:27] Why I call it “The Onion Juice” and how you can benefit from drinking my OJ!
  • [6:15] How can you get past the intimidation of starting a podcast?
  • [8:01] It’s simpler than you think to get started.
  • [9:30] The best approach to writing your own show notes effectively.
  • [12:34] The best success stories from among Carey’s clients.
  • [13:54] How to build a following before you build a podcast.
  • [14:56] How often should you podcast? It depends… :)
  • [16:30] How can you truly bring value to your podcast?
  • [17:34] How to take advantage of a common area of interest to build your reputation.
  • [19:37] What’s the future of podcasting look like?
  • [21:07] How you can promote your podcast effectively.
  • [24:56] Carey’s advice to a person who’s skeptical about the ROI of starting a podcast.
  • [30:10] Why relationships are huge for starting any online venture.

Resources & Links mentioned in this episode

Our sponsor: www.KnightBarry.com

Easy Agent Pro websites (a new sponsor) www.EasyAgentPro.com/OJ – get your $100 discount

Last week’s episode about starting a podcast

www.PodcastFastTrack.com – Carey’s business website – you can find his podcast there as well.

Audacity software (it’s free)

Christy Harrison’s podcast – Food Psych Podcast

www.LiveBuildChange.com – The new project Carey mentioned that he’s working on.

Follow Neil on:

Snapchat

Instagram

Facebook

Twitter

Leave a rating and review on iTunes

How to Start a Podcast for YOUR Own Media Company That Happens to Sell Real Estate – Episode 63

OJ EP 63 Cover ImageIf you’ve ever wondered how to start a podcast – similar to what I’ve done with The Onion Juice Podcast – I’m going to answer your questions today. From what equipment and software you need, to costs, to planning and interviewing skills, to a whole lot more – I’m going to walk through everything I do from start to finish for an episode on this “behind the scenes” episode of the podcast. I’m also going to answer some specific questions listeners have sent to me. If you are at all interested in what a podcast can do for your business I want you to listen. You’ll be surprised at some of the things you can gain from putting out the great content through a podcast.

Why would a real estate agent want to start a podcast?

You may not see how a podcast could be an effective part of what you do as a real estate agent. Afterall, you make money by getting listings and selling homes, right? How does an audio rant every week help you do that? You have to look a bit outside the normal real estate box to get what I’m going to share with you on this episode. That’s because your podcast won’t be about getting listings or selling homes – at least not directly. But indirectly it will provide the contacts and relationships that enable you to achieve those things and more in the end. If those dots don’t connect for you yet, be sure you listen to this episode. I’m going to tell you EXACTLY how it works.

You can start a podcast of your own for less than $150 total cost.

If you’ve never done something before the ignorance level you have at the start can make it seem like it’s a formidable task to get going. But in the case of podcasting, it’s really not that difficult and it’s also not very expensive. With an inexpensive microphone, free software, and a computer you can be recording audio and uploading it to the internet for less than $150, all-in. That’s a very inexpensive way to get very personalized, specific content into the earbuds of your ideal prospects week after week after week. And with a little bit of organization, you can make sure you’re putting out great stuff that benefits the people you want to serve. Find out the exact things I’ve done to start and maintain my podcast on this episode of The Onion Juice.

One of the top reasons I think you SHOULD start a podcast.

There are lots of people out there who are loving Facebook LIVE. I get it. I love it too. But there are some significant reasons that if I had to make a choice between the two I’d stick with my podcast. First off, people can listen to a podcast anyplace. In their car, on the treadmill, walking their dog – there’s no limit to the ways your ideal customer can consume content you produce specifically for them during those “off moments” of the day when it’s impossible to consume a video (like Facebook LIVE). On this episode of the podcast I’m going to tell you a few more reasons why you should choose podcasting over Facebook LIVE sessions, so be sure you listen.

Nobody will listen to your podcast if they don’t know about it.

I’ve gotten lots of questions about what it takes to get a listenership for your podcast. It’s a very important question because you don’t want to be taking the time to record each week and have nobody listening. So be sure you understand this one thing – NOBODY IS GOING TO LISTEN IF THEY DON’T KNOW ABOUT YOUR SHOW. It’s entirely up to YOU to ensure that people find out about your show. But you don’t have to blast it out through interruption marketing. You can actually attract an audience just like you do in other ways I’ve taught on this show. Listen to this episode of The Onion Juice to find out how you can build your listenership.

Outline of this great episode

  • [0:33] My introduction to this behind the scenes episode.
  • [3:50] Why Easy Agent Pro is a new sponsor and how you can get $100 off!
  • [5:50] How I began a podcast in the first place.
  • [8:29] Why my topics and content for the show comes naturally.
  • [10:35] The transition I’ve made in how I prep for the show.
  • [11:25] The equipment and software I use.
  • [12:57] My workflow and recording flow.
  • [16:56] How we create show notes (I don’t do it myself).
  • [22:10] How do I receive the text messages?
  • [23:40] Questions submitted about podcasting – costs, process, etc.
  • [29:45] How local connections can help you build your listenership.
  • [31:36] The level of engagement you can get from a podcast audience.

Resources & Links mentioned in this episode

Our sponsor: www.KnightBarry.com

Easy Agent Pro websites (a new sponsor) www.EasyAgentPro.com/OJ – get your $100 discount

Text “OJ notes” to “44222” to get the show notes for this episode

Podcast Answer Man

John Lee Dumas

WordPress

Blue Yeti Microphone

Audacity

Final Cut Pro

www.AudioBlocks.com

Libsyn

Podcast Fast Track.com

Corel Draw or Canva

Tweet Deck

Clammr

Skype

Lead Pages (Lead digits functionality)

Follow Neil on:

Snapchat

Instagram

Facebook

Twitter

Leave a rating and review on iTunes

How A Growth Mindset Can Explode Your Real Estate Career – Episode 62

OJ EP 62 Cover ImageDo you have a growth mindset? You may think you do but really don’t. We all come into life with a certain way of looking at the world. We have a certain perspective about whether or not we – as an individual – are able to change things, make things better, or get better ourselves.  Some people get stuck in their pessimism, they see the obstacles or difficulties as being too large for them to overcome. People like that (and I hope I’m not talking about you) are not able to develop personally or grow as a businessman or businesswoman. They simply can’t. Not because they are unable, but because they THINK they are unable. This is not some stupid mind-trick or positive thinking schtick I’m talking about here, it’s reality. I hope you listen so you can learn how to do the hard but important work of assessing whether you have a growth mindset or a fixed mindset.

A fixed mindset is easy to come by. A growth mindset requires constant attention.

We all tend toward pessimism and discouragement. It’s part of the human condition. We see the negative things going on around us and naturally feel fear, doubt, insecurity, and resistance. We come by that kind of thinking easily and it can leave you feeling like (and believing) you are a victim with little power over your circumstances. But it’s a lie. You DO have the power to overcome the obstacles in your life. You’ve been CREATED with that ability. But it doesn’t come naturally, it’s something you have to develop and nurture. On this episode, I’m touching the tip of the iceberg about what it means to develop a growth oriented mindset, so if you want to start the long, hard, but totally rewarding journey of becoming a can-do/will-do person – and see your life change as a result – this episode is for you.

You know what might help you? You need to get good and angry!

There’s nothing that steams me more than seeing myself caving in – to something that I should have resisted and overcome. I hate feeling like a victim and I hate it, even more, when I give in to my own tendency toward LETTING myself be a victim. You know what helps me when that happens? I get angry. I get good and mad – not at myself but at the thing that is trying to conquer me. I view it as an enemy who’s coming to take my soul – and I go to war. That may sound a bit dramatic to you but it’s that kind of aggressive growth mindset that enables me to believe in myself more than I believe in the power of the problem I’m facing. It’s that kind of mindset that empowers me to be an overcomer even in the toughest situations. So let me ask you, when are you going to get angry enough that you start doing something about the way your life and real estate career are going, and make a change?

You are NOT a timid person. Really, you aren’t. So stop acting like it.

You may not be an extrovert but that doesn’t mean you have to be timid. Timidity is based in fear, it’s based on insecurity and lack of confidence. And while it’s true that each of us is on a journey and may fall at different places on the confidence continuum at any given time, none of us is designed to stay at the lower end of the scale. We are made to uniquely express and demonstrate who we’ve been created to be for the good of those around us – and to do it confidently. That’s why you need to start believing that the timidity you feel is a distorted picture of who you really are. It’s a feeling, not a fact and it’s time you stopped acting on it. It’s time you started conquering your world rather than allowing it to conquer you. This episode is all about becoming a conqueror. Are you ready for the challenge?

Excuse me, your mindset is showing.

Here’s an assignment for you. Take an hour out of your day and go to a mall or coffee shop. Grab yourself a drink, sit down, and watch people. Don’t just watch WHAT they are doing but watch HOW they are doing it. What you’ll find is that everyone you meet demonstrates their mindset through their demeanor and actions. You’ll see people who are confident, who believe that they are able to accomplish great things (these people have a growth mindset) and you’ll see people who are reserved, uncertain, and even lazy in the way they go through life (those are the ones who have more of a fixed mindset). Then you need to do one more thing. Go out to your car, get in, and look at yourself in the mirror. Out of those two types of people you observed, which are you? I’m chatting about fixed mindsets VS growth mindsets on this episode. I really believe that understanding this issue could explode your real estate business. Are you ready for it?

Outline of this great episode

  • [0:01] Fixed mindset VS growth mindset and why I might need to take back some things I’ve said. :)
  • [4:00] The things that contributed to me rethinking some things and recording this episode.
  • [9:00] Why a growth mindset is so powerful and needed.
  • [14:50] The momentum that comes from developing a growth mindset.

Resources & Links mentioned in this episode

Our sponsor: www.KnightBarry.com

Episode 47 (my thoughts about self awareness)

BOOK: Mindset by Carol Dweck

Text “OJ Notes” to “44222” to get the show notes for this episode

Follow Neil on:

Snapchat

Instagram

Facebook

Twitter

Leave a rating and review on iTunes

Attraction Marketing With a Great Real Estate Website With Dustin Brohm – Episode 61

IMG_0803If you don’t know what attraction marketing is, you need to learn it yesterday!  It’s a newer term that refers to a strategy that entices your ideal customers to come to you, asking you to take their business rather than you chasing them down, begging them to give you business. It really is that simple – at least in theory. Exactly HOW to apply attraction marketing isn’t all that simple, but when it’s done right it’s a gold mine! My friend Dustin is quickly becoming my go-to guy when it comes to learning new ways to practice this powerful attractional approach, so I thought I’d have him on the podcast (again) to unpack the goods when it comes to building a killer, attractional agent website.

When you chase your customers they tend to run away from you. So, STOP IT!

The old style of marketing was to blanket a neighborhood, city, or region with your fliers, ads, and radio spots. The idea was that if you put your face in front of enough people they can’t help but know who you are. I get that kind of approach but the problem is that the world we live in has changed. People have become more jaded and cynical when it comes to a business person trying to sell them something, so they don’t pay attention to those ads like they used to. So instead of chasing down your ideal customers in that way, why not attract them by providing incredible value to them up front? On this episode of The Onion Juice Podcast, my friend Dustin is with me to unpack how attractional marketing has been working for him through his website – Search Salt Lake. It’s a great example of providing very real and powerful resources to the exact people you want to serve. You’ll learn a lot from Dustin’s example and enthusiasm on this episode.

You need to get good at something worth getting good at.

That’s what my friend Dustin says – and I agree with him. And in this day and age, something that you definitely need to get good at is attraction marketing. On this episode, Dustin and I dismantle the old ideas of what makes a great real estate agent website and show you why you need to consider your website to be more than an online billboard. It’s much more than that if you will dedicate yourself to becoming the best in your city at providing value to your ideal customers THROUGH your website. Find out exactly what we mean by that on this episode.

Attraction marketing means providing great resources to those you want to serve.

Imagine that you were considering a move to my city, Madison, Wisconsin. Maybe your company is moving you, or you decide to come enjoy the tropical breezes Madison is famous for (cough, cough). What types of things might you search on Google to find out if Madison is indeed the place for you? Those exact phrases are the ones I need to research so that I can come onto your radar screen as a resource for your move to Madison. And it’s not even about real estate yet because if I can help you find out about setting up your utilities, or what the academics of the local school systems are like, I’m able to show you upfront how much help I can be to you – which attracts you to me when it comes to finding a home. Do you get it? Attraction marketing means that I give you great resources in order to prove my worth to you. Find out how you can apply the same approach to your business, on this episode.

The most successful articles on your website may not be real estate related.

Of course, you can write articles to post on your website that cover important and needed real estate topics. You’re the expert on real estate in your city so you definitely should provide those kinds of resources. But what about the other important things that people moving to or living in your city need to know? What might happen if you provide the answers to those questions in addition to providing real estate advice? You’ll not only be seen as the local real estate go-to gal (or guy), you’ll also be seen as a great human being who is eager to help anybody whether it benefits you or not. That’s the kind of person everybody wants to work with, right? This episode is so full of great information about how you can build an attraction marketing model in your real estate business that I can hardly contain myself. You’ve got to hear it.

Outline of this great episode

  • [0:44] Why I’m super stoked for you to hear this episode about websites, with my friend Dustin.
  • [4:37] Why Dustin is a great example of what blogging can do for you.
  • [6:20] How Dustin got started in Real Estate and got the idea to start attraction marketing.
  • [9:25] Why you get what you pay for when it comes to websites.
  • [12:12] What Dustin loves about his Easy Agent Pro website.
  • [15:10] The importance of landing pages inside the platform.
  • [18:05] The Moving to Salt Lake City blog post and Dustin’s strategy behind it.
  • [21:16] How Dustin used Facebook ads to target marketing to those moving to Salt Lake.
  • [24:49] A basic understanding of keywords and how they work – and how Dustin researches them.
  • [32:10] Dustin’s strategy for finding topics and writing articles.
  • [38:55] The biggest mistakes agents are making with their websites.

Resources & Links mentioned in this episode

Our sponsor: www.KnightBarry.com

Dustin’s site: www.SearchSaltLake.com

Easy Agent Pro (the website company Dustin uses)

Yoast SEO Plugin

Text “OJ Notes” to “44222” to get the show notes for this episode

LeadPages

Follow Neil on:

Snapchat

Instagram

Facebook

Twitter

Leave a rating and review on iTunes

How to Attract Customers, Dealing with Clients Who Go FSBO, and More Real Estate Questions Answered – Episode 60

Ep 60 Album coverThe juice bar is open again. It’s my Q&A session of the Onion Juice Podcast where I answer your real estate questions. On this episode I’ll be answering questions about FSBOs, how to get past being the new agent with no experience, how to let people know you are a new agent, Facebook ads you can use to go after expired listings, how to blog effectively as a real estate agent, how to be a media company that happens to sell real estate, and so much more! Be sure you take the time to hear these great questions and my answers.

What should you do when a potential client decides to go FSBO?

You know the story. You’ve been serving a potential client in incredible ways for weeks, even months. Then they give you the call (or not) to tell you that they’ve decided to try to sell their own house (FSBO). Arrrrrgggggg!  What should you do? Most agents would be tempted to give shoot them the bird, tell them to get lost, or something a little less subtle. I think you should do exactly the opposite and on this episode of the podcast, I’m not only going to tell you why, I’m going to tell you some of the actual things I would do. It’s not about winning them over, it’s about getting your name out as a super helpful and outstanding agent. You can find out, on this episode.

Everyone wants an experienced agent but you’re not experienced. How can you get business?

Almost all of the advice you see online about finding a good real estate agent says that people who are looking to buy a home should only go with an experienced agent. But not everyone is experienced. In fact, the majority of agents aren’t. What should you do in order to overcome what seems like insurmountable odds? I have a very simple approach to this issue that includes honesty, a straightforward approach, dependence on your team, and a few other things. If you want to hear how to get over the experience hurdle, I’m going to tell you what to do on this episode.

Did you know you can advertise to people with expired listing using Facebook?

One of the things you hear as a way to drum up new business is to chase down expired listings. You know, the houses that have been on the market recently but are no longer being listed. The assumption is that there is an interested seller at the end of that lead and you can approach them using all your charm, wit, and stunning good looks to convince them that you are the guy or gal to sell their house. I’ve got a couple of methods that I’ve used to do this using Facebook. Some of them involve fairly technical stuff but at least one of them is a hack anyone who has a Facebook account can do. Curious? Listen to this episode.

Get creative to figure out ways you can highlight things your potential clients are interested in.

A listener to The Onion Juice Podcast wrote in to ask me a question regarding a potential way he could attract clients. He’s really into dogs and wants to write a blog or newsletter about dogs for the people in his community. He’s curious how that idea could get him an “in” with potential real estate customers. I think it’s a great idea. Do you see why? On this episode, I’m going to go over the principle of “Cheese and Whiskers” using this listener’s example to show you how you can use virtually any area of interest to begin attracting clients. This is not smoke and mirrors stuff, it really works!

Outline of this great episode

  • [0:43] My welcome to you – thanks for listening!
  • [5:01] What should you do if a potential client goes FSBO?
  • [8:13] Everybody wants an experienced agent and you’re new? What should you do?
  • [18:27] Is there a way to advertise to expired listings using Facebook?
  • [25:00] I’ve got an idea about attracting customers by focusing on dogs. Any thoughts?

Resources & Links mentioned in this episode

Our sponsor: www.KnightBarry.com

www.NeilMathweg.com – My personal realtor website

www.BetterTheBurgh.com

www.SilasGetsReal.com

Text “OJ Notes” to “44222” to get all the show notes for this podcast!

Send my your questions at NeilMathweg(at)gmail.com

Follow Neil on:

Snapchat

Instagram

Facebook

Twitter

Leave a rating and review on iTunes

How to Build Confidence As a New Real Estate Agent – Episode 59

Ep 59 Album coverIf you want to know how to build confidence, you’re not alone. Many new real estate agents step into the business and within weeks (or even days) their heads are spinning. Laws, regulations, paperwork, listing presentations, FSBOs – the things to confuse and overwhelm you are many. And all of those new things can cause your personal confidence to take a hit. On this episode, I’m covering the issue of confidence for all of you who need help building it up. In fact, I’ve got 5 different things I want you to consider when it comes to building up your own confidence as an agent.

To be a successful real estate agent, create a wise, clear plan to follow.

Bright, shiny new things come at us every day as real estate agents. You don’t want to be a person who bounces from one new thing to another believing that the next thing is going to be the thing that makes all the difference. Sure, you can consider all those things but you have to come to the point that you make a decision about the path you are going to follow. Once you’ve carefully decided on a plan that fits you, on that you are confident will work for you, you’ve to start implementing it and stick with it over the long haul. On this episode, I’m reiterating the power of a clear plan as it relates to your confidence as an agent.

Results may come slow – but they WILL COME if you stick to your plan.

Too often new agents only notice their lack of results and become discouraged. If that’s you, you’ve got to understand that anything you build from the ground up is going to build slowly at first, with little signs that progress is really happening. Think of it like a construction project. Most of the work at first is going on underground, on a foundational level, where you can’t really see it. It’s only weeks later when the foundation is set that you’re able to see walls going up – when it begins to look like a real house. Your business will be the same way, so starting out as a real estate agent don’t let yourself get too caught up in the lack of results you may be seeing. Stick to the action steps within your business plan knowing that in time it will pay off. I’ve got more tips like this one to share regarding how you can build up your confidence, on this episode.

Imitation may be the sincerest form of flattery, but it won’t bring success.

It’s a natural thing when you’re new to the real estate industry to imitate the things that successful agents around you are doing. The problem is this: you are not them. They may have unique perspectives or talents, specialized skills they’ve developed over many years, or a different personality that makes what they are doing a success for them. You’ve got to learn who you are – what your strengths are – so that you can major in your areas of strength. If that sounds like wishful thinking to you I’m going to explain exactly how you can do that in this episode, so be sure you take the time to listen.

Why I think some new agents need to move to another company.

As I’ve paid my dues in the real estate business and studied what it takes to build and lead great teams of agents I’ve discovered that there are two kinds of leaders – those who lead like a hammer and those who lead with the heart. Some bang away at the people they are leading, pushing, driving, even intimidating them into performance. But others lead with the heart, finding out how to best direct each person under their leadership to help them maximize their strengths. If you are discouraged and don’t feel confident as an agent it’s possible that you need to find a different kind of leader, one who can bring out the best in you instead of hammering on you because you’re not a certain way they think is best. I explain more about this idea on this episode of The Onion Juice podcast.

Outline of this great episode

  • [0:27] My welcome to you and an introduction to this episode on CONFIDENCE.
  • [2:19] You questions needed for next week’s JUICE BAR.
  • [4:46] 5 Ways to build up your confidence as a new real estate agent.
  • [6:20] The power of having a clearly plan that you stay consistent with.
  • [8:32] Don’t focus on your results, focus on your tasks (in your plan).
  • [9:45] Work in the areas of your strengths instead of imitating others.
  • [12:40] Surround yourself with people who see your value and remind you of it.
  • [13:54] Figure out the kind of leader you need (hammer or heart)?
  • [19:02] I’d love to hear from you – please connect with me!

Resources & Links mentioned in this episode

Our sponsor: www.KnightBarry.com

Connect with Neil to ask your question: NeilMathweg(at)gmail.com

Text “Yes Neil” to “44222” to get on the waiting list for my new course.

Text “OJ Notes” to “44222” to get all the show notes for these episodes.

Text “strength” to “44222” to get my videos about building confidence.

Follow Neil on:

Snapchat

Instagram

Facebook

Twitter

Leave a rating and review on iTunes

Why Consistency is KEY to Any Success You Achieve – Episode 58

Ep 58 Album coverWhat’s the latest shiny object that has diverted you from being consistent at the most important things in your real estate business? You know what I’m talking about. We all do it. New social media tools, new software packages and apps, new marketing approaches – we’ve got so many options (which is a good thing) we tend to bounce from one new thing to another without sticking with anything over the long haul. I’m here to tell you that consistency is THE KEY to success in your real estate business. But it’s not just doing the same old things, it’s figuring out the things that fit YOU and making those things happen. On this episode of The Onion Juice podcast, I’m going to help you become more consistent in your work so you can reach the level of success you want.

How do you stop chasing the newest shiny objects?

It’s hard to stop chasing the shiny new objects that come on the scene, in large part because they are fun. But I think we’re also subconsciously afraid we’re going to miss out on something great. But you’ve got to understand that throughout your real estate career there are always going to be shiny new objects. You’ll always have the opportunity to change course if you need to. But at the beginning, you need to start with a good plan that takes into account all of the tools and resources at your disposal at that time. After you’ve made a good assessment and have decided which of the tools fits you and the way you want to do business, you can establish a plan that you commit to. That’s when you stop looking at the shiny objects and get to work. Learn more about how you can create that kind of plan as the foundation of your business, on this episode.

Why your efforts will outweigh your results in the beginning.

If you are a new real estate agent, or new at anything for that matter, at least the first few months will be a slog. You’ll put in tons of effort and see very little in the way of results. That’s because you’re doing the work of construction, building a business that will thrive and grow over the long haul. You’re building the foundation at first which is not the most attractive or noticeable part of the project. But if it’s not there, you can rest assured, you will feel it! On this episode I’m going to help you get past the discouraging hump of work, work, work with little to no results by helping you understand the brighter path that’s ahead – and that it won’t come if you don’t keep at it.

There will come a tipping point where your results outweigh your efforts.

As you work hard to implement your well-considered plan you’re going to put in a lot more effort at the beginning. Results will be few and far between. But there will come a tipping point – and I can’t exactly explain where it is or why it happens – but it always happens if you’re consistent. That tipping point will be a certain time in your business growth where all of that hard work begins to pay off and the results begin to come in. It’s at that point that you’ll begin to experience the attraction factor I talk about so much and won’t have to chase business nearly as much as you did at first. I think you’ll be encouraged to know that the time of payoff is coming, so be sure you listen to how it works, on this episode.

Why you need to get busy with your plan and forget the shiny objects.

It’s your well-reasoned plan that will make you immune to bright shiny object syndrome. That plan is what will result in the well-constructed business you really want. You can’t let the delay in results you experience at first stop you from doing the work. You can’t let yourself doubt your well-thought-out plan once you get halfway into it. You’ve got to be consistent. You’ve got to keep going. On this episode I’m going to give you more reasons to stay consistent and provide you a 3 pillar approach to building your own plan, so be sure you listen.

Outline of this great episode

  • [0:28] My intro to this episode about New Agents learning how to be consistent!
  • [6:10] Why you need to be consistent in order to succeed.
  • [8:00] How do you overcome the bright shiny object syndrome?
  • [13:45] The power of a clear plan to stay consistent.
  • [16:03] The upcoming Juice Bar episode needs your questions!

Resources & Links mentioned in this episode

Our sponsor: www.KnightBarry.com

Text “Yes Neil” to “44222” if you are interested in Neil’s course.

Text “OJ Notes” to 44222” to get the show notes.

neilmathweg(at)gmail.com

Follow Neil on:

Snapchat

Instagram

Facebook

Twitter

Join Neil On Facebook Live every Monday at 3pm CST at facebook.com/onionjuicepodcast

Leave a rating and review on iTunes

For New Agents Who Are Feeling Like A Failure – Episode #57

Ep 57 Album coverToo many people get into the real estate business and take a course from some slick guy who teaches them to chase, chase, chase business. Of course, at first you need to go out and find clients, but it doesn’t take much of that to get you feeling like a failure. It’s a very hard grind to be successful in real estate, and you’re going to BE successful you’ve got to get yourself busy doing things that you enjoy that ALSO builds the connections that will lead to new business. On this episode of the podcast, I’m talking about why you feel like a failure, what you can do about it, and begin introducing the first “C” of my 3C course –  Clarity!

 

You might feel like a failure because you are comparing yourself to other agents.

 

Yes, there are tried and true things that work in the real estate industry. But more and more these days they are becoming “tried and untrue.” That’s because the culture has changed and sales methods that used to work simply don’t appeal to the customers who we’re dealing with these days. That means you’ve got to adapt. You’ve got to quit looking at what other agents are doing to drive their success and determine who you are and what fits YOU. I’m convinced that as you learn who you are and begin operating in your areas of strength you’ll find the real estate business to be much more enjoyable and profitable. You can hear more about this idea on this episode.

 

You don’t have to focus on your weaknesses. That could be EXACTLY why you feel like a failure.

 

Nobody likes to have weaknesses. I get it. But you have to be humble enough to admit that you’re human – therefore you are going to have weaknesses. But a great thing that’s just as true is that you also have strengths. Why not get clear on what your strengths are and begin working hard at amplifying the effect of those things? Your weaknesses won’t go away but they’ll begin to not matter so much. The success you start to experience from focusing on your strengths will overshadow that feeling of failure that plagues you and things will start to change!

 

Learn how to lead with your heart, not your head.

 

Do you suffer from a paralysis of analysis? Many new real estate agents do! They get hung up on the details of the steps they are supposed to be taking – calling FSBOs, sending out direct mail, doing open houses – instead of getting in touch with the kind of events, outreach, and connections they could make that are in alignment with who they are inside. You’ve got to learn how to lead (yourself) with your heart, not your head. On this episode, I unpack exactly what that means and how you can begin to unpack what’s inside of you for the sake of clarity in your business.

 

The agents who make it find confidence and build on it.

 

If you feel like a failure there’s one thing you’ve got to do yesterday. :) You’ve got to find your source of confidence. I know, when you’re the new agent in the office it’s hard to feel very confident about a lot of things. But that can’t stop you because the agents who make it big find their source of confidence and build on it. I want you to succeed. My heart goes out to the new agent who knows he/she can make it in real estate but simply doesn’t know how to put it all together to create that success. If I’ve just described you, please listen to this episode. I’ve got some things to share with you – the new agent – that I believe will help you get out of the newbie rut and into the confidence zone. Ready? Give it a listen.

 

Outline of this great episode

 

  • [0:27] My introduction and explanation of this crazy podcast!
  • [1:27] Why I want to talk to new agents on this episode.
  • [6:41] I’m opening up the juice bar again soon… send me your questions!
  • [8:40] Why you need to stop comparing yourself to other real estate agents.
  • [9:55] Why you need to double down on your strengths.
  • [11:15] Lead with your heart, not your head.
  • [12:34] Surround yourself with people who see your value.
  • [15:37] What do you do with these 5 things?
  • [19:19] Would you be interested in my course? Let me know.
  • [20:46] What it means for you to have a clear plan.

 

Resources & Links mentioned in this episode

 

Our sponsor: www.KnightBarry.com

 

neilmathweg(at)gmail.com – send me your questions

 

Onion Juice Episode 47 about doubling down on your strengths

 

Text “Yes Neil” to “44222” if you are interested in the course I’ve created.

 

Service For Life

 

The World’s Most Interesting Postcard

 

Follow Neil on:

Snapchat

Instagram

Facebook

Twitter
Leave a rating and review on iTunes

Creative Real Estate Ideas to Get More Listings, part 2 Conversation with Ray Wood – Episode 56

Ep 56 Album coverIf you are looking for creative real estate ideas, this episode is filled with things that my guest, Ray Wood and I have found to be not only creative but also effective at generating leads that turn into listings. This is part two of our conversation and it’s just as packed with gold nugget ideas as the first episode was (be sure you listen to that one as well). These outside-the-box ideas are things you can implement right away, exactly as we describe them. But you should also consider that these ideas may get your creative onion juices flowing so that you come up with your own hairbrained schemes that turn into new listings and happy customers for you. This Onion Juice episode is packed with goodness. Get in on it by listening.

 

Give to Get Marketing could be your golden ticket to more home listings!

 

Have you heard about “give to get” marketing? It’s a term that my guest, Ray Wood coined and it’s how he describes the process of giving great value to people in order to build relationships that eventually turn into leads, referrals, or sales. It’s a creative approach to real estate that most people don’t utilize because they are too afraid. What are they afraid of? They think they might give away too much, that they’ll have nothing left to offer. But the exact opposite is what ends up happening. When you give it all away, people come back to you as grateful, trusting fans and many times wind up giving you business. Listen to how Ray describes what it looks like to do it right, on this episode.

 

What might happen if you offered a “seller seminar” in your community?

 

One of the ways I’ve found to do real estate creatively is to host seller seminars or workshops. Take the time to think through this one, because it’s a natural way to tap into the natural desire sellers have to sell their home quickly and for the price they want. If you can put together a truly helpful seminar that teaches people the little things they can do to make their home the most attractive property on the market and walk them through what to expect in terms of paperwork and processes, you’ll quickly become a trusted person in their eyes – leading to more listings. It’s a no-brainer that you’ve got to try. Find out how Ray and I do it, on this episode of the Onion Juice podcast.

 

People are looking for valuable information. Are you willing to give it to them?

 

What are the reasons you go traipsing around the internet? I’ve found that most people are surfing for one of two reasons: entertainment and information. As a real estate agent, you have the opportunity to provide both, if you are willing to do it. People who are looking to buy or sell a home will be drawn to you if you provide them valuable information they truly need and do it in a fun, laid-back, or entertaining way. It’s one of the many creative real estate ideas that Ray and I talk about on this episode, so don’t miss out by ignoring the play button on this one!

 

The more perfect you are, the less people can relate to you.

 

When you’re interacting with people – in real life or on social media – don’t worry about being all made up and perfect. I know, that’s the idea we get from news programs and TV shows about what you’re supposed to be like if you appear on camera or post a picture of yourself, but trust me, people can’t relate to your perfection. They need to see that you are the real deal, a flawed person just like them. When they see that you mess up and admit it – or laugh about it – they find you winsome and attractive. And I’m all about attracting clients, as you know. My guest, Ray Wood has tons of great stuff to share on this episode so please be sure you listen to his creative ways to do real estate and get more listings as a result.

 

Outline of this great episode

 

  • [0:27] My introduction to this episode (part two) with Ray Wood!
  • [4:24] What is “Give to Get” marketing?
  • [7:06] Where people go wrong with this approach.
  • [8:40] What about doing a seller seminar in your community?
  • [14:00] The value of knowing the soil in your community and nurturing new residents/buyers.
  • [20:21] Begin relationships using social media.
  • [25:00] Why you HAVE to reach out to past clients consistently.
  • [28:21] Leveraging corporate relocations to get more listings.
  • [32:18] How to do a  “What’s My Home Worth?” campaign.
  • [33:00] Paid sites you can use to get leads.
  • [34:24] Advice for a new realtor who’s having issues getting rolling.

 

Resources & Links mentioned in this episode

 

Our sponsor: www.KnightBarry.com

 

Part 1 of this two-part conversation with Ray Wood!

 

Text “OJ Notes” to “44222” for SHOW NOTES

 

Or if you want My listing presentation test “Listing” to “44222”

 

www.TopAgentsPlaybook.com – Ray’s podcast

 

www.RealEstateAuthors.net – The site where Ray ghost-writes

 

www.RaysGreatestHits.com – Ray’s lead webite

 

Gary Vaynerchuk

 

www.PrintReadyAds.com

 

Brian Buffini

 

CoreFact

 

Every Door Direct Mail

 

My episode with Michael Meier – Social Media for Realtors

 

Skipper Bud’s Boats in Madison, WI

 

www.SearchSaltLake.com

 

My episode with Dustin of SearchSaltLake.com – Leads from Uber Driving

 

Dustin’s post on “Moving to Salt Lake City?

 

www.ListingsToLeads.com

 

www.AgentMachine.com

 

Dave Ramsey Endorsed Local Providers

 

www.ServiceForLife.com

 

Follow Neil on:

Snapchat

Instagram

Facebook

Twitter

 

Join Neil On Facebook Live every Monday at 3pm CST at facebook.com/onionjuicepodcast

 

Leave a rating and review on iTunes

Creative Real Estate Ideas to Get More Listings, part 2 Conversation with Ray Wood – Episode 56

Ep 56 Album coverIf you are looking for creative real estate ideas, this episode is filled with things that my guest, Ray Wood and I have found to be not only creative but also effective at generating leads that turn into listings. This is part two of our conversation and it’s just as packed with gold nugget ideas as the first episode was (be sure you listen to that one as well). These outside-the-box ideas are things you can implement right away, exactly as we describe them. But you should also consider that these ideas may get your creative onion juices flowing so that you come up with your own hairbrained schemes that turn into new listings and happy customers for you. This Onion Juice episode is packed with goodness. Get in on it by listening.

 

Give to Get Marketing could be your golden ticket to more home listings!

 

Have you heard about “give to get” marketing? It’s a term that my guest, Ray Wood coined and it’s how he describes the process of giving great value to people in order to build relationships that eventually turn into leads, referrals, or sales. It’s a creative approach to real estate that most people don’t utilize because they are too afraid. What are they afraid of? They think they might give away too much, that they’ll have nothing left to offer. But the exact opposite is what ends up happening. When you give it all away, people come back to you as grateful, trusting fans and many times wind up giving you business. Listen to how Ray describes what it looks like to do it right, on this episode.

 

What might happen if you offered a “seller seminar” in your community?

 

One of the ways I’ve found to do real estate creatively is to host seller seminars or workshops. Take the time to think through this one, because it’s a natural way to tap into the natural desire sellers have to sell their home quickly and for the price they want. If you can put together a truly helpful seminar that teaches people the little things they can do to make their home the most attractive property on the market and walk them through what to expect in terms of paperwork and processes, you’ll quickly become a trusted person in their eyes – leading to more listings. It’s a no-brainer that you’ve got to try. Find out how Ray and I do it, on this episode of the Onion Juice podcast.

 

People are looking for valuable information. Are you willing to give it to them?

 

What are the reasons you go traipsing around the internet? I’ve found that most people are surfing for one of two reasons: entertainment and information. As a real estate agent, you have the opportunity to provide both, if you are willing to do it. People who are looking to buy or sell a home will be drawn to you if you provide them valuable information they truly need and do it in a fun, laid-back, or entertaining way. It’s one of the many creative real estate ideas that Ray and I talk about on this episode, so don’t miss out by ignoring the play button on this one!

 

The more perfect you are, the less people can relate to you.

 

When you’re interacting with people – in real life or on social media – don’t worry about being all made up and perfect. I know, that’s the idea we get from news programs and TV shows about what you’re supposed to be like if you appear on camera or post a picture of yourself, but trust me, people can’t relate to your perfection. They need to see that you are the real deal, a flawed person just like them. When they see that you mess up and admit it – or laugh about it – they find you winsome and attractive. And I’m all about attracting clients, as you know. My guest, Ray Wood has tons of great stuff to share on this episode so please be sure you listen to his creative ways to do real estate and get more listings as a result.

 

Outline of this great episode

 

  • [0:27] My introduction to this episode (part two) with Ray Wood!
  • [4:24] What is “Give to Get” marketing?
  • [7:06] Where people go wrong with this approach.
  • [8:40] What about doing a seller seminar in your community?
  • [14:00] The value of knowing the soil in your community and nurturing new residents/buyers.
  • [20:21] Begin relationships using social media.
  • [25:00] Why you HAVE to reach out to past clients consistently.
  • [28:21] Leveraging corporate relocations to get more listings.
  • [32:18] How to do a  “What’s My Home Worth?” campaign.
  • [33:00] Paid sites you can use to get leads.
  • [34:24] Advice for a new realtor who’s having issues getting rolling.

 

Resources & Links mentioned in this episode

 

Our sponsor: www.KnightBarry.com

 

Part 1 of this two-part conversation with Ray Wood!

 

Text “OJ Notes” to “44222” for SHOW NOTES

 

Or if you want My listing presentation test “Listing” to “44222”

 

www.TopAgentsPlaybook.com – Ray’s podcast

 

www.RealEstateAuthors.net – The site where Ray ghost-writes

 

www.RaysGreatestHits.com – Ray’s lead webite

 

Gary Vaynerchuk

 

www.PrintReadyAds.com

 

Brian Buffini

 

CoreFact

 

Every Door Direct Mail

 

My episode with Michael Meier – Social Media for Realtors

 

Skipper Bud’s Boats in Madison, WI

 

www.SearchSaltLake.com

 

My episode with Dustin of SearchSaltLake.com – Leads from Uber Driving

 

Dustin’s post on “Moving to Salt Lake City?

 

www.ListingsToLeads.com

 

www.AgentMachine.com

 

Dave Ramsey Endorsed Local Providers

 

www.ServiceForLife.com

 

Follow Neil on:

Snapchat

Instagram

Facebook

Twitter

 

Join Neil On Facebook Live every Monday at 3pm CST at facebook.com/onionjuicepodcast

 

Leave a rating and review on iTunes

Need A New Listing? Ray Wood’s 10 Best Ways to Get Real Estate Listings (part 1) – Episode #55

Ep 55 Album coverEvery real estate agent knows that a new listing is like gold. It’s your opportunity to help a client sell their home, or help a homebuyer find the home of their dreams. That means if you’re going to help people and if you’re going to make money, you’ve got to get more listings. Of course, there are the normal ways of getting listings, but you know me, I’m all about getting outside that normal orange juice way of doing things. On this episode my new friend Ray Wood and I are brainstorming creative ways to get new listings, so be sure you take some time to listen – and be sure to catch part 2 of this brainstorming session on the next episode too.

 

Do you have something TRULY valuable to offer open house visitors?

 

One of the mainstays of agents is the open house. You know the drill – set up the signs around the neighborhood, sit in the house waiting for buyers to come look at the home, engage in conversation with them once they arrive. But what could happen in that interaction if there was a surprise gift waiting for them – a book, a video, a truly helpful resource to educate them about the home buying process? What could you come up with that would make them truly glad they stopped in? Get some great ideas from my friend Ray Wood, on this episode.

 

Chasing down FSBOs and expired listings can be profitable with a bit of creativity.

 

We all know what it’s like chasing down leads during a lean time in the market. But do we all know how to make the most of the opportunity when it comes to making calls or sending out mailers? I don’t think so! I found a great way to get responses from the cards I sent out to expired listings and FSBOs – it was by providing them the opportunity to get a truly helpful resource for free – something that would enable them to get the most out of their property or to make it more attractive for buyers. Are you curious? You should be. Listen to this episode and I’ll tell you exactly what I did.

 

Here’s how to generate goodwill in your network and gratitude in your prospects.

 

Everyone who’s doing business wants and needs referrals. That’s just a fact of the way business works. And a warm lead or referral like that will close at a much higher rate than a cold one. Another a fact. What might happen in your real estate business if you created your own “Professional Contacts” list to provide to prospective clients? There’s a way you can do it that puts you on the radar of professionals who could provide an incredible amount of referrals to you and provide a tremendous resource to your prospects and clients at the same time. And the best part is that the only thing it will cost you is a little bit of time. Find out the details on this episode.

 

You could become the local celebrity in your community – and get that new listing in the process.

 

One of the primary things I’m trying to encourage agents to do in order to attract clients (instead of chasing them) is to be a media company that happens to sell real estate. Give it some serious thought: If you did a podcast or video show highlighting the businesses and people of your community – and if you knew how to promote it effectively – you’d become a sort of celebrity in your town. And when the people in town think about buying or selling a home, you’ll be top of mind because they’ve come to know you via your podcast or video show. Get the idea? My buddy Ray and I discuss this idea and lots more for getting that elusive listing, on this episode of the Onion Juice podcast.

 

Outline of this great episode

 

  • [0:24] My intro to this episode, to Ray Wood (my guest), and the idea of getting more listings.
  • [1:51] Why Ray and I decided to do a two-part show (this week and next week).
  • [2:37] How you can get a copy of all the resources we mention today.
  • [4:38] The reason behind the Onion Juice Podcast approach.
  • [6:30] The story behind Ray’s podcast and website.
  • [10:02] The power of persistence and hustle.
  • [11:45] Key questions to use in Open House settings.
  • [16:19] How to offer better value when reaching out to FSBOs and expired listings.
  • [20:45] Create your own professional contact list as a resource to others.
  • [27:33] Become a media company that happens to sell real estate.

 

Resources & Links mentioned in this episode

 

Our sponsor: www.KnightBarry.com

 

www.TopAgentsPlaybook.com – Ray’s podcast

https://www.facebook.com/topagentsplaybook – Ray’s Facebook Page

www.RealEstateAuthors.net – The site where Ray ghost-writes

www.4510TV.com
Text: “OJ notes” to “44222” to get all the links and resources mentioned today and in previous shows

 

Follow Neil on:

Snapchat

Instagram

Facebook

Twitter

 

Leave a rating and review on iTunes

How to Use SnapChat to Up Your Client Attraction Game – Episode 54

Ep 54 Album coverOK – this is the one you’ve been waiting for. Today my guest, Monica Gutierrez, and I are going to teach you how to use Snapchat to make your client attraction machine hum along powerfully. Monica is somebody I met on Snapchat (how appropriate) and I noticed right away that she’s got it going on when it comes to Snapchat. On this episode she’s going to give you 5 key tips to building effectiveness on Snapchat – plus a bonus tip as well. You won’t want to miss this one if Snapchat has you stumped. Monica makes it easy.

 

Personal branding is the power of client attraction – and Snapchat makes it possible.

 

When we talk about personal branding these days what we mean is that people need to know, like, and trust you as a person before they will know, like, and trust your business. It’s a fact. We buy things from people or companies we trust. Snapchat makes that happen by giving you the bite-sized opportunity to repeatedly make yourself known in authentic ways. As you let your audience get to know you through the planned and spontaneous ways you use the platform, you’ll be building that brand automatically. My guest today is Monica, a pro who knows how to use Snapchat to maximum effectiveness. You’ll learn a lot if you’ll take the time to listen to this one.

 

Authenticity is key to using Snapchat powerfully.

 

One way that Snapchat is different from other social media platforms is that nobody on SC is there to watch talking heads. They want to meet real people, see snapshots of real life, and interact with those they meet. It’s part of the way the platform is built. But what does it really mean to use Snapchat in an authentic way? My guest today has some really good examples to share about what authenticity looks like, so be sure you take some time to hear her out.

 

If you don’t know how to use Snapchat to engage with followers, what’s the point?

 

Engagement doesn’t only mean that people comment on your snaps… it also means that you take the initiative to reach out to those who follow you. The direct message side of Snapchat is sorely underutilized by most users – and it’s A GOLD MINE for truly connecting with people who have shown interest in what you’re posting on the platform. That’s one of the many great points my guest today makes about how to use Snapchat effectively. If you want to know the best ways to use Snapchat, this gal can tell you better than anyone I’ve met.

 

Nobody can relate to your perfection, so be real!

 

Of course I’m not saying anybody is REALLY perfect, but on social media we can easily cloak our persona so it seems like we have no problems, no issues, no difficulties in life. But think about it for a minute – WHY WOULD YOU WANT TO DO THAT? People can’t relate to your “perfection,” they need to see the real you. They’ll actually be ATTRACTED to the real you (believe it or not). Today you can learn how to be authentic with those who follow you on Snapchat – and more importantly you’ll learn the benefit it will have for your business long term.

 

Outline of this great episode

 

  • [0:28] My introduction to OJ – and this episode!
  • [2:14] Who is Monica? A marketing genius!!!!
  • [4:27] How I met Monica on Snapchat – and who she is.
  • [6:09] The work Monica does for teams.
  • [7:37] Why do real estate agents need to be using Snapchat?
  • [9:07] What Monica says to people who aren’t getting anything from Snapchat?
  • [11:12] Monica’s list of Snapchat tips.
  • [11:39] What does it mean to be authentic on Snapchat?
  • [14:58] Why positivity is so important on Snapchat (and social media in general).
  • [16:57] Engagement tips for Snapchat (it’s very important).
  • [18:52] The impact consistency has on your Snapchat following.
  • [22:57] How can you be creative on Snapchat?
  • [26:20] What in the world is resonating content?
  • [27:20] How you can get to know your Snapchat audience.

 

Resources & Links mentioned in this episode

 

Text “Monica” to “44222” to get Monica’s resources.

 

Our sponsor: www.KnightBarry.com

 

Follow Neil on:

Snapchat

Instagram

Facebook

Twitter

 

Leave a rating and review on iTunes

Social Media For Realtors, with Michael Meier On Fire – Episode 53

Ep 53 Album coverSocial media can be used in thousands of ways for thousands of business niches. But today I’ve got THE guy on who can help us understand the best ways to use social media for Realtors. Michael Meier is a broker/owner in New York City. NEW YORK CITY, JUICERS! He’s doing business in the Big Apple and making it happen in ways most of us can’t even imagine. He’s doing it by using social media to attract people to his real estate business. On this episode, I chat with Michael about all things social media and we spend a lot of time talking about how he uses Facebook Live and Snapchat to build a community that brings in business. It’s time for you to take your game higher, with Michael Meier (on fire).

 

Social media for realtors is not about pushing your listings.

 

You have inventory you need to move. I get that. But if you’re using social media to shout about the cool houses you have for sale and not building a community, you’re like the guy in the ring toss booth at the carnival who yells at every passerby. You’re irritating and obnoxious and most people are going to walk right by pretending they didn’t hear you. That’s not what you want. Today’s show is going to tweak your thinking about what it means to use social media to fuel your real estate business, and my friend Michael Meier (who I met through social media, by the way) is here to do the tweaking (No, not twerking. You don’t want to see Michael twerking).

 

Michael’s Snap-U-Cation episodes are a great example of what can be done.

 

My friend Michael Meier is killing it in his New York City real estate business. A big part of how he does it is by leveraging the power of online video to build a community that sees him as an expert in New York real estate. He does these segments on Snapchat he calls “Snap-U-Cation.” It’s education about real estate concepts that he presents in 5 snaps or less. That’s pretty short – but it’s also pretty powerful because people are able to get the concepts quickly and in an entertaining way. I’m telling you if you’ll take the time to learn from this guy you won’t be sorry you listened.

 

How to pivot from chasing clients to attracting them.

 

Michael Meier (my guest on this episode) admits that when you first get started as a realtor you need to do some chasing. You’ll need to build a network, insert yourself into the relationships and communities that already exist, and get some attention for yourself. But once you’ve got a base built it’s time to ramp up social media to become more effective at attracting clients. The people you’ve chased who are now in your network should (and often will) become some of the primary people who begin pushing you out to other people – through shares, likes, and comments on the content you’re sharing. You can hear how Michael suggests new agents make that pivot and turn up their social media game, on this episode of The Onion Juice Podcast.

 

Snapchat has helped Michael recruit, refer, and reel in new business.

 

When you don’t think of social media as a vehicle for blasting out every new listing and sales record and start thinking of it as a place to build community, amazing things begin to happen. Michael has been leveraging Snapchat to build a community centered around the topic of real estate in New York City and through it, he’s benefitted in some great ways. He’s found new agents for his office. He’s gotten referrals from Realtors in different parts of the country. He’s actually sold homes over Snapchat – and lots more. Get outside the box of your own thinking about social media by hearing how Michael does it, on this episode.

 

Outline of this great episode

 

  • [0:32] My introduction to this episode – and my thanks to you!
  • [3:50] Who is Michael Meier? (my guest today).
  • [7:05] How I met Michael and why I like what he’s doing on Facebook LIVE.
  • [8:19] The 3 one minute videos Michael has new agents create immediately.
  • [9:56] The temptation to wait until everything is perfect to make yourself known.
  • [11:46] How Michael chases clients initially but transitions to client attraction.
  • [16:44] What Snapchat has done for MIchael’s business and brand (and why you should be using it).
  • [21:28] Why more real estate agents need to get onto Snapchat now.
  • [26:14] What is Michael’s Snap-U-Cation?
  • [29:30] Effective ways Michael has seen agents use social media.
  • [34:25] Why the biggest barrier you have to doing video is yourself.
  • [36:45] Michael’s encouragement to agents who are not yet on the social media bandwagon.

Resources & Links mentioned in this episode

 

Our sponsor: www.KnightBarry.com

 

Follow Michael on Facebook and Snapchat

 

Follow Neil on:

Snapchat

Instagram

Facebook

Twitter

Leave a rating and review on iTunes

Real Estate Agents: Be Different – Like I Have For The Past Year! – Episode 52

Ep 52 Album coverYou’ve GOT to be different if you’re going to stand out in the real estate space.

 

This episode of The Onion Juice Podcast marks the one year anniversary – 52 weeks of podcasts aimed at helping you break out of the real estate marketing straightjacket you were taught to wear so that you can create a business and life that can really flourish. Most of that has to do with being different than the rest of the agents out there and this last year I’ve dedicated myself to teaching you some of the things I’ve found that have helped me do that. I’m going to revisit some of those concepts on this episode AND tell you the results of some of my efforts as well. I hope you take the time to listen. The last year has been a blast and I’d love for you to get in on the fun!

 

Why being different really matters for real estate agents.

 

I guess it’s possible that you haven’t noticed – and if you haven’t you need to check your eyesight – that the marketing world is getting noisier and noisier. All the agents out there shouting about their last sale, the houses they have listed, and the reasons you should work with them is staggering. And most of them are doing it WRONG because they are doing it the same way everybody else is doing it. On this one year anniversary episode of The Onion Juice Podcast, I’m walking you through my 7 favorite episodes so far to give you the flavor of what it’s like to drink real estate onion juice when everyone else is drinking orange juice. It’s how you stand out and it’s how you succeed in the modern era of real estate sales. Give this a listen, OK?

 

New agents need to be different from day one.

 

Back in episode 7 of the Onion Juice podcast, I devoted the entire episode to what I would do if I were a brand new agent starting out in a brand new town. I really have a soft spot in my heart for new agents because I think they’re being taught a lot of OLD ways of doing business that don’t work in the NEW world we’re living in. They need a new kind of training that is aligned with the way the world actually is today. On this episode, I revisit that important issue and tell you some things you can do to get started as a brand new agent that will set you apart from the crowd.

You’ve got to learn how to attract customers to you.

 

One of the PRIMARY ways you need to be different as a real estate agent is to be busy attracting people instead of chasing them. That’s one of the main things I hammer on the Onion Juice podcast. There are attractional models of marketing that actually work these days when the old methods of marketing are failing abysmally. And the change starts in your head. You’ve got to think differently. You’ve got to understand your potential clientele from a new perspective. On this episode (my one year anniversary episode) you’ll get to hear highlights from the shows of the past year… and make sure you pay attention to how many times I talk about attracting customers.

 

Don’t be a lurker! I want to hear from you.

 

I know – I KNOW that there are many more people who listen to The Onion Juice Podcast than I actually interact with. I get it – BUT, I’d love to know who you are and how I can help you on your road to real estate riches and success. Honestly, I’d be happy to shoot emails back and forth, jump on a Facebook chat session, or even chat on the good old telephone. People are often shocked that I’d do that but hey, it’s one of the best and most fun parts of what I do. So please, stop lurking and introduce yourself. I’d love to make a genuine connection with YOU!

 

Outline of this great episode

 

  • [0:30] My introduction to this anniversary episode (and why I will NOT be drinking onion juice on the air).
  • [1:20] Why I’m surprised at where the show has come in one year.
  • [3:59] Why this became a podcast in the first place.
  • [6:10] My top episodes (I’m going to reminisce).
  • [8:31] Why I’m passionate about helping new agents.
  • [11:25] My 7th favorite episode – episode 44: Listing mistakes agents make.
  • [13:04] My 6th favorite episode – episode 38: Set it and forget it.
  • [14:34] My 5th favorite episode – episode 27: How to have confidence as an agent.
  • [16:42] My 4th favorite episode – episode 26 – What I’d do if I were starting over
  • [19:07] My 3rd favorite episode – episode 13 – The cheese and whiskers concept.
  • [20:46] My 2nd favorite episode – episode 7 – How brand new agents should start.
  • [23:13] The #1 most downloaded episode – episode 33 – How to stir it up on Facebook.
  • [26:36] The growth of the podcast astounds me… and how the curve happened.
  • [27:56] The least downloaded episode – episode 8: being vulnerable.

 

Resources & Links mentioned in this episode

 

 

Follow Neil on:

Snapchat

Instagram

Facebook

Twitter

 

Join Neil On Facebook Live every Monday at 3pm CST at facebook.com/onionjuicepodcast

 

Leave a rating and review on iTunes

Why You Need To Be Yourself To Sell More Houses – Episode 51

Ep 51 Album coverYou are the only one who knows how to be yourself.

 

You were built, created, made to be exactly who you are! There’s nothing beneficial to trying to imitate somebody else in the industry who you think is cool, or doing it right. Don’t get me wrong – there’s always a place for learning from others and modeling what they do – but when it comes to the personality and “why” behind you and your brand, it’s YOU that makes all the difference in setting you apart. On this episode, I’m chatting with my friend Jason Frazier about a whole slew of things but they all center around this issue of being yourself. Listen carefully. You could learn a new perspective that will help you stand out from the crowd and get more business.

 

Being yourself enables you to attract instead of chase your prospects.

 

You hear me talk about all kinds of social media platforms on The Onion Juice podcast – SnapChat, Facebook, Instagram – and the reason I like many of them is because they have components of what they offer that enables me to be raw and real. I can show people a snapshot of my life and family and town that draws them to like me. (Honestly, I think they really DO like me). And that’s one of the primary components in the “know-like-trust” formula that makes modern marketing work these days. So please – PLEASE – be yourself – and you’ll find people attracted to WHO YOU ARE.

 

You’re fighting for attention with everyone out there, right? So how do you win?

 

With the advent of social media and the ease of producing content on the internet the competition for attention is getting harder and harder every day, right? You can’t expect to win the attention of everyone if you were copying what everyone else is doing. In this episode, I am talking with my friend Jason Frazier, who is a pro at being himself and letting his following see who he really is. If you listen carefully to what Jason has to share you will learn that it is not what you do that’s most important, it is who you are.

 

Your clients are out there for the taking… and you can get to them without a lot of cash!

 

I really believe that your clients are out there for the taking. Nobody is really working hard to impress them with authenticity and character, they are still using the old tired gimmicks that were common years ago and still don’t work. If you will take the time to figure out who you are and position yourself as that person, you will find that people who gravitate toward your philosophies and beliefs will gravitate toward you. You will be attracting clients instead of chasing them and find that your lifestyle and business work a lot more smoothly because of it. That’s what this episode of the podcast is all about, so be sure to listen to my conversation with my friend Jason Frazer.

 

Forget all the copycat tactics if you are going to be yourself.

 

Most real estate agents out there are trying to copy what the top producers do. I am all for finding effective approaches to things and implementing them in what I do, but I’m never going to stake my claim on doing things just because a top producer does it. On this episode, you will hear me talk with my friend Jason Frazier about the kinds of things that make you, you – and why you need to capitalize on the uniqueness that is inherent in your personality and viewpoints, and how it will gain you more clients than you think it will.  This episode is at the core of everything I do on this podcast so if you listen to this episode you will understand where I’m coming from, and spades!

 

Outline of this great episode

 

  • [0:34] My introduction to this episode of the podcast.
  • [1:29] Do you want to come to Madison, WI for the 52nd episode?
  • [4:41] Introduction to Jason Frazier, the Real Estate CIO.
  • [11:21] What does it mean to be a media company that happens to sell Real Estate?
  • [17:14] How Jason practices authenticity and why he thinks it’s important.
  • [23:26] What Jason recommends for agents who are starting out brand new.
  • [28:22] The biggest problems Jason sees real estate agents making today.
  • [34:04] What Jason thinks about SnapChat and Instagram Stories.

 

Resources & Links mentioned in this episode

 

 

Our sponsor: www.KnightBarry.com

 

Follow Neil on:

Snapchat

Instagram

Facebook

Twitter

 

Join Neil On Facebook Live every Monday at 3pm CST at facebook.com/onionjuicepodcast

 

Leave a rating and review on iTunes

Q & A Real Estate Podcast: Neil Answers Your Questions At The Juice Bar – Episode 50

Ep 50 Album coverTHIS is the real estate podcast where you can get your questions answered! It doesn’t matter if you are an experienced agent or brand new to the real estate game. I’m a real estate coach and mentor and manage a very busy and profitable real estate office. And I take a little different approach to things than most people. This episode of the podcast is aimed at answering your questions – anything you want to ask! So listen in to hear these 7 incredible questions answered and find out how you can ask your questions for the next Q&A Juice Bar episode!

 

As a new agent, how can I best prepare for the lean winter months in the real estate industry?

 

In many parts of the country, the winter is traditionally a slow time for real estate. I get that. I live in Madison, WI for crying out loud! Winter can seem like forever. But I don’t think you should allow yourself to settle into the “winter is slow” mentality. Instead, take Thanksgiving as a cue that you should ramp up your game even more. On this episode of the podcast, I’m going to tell every agent exactly what I’d do if I suspect a slow winter to KEEP IT from becoming a self-fulfilling prophecy.

 

I’ve just set up my first real estate Facebook page. What should I post on it?

 

You know that I love Facebook. Heck, I love all social media for that matter. So I’m happy when I hear of agents like the one who sent in this question who have set up their first real estate related Facebook page. And she’s got a good question about it: What should I post? You know that I’m not one to shy away from sharing my opinion about social media so I’ve got quite a few suggestions for this gal about what she can share on her Facebook page – and one of them is a consistent, pure gold idea. Can you guess what it is?

 

What is the difference between the agents who make it and those who don’t?

 

I hate, Hate, HATE to see new real estate agents quit the business – especially when they haven’t been given a chance by poor mentoring or bad advice by other agents. That’s a big reason Is tarted this real estate podcast – I want to help you become successful. A listener asked me what I see as being the difference between the agents who succeed in the real estate business and those who wash out. You may not like my answers but I’m going to shoot straight with you on this one. I want you to know exactly what you need to do in order to be successful – so I’m going to give you my honest opinion.

 

I need help writing my realtor bio. What suggestions do you have?

 

If you haven’t heard my opinion about why your story is so vitally important to your career as a real estate agent you need to go back to episode 24 to hear it. It’s a must. But beyond that, in this episode,  I cover three approaches you could take to craft your story: the reluctant hero – the hometown boy makes good – and the Us VS Them scenario. If those sound a bit mysterious to you then you’ve got to listen to this episode. It will all make sense – I promise!

 

Outline of this great episode

 

  • [0:01] My preview of what is going to be on this Q&A episode.
  • [2:24] Why the Onion Juice?
  • [5:07] QUESTION ONE: How can agents prepare for the slow times over the winter months?
  • [7:58] QUESTION TWO: I need more help in the office but need more leads to justify it. What should I do?
  • [13:37] QUESTION THREE: I’ve just set up my first Facebook page but am not sure how to come up with enough content.
  • [17:11] QUESTION FOUR: The difference between agents who make it and those who don’t.
  • [21:34] QUESTION FIVE: How do you do your 1 minute market report?
  • [26:15] QUESTION SIX: I’m struggling with writing my real estate bio. Any tips?
  • [28:23] QUESTION SEVEN: How do you learn how to podcast?

Resources & Links mentioned in this episode

 

Text “OJ notes” to “44222” to get all of my show notes.

 

Our sponsor: www.KnightBarry.com

 

www.Facebook.com/NeilMathweg – Monday Morning Trivia

 

ProQuest

 

www.CityBlast.com

www.NeilMathweg.com

 

John Lee Dumas

 

Carey’s podcast production and show notes service mentioned – www.PodcastFastTrack.com  

 

Follow Neil on:

Snapchat

Instagram

Facebook

Twitter

 

Join Neil On Facebook Live every Monday at 3pm CST at facebook.com/onionjuicepodcast

 

Leave a rating and review on iTunes

Relationship Marketing: Leveraging Marketing to Gain More Relationships – Episode #49

Ep 49 Album coverIf you can figure out this relationship marketing thing, you’ll win in the long run.

That’s because people buy from and work with people – not companies or experts. Of course, there are exceptions to that statement but overall people will work with the person they trust. So if you spend your time building relationships through the WAY you market you’re going to find people coming to you when it’s time for them to buy or sell a home. On this episode, I’m walking you through how I see this relational marketing thing working today. I hope you’ll take the time to listen.

 

We real estate agents only have two things we can market: our properties and ourselves.

 

I for one will market myself first every time. It’s not because I’m an egotist and think I’m the bomb, it’s because I want to get to know people and build relationships that last. I firmly believe that people will use me as an agent when I attract them – and I’ll attract them when they are able to get to know me – and start to like me – and want to connect with me socially. When I’m their friend it’s much easier to become their agent when the time to buy or sell comes. I believe it… and I feel like I’ve proved it over and over in my career. On this episode I’m going to give you some tips on how you can market yourself most of all.

Keep your inspirational quotes to yourself and get real with me brother!

 

I’m noticing a lot lately that agents are trying to position themselves as experts – posting lots of quotes and pithy sayings on social media. I guess that’s OK except that I don’t think it’s really what we need to be going for. You need to let people see the real you, the guy who lives a normal life like they do. They don’t need your inspirational quotes, they need your real life interaction. That’s how they’re going to get to know, like, and trust you – and THAT is the basis for every business transaction. I’m waxing philosophical about the issue of relationship marketing on this episode – and that’s just a taste.

 

A great way to build a common bond and attract people is to express passion about your city.

 

In case you haven’t noticed I really love Madison, Wisconsin. It’s my town, my place, my home – and I’ll talk about Madison to anyone who will listen. In some ways my passion for my town has made me a “go to” guy when it comes to people seeking advice about what to do, where to go, places to experience, etc. in Madison. And when they want to buy or sell a home in Madison, guest who they think of. Not you – me. :) I want you to be able to do the same thing in your town and I’m going to show you how on this episode.

 

What’s on your mind? I need to know for the next episode.

 

Every 10 episodes I do what I call “The Juice Bar” – an episode where I respond to questions or comments that listeners have left for me. Next episode is the big 5-0 and I need a few more questions to fill up the hopper. Have you got something on your mind when it comes to this relational marketing stuff, social media, or attraction instead of chasing? I’d love to interact with your thoughts on the next episodes. Would you mind sharing them with me? Take a listen to learn how you can let me know what you’d like me to address next week.

 

Outline of this great episode

 

  • [1:20] The method behind the madness of the Onion Juice podcast.
  • [4:40] The dollar shave club proves that marketing wins.
  • [10:40] We have two things we can market: ourselves or our homes.
  • [13:52] Content that makes you more real to  your followers attracts people.
  • [16:51] Why being passionate about your city is a winner.
  • [20:42] How you can connect with me – and send me your questions for the next episode.

 

Resources & Links mentioned in this episode

 

Our sponsor: www.KnightBarry.com

 

Dollar Shave Club

 

Ask me your questions for episode #50! – The Juice Bar!

 

Follow Neil on:

Snapchat

Instagram

Facebook

Twitter

Leave a rating and review on iTunes

Instagram VS SnapChat: Which One Is Going to Dominate? – Episode #48

Ep 48 Album coverInstagram VS Snapchat – it’s shaping up to be the dual of the century!

 

OK, maybe not quite that big – but it is making some noise out there in the social media corridors of power that span the internet. The younger set tends to like SnapChat and is loudly saying it’s still the best. But many who have enjoyed the slick look and feel of Instagram are convinced that Instagram’s new “stories” function is going to put the final nail in the coffin of SnapChat. As you might have guessed, I have an opinion about this – and I’m going to share it with you on this episode.

 

Instagram stories: Is it the death of Snapchat?

 

Some people say that Instagram just struck the death blow to my old friend SnapChat but I’m not buying it. I mean come on! Couldn’t they come up with something better than to outright copy what SnapChat was already doing? I get it – similar features are a good thing but identical features? Really? But all that aside I think there are some pretty stark differences between the two platforms still and they are differences that make me lean toward SnapChat all the more. Want to hear what they are? I’m telling all – on this episode.

 

Real, Raw, and Down to Earth. That’s what I like about SnapChat.

 

Though I was bothered a little (OK, a lot) by the Instagram VS SnapChat talk when Instagram’s “stories” feature first came out, I’ve settled down a bit and now feel that my old friend SnapChat is in no danger at all. That’s because SnapChat is a way to interact that is much more real and raw. It’s people talking to people – much more of a messenger app than anything else. Instagram… well, that’s another thing altogether. It’s fancy, smooth, slick, and professional and I don’t think people are going to use it the same way they use SnapChat. That’s my opinion – and I’ve got more to say about it on this episode so please, come listen!

But a company account on Instagram just might be a cool thing.

 

It’s come to my attention that I could easily get all the agents in my office on the same Instagram account – and that could be pretty cool. With all of my agents sharing, posting to the new Instagram stories feature, highlighting the culture and feeling of our team – that could be a great way to get more content out there about why we are different than your normal real estate office. And I think that all of my agents would be more prone to use Instagram over SnapChat too. What do you think? Is it a cool idea? Let me know – and listen to the rest of the stuff I’ve got to say on this episode.

 

In a couple of weeks I’d love to answer your questions? Got any?

 

Every tenth episode of The Onion juice podcast I have decided to open up the juice bar. That’s my attempt at answering any questions or addressing any scenarios that you, the listeners, send it. If you have something you would like to run by me I’m happy to provide feedback or give you my perspective on what it is you’re facing or how I would handle your situation. Please send me your questions or comments and I would love to address them on the 50th episode, coming up in just a few weeks.

 

Outline of this great episode

 

  • [0:24] What the Onion Juice podcast is all about.
  • [1:47] Instagram Stories: and why it drove me nuts!
  • [4:23] The history and chronology of SnapChat – and why I don’t see Instagram living up to it.
  • [7:26] If you need some input from me, I’d love to hear from you and respond on every 10th episode (50 is coming up!).
  • [8:46] After I settled down I was glad Instagram made this move.
  • [12:10] The power of Snapchat that many people simply don’t get.
  • [14:31] Could we create a company page with Instagram?
  • [17:30] I’d LOVE to hear from you about this topic. What do you think?

 

Resources & Links mentioned in this episode

 

Our sponsor: www.KnightBarry.com

 

Follow Neil on:

Snapchat

Instagram

Facebook

Twitter

 

Join Neil On Facebook Live every Monday at 3pm CST at facebook.com/onionjuicepodcast

 

Leave a rating and review on iTunes

Self Awareness Is Essential To Success As A Real Estate Agent – Episode #47

Ep 47 Album coverSelf awareness isn’t only a psychological term, it’s a very practical description of what every real estate agent needs in order to be successful in the modern business environment. Why would I say that? Maybe because it’s true. You’ve got to have a very clear picture of who YOU are in order to play to your strengths and maximize them for all they are worth. And you’ve got to know who YOU are in order to minimize your weaknesses and avoid getting stuck in the trap of trying to reform them On this episode I’m going to unpack what it means to be self aware and tell you what you can do to use who you really are in order to be successful.

Self awareness means that you know yourself and focus on your strengths.

 

When I first started working as a real estate agent I was handed a list of FISBOs and a script and told to start calling them. I did. For two years. And I stunk at it. It was frustrating, agonizing, and ultimately unsuccessful. Why? Because I’m not wired to call anonymous people and talk to them on the phone. It’s not my personality nor my bent. I’d rather talk with someone who has already expressed interest in what I’m doing. THAT is a conversation I could have all day in an engaging way that brings value to the other person. That’s a simple example from my own life of how you can avoid spending tons of time in your areas of weakness so that you can focus on the things you’re already good at. Find out how to do that more by being self aware, on this episode.

 

You’ve got to find your sweet spot on the team to be successful.

 

Think about your professional sports team. There may be a handful of famous superstars on the team but if you stop to notice you’ll also see that there are many others who are not so famous who are on the team. Those players may not be as high profile but they play a very crucial role on the team. It’s not about who gets the glory, it’s about whether the entire team wins. In your office and on your real estate team you need to know your role. Then you need to get busy carrying it out day by day. That’s where you and your real estate team will see the most success.

Why your DISC profile is crap.

 

I’ve taken the DISC profile and a handful of others. I get what they’re trying to accomplish. But I don’t buy them – I think they are crap. Why? Because I believe you and I are better than any profile says we are. I don’t believe in putting people inside a box and saying “This is how you are.” We grow, we mature, and we learn. No profile can take that into account. If you will learn how to practice daily self awareness you will discover that you naturally thrive in certain contexts and are not so good in others. You’ll find that your personality lends itself to certain things while you shrink back from other things. That’s because you’re bigger and better than any set way of identifying yourself. When you can notice those things through self awareness and act to strengthen your strong points, you’ll find a lot more success in your career.

 

Most agents are a bunch of sheep. Don’t be one.

 

There is a way that seems right to the real estate industry trainers but the end result of it is being “broke!” But agents far and wide continue to follow, doing what they’re told like dumb sheep. They keep trying methods of lead generation and client retention that simply don’t work in the modern era. There is a better way – and it’s by becoming self aware so that you can be true to who you are and thrive in the areas of your strengths. When you and the people on your team are all doing that you’ll find that you fill in each other’s gaps and the entire team experiences greater success. On this episode I’m talking about how that kind of self awareness can help you in your real estate business. I hope you’ll take the time to listen.

 

Outline of this great episode

 

  • [0:24] My introduction to this episode about self awareness.
  • [3:28] What happens when you are not self aware?
  • [7:00] The importance of clarity and consistency.
  • [8:50] You have to find out who you are and accentuate your strengths.
  • [16:00] You’ve gotta’ learn how to assess and understand your prospects and clients.
  • [19:10] The mind shift from commercial about you to interest in your sellers.

 

Resources & Links mentioned in this episode

 

Our sponsor: www.KnightBarry.com

 

Test “listings” to “44222” to get my listing appointment checklist.

 

Follow Neil on:

Snapchat

Instagram

Facebook

Twitter

 

Join Neil On Facebook Live every Monday at 3pm CST at facebook.com/onionjuicepodcast

 

Leave a rating and review on iTunes

Dream Big And Empower Others As You Go – Episode 46

Ep 46 Album coverI believe that everyone needs to learn how to dream big.

 

That’s because life is what you make it, for the most part. Of course there are circumstances and situations you can’t control but YOU have got to decide how you’re going to respond to those things. And more importantly, YOU have to be the one who determines that your big dreams are NOT going to be held back by anything that comes along. On this episode I’m talking about some of the reasons that dreaming big is important – and one of the best reasons is that it brings others along with you. It may be your family, the people you serve, or the people you hire. But no matter who it is you have the opportunity to lift others by chasing those big dreams of yours. Take a listen to this one, I think you’ll like it.

Success unshared is failure.

 

A guy named John Paul DeJoria said that and I believe it with all my heart. We aren’t truly successful unless the blessing that comes to us through our success is also lifting another person to a better place. So what are you doing to make sure that every ounce of the success you have is actually benefitting other people as well as yourself? On this episode I’ve got a pretty clear idea for how you can do that and it has to do with adding people to your team. That may not make sense right away but if you’ll listen to this episode it won’t take you long to get it. Those big dreams of yours are enough to not only bring you to a higher place but to help others on their journey too.

If you’re holding onto every dollar you are unable to grow.

 

When I talk about adding people to your team you might immediately recoil, thinking that you can’t afford to do it. I know there are times when it’s hard to stretch the old budget to cover another expense. But you shouldn’t think of a team member as an expense even if that salary is an expense on paper. That’s because as you multiply your efforts through an assistant or a partner, you’ll find that success comes more quickly and the profit margin goes up. A person who’s worth being hired will replace their salary in income in no time. If you hold onto every dollar you’re never going to grow. OK, scratch that – you might grow INWARD and more SELFISH. But you’ll never impact other people in a positive way. Take a step out of your comfort zone to fuel that big dream of yours and see where it takes you – and the people you’re able to bring along for the ride.

 

Doesn’t it motivate you to empower others?

 

I’ve got a gal on my team who has hired an assistant to help her with her administrative stuff. The assistant does a great job and actually pays for her own salary through the work she does. But back to the gal on my team – she has a very deep motivation to take care of that assistant. The idea of not having enough income or profit to fund that assistant’s salary just kills her. It’s motivating to empower others, to provide a job for them, to put food on their table. Once you get someone on your payroll or on your team you’ll begin to care about their well being and want to succeed for their sake as much as yours. That’s when your big dreams become even bigger because they include someone else.

 

If you’re not growing, you’re not going anywhere.

 

Some people are pretty content by nature. They don’t have a lot of drive or ambition or desire to be much more than they are at this moment. If that is you, I get that, but look outside yourself for a moment. By not growing, you’re not going anywhere – and chances are the people around you aren’t going anywhere because you’re not. I’m talking about your family, your friends, your team members. I’ve learned that stepping outside my own comfort zone has forced me to grow in ways I never imagined. Now I’m ready to dream big – bigger than ever, and I’m excited to take others with me. What about you? Are you ready to dream big?

Outline of this great episode

 

  • [0:24] Neil’s introduction to this episode of the podcast and explanation of the show.
  • [3:01] Why success needs to be shared.
  • [10:12] But what if you’re lacking motivation to grow? Be a blessing to others instead.
  • [12:34] Amazing people who understand the need to empower others, to share success.
  • [15:34] Why it’s important to align your conscious and subconscious mind.
  • [18:14] How you can connect with me.

Resources & Links mentioned in this episode

 

Our sponsor: www.KnightBarry.com

 

I Love Marketing Podcast

 

www.DaveRamsey.com

 

Follow Neil on:

Snapchat

Instagram

Facebook

Twitter

 

Join Neil On Facebook Live every Monday at 3pm CST at facebook.com/onionjuicepodcast

 

Leave a rating and review on iTunes

The Future of Real Estate Technology and How NOT to Get Left Behind – Episode 45

Ep 45 Album coverWe’re about to send you back to the future! (I had to say that, sorry). That’s because I’m fired up to talk to you about Real Estate Technology on this episode of the podcast. And it’s not the type of technology you might be thinking of when I say that phrase. Yes, we all love our computerized MLS listings and such, but with the rise of social media and more and more changes happening every day, there’s a whole lot more that can be considered real estate technology than there used to be. On this episode I’m going to talk about what’s coming down the pike in terms of how real estate business technologies are changing and what we can do to keep up with the changes so our business doesn’t decline or get left behind.

Real estate technology is NOT what you think.

 

There are all kinds of existing real estate tech tools out there that help us do our jobs day to day. You know what they are so I don’t need to give you the review. But on this episode of The Onion Juice I’m going to give you some food for thought regarding other technologies that you should or could be using that would make your use of those traditional ones more frequent (which means more activity in your pipeline) and more effective (which means more sales). I really get excited thinking about these things. Take the time to listen so you can get your own creative juices flowing about how YOU might be able to leverage the technologies that are being created for your own real estate success.

 

If you’re not providing value, your marketing is a waste of time and money

 

Not too long ago you could put an advertisement in your local real estate magazines with a headshot of your beautiful mug on it and people would call you up to talk about buying or selling a home. But that’s by far the smallest avenue through which real estate agents get their leads these days. Marketing has changed. Buyers are more savvy to the tricks that marketers have played on them for years and want to see you prove yourself to them before they will trust you. How do you do that? By providing HUGE VALUE to them before the sale. On this episode I’m going to show you how easily social media technology makes that task and give you some insights into what you might be able to do in the future to build the relationships that turn into clients and sales.

The American Family DreamBank is an example of kicking butts and taking names (in a marketing sense)!

 

I live and work in Madison, Wisconsin – and I LOVE my town! American Family Insurance is based here in Madison and has just opened up an amazingly brilliant public space that has everyone talking. Following the theme they’ve been promoting in their television and radio commercials they have opened the DreamBank here in downtown Madison. It’s a place where anyone can come, free of charge, and take classes, learn skills, and receive truly valuable things – and it’s all funded by AFI. Why would they spend so much money? Because they understand that their generosity will pay off as the public develops a more and more favorable perception of their company through the effort. What can you do to create more value to your community to ensure that you are top of mind when they need your services? Get some more ideas on this episode.

 

Powerful Real Estate Technologies are coming – but you’ve got nothing to worry about.

 

I hear it all the time – naysayers who are fearful that technology will cost them their jobs as real estate agents. I get their concerns but don’t share them. Not at all. The reason I don’t feel threatened by technological advances in real estate in the least is because I know that real estate is and always will be a RELATIONAL business. All the technology in the world can’t replace the human touch that has to be present in most real estate transactions. People trust people, especially in the most significant situations (like buying or selling a home). Keep focusing on building trusting relationships with your clients and when the Real Estate Technology comes knocking on your door, you won’t have anything to worry about.

 

Outline of this great episode

 

  • [0:28] My introduction to this episode – and my brand new studio!
  • [1:37] Why we have it made in terms of the opportunities we have to socialize.
  • [6:41] The educational model of providing value and the American Family Insurance example: The Dream Bank.
  • [10:17] Another example: Our second office, located inside a local health club.
  • [13:22] How I’ve been using Facebook LIVE to build community and start conversations.
  • [16:46] Why you should consider podcasting about your town/city.
  • [18:59] 2 new things coming from Facebook (at least I HEARD they are coming).
  • [23:13] The fun of witnessing a phenomenon like Pokemon Go… and what it has to do with this topic.
  • [26:30] The Game to Relationship to Sales approach.
  • [28:31] My thoughts about Snapchat Geofilters and how we can use them for marketing.
  • [29:30] How people are using virtual goggles to sell houses.
  • [31:00] Why human relationships will never go away in real estate: the tickle and yawn effect.
  • [33:00] Don’t let the tools overcome your passion to build great relationships.

 

Resources & Links mentioned in this episode

 

Our sponsor: www.KnightBarry.com

 

American Family Insurance Dream Bank

 

SnapChat Geo Filters

 

Facebook Future Features

 

Follow Neil on:

Snapchat

Instagram

Facebook

Twitter

 

Join Neil On Facebook Live every Monday at 3pm CST at facebook.com/onionjuicepodcast

 

Leave a rating and review on iTunes

5 Listing Presentation Mistakes that Lose the Listing – Episode #44

Ep 44 Album coverAs a real estate agent your listing presentation is one of the most important things you do. It’s where you truly “make the sale” with your prospective client. It’s where you make a personal connection that engenders trust. That means you have to do it well. No – you have to do it incredibly, amazingly, stupendously well. How do you do that? You’ve got to get my video demonstration to see how I’ve successfully done it throughout my career. But you also want to avoid the mistakes that I see over and over in the listing appointments that agents present to their prospective clients. Today I’m covering those mistakes. Avoid these.

 

Make your first call with a prospect SSS: Short and Sweet, Stupid. :)

 

When I was trained on how to receive a call from an interested prospect I was given a list of 20 questions (maybe not 20, but it feels like it) that I was supposed to ask that prospect on that first call. They were supposed to “pre-qualify” the person. But what I’ve found is that too many questions in that first call tend to irritate the client because they are calling around to lots of agents just trying to get the ball rolling. They don’t want to be bogged down in a long phone call. So what I do is get some basic information and then set the listing appointment. When I’m face to face – man, that’s where the real magic happens. Today’s episode goes in depth about this mistake and 4 others that agents make on their listing presentations. You need to know this, so please – take the time to listen.

 

Putting the house tour before getting to know the client is WRONG.

 

When you show up at the door of a prospective client’s home for your first listing appointment, what do you do right away? Most agents I’ve talked with or worked with suggest a tour of the house right away. DON’T DO IT! It’s vital that before you deal with THINGS you make a connection with the PEOPLE – because people are more important than things every, single time. When your client gets the feeling that you care about them (and you give them that feeling by sitting down at the kitchen table and asking questions) you make an impression that most of the other agents they’re talking with don’t. That’s your leg up on the competition that gets you many more appointments than you lose. Today’s episode will help you get more listings and increase your bottom line, so be sure you listen.

In your listing appointment you’ve gotta’ be real! Shut your mouth and listen.

 

I’ve come to believe that most prospects who call you out for a listing appointment have already done at least a small bit of research about you or your office. You don’t need to go in there and try to “sell them” on who you are and what a hotshot you will be for them. That kind of bravado sets the wrong tone. You want to listen so you can understand them, their concerns, their needs, their desires, and their hopes for the transaction. When you understand THEM you will find that you’re able to cater your responses and even your CMA to the very things they are hoping on getting out of the relationship. It’s “Trust Building 101” and I’m going to talk about it on this episode of The Onion Juice.

 

Never, NEVER take a CMA to your listing appointment. Never.

 

I feel so strongly about this one and I get a good deal of pushback about it, but I’ve found it to be one of the most important things to a successful listing appointment. DON’T take a CMA with you on the first appointment? Why? Because showing up with a price for their house already determined often shuts the door on them working with you. Most people already have an idea of what their property is worth and right or wrong, they want that opinion to be validated. When you come in immediately with a price that may be lower than their expectations you lose the chance to help them understand that price compared to the market and adjust their thinking going forward. You’ve got to hear my entire explanation on this one. Trust me, it will make you more money!

 

Outline of this great episode

 

  • [0:24] Neil’s introduction of this episode about Listing Presentation mistakes.
  • [2:00] A summary of my client-grabbing listing presentation format.
  • [10:20] Today in social media.
  • [12:16] The first mistake: Mishandling the first call you receive.
  • [15:13] Mistake #2: Walking through the house first.
  • [16:27] Never act like a hotshot, professional, or superstar.
  • [18:54] Mistake #4: I never take a CMA to the first appointment.
  • [22:55] I don’t get the “prelisting package” agents covertly drop off for clients.
  • [25:52] How you can get my “full version” of a super effective listing appointment presentation.
  • [28:00] Find me on Snapchat, Facebook Live, and more platforms – I’d love to meet you!

Resources & Links mentioned in this episode

 

 

Our sponsor: www.KnightBarry.com

 

Follow Neil on:

Snapchat

Instagram

Facebook

Twitter

 

Join Neil On Facebook Live every Monday at 3pm CST at facebook.com/onionjuicepodcast

 

Leave a rating and review on iTunes

3 Steps To Enable You To Dream Big And Achieve Big – Episode #43

Ep 43 Album coverSomebody once said that if your dream doesn’t have specific goals attached to it, then it’s nothing more than wishful thinking.  My belief is that as human beings we have the ability to do 10, 50, or 100 times more than what we are currently doing – and it’s not about killing yourself with more work. So, this is not a “hustle” episode, it’s about accomplishing more by aligning your vision, by being consistent in the things you want and the activity you’re doing to get to that dream. It has a lot to do with mindset, overcoming limiting beliefs, and actively moving toward your dream in purposeful steps. If you take the time to listen to this one, you’re going to go away powerfully equipped to do more toward accomplishing your dreams.

 

You’ll never amount to anything if you don’t dare to dream!

 

It’s a simple principle of the way things work. You don’t just fall into success or notoriety or significance. The way things work in this world is that everything winds down and loses momentum over time. But it doesn’t have to happen that way in your life. You can be the force that brings about change and keeps things rolling in a positive direction – and it starts with a dream, a positive future that you envision for yourself. You’ve got to step outside the negative thinking that could be holding you back and think of the possibilities, think of the things you could do to improve the lives of your family and to bring greater value to the world. It’s not silly, it’s what you CAN DO if you will only begin to dream and then take action on what it is you want. On this episode I’m going to walk you through not only how to come up with a massive dream for your life, but also how to fight the negative thoughts that can keep you from it.

 

Doubts and negative voices are the biggest enemies of your dreams.

 

I’ve been guilty of it myself… thinking of all the what ifs, the obstacles, the “practical” things that make it tough to accomplish the crazy dream that I’m really wanting to see come true. But I’m learning to remind myself in those moments that the obstacles and doubts are just part of the process, part of the challenge of getting to a place I want to be. It’s like a road trip… there are going to be bumps and turns and roadblocks and delays. Those things don’t stop us from making the trip, they just force us to regroup and adjust our course – but the destination is never in question. When you take the time to envision the dream you want you’ve got to recognize that the obstacles will crop up as you get moving. Expect them. Face them. And keep adjusting, pivoting, and moving. You’ll get to that dream in time. This episode is my take on how you can handle those things in stride and keep moving toward your dream.

When are you going to quit believing the lies? That’s when you’ll begin to succeed.

 

It happens to all of us, every day of our lives. We hear the negative voices in our own heads. No, we’re not going crazy, we’re being human. Doubts and fears crop up – and we have got to learn how to quickly assess them, set our own minds straight, and get moving toward our goals and dreams again. On this episode I’m going to walk you through 3 tips that can help you know how to dream big, how to begin moving toward it, and how to fight the obstacles and negativity that will crop up as you do. My hope is that you’ll be encouraged by this episode and equipped to get moving toward the great things that are ahead for you.

 

If you’re “down on your luck” – I’ve been there. But notice, that’s PAST TENSE.

 

And getting out of it wasn’t a process of waiting until it went away. I had to make some changes – in how I thought about my situation and myself, and in how I was trying to fix the problems that had come into my life. If you and I are going to accomplish great things and have the success that we want in life and business, we’ve got to learn how to make the adjustments that can transform our lives. Remember, doing the same thing over and over and expecting different results is the definition of “insanity.” Whoever said that was brilliant. Oh yeah, it was a guy named Einstein.

 

Outline of this great episode

 

  • [0:30] Neil’s introduction to this episode and the topic of dreaming big!
  • [8:50] This week in Social Media.
  • [12:22] Neil’s experiences at creating a vision and making it reality.
  • [14:30] The doubts and lies that hinder you accomplishing your dreams.
  • [15:10] Why we are afraid of dreaming big?
  • [17:00] How to dream big and focus on success.
  • [18:00] Writing down the lies and doubts to align your conscious and subconscious mind.
  • [20:21] How your concerns now will be small stuff in the future.
  • [21:42] Getting your vivid vision refined so you can believe in it practically.
  • [22:50] A word to the person who is down on their luck and finds it hard to believe this stuff.
  • [28:13] Neil’s current vivid vision for his future: it includes the Milwaukee Brewers and an RV.

 

Resources & Links mentioned in this episode

 

Our sponsor: www.KnightBarry.com

 

BOOK: The Ant and the Elephant

 

Follow Neil on:

Snapchat

Instagram

Facebook

Twitter

 

Join Neil On Facebook Live every Monday at 3pm CST at facebook.com/onionjuicepodcast
Leave a rating and review on iTunes

I Am 100% Responsible For My Results, and YOU Are 100% Responsible For Yours – Episode 42

Ep 42 Album coverWelcome to the Onion Juice podcast – where we’re tired of drinking the same old orange juice the real estate industry has been drinking for so many years… we’re tired because it simply doesn’t do anything for us. We’re ready to shake things up and take over the industry by entering into the culture in a way that truly cares for people and makes an impact in their lives – even if it means we don’t get the sale. This episode – oh man – this episode is one I’ve been stewing on for quite a while because it’s taken me a bit to get my head and heart around it. It’s about taking 100% responsibility – yep, you hear me – 100% responsibility for every aspect of my life and business. No more excuses, no more justifying, it’s all me. And I’m here to tell you today, it’s all you as well. Drop your defenses and listen to this one… it could change your world just like it has changed mine.

 

It sounds crazy to think that you even CAN be 100% responsible.

 

That’s what I first thought when I was handed a document from my mentor that told me that I was 100% responsible. I mean, there are things that happen in the world that I can’t control, things that I can’t change – how can I be 100% responsible. You know, maybe 85% or something, but not 100%! I read through the document over and over and over – over the course of 8 months – and the truth of it began to sink in. The results that I want to see happen in my life are not dependent on anyone or anything besides me. I AM 100% responsible. So are you, my friend. It’s time for us to get over ourselves and start doing what only we can do. Find out more on this episode.

 

Stop the CYA (cover your ass) stuff. It’s stupid.

 

CYA has become a catchphrase in our culture and at first it sounds kinda’ funny. But the reality is that it’s just a way for us to keep from doing all we are able and responsible to do.. It’s defensive living, reactive living, and it keeps us from achieving what we are capable of achieving. About 8 months ago my mentor handed me a document that outlined the 100% responsibility way of thinking, and I kid you not – it has changed me – and it’s changing the results that I’m getting in every area of my life. You need a shot of that, don’t you? You can get your first booster shot on this episode.

Excuses don’t do anything for you except make you a victim in your own mind.

 

I know there are REASONS that things happen that are outside your control. But there are NEVER excuses. You and I have to get used to the fact – the FACT – that life is what it is and that if we are going to get ahead, succeed, accomplish our goals, or make a difference in the world, we’ve got to believe that in spite of the things that hinder our success, we can achieve it anyway. It’s up to us. It’s totally up to us. I’m committed to NO MORE EXCUSES, NO MORE LIES TO MYSELF, I’m going to take 100% responsibility for my life, my family, and my career and make the dreams I have come about. You can do the same thing – and I hope this episode starts you on that path.

 

What would happen if the real estate industry stopped blaming the market or the economy and started innovating?

 

I mean it. How could we change things if we’d approach the obstacles to increasing home sales and moving properties as challenges instead of hindrances? Would we come up with some creative solutions? Would we be able to get more people into homes and more homes or properties sold? Would we leave our options open, like maybe working more with wholesalers, rehabbers, or investors? I’m telling you, when we determine that we are 100% responsible for our own results, we realize that we’ve got to do things differently than we ever have, we’ve got to find a way to make deals work. That’s what this episode is about and I hope it’s a kick in the butt to you, to get you out of the same-old-same-old and into a new mindset that can truly serve your success.

 

Outline of this great episode

 

  • [0:45] My introduction to this episode.
  • [3:08] The problem of taking responsibility for your own mistakes.
  • [5:42] The background on the letter I was handed by my mentor.
  • [9:16] This week in Social Media.
  • [14:50] Why excuses are not acceptable, especially blaming and justifying.
  • [18:35] The 100% Responsibility Principle.
  • [25:50] How 100% responsibility is compatible with my faith.
  • [29:40] I’d love to hear from you – here’s how you can connect with me.

Resources & Links mentioned in this episode

 

Our sponsor: www.KnightBarry.com

 

www.TonicMediaGroup.com/blog

 

Follow Neil on:

Snapchat

Instagram

Facebook

Twitter

 

Join Neil On Facebook Live every Monday at 3pm CST at facebook.com/onionjuicepodcast

 

Leave a rating and review on iTunes

The Juice Bar is Open! Our Inaugural Q&A Sesh – Episode 41

Ep 41 Album coverThe Juice Bar is open! Now accepting questions for me to discuss and answer on the show, Onion Juice! I think I’ll do this every 10 episodes or so: I’ll answer questions I’ve gotten from listeners. This is my first of such shows. But before I dive in, I have to express how truly happy and blessed I feel to be able to reach so many real estate professionals around the globe with this podcast. It’s truly an honor to see how many people I’ve been able to help improve their businesses and reach their goals. Here’s to many more!

 

Want to be a business magnet? Of course you do. So work it!

 

Attracting business to yourself is kinda my mojo. You’ve all heard me talk about it on Onion Juice. But it doesn’t happen overnight. It’s something you work on and build up. In this question and answer episode, my first listener question launches me straight into a discussion of how to do this. You might have to continue chasing business the old school way for a little while as you develop your ability to attract it to you. That’s okay! Anything worth doing is worth investing some time and energy into. Listen here for tips on just how to start developing that magnetism that can one day drive your success!

Start a local show! If I can do it, so can you.

 

The best way to start to attract business to yourself in my experience is to start a show. Like I always say, take a look at what radio shows have been doing for years. They get people to call in; they make things happen and get people engaged. Why shouldn’t a realtor model that? Interview local people. Be entertaining. Be a little vulnerable. Be REAL! Take a listen to this episode of Onion Juice to learn some of the specific things I’ve learned about how to attract business to yourself rather than burning up your energy chasing it.

People can’t relate to your Perfection.

 

In this episode, I answer some questions about how professional to be with people as a realtor, and how to be yourself while being professional. In a nutshell, I advise them to err on the side of being personal rather than professional. Obviously you don’t want to gush personal details to the world on social media, but I do suggest opening up to people. Bring people on the journey with you. I talk especially about making videos that are raw and real. You don’t have to make highly polished videos. In my experience, you shouldn’t even want to. Let me share some of my experiences of putting your true self out there so they see a real person they can relate to.

 

Life happens. So share it!

 

Even when it’s not pretty, share your story! I personally struggled with addiction in my past, but do I struggle to hide that or cover it up now? Absolutely not! As a friend put it, “Make your mess your story!” The final question I address in this Q and A episode of Onion Juice deals with this dynamic: how can the struggles you’ve faced actually end up being a benefit? And they can! Whatever life-altering struggles you may have survived, don’t try to shove them into a dark hole. It won’t work anyway. But you can actually use those experiences to help others, and at the same time to help advance your profession as a realtor.

 

Outline of this great episode

 

  • [0:39] Doing things a little differently today: welcome to the Juice Bar!
  • [4:10] How to get your questions to me.
  • [5:07] This week in social media: videos on Twitter, panoramas on Facebook, and more!
  • [9:35] First question: how can I start attracting business TODAY?
  • [12:07] Second and third questions on videos and how to bring who you are into your work as a realtor.
  • [17:53] About a video I made to help realtors succeed and how you can get it for free.
  • [20:18] About leadpages and how to use them.
  • [22:15] About huge, life-altering experiences folks have shared with me.

Resources & Links mentioned in this episode

 

Our sponsor: www.KnightBarry.com

Text the word “strength” to 44222 to get the video I made with strategies for success for my fellow realtors.

 

Follow Neil on:

Instagram

Facebook

Twitter

Snapchat – @neilmathweg

 

Leave a rating and review on iTunes

FSBO’S – When You Give, You Get! – Episode 40

Ep 40 Album coverWelcome to Onion Juice, the podcast aimed at teaching realtors to think outside the box and start attracting business rather than chasing it. This all started 40 episodes ago when I was training another realtor in my office and he said, “This stuff you’re teaching me is a right on! I’m just afraid I’m not going to retain it all. Do you have recordings of it?” Thus was born the series you’re listening to now. It’s designed to help not just that realtor, but all willing realtors learn how to create a dynamic business. Forty episodes and more to come, all chock full of ideas you can put to work for you!

 

Offer your help and expertise, even when there’s nothing in it for you!

 

If a prospective client decides to go FSBO, don’t act snubbed and slam the door in their face. Offer to help! Sincerely and with their best interests at heart, offer to talk them through the process. It’s a very complicated process and there are lots of things they need to know, of course. And maybe they’ll use your advice to sell their house. Great! Or maybe they’ll decide they really need a professional’s help in navigating the sale. Who are they going to ask after you’ve been so generous with your expertise? And whichever way they go, who do you think they’ll refer their friends to down the road?

 

Give, give, give. And don’t worry about what’s in it for you!

 

Today’s market is a seller’s market, and this inspires a lot of seller confidence. That’s why FSBO’s are so abundant right now. Don’t let that scare you as a realtor! The market will turn; it always does. And in the meantime, give of your knowledge generously. It will always come back to you tenfold. One way or another, generosity and genuinely seeking to help people always comes back to you. In this episode of Onion Juice, I’ll share some specific strategies for helping folks who’ve opted to sell their homes on their own, as well as testimonials about how helping others comes back to you.

Come at life (and business) with an abundance mindset, not a scarcity mindset!

 

The abundance mindset doesn’t worry too much about having enough. Instead it allows you to give, give, give, confident that all your generosity will come back to you. Don’t hoard your knowledge or snub those who opt not to do business with you. That ugliness will also come back to you. For instance, if a client tells me they’d like to try selling FSBO, I offer to help them and give them free tips and tools to use. Stay you! Don’t let tough times turn you into a non-giver. Remember, you’re the type of realtor who attracts business, not the type who has to run ragged chasing it. So be attractive. Listen here for some specific strategies for dealing with FSBO’s.

 

This is your realtor. He’s always a giver. People refer their friends to him. Be like him.

 

Don’t come at FSBO’s with scare tactics and lectures: “You wouldn’t do your own surgery, would you?” and the like. That just sounds like a snarky sales pitch. Total turn off. In this podcast, I’ll tell you some specific points I like to go over with folks considering selling on their own. I freely offer them all my insights as a realtor. Often they’ll come on their own to the conclusion that they just might need a professional’s help after all, or that they’re really not going to pocket that 6% they were hoping to save by going it alone. Listen here to also learn how to get the list of questions I use with new and prospective clients, as well as the letter I send out to FSBO’s. Start attracting business instead of chasing it!

Outline of this great episode

 

  • [0:28] Onion Juice is “over the hill” and we’re pumped about it!
  • [3:40] Don’t stop giving of yourself during difficult times, and here’s why.
  • [7:11] This week in social media: Microsoft, new FB emojis, and anti-spam on Periscope, and more.
  • [8:50] Educate and empower people; yes, even FSBO’s!
  • [15:11] Council FSBO’s to set up a buffer for themselves when going it alone.
  • [19:15] What if you didn’t know a client was going FSBO, or if they flat out lied to you?
  • [23:30] A word about the letter I send out to FSBO’s that you can use too.

Resources & Links mentioned in this episode

 

Our sponsor: www.KnightBarry.com

Text “listing” to 44222 to get the questions I like to go over to new or prospective clients.

 

Follow Neil on:

Instagram

Facebook

Twitter

Snapchat – @neilmathweg
Leave a rating and review on iTunes

Don’t be afraid to dive into social media. You won’t drown, I promise! – Episode 39


Ep 39 Album cover
Are you afraid of social media? Thinking it’s something your teens can handle, but it would completely snow you? In this episode, I want to focus especially on helping you overcome that fear. Learn how easy it truly is! And then learn how amazing your business can grow when you learn how to become a media company that just happens to sell real estate. Then once you like what you hear here, go back and listen to back episodes of Onion Juice for more solid ideas on how to use media to take your business to the next level.

 

My first show makes my ears hurt! But hey, I made it–and many more (and much better) thereafter!

 

Several months ago, my guest Rory Washington was clueless about how to incorporate media into his real estate business, but now he’s absolutely crushing it on Snapchat, and more! How did he do it? Mostly just by diving in and giving it a go. When he first started out as a realtor, he did what the “gurus” said: a lot of phone calling and door-knocking. But that got him nowhere except feeling like he was annoying people. Then he discovered Onion Juice and got on board! Just a few months later, he’s killing it in the once foreign world of social media. Listen here for more about how he stopped chasing business and learned to attract it instead.

 

Learn how to be entertaining, not irritating! And NOT a stiff.

 

My guest in this episode of Onion Juice tells about a pretty embarrassing thing that happened to him a while ago when he was making videos in a park. He was publicly accused of being a creeper, taking pictures of mothers and children! Did he rush to delete that post? No, he highlighted it on his own Facebook page. And guess what, people LOVED it! It was hilarious and it generated a lot of interactions on his page. Here he talks about that and other important lessons he learned about being an entertainer, not a stiff that takes himself too seriously.

Skip first gear! Open up and start in second gear with your clients.

 

Most people like to work with people they feel are like-minded to themselves. It’s not necessarily professionalism that attracts them to a certain realtor. It’s being a regular guy. That’s why posting zany things on Facebook, or raw things on Snapchat, can win you more clients than putting the number of houses you sold last year on a billboard. Open up. Be real. Be vulnerable. In this episode, my guest Rory Pitts talks about how much his business grew when he stopped doing what traditional realtors told him to do and started letting his inner media artist flourish.

But who are you REALLY? (One question your clients should never need to ask)

 

If you’re using social media on a daily basis, your clients will know you. If you’re posting entertaining things, their friends will get to know you too! Social media can drive your networking to an exponential level. In this episode, we talk about how to post a little something, a little glimpse into your day, everyday, and why that is so important. Even if, for instance, you set aside Sundays as family day; post that. Let your people know, “Hanging with my kiddos in the park on this gorgeous afternoon!” That’s not narcissism; it’s just fleshing out your online persona and letting people see the real you. That and more great tips on how to attract business rather than chase it in this episode of Onion Juice.

 

Outline of this great episode

 

  • [0:27] Welcome to the show dedicated to teaching you to be a media company that just happens to sell real estate!
  • [2:50] Introducing today’s guest, Rory Pitts, who was also once as reluctant as you may be to put media to work for his business.
  • [4:35] Jerry Potter with This Week in Social Media, keeping us up to date so we don’t have to!
  • [7:22] Rory and I talk directly to agents who aren’t quite sure they can tackle this media thing yet–just like Rory used to be.  
  • [13:50] Rory’s camera use gets him accused of being a creeper in a park, and how he uses that to his advantage!
  • [19:30] If you set aside a family day, let people know that too; they’ll respect it.
  • [23:53] Why it’s important to let people see inside your day on a daily basis.

Resources & Links mentioned in this episode

 

Our sponsor: www.KnightBarry.com

 

Follow Rory on:

Facebook: @rorypitts
Snapchat: @rorypitts
Instagram: @rory_pitts
iTunes: The Rory Pitts Show

 

Follow Neil on:

Instagram

Facebook

Twitter

Snapchat: @neilmathweg
Leave a rating and review on iTunes

Set it and Forget It! How to Set a Clear Plan, and Then Follow It. – Episode 38

Ep 38 Album coverIf you haven’t juiced with me yet, welcome to Onion Juice! You’re gonna love it. It’s a podcast by a realtor for realtors, designed to get you thinking outside the box. Do things differently! And in doing so, attract business to yourself rather than chasing it. In these 38 episodes to date (and many more to come!), I provide solid, practical advice and strategies for doing that. In this episode I’ll talk about a course I’m developing and share insights on how clarity and consistency are the capital C’s in suCCess!

Don’t be a fox; be a hedgehog! Wait, really? Yes, really!

 

You wouldn’t think so, but the hedgehog is actually a much more efficient worker. The fox knows a lot and is always strategizing this or that. The hedgehog knows one thing only: how to defend himself. And he does it well. The fox is a multi-tasker, which makes him scattered and unfocused, but the hedgehog is slow, steady and supremely focused. As a realtor, you can’t afford to be scattered. In this episode I’ll give you some insights on how to remain consistent, stay focused and therefore how to more efficiently attract business to yourself rather than burning your energy trying to chase it down.

Meh, I’ll get there one way or another. -What?!?!

 

Would you get into a car with a driver like that? Heck no! So when it comes to running your real estate business, don’t BE that driver! You’ve got to have a clear plan of action, one you’ve thought through and put into place very intentionally and thoughtfully. In this episode of Onion Juice, I share some of the specific steps I’ve taken toward developing clarity in my overall business, as well as in my daily routine. How do you figure out what you can take on and what you should pass on? Take a listen…

Clients are not self-maintaining; YOU maintain them by staying in constant contact.

 

In this episode of Onion Juice I’m going to tell you about the three pillars of running a successful real estate business. One of those includes staying in constant contact with your clients. There are lots of ways you can do that, and I’ll give you some solid ideas. When I started out, I created a newsletter, which was great until I got busy and wasn’t able to sink much time into it. That’s when I discovered this great online tool that enabled me to continue creating newsletters–in about one minute! Then you can repurpose that content for your blog or social media. Ripple effect! Let me share that and many other strategies for staying in touch with your clients.

Attract people, don’t chase them!

 

Chasing them is exhausting! Besides, do you really want to be that realtor? Wouldn’t you rather be the one who has clients flocking to you because you’re always putting on this that or the other cool event? There are about a million topics you can give seminars on; those are always an attraction. Or use Facebook Live to host a show like I do. Check out my “Back Seat Driver” and Monday Trivia shows to see just how simple and low-tech these can be and still be amazingly successful at attracting clients. Bottom line: let your inner artist out and start letting clients in.

 

Outline of this great episode

 

  • [0:35] Welcome to this episode about how to use the art inside you to attract business!
  • [2:50] About the new course I’m developing, soon to be available to you!
  • [7:00] This week in social media: Instagram analytics, a source for blog content, Facebook Live, and more.
  • [11:20] Personal testimony about finding my groove in real estate.
  • [16:50] The three pillars of success for your real estate business. And mine.
  • [20:05] A tool for generating newsletters in about a minute for about a buck each.

 

Resources & Links mentioned in this episode

 

Our sponsor: www.KnightBarry.com

Service for Life tool for realtors

 

Follow Neil on:

Instagram

Facebook

Twitter

Snapchat – @neilmathweg
Leave a rating and review on iTunes

Huge opportunity awaits with Facebook LIVE – Episode 37

Ep 37 Album coverWant to learn how to attract business instead of chasing it? You probably already know that’s what Onion Juice is all about. This podcast is dedicated to helping realtors learn how to think outside the box. That’s why in this episode I’ve invited a real estate agent who’s absolutely crushing it with Facebook Live to teach us some tricks. Listen to him describe how within just the first couple months of using Facebook Live, he’s already seeing incredible results. 

 

My chest cavity is on fire! Um, don’t REALLY drink onion juice.

 

My guest in this episode took the Onion Juice challenge a little too far. That is, he took it literally! He drank onion juice and made a Facebook Live video of the event–including himself crying. Thankfully, he didn’t record the part where he got sick twice afterwards! Okay, not the smartest move. But this guy’s a genius when it comes to using Facebook Live. That’s why I’ve got him on in this episode. He’s one realtor who knows how to use the social media tools we’ve all got at our disposal to attract business. Learn from a true juicer!

 

Attract business without spending a dime on marketing? Yes please!

 

Our guest tells us about how he did just that using Facebook Live. Within just a couple weeks of launching his Facebook Live campaign, Justin Lindsey had lenders and title companies approaching him! Not to mention house deals he knows came directly from the videos he posted. This is what I mean by becoming a media company that just happens to sell real estate. This guy’s doing just that! Listen to him open up about how he’s doing it, and how his business grew 500% (WOW!) from where it was just a year before he started his live video initiative.

 

Keep it raw. Keep it real. Bedhead and all.

 

Don’t worry about looking good when you make your videos. Just make them. Be you! Our guest in this episode, Justin Lindsey talks about the time he literally rolled out of bed and made his daily video post on Facebook Live. Bedhead and all. And guess what, that video got a lot more engagement than his polished ones have. People want to see you, the real you, not some highly polished suit and tie version. Be vulnerable. Be real! You’re a realtor, but you’re a human first, so don’t hide that. Play it up! Learn from Justin more tips for keeping your videos real and effective.

 

I flirt with all the social media platforms. I ain’t proud. 😉

 

Periscope, Twitter, Instagram, Snapchat–yep, I get around. And with Onion Juice my mission is to help other realtors think outside the box, become media companies who happen to sell real estate. This episode is an in depth discussion of how to use Facebook Live to attract business. Why aren’t more realtors doing this?! The results are amazing! Realtors always say, “Oh no, I don’t like to be on video.” But their faces are all over front lawns across town. Isn’t it exposure they want? Learn how to put yourself out there, not just on the front lawns of America, but on the virtual platforms they use everyday.

 

Outline of this great episode

 

  • [0:36] Introducing a guy who’s absolutely crushing it on Facebook Live!
  • [6:15] This week in social media AmazonTube, Facebook’s Wise and Shine, and more!
  • [11:24] Our guest cries in a Facebook live video–drinking onion juice!
  • [16:13] Justin Lindsey answers my questions about how he uses Facebook Live.
  • [23:30] How bringing other folks in and using hashtags raises your numbers significantly.
  • [29:45] Video is where everyone is going, Facbook included.
  • [34:50] Tips for realtors who are hesitant to make videos or think they lack content.
  • [41:22] Why getting the bobcat in my backyard on social media was so important!

Resources & Links mentioned in this episode

 

Our sponsor: www.KnightBarry.com

 

Text the term Facebook Live to 44222 to see our guest cry–drinking onion juice. Plus show notes and links.

 

Coffee Chat on Facebook Live with Justin Lindsey

 

Follow Neil on:

Instagram

Facebook

Twitter

Periscope (search for @NeilMathweg)

 

Leave a rating and review on iTunes

C’mon, Get Snappy! Learn how to put Snapchat to work for you! – Episode 36

Ep 36 Album coverIn this episode of Onion Juice I’ve invited The SnapPack back to talk about what’s changed with Snapchat in recent months. You might remember we talked to them 15 episodes ago or so. Well, nothing stands still, certainly not social media! So today they’re back with some useful updates. It’s all part and parcel of the Onion Juice mission to help you be the best realtor you can–one who attracts business, not chases it! Using social media is not just part of your trade, it’s your art, and the Snap Pack’s got some great insights in this episode.

 

Make videos that POP! No snoozers, please.

 

Snapchat has a lot of new features you can use to really make your videos stand out. In this episode of Onion Juice, I pick the brains of The SnapPack to really delve into what those cool features are. Do you know about the new auto advance feature? Wow! How about the video and audio call options that are now available? And stickers! They’ve been around for a while, but there are so many options with them now. Did you know you can put a sticker somewhere in your video, say on your forehead, and it’ll stay there throughout the video? Learn more here…

 

Snapchat’s not always a snap. But it can be FUN!

 

Let’s be honest: networking through Snapchat is a chore. It takes time and it takes thought. But working it into your daily routine can go a long way toward making sure you maintain a consistent presence. Remember, here at Onion Juice, our aim is not simply to be great realtors, but to be media companies who happen to sell real estate. In this episode, members of The SnapPack talk about their own successes and failures with using Snapchat in different ways to improve their business. Learn from their experiments with geofilters, ghost codes, and more.

Snapchat is not just for your teenage daughter!

 

A lot of folks want to let the extent of their social media aptitude live and die on Facebook. They’re missing out! Snapchat is just as easy to use. Do it like you did with Facebook: just get on there and figure it out. You’ll be amazed how user-friendly and intuitive it is and how much it can expand your reach. It’s also a great platform for repurposing content that you can then use on other social media platforms such as Facebook, Instagram, Periscope, Twitter, etc. Listen to The Snap Chat talk casually here about the far-reaching advantages of getting to know Snapchat from the inside.

 

What gets YOU talking? Being asked a question, duh!

 

The same principle applies on Snapchat. If you want to get a lot of response and engagement from your followers, ask something. Ask for opinions about something. As a realtor, maybe ask which of these two properties people like better and why. Start discussions. But avoid boring, end-in-themselves comments. “I am heading to work now.” Um, okay. Who cares?! The professionals from The Snap Pack talk in this Onion Juice episode talk about other types of posts that have generated a lot of activity for them. Listen here to learn from their experience. Come on, get Snappy!

 

Outline of this great episode

 

  • [0:27] The Snap Pack is back to talk about what’s changed with Snapchat.
  • [3:30] Some new, special features available with the new version of SnapChat released in March.
  • [6:10] This Week in Social Media (Twitter, Facebook, Instagram and Windows updates).
  • [12:55] Here are the most important things the social media gurus of The Snap Pack have learned about Snapchat.  
  • [17:05] How to use geofilters as a realtor; jump on the very beginning of this train!
  • [23:55] How Snapchat helps you realize how much content there is out there for you to repurpose.
  • [33:17] About getting your local community to embrace and become part of Snapchat.
  • [40:05] Strategies for generating interactions on Snapchat.

Resources & Links mentioned in this episode

 

Our sponsor: www.KnightBarry.com

Text “snappack” to 44222 to get links to the SnapPack and plenty of my other professional associates.

This week in Social Media – Tonicmediagroup.com/blog

 

Follow Neil on:

Instagram

Facebook

Twitter

Periscope (search for @NeilMathweg)

 

Leave a rating and review on iTunes

Don’t just be a REALTOR (blah). You are an ARTIST! – Episode 35

Ep 35 Album coverEvery time you put yourself out there on social media or by creating an event, you are an artist! Start thinking of it that way. Put some zing into your networking, your marketing, and everything you do as a professional. That’s what I focus on in this episode of Onion Juice. What can we real estate professionals learn from a singer-songwriter? A lot. You might be surprised! If you’re a frequent juicer, welcome back! If you’re a first timer, welcome aboard, and feel free to go back to the previous 34 episodes. You’ve got a lot to catch up on!

 

Networking is an art! Learn to be a media company that happens to sell real estate.

 

When you promote your business or yourself as a professional, does it inspire you? Does what you’re posting or hosting make you feel alive? If not, you can learn some valuable lessons from artists. When a singer-songwriter creates songs, designs a T-shirt or a website, they’re promoting themselves, trying to attract people to their music. That’s what we do when we make videos or blog posts. In this episode, I’m going to talk to singer-songwriter Michael Shynes about his work. I think you’ll see a lot of important parallels to your own professional endeavors.

 

Be consistent. Over and over and over.

 

I recently hosted a backyard barbecue which included a house concert by Michael Shynes. When I told him how disappointed I was that more people hadn’t shown up, he reminded me, “It’s not about the people who don’t show up, but the people who do.” Duh! I used to know that. I built my business, even this podcast, one by one by one. You just keep showing up. Be consistent. Nothing gets built in one lump sum; success is always an incremental process. Check out this podcast for more insights I learned from an evening with an artist.

There are LOTS of realtors, but very few artists among them, few who stand out from the crowd.

 

As I listened to singer-songwriter Michael Shynes perform, I noticed that what made him really compelling was the little stories he told before each song. He pulled people in by sharing his story, sometimes some very personal and unflattering details about his past. That’s how you connect with people! Tell your story. People don’t want to listen to you promote your business, but if you can open up to them, let them know who you really are, that’s where powerful connections happen. A realtor can draw inspiration from the artist’s model on many levels, as I explore in this episode of Onion Juice.

 

On your way to the top, don’t forget to enjoy the climb.

 

I never wanted to win the lottery. And as a realtor I don’t want anyone handing me free business. Yes, I want to be successful. Of course I do; why else would I work at all? But I also want to enjoy the climb. I want to do this work. I thrive on connecting with people, caring about them, helping them as I can. That’s my drive. If someone just picked me up and put me at the top, I’d feel like I lost my mojo. Listen here to an artist’s explanation of the same feeling. This is a big part of why I believe professionals who follow their passion are artists.

 

Outline of this great episode

 

  • [1:27] Learn to be an artist, not just a realtor.
  • [3:20] Introducing singer-songwriter Michael Shynes (even though he’s a Vikings fan)
  • [6:14] The new Onion Juice segment everyone’s raving about: Jerry Potter’s “This Week in Social Media.”
  • [10:04] Focusing on those who DO show up to build your business one by one by one.
  • [11:42] The power of story-selling and truly connecting with people.
  • [16:35] “Rundown Street Lights,” by Michael Shynes.
  • [20:52] The importance of enjoying the climb on your way to the top.
  • [28:50] Another Shynes song that really resonated with me during a difficult time in my life.

Resources & Links mentioned in this episode

 

Our sponsor: www.KnightBarry.com

 

Michael Shynes – www.michaelshynes.com

 

Follow Neil on:

Instagram

Facebook

Twitter

Periscope (search for @NeilMathweg)

IMG_9078

 

 

 

 

 

 

 

 

Leave a rating and review on iTunes

Throw A Party with a Cause! Events that Create a Buzz – Episode 34

Ep 34 Album coverWelcome back to the podcasts series that’s designed to wake up those bleary-eyed realtors, too many of whom are doing the same things, following the same scripts. Hey, I was there too early on in my career. But I learned fast, it doesn’t work. I broke out of the mold, and that’s what Onion Juice is all about! I’m setting out here for nothing less than redefining the real estate industry. I’m all about challenging the status quo. My mission in these podcasts is to help you do the same; learn to attract business, not chase it.

 

Learn how to create events people will want to share on their Facebook pages, events that give back to the community!

 

For most realtors, open houses are the extent of their event planning. Really?! When I see them promote their open houses on social media, I’m thinking, “Do you really expect that to work? Do you really think folks will see your post and say, ‘Hey, honey. Joe Realtor’s gonna be showing a house on Palm this weekend. Since we got nothing better to do….’”. No! Think outside the box. In this episode I want to brainstorm ways to create events that people will actually want to promote, share on their Facebook pages, etc. Create events that really give back to your community!

 

Party in the Park, with food, beer and games for the kiddos. Now, who wouldn’t want to come to that?

 

In this podcast I’ll tell you about the annual event I hold called “Party in the Park.” It’s been enormously successful at bringing folks out and keeping me in touch with them. Basically, I throw a big barbecue, complete with drinks, lawn games, bouncy houses, the Badgers’ game broadcast on a big screen, and prizes for the first 100 folks to show up. I invite everyone in my database, and normally about ⅓ o them show up–so that’s well over 100 folks. I’ve become a lot of folks’ realtor as a direct result of that event. And that’s just one of the ideas I’ll share with you here.

Afraid of the costs of hosting a big event for your real estate business? Let me help…

 

There are so many amazing events you can pull off at minimal cost to yourself. And creating fun events will absolutely set you apart as a realtor! In this episode of Onion Juice, I’ll share several tips for creating affordable events, like renting a movie theater to show a film, which only cost me $175 out of my own pocket! And if you’ve got your sights set on bigger events, go for it! I’ll tell you about how to keep costs down by getting sponsors, or teaming up with other realtors in your office to share the costs–and increase your exposure! Get creative when it comes to planning your events, and think BIG!

 

Make your event VIRAL! It’s not as hard as you might think to get other folks to come to and promote your event.

 

As a realtor, you don’t want your event to be all about you. Self-promotion doesn’t attract a crowd. Instead, give your event an altruistic purpose. Use it as an opportunity to truly give back to your community. Maybe make it a food drive for a local food pantry. Or align it with the local fire or police department’s cause. Having a firetruck at your party for the kiddos can’t be a bad thing, right? And how much more likely do you think folks will be to share your food drive than they would be to share a boring open house? Listen here for more ideas on how to make your event have mass appeal.

 

Outline of this great episode

 

  • [0:24] Welcome to the podcast designed to teach you how to attract business, not chase it!
  • [2:38]  Learn how to create events that give back to your community, not just boring old, self-promoting open houses.
  • [4:55] An exciting new edition to the Onion Juice show!
  • [6:28] About my party in the Park event.
  • [10:20] Ways to get over the fears that events will cost too much or that no one will show up.
  • [13:09] Create a hashtag for your event and host a photo contest. Hello social media promotion! Make it a food-drive or toy donation thang.
  • [16:15] Introducing our new segment: “This Week in Social Media”
  • [20:08] Topic ideas for seminars and webinars you can offer as a realtor.
  • [22:00] Other really fun outings or events you can host to create a buzz around your business.
  • [31:03] If you’ve done any events of your own or if you have ideas for one, share it with your Onion Juice compadres!

Resources & Links m

Mentioned in this episode

 

Our sponsor: www.KnightBarry.com

 

This Week in Social Media, by Jerry Potter

 

Text “OJnotes” to 44222 to get the show notes for this podcast.

 

TheOnionJuice on Snapchat

 

Follow Neil on:

Instagram

Facebook

Twitter

Periscope (search for @NeilMathweg)
Leave a rating and review on iTunes

Learn How to Stir It Up on Facebook! – Episode 33

Ep 33 Album coverWhether this is your first time listening or you’re a regular here at Onion Juice, welcome! In this episode I want to talk about how to really engage people through your use of Facebook. It’s not enough just to post some stuff now and then. How do you really engage people? Get them interacting with you? Because if you’re not doing that, you’re not using Facebook to its fullest potential. Most realtors are drinking orange juice, doing the stuff you’d expect of them. Well, welcome to the other OJ: Onion Juice. Let’s learn how to shake things up!

 

Yeah, I play games with my business associates. And yes, I consider it better than professional!

 

One really great way I’ve found to engage people on Facebook is with a weekly game I’ve created, Mathweg’s Monday Trivia. As I explain in this episode, the idea is that Monday’s can be terrible, so let’s put a little fun into them! I’ve told other realtors about the idea and how much success I’ve had with it, and often they respond with, “I prefer to be professional with my clients. Bleh. You don’t win people over with professionalism! You win them through trust, and trust grows out of having a relationship with someone, and you build a relationship by being REAL with people. So, obviously, a game of trivia!

 

Think like a radio station! (Yes, even in real estate!)

 

If you want to learn how to truly engage people on your social media, I advise you to start listening to radio shows. Those people know how to do it! This morning I listened to a radio show asking people about local restaurants, current and former. People were calling in reminiscing and really connecting. Then another show asked listeners who else should we put on the face of our currency. So many calls! In this podcast I want to talk about how even those of us in the real estate industry can make our social networking FUN! Connecting with people hugely increases our chances they’ll hire us as their realtor down the road.

Here’s my long list of ideas for Facebook games that bring lots of engagements on your page.

 

In this episode of Onion Juice, I give you a pretty good sized list of ideas for engaging people on social media platforms. There are games like secret sound, Where am I Wednesday, and the price that listing game (a favorite of realtors). Or host photo contests. In a quick video, explain the game and invite people to respond to the prompt in the comments. You might just be amazed how many people will play along! After all, a big part of what people turn on social media for is entertainment. So entertain them! In conjunction with this discussion, I’m starting a dialogue on my Facebook page inviting folks to share their own ideas for engaging games. Let’s learn together!

 

Not all engagements are equal; learn how to make ‘em last!

 

When trying to get a lot of people to engage with your posts, be wary of things that end too quickly. If you’re playing “where am I Wednesday,” for instance, and someone guesses it right off the bat, game over. Things that go in a series are good. Maybe first ask a question, “Who has the best fries in town?” A couple days later, tally the results and post the top three restaurants folks voted for and ask people to vote among those three. Then you can post those results too. As a realtor who cares, I like to get people talking about things around town, things they can personally relate to.

 

Outline of this great episode

 

  • [0:25] What is the Onion Juice podcast and what does it have to do with real estate?
  • [6:03] Mathweg Monday Trivia game on Facebook; why playing games is better than being professional!
  • [10:22] How a radio discussion about local restaurants brought about BIG engagements.
  • [13:30] Here’s my long list of ideas of games and conversations to engage people of Facebook!
  • [20:15] Voting games and mix and match games CRUSH it on Facebook.
  • [25:30] Let’s continue this list of ideas on my Facebook page! We can learn from each other there.
  • [27:30] This show is all about learning together and having fun doing it!

Resources & Links mentioned in this episode

 

Our sponsor: www.KnightBarry.com

 

Text “listing” to 44222 to get my two-step listing technique.

 

Text “engagement” to 44222 to get the show notes for this podcast.

 

TheOnionJuice on Snapchat.

 

Follow Neil on:

 

Instagram

Facebook

Twitter

Periscope (search for @NeilMathweg)

 

Leave a rating and review on iTunes

What’s your PASSION as a Real Estate Agent, And why should people care? – Episode 32

Ep 32 Album coverThe Onion Juice podcast is all about attracting business as a real estate agent. Stop drinking fufu orange juice and switch to Onion Juice! In this episode I’ll talk about how important it is to have a clear “why,” a clear purpose to what you do and how you live. Not only that, I’ll help you learn how to put your particular “why” out there to the world. It’s our purpose that attracts people to us! Our passion for what we do. As a real estate agent coach, I want to help you discover your “why,” and more importantly, why people should care about it.

 

Of course your family drives you to work hard, but dig deeper! People care about their own families, not yours!

 

As a real estate agent, your purpose needs to be something that affects other people. That’s the only way you’ll attract people. Don’t make your family your “why.” In this podcast I tell you what my “why” is and how I discovered it. It might shock you! I found my passion by making myself vulnerable. I admitted some unsavory things about my past and then told people how those things have changed me, leaving me with a passion for improving the real estate industry. I want to put honesty and integrity back into this market, and that’s something other folks can appreciate and get on board with!

Open houses and print advertising don’t sell houses; they sell YOU as a real estate agent!

 

I used to do two open houses just about every weekend. That was before I learned the truth: only one percent of houses sold are the result of an open house. That’s a tiny fraction of the market! Another common misconception is that print advertising sells houses. It doesn’t! In this episode I explain why I have a big, beautiful two-page ad in the phonebook. It doesn’t bring me closings directly, but it does bring me listings. I have a passion for revealing counter-intuitive truths like this about the real estate market. And as my ratings show, agents have a passion for learning them!

Find what drives you and makes you passionate; find a cause!

 

My passion for changing the real estate industry, for making it a place of honesty and trust, is my cause. But I didn’t go out and look for it. It’s more like it found me. It was an organic growth out of my journey. Ask yourself: what cause inspires me? Is it a cause other people can get behind? Take a close look at the world you work in and think about what you’d like to bring to it. This podcast is all about locating your passion and putting it out there to the folks around you. Remember that enthusiasm is contagious. It can spread like wildfire. Learn how to harness your passion and put it to work for you!

A near-death experience can certainly make things clear, but fortunately, it’s not required!

 

In this episode I’ll tell you about a friend of mine who found his passion by accident–literally! He discovered it as the aftermath of breaking his back and nearly dying. After the accident he was a changed man. He wanted to give back, specifically to children who suffer similar things to the horror he suffered as an adult. He harnessed his passion and found a way to do just that. That’s a strong why! But it’s also an exaggerated example. Thankfully, we don’t have to come as close to death as my friend did to find our passions. In fact, for most of us, discovering our “why” is a slow process. All the more reason to start the process now!

 

Outline of this great episode

 

  • [0:30] The Onion Juice show is all about challenging the status quo!
  • [2:38] Your “why” is your cause, and that’s what attracts people to you.
  • [5:30] How I found my why–by being vulnerable!
  • [10:26] One percent of sales come from open houses; what that means for you.
  • [13:30] Your why comes when a cause finds you and impassions you.
  • [14:30] How a near-death experience shaped my friend’s “why.”
  • [19:03] Your “why” is not your family; dig deeper!

Resources & Links mentioned in this episode

 

Our sponsor: www.KnightBarry.com

 

Text “OJNotes” to “44222” to get the show notes and links to Bucky’s show sent to you.

 

TheOnionJuice on Snapchat.

 

Follow Neil on:

Instagram

Facebook

Twitter

Periscope (search for @NeilMathweg)

 

Leave a rating and review on iTunes

YouTube is the NOW! Learn how to use it or risk becoming irrelevant. – Episode 31

Ep 31 Album coverIf you haven’t noticed for yourself, YouTube is the place to be! Everyone uses YouTube, even my toddler! That’s why in this episode, I’m picking real estate agent Bucky Beeman’s brain to find out his insights on the YouTube phenomenon and how to utilize it. Bucky says YouTube is fast on its way to taking over the cable industry. That’s HUGE! That’s why he’s decided recently to double down his efforts to make a powerful presence on YouTube. And there’s plenty of room for improvement for the way the real estate industry has been using this tool so far.

 

Make your videos entertaining and educational. (Yes, even real estate videos can be entertaining!)

 

If your videos are not entertaining, you’ll notice it when you look at your ratings. You don’t necessarily have to be a funny guy to be entertaining (though that’s definitely helpful). This episode of Onion Juice touches on how to keep your screen lively and dynamic, keeping things moving. Even though you may be simply repurposing the content you created for other platforms like snapchat or Twitter, you need to rethink it when it goes into a video, not just regurgitate it. People will come back to your videos or even subscribe to them if you’re offering them entertainment along with education.

 

Use YouTube to connect with people! It’s not just a search site anymore.

 

YouTube definitely started out as more of a search site, but it’s now showing signs of transforming into more of a social networking site. People find you on there and if they like what they see, they come back to your video series. They may even subscribe to it. That’s why it’s important to make and upload videos to it on a regular basis. Whether your niche is in residential or commercial real estate, or underwater basket weaving for that matter, learn how to make your video presence one that people will come back to time and again. You’ll connect with more people on YouTube than on Snapchat or Twitter.

Grab your audience’s attention first thing, and introducing yourself is NOT the way to do that.

 

Everyone likes to start their YouTube videos off by introducing themselves. “Hi, I’m so and so and this is such and such.” But the script is boring! No one cares who you are, at least not before they know you. In this episode, I tell about the best piece of constructive criticism I’ve received from a listener. She corrected me of starting out this way and taught me a much more effective way of grabbing my audience’s attention. Take a listen to learn what I learned from her. I’ll also tell you about a video of mine that got 1500 views in one day! It was successful because it was NOT self-promotional.

 

You can make awesome videos even if your technical prowess is pretty hillbilly like mine.

 

Near the end of this episode, Bucky Beeman and I talk about what sort of software and equipment we use. Turns out I’m pretty low-tech. I often rubberband my iPhone to my rearview mirror, stuff like that. Hey, it works great! Another resource you’ll want to use is the colleagues you have. Pool some like-minded folks together and start a “gear share.” That way everyone doesn’t have to have everything to make great videos. Here Bucky also talks about how he’s using interviewing locals in his area to help promote his town, which helps promote his real estate business.

 

Outline of this great episode

 

  • [0:24] Welcome to our discussion of how using videos and YouTube for marketing and networking!
  • [4:34] How YouTube is taking over the cable industry and what that means for us
  • [10:25] Entertainment and educational aspects of YouTube
  • [17:15] What has worked well for me in past videos.
  • [20:32] Some constructive criticism from a listener that helped my show a LOT!
  • [22:33] Discussions of equipment and editing software we use for video making.
  • [27:45] Promote your city, not yourself, and use drones!
  • [32:32] The benefits of interviewing people around your town about what they’re doing.
  • [37:15] Conclusion and information about how to find Bucky Beeman.

 

Resources & Links mentioned in this episode

 

Our sponsor: www.KnightBarry.com

 

Text “BuckyB” to “44222” to get the show notes and links to Bucky’s show sent to you.

 

TheOnionJuice on Snapchat.

 

Follow Neil on:

Instagram

Facebook

Twitter

Periscope (search for @NeilMathweg)

 

Leave a rating and review on iTunes

Overcoming Anxiety, Fear, and Self Doubt in the Real Estate Business with Tamara Dorris – Episode 30

Ep 30 Album coverThe top three reasons real estate agents miss the success they’re after are anxiety, fear, and self doubt – and all three of those are really the same thing. Today’s guest, Tamara Dorris is the author of a new book, “Mind Over Market” that can help you get a handle on those three powerful obstacles and overcome them to experience greater success in your real estate business than you’ve ever had before. Her work is grounded firmly in neuroscience, so you don’t have to worry about any “woo woo” stuff here. Be sure you listen to this episode, Tamara’s got lots of great insights to share.

 

The things that hold back most real estate agents.

 

Success only comes to those who work toward it consciously. But it’s difficult to work toward anything with confidence when plagued with things like anxiety and self doubt. Tamara Dorris says that anxiety and self doubt are really different manifestations of fear, so learning how to overcome fear could be the single most important thing you could do for your real estate career. Even if you don’t feel that you’re a “fearful” person, you might see the issue from a different angle after listening to this episode, so make the time to invest in yourself by listening.

 

A common trait in top producers in the real estate industry.

 

If you could boil down all the traits that make the top real estate producers as successful as they are you’d come down with a very short list. At the top of that list is the issue of expectation. Top producers truly EXPECT that they are going to be successful. Call it mindset, call it confidence, call it personal believe – heck, you can call it an enchilada if you want – but the truth is that if you do your work with the expectation that it’s going to pay off, you’ll move yourself into a whole different category of possibility. Author Tamara Dorris walks through the science behind that phenomenon on this episode of Onion Juice.

What does neuroscience have to do with the Real Estate Industry?

 

Tamara Dorris is not only an author and neuroscience researcher, she’s also been in the trenches as a real estate agent. She knows the variables and pressures that you face every single day. She taken that experience and her love for neuroscience and smashed them together into this incredible new book, “Mind Over Market.” It’s an examination of the way the brain and body are designed to work – with application to the way you and I do business. It’s a fascinating concept and one that Tamara unpacks for us on this episode.

 

You NEED a copy of this book. You do.

 

It doesn’t matter how long you’ve been in the real estate business, if you are not at the level of success you want to be, you need to grab a copy of Tamara Dorris’ book, “Mind Over Market.” Then you need to read it. Then you need to apply what you learn. In my experience as a real estate mentor and coach I see that time and time again the main issues agents are struggling with are not practical, job-related issues – they’re mindset and confidence issues. Tamara’s book takes you a good piece down the road of building up your confidence and creating an attitude that will fuel success. On this episode you’ll find out how you can win a free copy, so be sure to listen.

 

Outline of this great episode

 

  • [0:31] Welcome and introduction to this episode.
  • [2:48] Who the Onion Juice podcast is for.
  • [5:43] Introduction of Tamara Dorris and today’s topic.
  • [8:30] The things that hold most real estate agents back in life and business.
  • [11:11] How self-doubt can be overcome.
  • [13:05] How personal health issues can impact anxiety levels.
  • [15:29] The science behind those who are top producers in real estate.
  • [17:19] The example of Arnold Schwarzenegger.
  • [19:27] What agents can do to build their confidence: metacreation.
  • [21:46] What does neuroscience have to do with real estate success?
  • [23:37] What was behind the writing of “Mind Over Market?”
  • [26:07] Why most agents need help with their focus and confidence.
  • [28:13] Quick tips to become more mindful.
  • [31:00] How Tamara’s book can help with practical issues like marketing.

Resources & Links mentioned in this episode

 

Our sponsor: www.KnightBarry.com (always leave this in the resources… and delete this comment before you use the show notes)

 

Text “Dorris” to “44222” for your opportunity to win a copy of Tamara’s book and workbook.

 

BOOK: Mind Over Market

 

BOOK: Mind Over Market Workbook

 

TED Talk video with Amanda Cutty

 

Arnold Schwarzenegger

 

Follow Neil on:

Instagram

Facebook

Twitter

Periscope (search for @NeilMathweg)

 

Leave a rating and review on iTunes

Healthy Boundaries Can Build a Real Estate Business Without Boundaries – Episode 29

EP 29 Album CoverYou have probably heard the term “boundaries” many, many times by now. There’s even a series of best-selling books about the concept. When the topic is brought up you know exactly what you’re about to hear. You need to do less. You need to stop running around like a chicken with your head cut off. You need to put hard-and-fast rules in your life that protect your private and family time. And you know what? Those are exactly the things you need to do. On this episode of onion juice I’m going to tell you why boundaries are so important for your personal, professional, and family health.

You have to put boundaries around your life or you are going to be destroyed.

 

I know what I’m talking about on this one. I spent years in my professional career burning the candle at both ends and the only thing that wound up getting burned was me and my family. I had absolutely no boundaries. I took calls every day, at any time of day, and my clients took advantage of it. I’m not blaming them, I’m blaming me. I should have had my priorities in better order. I should have had my family at the top of that list. I should have had my personal health at the top of that list. On this episode you’ll hear my story and hopefully learn some lessons from my terrible experience to help you make yours even better.

Your real estate business will BOOM when you create proper boundaries.

 

The real estate industry is known for its long hours and lack of boundaries. Agents take calls at any time of the day or night, evenings are often spent writing offers and neglecting family, and our health and children are the ones who pay for those long hours. I want to see the entire industry change. I want to see boundaries become commonplace because it is better for us as real estate agents and better for our clients in the long run. I want to tell you the ways that setting healthy boundaries will help your real estate business and actually benefit your clients, on this episode of Onion Juice.

How do you set boundaries with clients?

 

One of the most difficult steps when setting healthy boundaries is communicating them to your clients in a way that is helpful and understood. Your clients need to hear it from you in a way that engenders respect for you rather than disdain. How do you do that? It’s taken me awhile to figure out that piece, but I want to share with you how I do it and the effect it has had on both my family and my clients. If you put this into practice I guarantee you will have a happy, healthy, more successful life, and your business revenues will actually go up.

 

The danger of being a “Pop Tart” Real Estate agent.

 

For too many years I was what I call a “Pop Tart” real estate agent. What I mean by that is this:  I would “pop” up and do anything my clients asked, anytime they asked me. It didn’t matter if I was tucking in my kids. It didn’t matter if I was in the middle of dinner. It didn’t matter if I was on vacation. My clients came first. And that was wrong. If that’s what you are doing, it’s wrong for you as well. I’m not afraid to say the hard truth. You’re going to burn out and you are going to wind up doing a disservice to your clients and your family in the end. Would you join me in changing the real estate industry for the better? Hear my challenge about healthy boundaries on this episode of Onion Juice.

 

Outline of this great episode

 

  • [1:20] Why setting boundaries can give you MORE business.
  • [4:45] The common use of the word “hustle.”
  • [7:20] How I’ve applied boundaries with clients over the years.
  • [10:00] The danger of being “Pop Tart” real estate agents.
  • [11:20] The circle of life that begins with boundaries.
  • [13:00] How I apply this concept in “urgent” situations.
  • [17:00] Why I respect Chik-Fil-A so much.
  • [20:11] How I learned the need for boundaries the hard way.
  • [22:45] Why I recommend your chosen “day off” is NOT during the week.
  • [24:25] How boundaries make your work time matter more.
  • [26:08] Could you engage with me on Facebook?

 

Resources & Links mentioned in this episode

 

Our sponsor: www.KnightBarry.com

 

Text “OJ Notes” to “44222” to get the show notes sent to you.

 

Text “listing” to “44222” to get my money making listing process.

 

Episode 27: On Confidence

 

Follow Neil on:

Instagram

Facebook

Twitter

Periscope (search for @NeilMathweg)

 

Leave a rating and review on iTunes

Real Estate Leads From Uber Driving and How to Network Creatively – Episode 28

EP 28 Album CoverWhoa! There you are! I can’t believe you’re back for more of my outside-the-box thoughts about turning the Real Estate industry on its head. That must mean you’re a real Juicer! Thanks for joining me for this episode. Speaking of which, today we’re going to be drilling down into the issue of how you can market your Real Estate business in unique ways. I’m into this BIG TIME because getting noticed REQUIRES being original. People have seen it all before, so you’ve got to get their attention in new ways. Anyway, here we go… diving into this episode of Onion Juice.

 

Your Uber driver might be your next Realtor.

 

No joke! Today I’m chatting with my friend Dustin, who’s also a Realtor. He’s been working to get himself outside the box when it comes to driving his Real Estate business forward. He really did it this time – by applying to be a driver for Uber. What he found is that many of the people he drove were visiting his city and they’d naturally ask him what he did. What an amazing lead-in to a person new to the city, and many of them are actually in the process of relocating. Ingenious! I wish I had come up with that idea, don’t you? Find out more of Dustin’s great ideas for moving your business forward, on this episode.

 

Get over your pride and do things other people won’t!

 

There is all kinds of discomfort that comes with stepping out to do things differently. In this conversation with my friend Dustin he tells me the story of how he got started driving for Uber and as a result has been adding leads to his Real Estate business. But he had some fear to work through in order to do it. But think about it friends, think about it! People who get uncommon results usually do uncommon things. You’ve GOT to get over yourself and do what the average, run-of-the-mill Realtor is not willing and able to do!

Dogs don’t bark at parked cars!

 

Have you ever noticed that? The only kind of car that gets a dog’s attention is a car that is moving! Movement is a sign that something’s going on and as you get moving in your Real Estate business you’re going to attract those people who only want to bark! But that’s a good sign my friend, a very good sign. It means you’re going somewhere, you’re the kind of person who’s willing to try stuff that just might work! On this episode you’re going to hear a little brainstorming session I had with my buddy Dustin about this and a whole lot more.

 

What are you prepared to do?

 

Who can name the movie that line comes from? It’s The Untouchables – and Sean Connery’s character, Jim Malone is a wisened old beat cop who is enlisted in the group to help bring down Al Capone. He asks the question when Elliot Ness (Kevin Costner) asks him how to take down Capone. His point?  You’re going to have to go farther than you really think you will in order to do what you want to do. That’s a great lesson for those building a business in Real Estate. You’re going to have to risk some things like your reputation, your comfort, and your sense of what’s normal and respectable in order to get the attention of the kind of clients you want to serve. Listen in and hear some great ideas about how to move in that direction, on this episode of #OnionJuice.

 

Outline of this great episode

 

  • [0:24] My welcome to this episode about creative networking.
  • [3:50] What you’ll hear in my conversation with Dustin.
  • [9:50] Working through the fear.
  • [13:35] Why this strategy is not a short term gain.
  • [16:27] What’s it like to be a driver for Uber?
  • [20:12] The response Dustin has received from his post.
  • [22:50] Ideas for original and creative networking ideas.

Resources & Links mentioned in this episode

 

Our sponsor: www.KnightBarry.com

 

Text “OJ Notes” to “44222” to get the show notes of this episode sent to you.

 

Driving for Uber to get Real Estate Deals

 

Text “Dustin” to “44222” to get linked to his Uber blog post.

 

Follow Neil on:

Instagram

Facebook

Twitter

Periscope (search for @NeilMathweg)
Leave a rating and review on iTunes

How to have CONFIDENCE as a Real Estate Agent – Episode 27

EP 27 Album CoverOne of the things I’ve noticed over the years as a real estate agent is that many agents give up after only a short time of trying the business. That breaks my heart. I don’t like seeing it. I know that many of those agents didn’t have to give up and didn’t have to step out of the business. The problem was that they got discouraged and no one was there to help them. On this episode of the Onion Juice podcast I am here to give you some encouragement, I’m here to give you a shot of confidence that you can do it.

 

Why do so many real estate agents quit every year?

 

That is a question I’ve asked myself for a long time. I don’t think it’s that the business is too hard. I don’t think it’s that they are not equipped for the job. I think it is that they lack confidence. On this episode of Onion Juice I am going to walk you through some of the things that I believe give you the confidence you need to press forward as a real estate agent. If you can master these things and make them a part of your daily routine you will find yourself moving quickly toward success and becoming one of the top REALTORS in your office.

If you’re lacking confidence, start by focusing on what you’re good at.

 

Much of the discouragement that comes to new real estate agents is because they focus on the things that they are not good at. Of course you need to get better at those things, but you don’t need to focus on them so much at the beginning. You need some quick wins under your belt. You need some successes that you can build on. So what I suggest real estate agents do is to focus on things that they are really good at when they first get started. That way they are able to build some confidence and then transfer that confidence into other areas that might need more work. On this episode of the podcast I am going to walk you through that and a whole lot more that can build your confidence has an agent.

Be ready for the resistance, it’s coming.

 

Seth Godin and many other authors have talked about a concept called “The Resistance.” While that may sound like a very mystical or scary way to talk about it, it’s really nothing more than the fact that nothing comes easy in life. You have to work for it. You have to conquer it. You can’t let the fact that is hard to achieve things slow you down or stop you from achieving them. You have to be ready for the resistance that you will face when building a career as a real estate agent. On this episode I’m giving you some tips on how you can overcome that resistance, how you can push through it towards success.

 

Here is the fast track to learning confidence… ready? Here it is…

 

Take on someone else as a mentee. What? Did I read that right? Yep, you sure did. It doesn’t matter how long you’ve been in the business, you can always find someone who is not as far along as you are and begin to teach them what you do know. You want to talk about a surefire way to build your confidence, that’s the way to do it. When you are on the hook to teach someone else your level of commitment and confidence begins to skyrocket, and it’s all because you were taking your job seriously, seriously enough to pass it on to others.

 

Outline of this great episode

 

  • [0:28] My welcome and introduction to this podcast and this episode.
  • [0:50] What IS the Onion Juice podcast.
  • [2:20] Why do so many Real Estate agents not make it in the industry?
  • [4:04] Why confidence is such an important element of the prescription.
  • [6:25] At first, focus on what you’re good at, then carry it into other things.
  • [9:35] You’ve got to quit riding the perfection train, it slows you down.
  • [11:00] How resistance figures into the road to confidence.
  • [13:57] Take on someone who you can mentor: it’s the fast track to confidence.
  • [16:50] Remember that you’re not entitled to anything.
  • [19:15] My question for you: What are you afraid of?
  • [20:00] My challenge to you: Set a challenge for yourself and go for it.

Resources & Links mentioned in this episode

 

Our sponsor: www.KnightBarry.com
Follow Neil on:

Instagram

Facebook

Twitter

Periscope (search for @NeilMathweg)

 

Leave a rating and review on iTunes

What I Would Do If I Started My Real Estate Business Over In YOUR City – Episode 26

EP 26 Album CoverWelcome back to the Onion Juice Podcast.  My name is Neil Mathweg and I’m the host of the show and your fellow entrepreneur in the real estate business. On this episode I’m answering a question that someone posed to me about what I would do if I was starting all over in a brand new city. Man, that is a great question and one I could write an entire book about. But I’m going to spare you the book and gave you most of what I think in a nutshell, on this episode.

 

I don’t believe in “Fake it ‘till you make it.”

 

We’ve all been there. In fact, we’ve all done it. Me included. You’re asked how long you been in the industry, and the truth is that your brand-new. But because it feels like you won’t be taken seriously, you make something up, you avoid the question, you don’t answer directly. People call that faking it until you make it, and I think it’s a bunch of bull. You should always be honest. If someone asks me if I’m new to town, I tell them that I am. If they follow up and ask why they should hire me, then they will discover who the real me is. On this episode I’m going to teach you how to use your honesty to your advantage when sealing the deal with new or potential clients.

 

What about starting your own podcast about your new city?

 

If you can’t tell, I love podcasting. I love media. I love video. If I was new to your city as a real estate agent, I would start a podcast about the city right away. It would force me to get out and talk to people. It would require that I interview other business folks, highlighting their businesses, engaging with their clients, and all the time I’m getting my name into the community in the places that matter. Besides that, those people that I interview with help me promote the podcast, which in the end, will promote me as well. You can hear all my thoughts on creating a new media outlet in a new town, on this episode.

I’m trying to teach you how to attract instead of chase business, but when you first start out, you have to do some chasing.

 

I hope this doesn’t sound hypocritical, because I often say that you shouldn’t work to chase business, usual work to attract business. And I do believe that. But, when you are brand new to a city, you have got to chase business. It’s the only way that you actually make a living while you are building your ability to attract business. On this episode I’m going to explain the difference and tell you exactly what I would do to Chase business if I were to move to your city.

 

Here’s my 3 pillar approach: Attract, Chase, Sphere of Influence.

 

I love thinking about strategies to use to grow my business. One of the questions I’ve been asked has to do with what I would do if I moved to a brand new city and was wanting to build my real estate business there. I would take a three-pronged approach. First I would work to attract business and on this episode I’m going to tell you he would do that. I would also work to chase down business, and get some money coming in right away. Then I would build my sphere of influence and on this episode I’m going to tell you exactly what that is and how I would go about it.

 

Outline of this great episode

 

  • [0:24] My introduction to this episode – starting over.
  • [0:46] How Onion Juice got started.
  • [2:34] How a question prompted this episode of the podcast.
  • [4:02] How to get a copy of the show notes for today’s episode.
  • [4:20] First, what I would NOT do in a new city.
  • [7:06] The power of being real.
  • [7:54] My 3 pillar approach: attract, chase, sphere of influence.
  • [8:10] Why I would start a new show in the new city.
  • [10:02] How I would use Instagram.
  • [10:50] Why you are a fool if you don’t “chase” business at first.
  • [12:15] What IS a sphere of influence and how do you build one in a new town?
  • [15:01] How to join me on Periscope and on Snapchat.

 

Resources & Links mentioned in this episode

 

 

Follow Neil on:

Instagram

Facebook

Twitter

Periscope (search for @NeilMathweg)

 

Leave a rating and review on iTunes

StorySelling is the Best Way for Realtors to Market on Social Media – Episode 25

Ep 25 Album coverSocial media has come along, and Realtors are not so good at using it. Yeah, you can blast more people with your pushy sales messages, but are you getting customers from it? Probably not. Why? Because you’re not storyselling. You’re pushing your stuff on people who don’t want to hear it. Social media is NOT the place to blast people with market reports or inventory. It’s where people go to relax or be entertained. So how do you use social media in a way that actually engages with people on those levels? By storyselling. Find out how on this episode of Onion Juice.

 

Why I believe that storyselling is the only way for Realtors to market on social media.

 

The fact is that you DO have inventory to promote. You do have expertise and knowledge about things people need. But you can’t go onto social media and do those things. You have to work your way into their attention grid through entertaining them, moving them, inspiring them: and you do all of those things by telling stories. On this episode of Onion Juice I’m going to walk through what it means to storysell and explain the ways you can change your social media posting that will be more effective for the acquisition of clients and the increase of your business bottom line.

 

What is the CAUSEABILITY factor of the things you’re posting on social media?

 

What the HECK does THAT mean? It means there’s a reason behind why you’re posting what you’re posting. Sure, ultimately it may be to win people over so they will become your clients, but you actually need to have a deeper, more altruistic motive than that. You’ve got to be eager to HELP people first and foremost, even if it means you don’t get a sale or new client out of the deal. What does that look like and how does it really work? I’m going to tell you all about it on this episode.

The POWER of creating great value.

 

I’ve come to realize that when I post things on social media that are bland, uninteresting, or outright asking someone to do something, I’m not giving them adequate REASONS to pay attention to what I’m posting. If I’m going to win them over, I’ve got to give them something. I’ve got to be generous. I’ve got to create valuable things that they can actually use, so much so that they can’t believe that I’m giving it away for free. When I do that, I’m making a difference in their lives and building the foundation for a relationship – and relationships are what lead to sales. Find out more on this episode of Onion Juice.

 

You need to respect the social media platform you’re sharing on.

 

The WAY you post to social media depends entirely on WHAT SOCIAL MEDIA PLATFORM you’re posting on. Youtube is more of a search engine than it is an interactive, relational platform, so posting market reports or inventory reports there might make sense. But Facebook isn’t a search engine, it’s a relational and entertainment platform. People aren’t there to get market reports, they are there to have fun and catch up with friends. If you post your market reports on Facebook, you’ll get crickets. Find out how to change the game on your social media posting, on this episode.

 

Outline of this great episode

 

  • [0:24] Welcome to this episode about “storytelling.”
  • [0:40] Why the name “Onion Juice?”
  • [2:18] My introduction to a marketing approach to storytelling.
  • [6:39] The things your content MUST have to have storyselling power.
  • [7:08] What is CAUSEABILITY?
  • [10:45] The power of providing great VALUE.
  • [12:50] Why you need to respect the PLATFORM you’re sharing on.
  • [15:12] Is there a reason for INTERACTION with your post?
  • [24:21] Would you use the link below to rate, review, and subscribe to the show?

Resources & Links mentioned in this episode

 

www.KnightBarry.com – This episode’s sponsor: Knight Barry Title

 

Get the show notes to each episode by texting “OJnotes” to “44222.”

 

The Gary V. Show

 

Movie: Rudy

 

Dave Ramsey

 

Follow Neil on:

Instagram

Facebook

Twitter

Periscope (search for @NeilMathweg)

 

Leave a rating and review on iTunes

 

Why and How to use YOUR STORY to create loyal and engaged clients – Episode 24

Ep 24 Album CoverHey! Thank you so much for visiting this show notes page. This is where I give you a summary and all the resources for this particular episode. And what is this one about? YOUR story. Yep, your story is vital to the success of your business, and how you tell it is the most important part. I call it “story selling,” and it’s how you attract a following and engage them with you for the long haul. It’s the way you set yourself apart in their eyes and create a raving fan base rather than one time customers. I’m going to talk about all that on this episode of Onion Juice.

 

Why your story is so important.

 

In order for any business in these modern times to gain traction, it needs to be built upon a story. People are hardwired to think in terms of story. That’s why movies and books are so popular and continue to be. Your business has a story, and you need to be completely in tune with it so that you can tell it effectively to those who need what you have to offer. But you don’t want to tell it in a way that makes everything about you, your story exists for the service of your customers. You want to talk about them and what they need, and how your story and enables you to fulfill  those needs. Find out how you can do that on this episode of Onion Juice.

 

HOW you tell your story is what matters.

 

If your potential clients are going to engage with you in a way that makes them loyal enough to tell others about you (which is what you want isn’t it?), then you have got to learn how to tell your story in a way that excites them. They need to be able to relate to it, to relate to you. They need to get to know you, not a perfect persona of who you want them to think you are, but who you really are. That way you feel real to them. That way you feel like a person just like them. People like to work with people, not businesses. On this episode I’m going to give you some tips about how you can tell your story in that fashion.

The Know, LIke, and Trust factor is essential.

 

Marketing guru Seth Godin, has often said that as you tell your story you have to gain people’s attention AND gain their trust. It’s both, not just one. Gone are the days of screaming at a potential audience through a television or radio commercial, you’ve got to engender trust in the way you communicate your message. And your message has to be about them, the client, the customer, the person you want to help. That is how you get them to know you, like you, and trust you, and trust is the key component in any business transaction. Be sure to listen to this episode of Onion Juice, I’m  going to unload a boat load of contents about how you can build that trust.

 

The MUST ANSWER questions for the “About” page on your website.

 

If you have a website you probably have a page that is labeled “about.” It’s usually where we spout off a resume of qualifications and experiences. That is fine for as far as it goes, but it doesn’t go very far. Your about page has to be about your client – their needs, their desires, their pain, and how you are uniquely positioned to help them fix whatever problem it is they have come to you for. On this episode of Onion Juice I’m going to give you a list of questions that you must answer on your about Page, and give you a way you can have that list sent directly to you. This part alone is worth the time it will take you to listen.

 

Outline of this great episode

 

  • [0:28] My welcome and preview of this episode.
  • [0:43] Why “Onion Juice” for a podcast name?
  • [2:10] What story are you telling your followers?
  • [4:53] Every type of story that you tell your followers can be profitable.
  • [5:37] Why you need to stand for something as a Realtor.
  • [7:00] Decide who you are and what you want to be consistent with in your story.
  • [8:30] Why your story needs to be told over and over and over.
  • [10:30] The importance of being raw and real: like and trust.
  • [12:58] Pay attention to your “about” or “bio” page with an eye on what the client is looking for.
  • [14:37] Questions you should ask yourself when you’re creating your “about” or “bio” page.

 

Resources & Links mentioned in this episode

 

www.KnightBarry.com – Today’s sponsor for this episode.

 

Text “OJNotes” to “44222” to get the show notes sent to you along with my video about how to do an open house the right way!

 

My bio page: www.NeilMathweg.com/about

 

List of questions to ask when developing your bio –

– How did you arrive at running this business? What path brought you here?

– What are you known for professionally? What do you have a knack for?

– What’s the one problem you are best at solving for your clients?

– What do your ideal clients say about you?

– Who have you worked with in the past? And what have you done for them?

– What are you most passionate about professionally?

– What most excites you about your work & the contribution you can make?

– What are you passionate about personally?

– What do you really enjoy?

– What can’t you stop talking about?

– Where can we find you when you’re not working?

– What’s your favorite way to spend a weekend or a Sunday afternoon?

– How long have you been doing what you do?

– Where did you grow up and why aren’t you there now?

– Any volunteer activities you’re crazy about?

– Any nonprofits you love, & why?

– Any awards or medals, or even medallions? Personal okay, too.

– What would be impossible for you to give up?

– Why would someone not want to work with you?

– How do you want to be remembered?

– Anything else you’d like to tell people about yourself?

 

Connect with me for help on this neilmathweg (at) gmail (dot) com

 

Join me on Periscope: @NeilMathweg – Thursdays 10AM.

Follow Neil on:

Instagram

Facebook

Twitter

Periscope (search for @NeilMathweg)

 

Leave a rating and review on iTunes

My SnapPack of Real Estate All Stars, and How We’re Using Snapchat – Episode 23

IMG_9846I totally, TOTALLY appreciate you taking the time to listen to this episode of Onion Juice. And do you know what else I appreciate? When you share the show with others. If you would be so kind as to hit the share buttons right on this page and give us a shout, that would help other people like you get word of the stuff we’re doing right here to help them ramp up their Real Estate business. Thanks! On today’s show we’ll be chatting about Snapchat (again), but this time it’s going to be a bit different. I’m chatting with the Real Estate contacts I’ve made on Snapchat to discover why they like Snapchat so much and what they’re doing to move their businesses forward using the platform.

Snapchat is a game changer for REALTORs all over the country.

 

Snapchat is different than most social media platforms because it’s so much easier to be real and raw using Snapchat. People don’t like to be chased down anymore, but when you’re able to post personal and business things in such an unassuming way that lets people get to know, like, and trust you, you find people responding of their own volition rather than running away because they feel they’re being pressured. Find out how these REALTORs are using Snapchat effectively, on this episode of Onion Juice.

Why SnapChat fits the “relationship business” that REALTORs are in.

 

If you don’t realize it yet, you have to come to terms with the fact that Real Estate is not about securing listings, it’s about helping people through building relationships. People don’t buy based on expertise, they buy based on trust – which flows from relationships. The way SnapChat is structured, it’s much easier to build real relationships on the platform, and those relationships (like the ones you hear on this episode) are powerful for building referral networks, finding new clients, and getting the exposure you need in your geographic area to position yourself as a trusted expert.

Why and how you should be using SnapChat as a REALTOR.

 

Snapchat is a real life way you can broadcast content on the fly to engage with people in your area. Think about that. There are people in your geographic area who are watching others in the area snap, broadcast, and watch. If you are doing the same, you can easily and quickly become a household name when it comes to the Real Estate market in your area. You can post “how to” videos, events from your day at work (good or bad), and examples of what consumers should look out for when it comes to real estate in the area. And when you lace all of that with personal events that happen with your family and personal life, you’ll engender trust in ways you didn’t think possible – because you’re coming across as a real person. Be sure to listen to these all stars to find out the wide variety of things these REALTORs are doing on SnapChat.

The most crucial point on SnapChat is authenticity.

 

The people you want to help in your Real Estate business appreciate dealing with others who are “real.” They don’t want (or need) a salesman, they need a trusted expert who cares about them. You’re able to broadcast yourself – who you are and how you operate – by using SnapChat to the people in your area. That enables your potential clients to see you in real life situations, in the middle of circumstances and opportunities they face, which makes you authentic in ways you can’t buy with advertising. SnapChat is a new medium that is just at the beginning and you should learn how to get yourself going on SnapChat now, before the platform is flooded.

 

Outline of this great episode

 

  • [0:31] Welcome to this episode and how you can get connected with the guests in today’s episode.
  • [1:01] My introduction to the guys and gals on this episode.
  • [6:02] GROUP QUESTION: What is your favorite thing about Snapchat and what are the major opportunities you see using it?
  • [12:00] The way my SnapPack group of REALTORs has become so connected through SnapChat.
  • [14:41] What is SnapChat and how should it be used effectively?
  • [19:00] Concerns about privacy and permission when filming situations and people.
  • [22:16] Showing off local businesses and merchants as a Real Estate strategy.
  • [25:05] “How To” videos on SnapChat and the power of positioning.
  • [33:17] How SnapChat can be like reality TV and dealing with the fear in real life situations.
  • [38:11] Dealing with the “old timers” who don’t understand what you’re doing.
  • [39:01] What the group says to those who are not yet on SnapChat.
  • [43:05] How you can get the SnapChat contact info on all these great REALTORs.

Joining me in this episode

Dustin Brohm – Utah

Bucky Beeman – Minnesota

Marian Rosaaen – Washington DC

Dean Ouellette – Arizona

Eric Larkin – Forida

Alex Wang – California

Resources & Links mentioned in this episode

 

Get your “SnapPack” invites by texting “SnapPack” to “44222.”

 

Our sponsor: www.KnightBarry.com

 

Follow Neil on:

Instagram

Facebook

Twitter

Periscope (search for @NeilMathweg)

 

Leave a rating and review on iTunes

Why REALTORS need to pay attention to Snapchat – Episode 22

IMG_9720

Welcome to this episode of Onion Juice, the podcast for REALTORS about Real Estate and making your business thrive. I’m Neil Mathweg and I’m glad you’ve joined me here on the show notes page. Today I’m beginning a two-part series focusing on a relatively new social media platform, Snapchat. Previously I’ve said that Snapchat was not such a big deal, but I was wrong. On this episode I’m going to walk you through a couple of experiences I’ve had on Snapchat that have convinced me that this is a powerful, powerful platform that REALTORS can use to build connections, gain referrals, and a whole lot more… so, I hope you listen.

 

Get on the Snapchat train now while it’s still fresh and young.

 

You know, Facebook started out as a college thing, used only by college students within their campus community. But now… NOW, it’s a worldwide thing that even grandmas and grandpas are using. That’s what happens with a well thought out, practically useful social media platform. I think the next big boom in social media is going to be Snapchat. It’s a platform that allows you to connect with people directly and carry on conversations that build real relationships. In a way, you could say it’s putting the “social” back into social media. If you get onto Snapchat now and learn to use it well, you’ll be one of the pioneers who sets the tone for how the network is used, and you’ll have a leg up on the competition when they start trying to get on onboard. This is my snapchat rant… so set aside some time to listen.

 

What’s so great about Snapchat?

 

I can sum up the value of Snapchat in one word: Attention. Here’s what I mean… on Facebook, where I have thousands of followers, I can post something important or valuable and how many people get to see it? Maybe 1% or 2% of the people who follow me. But with Snapchat, those numbers are flipped. I’ve been getting engagement and views of my “snaps” from almost all of my following. Why? Because the way the platform is built, your following is a truly INTERESTED following. They are people who have followed you because they WANT to pay attention to what you have to say. Find out more about how this can turn into great professional relationships and referrals for you as a REALTOR, on this episode.

The REALTOR buddies I’ve made on Snapchat over the past few months are ALREADY making a difference in my business.

 

I can’t quite put my finger on it, but something about the way Snapchat works enables me to connect with people of similar interests on a deeper level, much faster than I normally would. I’ve only been seriously experimenting with Snapchat for a couple of months and already I have REALTOR connections across the country that are my referral partners. I mean, get this: Say they have a client who just hired them to sell their home. That client is moving to my city. They make the introduction, and I’ve instantly got a new client who trusts me immediately because they already worked alongside my REALTOR buddy in their previous hometown, and he’s referred me. That happened in less than two months. Do you see the power of making those kinds of professional connections? Find out more how you can do the same: listen to this episode.

 

I want to connect you with my “Snapchat All Star REALTORs.”

 

Snapchat has no built in way to “search” for people to follow. Why? Because Snapchat is aiming at building authentic relationships, connections that are build on mutual interests and needs. So… you’ve got to be introduced to someone on Snapchat, you’ve got to be given their Shapchat ID so you can connect with them. So, how do you find the right people to follow? The same way you make good connections in real life, through networking. So… I want to get you started, and here’s how: If you will text “SnapPack” to “44222” I will send you my list of powerful REALTORs I’ve connected with via Snapchat, my “All Star” team of Snapchat connections. Do it, and you’ll be on your way to building a Snapchat network that will serve your business well.

 

Outline of this great episode

 

  • [0:29] My introduction to the episode: Snapchat.
  • [2:29] How you can get access to the Snapchat All Star Team Neil has assembled.
  • [3:44] Join Neil on Periscope – Tues 4PM Central.
  • [4:17] Today’s sponsor: Knight Barry Title
  • [5:00] Why I’m taking back his previous statement about Snapchat.
  • [5:59] What is Snapchat and how does it work? It’s all about attention.
  • [9:10] How you can share stories on Snapchat and keep the story going while it’s live.
  • [10:38] The powerful connections that are made through Snapchat.
  • [15:26] Why you need to believe that Snapchat is for real.
  • [15:55] How you can learn to use Snapchat: Search Youtube and make sure you watch 2016 videos.
  • [16:31] Again: Get the list of Snapchat All Stars by texting “SnapPack” to “44222”

 

Resources & Links mentioned in this episode

 

www.Snapchat.com

Text “Snappack” to “44222” for your access to the Snapchat All Stars

 

Today’s sponsor: Knight Barry Title – www.KnightBarry.com   

Follow Neil on:

Instagram

Facebook

Twitter

Periscope (search for @NeilMathweg)

 

Leave a rating and review on iTunes


The RIGHT way for REALTORS to do a listing appointment – Epsiode 21

IMG_9593

Hey, welcome back to Onion Juice. I’m Neil Mathweg, your host, REALTOR, and fellow entrepreneur. I’m here to help you increase your business and maximize your life as a REALTOR. Today I’ve got something very special to share with you, something that has changed the way I think about the services I offer my clients and the way I approach Real Estate sales overall. It takes the form of 15 questions I have learned that I ask my potential clients when we sit down during a listing appointment. I’m convinced this is THE way to do a listing appointment for maximum effectiveness, and my hope is that what’s on this episode of the podcast will empower you to be more effective and get more listings for yourself as well.

 

Why curiosity is key in dealing with your Real Estate clients.

 

When you walk into a potential client’s home, what’s on your mind? What expectations do you have? What do you foresee the appointment being like? If we’re honest, we have to admit that none of us really know the answers to those questions. Why? Because every client, every seller is different than the one before. THEY bring things to the table and the listing and sales process that are unique to their situation. That’s why in order to be the most effective Real Estate Agent you can be, you have got to be curious: about them, their situation, their home, their history; it all goes together. On this episode I’m going to walk you through how I channel that curiosity into my listing appointments to not only get more listings but to position the entire process for greater success.

 

The first thing you HAVE to do at your listing appointment.

 

When you arrive at a potential client’s home for the listing appointment, do you know what you should do first? It’s not a tour of the house. It’s not a conversation about the weather. The first thing you want to do is have a relaxed conversation sitting around the kitchen table. That enables you to set the tone for the conversation as a relaxed, relational one, an environment where they feel at ease and see you as a real person, just like them. Then…. you pull out your secret weapon: questions. Find out what questions to ask and how to ask them, on this episode.

 

Why questions are the power behind a successful listing appointment.

 

As a REALTOR, one of your biggest goals is to understand your sellers, to know what they think, feel, and expect regarding the listing and sales process. Why are those such big goals? Because when you know those things you know how to meet their expectations and even surpass them. You know how to make them a happy client who is likely to refer others to you in the future. You know how to make the experience a positive and powerful one for them. Questions show them you care, that you want to help them accomplish their goals, and that you want to serve them in the best way possible. On this episode of Onion Juice, I’m going to give you the exact question I use in every listing appointment and give you the opportunity to download a hard copy of those questions so you can learn them for yourself.

 

Make sure you’re listening, not carrying on a dialogue.

 

At your listing appointment you don’t want to talk WITH your clients, you want to listen TO them. There’s a big difference. When you’re listening TO them, you are letting them talk. That enables you to hear their concerns, fears, wants, wishes, expectations, and even their disappointments from their past experiences with REALTORs. That empowers you to know what the potential pitfalls will be in the relationship and how you can avoid them. It also positions you to serve them in the best possible way. It’s your responsibility to make sure you know what your clients expect and need, and the only way you can find out is by listening TO them. On this episode I’m going to teach you how to keep your mouth shut and listen… and ramp up your listings at the same time.

 

Outline of this great episode

 

  • [0:29] Neil’s introduction to this episode on listing appointment breakthroughs.
  • [1:40] How you can get my listing process sent to you, step by step.
  • [3:42] How to turn the listing appointment upside down for more effectiveness.
  • [4:27] Neil’s process for setting up the listing appointment and getting the listing.
  • [5:10] Why you want to sit at the kitchen table and talk with the seller first.
  • [6:00] The questions you should ask the seller (get these sent to you, see below).
  • [13:00] The ice cream sundae approach to your questions.
  • [14:45] Clarifying the seller’s role in the listing process and sale.
  • [16:00] The question that STICKS with your clients and empowers the listing process.
  • [17:46] Keeping the questions as a “listening” exercise, not a dialogue.
  • [18:43] Preview of next week’s episode: it’s all about Snapchat.

Resources & Links mentioned in this episode

 

Last week’s episode: Curiosity to Build Your Business

 

www.Snapchat.com

 

If you want my step by step listing process, text “Listing” to “44222”

 

Today’s sponsor: Knight Barry Title: www.KnightBarry.com

 

Follow Neil on:

Instagram

Facebook

Twitter

Periscope (search for @NeilMathweg)

 

Leave a rating and review on iTunes

The power of being curious as a real estate professional – Episode 20

IMG_9501

Onion Juice is back. I’m your host, Neil Mathweg, REALTOR, business builder, and hopefully, your friend and colleague in the Real Estate world. Today’s episode is really a “true confessions” type show. I’m going to tell you the story of how I learned to be more curious and why I thought it was important. To be totally honest, I was too proud, too convinced that I had all the answers in most conversations that I had with people. But when I learned that curiosity could open new doors, I was intrigued, and that leads to the story behind this podcast. So, grab a cup of your favorite beverage and hear my story. I think it will help you increase your leads, listings, and your Real Estate business as as whole.

 

How I learned how to be more curious, and why.

 

There was a time in my life, and not too long ago, when I had most of my conversations with people from the standpoint of pride. I knew everything (or at least I thought I did). I did most of the talking. I wasn’t all that interested in hearing what others had to say. But I came to realize that approaching conversations that way wasn’t serving me very well, and more importantly, it wasn’t serving the others involved in the conversation at all. My pride was killing the opportunity to make real and lasting connections. It was about that time that I heard someone talk about the power of being curious, and it made me, well… curious. That’s when the lessons I share on this episode of Onion Juice became practically powerful in my life and business. I hope you’ll listen to this one. It’s applicable to so many areas of life.

 

Curiosity enables people to share and you are helped as a result.

 

One of the things I learned on what you might call my “curiosity journey” was that when I go into a situation, conversation, appointment, etc. with an attitude of curiosity, it enables me to be open to all kinds of possibilities that I might not even know are present in the situation. When I really want to learn – about a person, a situation, a career path, a field of study – it enables me to learn things that are important to the people involved in the conversation, so that I can serve them better. THAT is powerful when it comes to business appointments and relationships. On this episode of Onion Juice you’ll hear my story and how I’ve learned to apply curiosity in a variety of situations.

How to build your curiosity muscles.

 

Real Estate agents like you and me live and die on relationships. You may have never thought of it that way, but it’s totally true. If you are not able to build a relationship of trust with those you hope to serve, you’ll have a hard time getting and maintaining any kind of consistent business. One of the most powerful ways to build those trust-based relationships is through becoming curious. Curiosity enables you to communicate interest in the people you are hoping to serve, which causes them to believe that you care about them (and you do, don’t you?). That is the beginning of trust, which fuels your client relationships long term. I’ve got more to say about this issue of curiosity on this episode, and I think it can help you in practical ways.

 

Curiosity conversations that launch a successful business venture.

 

I hadn’t realized this before, but practicing curiosity causes all kinds of business opportunities open up to me. How does that work? It’s really pretty simple when you think about it. When you ask lots of questions, questions borne out of curiosity, you begin to learn who people are, what they do, what their specialties and areas of expertise are, and possibilities begin to appear. You see how their expertise touches yours, relates to yours, and might be able to connect in ways that benefit both of you. THAT is when curiosity serves you well – when it’s a benefit to both you and the people you’re interacting with. Find out more about how to apply curiosity in your Real Estate business, on this episode of Onion Juice.

 

Outline of this great episode

 

  • [0:32] My introduction to this episode: The power of being curious.
  • [1:10] My experience in learning how to become curious, and why it matters.
  • [3:38] The ways I learned the power of curiosity in practical ways.
  • [5:20] 3 benefits of curiosity for REALTORs, and reasons why we should seek to be more curious.
  • [6:47] A peek into next week’s interview.
  • [7:10] What your curiosity can do to set you up for a good showing or listing.
  • [8:20] Key steps for conducting a successful client interview.
  • [9:25] How asking questions can lead to other questions and make for a great interview.
  • [9:50] How being curious about ways to do new things enriches your life and business.
  • [13:48] Building your entire business off of being curious.
  • [16:13] Preview of next week’s episode.
  • [

 

Resources Mentioned In This Episode

 

www.OnionJuicePodcast.com

 

BOOK: “A Curious Mind” by Brian Grazer

 

Follow Neil on:

Instagram

Facebook

Twitter

Periscope (search for @NeilMathweg)

 

Leave a rating and review on iTunes

Why REATLORs need to play a game that NOBODY ELSE is playing! – Episode 19

Onion Juice Podcast

It’s great to have you landing on this show notes page for episode 19: “Why YOU need to play a game nobody else is playing!” I’m Neil, and I’m humbled to have you along on this movement to change the status quo of the Real Estate industry. So, what’s this all about, playing games that nobody else is playing? It really means finding an opportunity that you can capitalize on that your competitors have not caught onto – yet. Do you see what I’m saying? They WILL find it in time. But if you can find it first and establish yourself there, you’ve got the high ground. On this episode I’m going to talk about how you can do that by building a “media company” that also sells Real Estate, and other ways as well.

 

It’s a busy world out there in Real Estate circles.

 

You know what I’m talking about. Zillow. REATLOR.com Those sites are FLOODED with REATLORs who are trying to break through the noise so they can be noticed. But think about that for a second… if you’re in a noisy room and are trying to be heard, what do you have to do? You have to talk louder – and louder – and LOUDER until somebody hears you. When it comes to doing that in a business or sales context, that’s what turns people off these days. What can you do instead? Find the playgrounds that your competition is not in. Find the places you can be the expert relatively easily and BECOME that expert. I’m going to give some examples of how you can do that, on this episode of Onion Juice.

 

A great example of niching-down to find a great opportunity.

 

I’ve been playing around with a new social media platform lately: it’s Snapchat. You may not have even heard about it yet, and that’s EXACTLY why I’m excited about it. I’ve only been on Snapchat for a short time and I’m already getting some significant leverage there as a Real Estate expert. Why? Because there aren’t many other REATLORs on the platform yet. I’m staking a claim for myself, and it’s fairly easy to do. This podcast is the same way. There may be lots of Real Estate Agents doing podcasts, but not nearly as many as there are on Zillow or all those other places. That’s part of what I believe is contributing to the success of Onion Juice. I’m going to give you some encouragement to create your own version of an unused playground, on this episode.

The “fun” you can find in playing in unique spots that others haven’t discovered.

 

I’m having so much fun doing this podcast thing. I didn’t have a clue about how to do it well when I first started but the learning has been a blast. That’s what happens when you step into a new area with a sense of wonder, excitement, and eagerness to discover some new turf where you can plant your flag. Creativity comes alive. Vision gets clear. Excitement and fun come back to your business. You can grind it out day after day making calls and setting appointments. That’s great for what it is. But sometimes the change you make by forging ahead into new territory is what gives you the spark to try some new things that could open new doors of possibility. Listen in to this episode to find some ways you can do that.

 

What if you’re not the “type” to build your own media company (like I’m doing).

 

You know, it’s entirely possible that you don’t see yourself as the creative or “media” type. If we were sitting across a cup of coffee from each other I might argue with you about that, but for now, I’ll admit it’s entirely possible. What do you do then? You know, you don’t have to build a media company that happens to sell Real Estate. You can break new ground in other ways. Look around you and notice: what are the places where your colleagues are NOT active. Is there a way you can slip into that niche or community and begin to establish a presence? Is there a way you could build relationships there as the “go to guy” when it comes to Real Estate? I’m sure there is, if you just start looking. I’ve got a section at the end of today’s show especially for you, to challenge you to find that place and get busy.

 

Outline of this great episode

 

  • [0:24] My introduction to this episode and my thanks to all of YOU!
  • [1:21] A potential sponsor for the podcast and some perks it might provide.
  • [2:38] Would you do me the favor of rating and reviewing the show on iTunes?
  • [3:33] What is the benefit of starting your own podcast show as a REATLOR?
  • [4:55] It’s about leveraging new opportunities that few others see.
  • [7:19] The fun behind media and how it leverages your business opportunities.
  • [8:53] How long to “try it” before throwing in the towel, and giving up too soon.
  • [10:58] How you can play where nobody else is playing even if you don’t think being a “media company” is for you: Find places where there are few other REATLORs.
  • [13:04] How this relates to your advertising: the kind you do and the places you do it.
  • [13:54] If you want to know how to make your message “pop” give me a shout (NeilMathweg (at) gmail)

Resources & Links mentioned in this episode

 

Give me a shout for help getting your adverts to “POP” – NeilMathweg(at)gmail(dot)com

 

Follow Neil on:

Instagram

Facebook

Twitter

Periscope (search for @NeilMathweg)

 

Leave a rating and review on iTunes

Why Realtors HAVE to become TOP OF MIND with their potential clients! – Episode 18

IMG_9342

Welcome back to Onion Juice, the show FOR Realtors by a realtor, to help you build your own media empire that can drive your business forward. I’m Neil Mathweg and I invite you to come on this journey with me. It’s a journey of discovering how the new, media soaked world we live in can be used to position us in a place that our real estate businesses can thrive. This one is all about becoming TOP OF MIND with those you’re trying to serve. When they think of real estate, or buying a home, you want them to think of you. On this episode, I’m going to discuss a few of the ways you can do that using the tools that are available.

 

Where are your “wanna be” clients focusing their attention already?

 

As you work toward the creation of your media platform, whatever it may be, you want to think of one thing before everything else. Where are your potential clients focusing their attention? Gone are the days when people rush to their mailbox every evening, excited to see what’s there. What’s replaced it? You got it – their smart phone – and it’s not just at the end of the day, it’s all day long. Next time you’re in a public place, just look around to see how many people are checking their email, checking out a blog, or watching a video. THAT is where you want to be. Let’s talk a bit about what that could look like and how you can leverage the opportunities, on this episode.

 

Becoming TOP OF MIND is not only about posting, it’s about ENGAGEMENT.

 

If you’re only blasting out information, you’ll just be doing what everyone else is doing. Seth Godin calls that “interruption marketing” – where you’re relying on interrupting people’s day to try and get them to pay attention to you. It IS important to get people’s attention, obviously, but you want to do it in a way that pulls them into ENGAGEMENT. What does that mean? Basically, it’s starting a conversation, an interaction, a relationship that you can build on. How do you do that? Listen in as I share my thoughts on the subject.

 

If ENGAGEMENT is the goal, then SOCIAL is the tool to get you there.

 

Think about the term “social media.” It’s intended to be an online or digital space where you can be SOCIAL with other real people (go figure). That is EXACTLY where you want to be in order to engage with the potential clients you’re trying to find. You’ll get their attention not only by what you share (posts, images, podcasts, etc.) but also through HOW YOU ENGAGE with them. When you some across as a real person (and you ARE a real person, aren’t you?), then you’re going to be much more successful at getting people to feel that they know, like, and trust you, which leads to lots and lots of good things for you and your business. Find out the social approaches I recommend by listening.

 

What if you don’t feel like you’re good at PUBLIC stuff like this?

 

I’m not one of those guys who believes that everyone could or should be doing a podcast (though I am convinced that more people can do a podcast than believe they can). I know that it simply isn’t a fit for some people. But you can still create things that ENGAGE with potential clients and get you that know, like, trust factor that will move your business forward. On this episode I’ve got a handful of suggestions for how you can reach out and engage with people without having to be the “star of the show” like a podcast or Youtube channel might require.

 

Outline of this great episode

 

  • [0:24] My welcome to you and a preview of this episode.
  • [0:53] The biggest challenge of creating a podcast that doesn’t create engagement.
  • [1:54] The categories of shows you could consider.
  • [2:55] Podcast shows that are perfect for social media.
  • [4:18] The benefits of creating a social focused show.
  • [5:07] The power of being top of mind.
  • [7:32] Where is the attention of your potential clients today?
  • [9:00] Using life events to attract the attention you need.
  • [10:20] What if you don’t feel you’re good enough to create your own podcast platform?
  • [15:26] How you can get in touch with me!

Resources & Links mentioned in this episode

 

Follow Neil on:

Instagram

Facebook

Twitter

Periscope (search for @NeilMathweg)

SnapChat: NeilMathweg

Leave a rating and review on iTunes

Why Realtors have GOT to create a MEDIA PLAN for 2016 – Episode 17

IMG_9237

Last week I spoke about a social media plan… and the fact that you as a Realtor have GOT to create one. But when I said that, I said that it requires that you create a Media Plan as well. What’s a media plan? It’s a strategy for producing media, of some kind, that you can use to position yourself as THE go-to expert in your niche (real estate). This can be a very powerful thing for you, especially in your local area. On this episode I’m going to show you how I’m doing that and share some plans for a future show I’m going to create to leverage media to my advantage in a powerful way.

 

Why creating a show is beginning conversations you wouldn’t normally have.

 

Think about the conversation that happens around the water cooler at the office. It’s often laced with conversation about media – television shows, memes from Facebook, videos seen on Youtube. What if YOU were one of those media channels. What if YOU had the position in your market that people were talking about you around the water cooler. You may not think it’s possible, but the tools at your disposal today make it totally possible. I’m going to walk you through some ideas of how you can pull it off, and reveal what I’m doing behind the scenes to grab the attention of my local market, all on this episode of Onion Juice.

 

Start out with the end in mind: What’s the purpose for your show?

 

If you want to leverage the power of media to move your Real Estate business forward, then you’ve got to know where you’re headed. No podcast or video show is going to be successful if you don’t give it a little bit of thought on the front end. You’ve got to know what it is you want out of the show and how you’re going to get it. Is it only to get clients? Is it to provide value to people to position yourself as an expert? Is it to welcome new residents to your community or to reach people who are thinking of coming to your city? Let’s talk about what your end goal might be, on this episode of Onion Juice.

There are so many types of shows you could produce.

 

I think that you are talented enough, smart enough, and knowledgeable enough about your Real Estate market and your city, to put together a show that is truly helpful to people considering a move to your fair town. But you’ve got to decide what format or approach you want to take. Is it going to be purely Real Estate focused? Is it going to be entertainment based? Is it going to be aimed at a specific niche, like moms, or athletes, or fitness people, or foodies? There are so many options and every one can be leveraged to bring exposure to your Real Estate business. Find out how you can do it on this episode of Onion Juice.

 

My next media project: Backseat Driver

 

On this episode of Onion Juice I’m going to share my next project with you, a podcast/video show that I’m going to produce to entertain and serve people who are interested in moving to Madison, Wisconsin (where I live). It’s going to have a lot of interesting content and a smattering of my own promotional stuff – and it’s going to be FULL OF VALUE in every episode. My goal is to get regular listeners/watcher, not just one time folks. That way I become the household name when it comes to Real Estate in Madison, and I KNOW I’m going to gain  more clients as a result. I’ll give you a step by step of what I’m going to do on this new show, so be sure to listen.

 

Outline of this great episode

 

  • [0:24] My welcome and introduction to this episode.
  • [2:40] Why SnapChat is something that’s getting my attention.
  • [4:37] I want to encourage you to do a show (podcast or video).
  • [6:30] What’s the PURPOSE of your show? You’ve got to have a plan.
  • [9:00] Ideas for the types of shows you can do.
  • [14:04] Why an entertainment factor is important and attractive!
  • [17:53] My upcoming podcast episode that I’m going to launch in 2016.
  • [22:50] How you can get in touch with me.
  • [24:00] Why I’m enjoying SnapChat lately.

Resources & Links mentioned in this episode

 

Connect with me on SnapChat: NeilMathweg

 

Follow me on Periscope: @NeilMathweg – 4PM on Tuesdays

 

onionjuicepodast (at) gmail (dot) com

 

Follow Neil on:

Instagram

Facebook

Twitter

Periscope (search for @NeilMathweg)

SnapChat: NeilMathweg

Leave a rating and review on iTunes

My plan to use SOCIAL MEDIA to attract my ideal Real Estate clients in 2016 – Episode 16

IMG_9119

Hey there, welcome back to the onion juice podcast, my name is Neil Mathwig and I am your host and guide on this journey to building a media company that happens to sell real estate. On this episode I am going to be talking to you about my plans for 2016, and what I intend to do regarding building my own media plan. What the media plan? You can keep reading to find out or you can listen to this episode. Either way, I’m going to try to share with you the exact steps I’m going to take to make the best use of social media for my business in 2016.

 

What is a media plan?

 

I don’t know if what I’m about to describe is really what a “media plan” is, but it’s what I am calling a media plan for the sake of my postings and leveraging of social media.  I’ve come to realize that today’s world is a social media world. We real estate agents have to get ourselves up to speed on this powerful platforms for building relationships and making connections with potential clients. I am putting together my own plan for how I’m going to use social media in 2016, and on this episode I’m going to share the steps with you.

 

My new/old idea – the Backseat Driver podcast.

 

One of the most exciting things that I have planned for 2016 is the revival of an older podcast that I did called, “The Backseat Driver.”  when I did this podcast before it was just about my life journey, weight loss, stuff like that. But now, I’m going to focus in on my hometown, Madison, Wisconsin. I’ll be talking about things to do in Madison,  places to visit in, restaurants you can enjoy, and all with the hopes of drawing people who are interested in Madison into a conversation that is fun and enjoyable. All the while, I’ll be positioning myself as the go to realtor in Madison for people who are moving into the area. It’s going to be a fun project, and will take a lot of work, but is one of the  tools I am putting into my media plan for 2016.

Specific strategies for specific social media platforms.

 

There are so many social media platforms out there, how do you know what you should do I need one? And more to the point, how  do you actually become active on each one? In this episode I’m going to share with you my plans for each social media platform. I don’t pretend to think that these are the only things you can do or even the best things, but they are the steps I’m going to take in 2016 to get my real estate business noticed and effective on social media. Heck, anything is better than nothing, right?.

 

How in the HECK am I going to get all this done each week?

 

When you hear all the plans I have for my media activities in 2016, you’re probably going to wonder if social media is the only thing I do. But I can assure you it’s not. That’s why I’m creating a media plan. The plan helps me think through the exact steps I’m going to take to ensure that every bit of what I’m talking about can actually be accomplished. And most of it is not really all that time consuming. I just have to be organized and think it through ahead of time. I hope there’s something on this episode that can help you build your own media plan, and more importantly, implement it powerfully.

 

Outline of this great episode

 

  • [0:24] My introduction to this episode to kick off 2016.
  • [1:40] The overall concept of media and social media.
  • [3:31] One of my biggest ideas for a new media platform (an additional podcast)
  • [6:56] My plan for Facebook, Instagram, Periscope, LinkedIn, and others.
  • [10:22] An example of the type of interaction that can happen on social media.
  • [12:40] An idea I’m going to try on Instagram.
  • [13:00] How you can network with Realtors from across the country.
  • [15:26] My ideas and thoughts about Facebook for this year.
  • [18:51] Snapchat ideas for 2016.
  • [22:20] The Periscope goal for 2016 and ideas for you from what I’m doing.
  • [23:00] LinkedIn strategies.
  • [23:30] Google+ ideas for the coming year.
  • [26:00] How I plan on doing all these things weekly.
  • [27:11] How you can get in touch.

Resources & Links mentioned in this episode

 

BOOK: Jab, Jab, Jab, Right Hook

 

Instagram

 

Twitter

 

Episode 12: All about Instagram
www.Facebook.com/OnionJuicePodcast

 

Follow Neil on:

Instagram

Facebook

Twitter

Periscope (search for @NeilMathweg)

SnapChat: NeilMathweg

Leave a rating and review on iTunes

Build your Real Estate business using RENTERS and other unorthodox ideas. – Episode 15

Go Connect App Founder Zach Schabot on Onion Juice Podcast

Go Connect App Founder Zach Schabot on Onion Juice Podcast

One of the biggest reasons I started the onion juice podcast was to shake up the real estate industry. I believe that things need to change. I believe that we are operating according to many antiquated systems and beliefs. When we can revolutionize things according to the advances in technology and society, we will not only make more money, but we will also serve our customers better. This episode of the Onion Juice is all about that. You are going to meet my guest Zach Schabot, a Realtor who has some amazingly outside the box ideas that you’re going to love.

 

A Real Estate guy who puts his focus on helping renters first.

 

One of the most incredible things that Zach has done to move his real estate business forward  is to put his focus on renters instead of buyers. That may sound counterintuitive or even stupid, but Zack explains on this episode of The Onion Juice how real estate agents can focus on renters in a way that makes them lots of money over short and extended periods of time. You’re going to be amazed at how simple this is once you hear it, so be sure you listen carefully and take some notes. Its an action step you could go out and do today and explode your business.

 

Why renting instead of buying is becoming a lifestyle choice for Zach’s clients.

 

Many people who are considered part of the Millennial Generation are choosing to rent instead of buying. They’re doing so as a  lifestyle choice, which means they want to do it because it fits their lifestyle better. Zach has learned that this is a powerful market to tap into and if there are ways traditional real estate agents can leverage the trend to their advantage while servicing these clients with exactly what they want and need at the same time. I’m confident that any real estate agent can put these things into practice right away and make bigger changes to their business for the better.

How Zach has worked with builders to get more business for his real estate company.

 

If I told you that you could work with builders to get more clients and more contracts, you would probably immediately think of going to the home office in speaking to the president of the company. that is one way to go about it, but today’s guest, Zach Schabot has discovered that instead of going to the president, it’s more effective to go directly to the agents in charge of selling the homes. That personal connection enables Zach to connect with the people on the ground or in contact with their new buyers. Zach has made many agreements with these agents to help those who are buying homes from them sell their previous home. From one relationship alone he sold 12 homes. Listen to what Zach has to share and think it through for your market. You’ll be amazed at how simple this is.

 

Building a mobile app that Real Estate agents really use!

 

As if today’s guest wasn’t busy enough, he has also gotten into the app development market. He was sick and tired of dealing with content management software that didn’t deal with the most important aspects of his real estate business, and on top of that, wasn’t mobile. He realized that most of his transactions and to do list we’re getting done outside his office, so he took matters into his own hands and had an app developed to do exactly what he wanted. On this episode you can find out how to get your hands on this amazing app that really helps you become more productive in your real estate business.

 

Outline of this great episode

 

  • [0:24] My introduction of his guest, Zach Schabot.
  • [1:29] How Neil met Zach and why he’s on the show today.
  • [2:15] Who is Zach Schabot, what’s he doing, and why?
  • [3:20] What it means to service “renters first.”
  • [7:23] How Zach finds clients who want to rent instead of buy.
  • [8:20] How many agents are looking for renters? Not many, and here’s why that’s a great thing.
  • [10:04] Zach’s niche work with builders and his unique ideas to partner with builders.
  • [11:46] Why builders and their agents loved working with Zach to get their new homes sold more quickly.
  • [13:26] Tweaks you can make to your buyer and seller agreements that maximize the relationship OVER the transaction – and they WORK.
  • [18:14] How to get a free copy of these buyer, seller contracts.
  • [19:51] The app Zach as created: GoConnect – how it came about and why.
  • [27:13] How to connect with Zach.

Resources & Links mentioned in this episode

 

neilmathweg (at) gmail (dot) com – to get your free copy of the buyer/seller contracts.

 

http://www.goconnectapp.com/ – the mobile app Zach created.

 

ZachSchabot (at) gmail (dot) com

 

Follow Neil on:

Instagram

Facebook

Twitter

Periscope (search for @NeilMathweg)

SnapChat: NeilMathweg

Leave a rating and review on iTunes

Social media for Real Estate agents done right, with The Broke Agent – Episode 14

The Broke Agent

The Broke Agent

Hey, I’m so glad you’re back to check out another episode of the Onion Juice podcast. This one’s a bit outside the box, and if you know me at all, you know I like it that way. Today I’m talking with two guys who have truly pushed the envelope of what Real Estate agents are doing online by posting real, raw, honest conversations that stimulate interaction. Who are they? It’s Wes and Eric, the guys behind The Broke Agent, a Real Estate company that is on the leading edge of using social media to move their business forward. If you’re struggling to know how to use social media effectively for your Real Estate business, you’ve got to hear how these guys approach it.

 

Don’t be THAT guy… the one who comes into the party and talks about himself.

 

You’ve been at that kind of party before, where somebody immediately starts talking about themselves and what they do for a living and turns off everyone in the room. It’s funny how in social environments we can see it for what it is… being a boor. But on social media we often lose sight of the fact that WE are doing the same thing. Don’t be that guy. Don’t be that real estate agent. On this episode Eric and Wes from The Broke Agent are going to talk about the mistakes they see real estate agents making on social media and give some simple tips to change that persona and turn things around. This one is definitely worth your time.

 

These guys say the things that most Real Estate agents wish they had said.

 

Onion Juice is all about shaking up the real estate industry and today I’m talking with a couple of guys who are definitely doing that. Eric and Wes of The Broke Agent are talking honestly about the good, bad, and ugly of real estate and say things that I honestly wish had the guts to say, simply because it’s true. That kind of authenticity is giving the guys a great impact on the market and grabbing them quite a following on social media. On this episode you’re going to get a taste for what they’re doing and hopefully, hear some ways you can adjust your approach to social media to make your business get a lot more engagement that leads to clients.

You don’t want just any clients.

 

Eric and Wes of The Broke Agent believe that it’s actually detrimental to your business if you take every client that comes your way. Why? Because the clients you take on simply because you want the business typically turn out to be the ones that give you the most headaches, are the most demanding and unreasonable, and oftentimes the ones that leave you high and dry after you’ve put in a ton of effort on their behalf. The guys suggest that you do a great job of positioning yourself as WHO YOU ARE so that you attract the clients that are looking for someone just like you. If you want to hear more of what they mean by that, be sure to listen. These guys have a lot of smarts about this stuff.

 

Facebook’s OK for Real Estate agents, but Twitter and Instagram rock!

 

The guys from The Broke Agent are doing an incredible job of building engagement on their social media platforms and getting lots of attention and clients from the deal, but even they aren’t having all the great of a time on Facebook. The reason is that there’s not as much opportunity for engagement in the way the platform’s algorithms work. You also can’t search for things as effectively on Facebook… but on Instagram and Twitter, the platforms are all about conversations and Wes and Eric are discovering that most of their interaction and leads are coming from those two. Find out more about what they’re doing to be so successful, on this episode of Onion Juice.

 

Outline of this great episode

 

  • [0:00] A quick introduction to today’s guests, the guys from “The Broke Agent.”
  • [1:35] My introduction to Eric and Wes from the Broke Agent.
  • [2:20] A quick background of what “The Broke Agent” is all about.
  • [5:03] The results of the guys’ efforts on social media.
  • [10:29] How vulnerability creates attraction and what the guys are learning about social media trends.
  • [14:00] Why Wes and Eric are paying attention to their social platforms.
  • [16:19] How the guys formulate their content to create better engagement.
  • [21:30] Why you don’t want just any clients.
  • [25:35] Why Facebook doesn’t hold up to Twitter and Instagram.
  • [30:20] What kind of time do the guys spend on their blog posts?
  • [32:55] How to connect with The Broke Agent guys.

 

Resources & Links mentioned in this episode

 

www.TheBrokeAgent.com
The “Real Estate Awakens” Star Wars post

Follow Neil on:

Instagram

Facebook

Twitter

Periscope (search for @NeilMathweg)

SnapChat: NeilMathweg

Leave a rating and review on iTunes

The Cheese and Whiskers concept of marketing for Real Estate Agents – Episode 13

Onion Juice Podcast episode 13 now available.  Marketing: cheese and Whiskers

Onion Juice Podcast episode 13 now available. Marketing: cheese and Whiskers

We’ve all felt the uncomfortable pressure of an unwanted marketing pitch, right? The pushy used car salesman, the vacuum cleaner guy at your front door, the people in the mall who want you to take their survey, the telemarketer who didn’t seem to hear you say, “no” the first time. It’s awkward – and you don’t want to be the one putting on that kind of pressure. But sadly many of us think of marketing and sales in that vein, and I’m here to tell you that it doesn’t have to be that way at all. In fact, marketing can truly be fun. Stick around for this episode of the Onion Juice real estate podcast and learn how marketing can be different.

 

I’m getting kind of addicted to marketing these days.

 

It may sound kind of strange to say it that way, but I’m discovering that marketing in the modern age can actually be fun. That’s because I’m stepping into the online space and using media and digital platforms to connect with people in personal, relevant ways that actually make meaningful connections that lead to relationships. And those relationships are what is leading to the clients and sales I’m looking for. You can hear how my perspective about real estate marketing has changed on this episode of Onion Juice.

 

The Cheese and Whiskers concept of marketing.

 

It’s been said that the average consumer is like a mouse when it comes to the way they respond to marketing. A mouse spends all day either looking for cheese or running from whiskers (attached to a cat, of course). In the marketing world, value is the cheese and a pushy sales pitch is the whiskers. As long as you’re providing value, people are going to be attracted to you and the message you have to share. But when you begin putting on the pressure to buy, they’re going to run away. I’ve got some thoughts about how this can apply to your real estate business, so be sure you take the time to listen.

 

Why your home marketing should have a different plan than your personal marketing.

 

Every Real Estate Agent knows that you’re not just selling homes, you’re selling yourself as well. People will work with you when they know, like, and trust you – and it takes time to build that sort of relationship with people. So you’ve got to be marketing yourself just as much as you’ve got to be marketing your homes (maybe even more). But don’t mix the two together. Each of them has very different goals and different ways to accomplish those goals. Listen in as I walk you through the difference and give you some examples of how to do each effectively.

A new kind of marketing for real estate that sounds like a personal ad.

 

Have you ever read a dating profile? They’re written in a way that draws you in because they reveal aspects of a personality. I believe that every home has a personality and as a result I’ve done some experimentation with writing up my property ads along the lines of a personals advertisement. On this episode of Onion Juice I read one of my “personals” ads for a house to show you how you can add some creativity and zest to your marketing to make your descriptions stand out from the crowd, so don’t miss it.

 

Do you know what your prospects really want or need?

 

If you don’t, how are you going to give it to them? It’s essential that you get in touch with your market to find out what are the “in demand” things your potential clients want and need. You’ve got to be able to directly address their desires, needs, and pains so that you can rise to the top as the one who can solve their problems and get them what they want. If you don’t, you’ll wind up taking everyone’s leftovers, which may be the very people who are the hardest to work with and least likely to follow through with a transaction. You can hear my take on this issue on this episode of Onion Juice.

 

Outline of this great episode

 

  • [0:24] My introduction of this episode.
  • [0:40] Why I’m addicted to marketing these days.
  • [2:54] How to market yourself in a compelling way: the cheese and whiskers.
  • [7:36] Marketing homes should have a separate marketing plan than your personal marketing.
  • [8:22] An example of my “personals” type of home marketing – adding a touch of humor.
  • [12:20] Why you have to know what your prospects want – and need to give it to them.
  • [13:10] I’d love to connect with you, so please reach out.

Resources & Links mentioned in this episode

 

www.OnionJuicePodcast.com

 

Leave a rating and review on iTunes

 

What most Real Estate Agents do WRONG on their websites – Episode 12

IMG_8568

Thanks for visiting this show notes page for the Onion Juice Real Estate podcast, I’m Neil Mathweg and I’m starting a movement to revolutionize the Real Estate industry one agent at a time. Today I want to chat about websites, and not just any websites, YOUR website. I want you to take a long, hard look at the way your website is designed to see if there are some small but important things you can do to maximize its use as a tool to collect leads, communicate your story, and gain new clients. I’m not kidding. Some of these ideas could crank up business more than you think.

 

A Real Estate agent website is more than you think.

 

You need to think of your website as more than just a billboard of services that you offer. It’s a story. It’s your story. It’s the story of who you are and how you do business, how you help people like the ones who are looking at your website. It needs to be written in a way that is appealing, that makes people smile, that makes them want to do business with you. That kind of writing takes time, and it might even take a professional copywriter to get the job done right. Think through your website in different ways and you might just turn up with different results.

Your website isn’t only for buyers.

 

This is a big one. I think most Realtors expect that their website is going to be used by people who are looking to buy a home. But in my experience buyers don’t go to real estate websites. They go to zillow.com, they go to realtor.com, not your website. the people who go to a real estate agent’s website are people who are looking to sell their home. So don’t forget about the sellers. Those people pay you a commission just as much as the other people do. If you leverage your website to be appealing to sellers, you just might find that you have a new stream of revenue that you never expected would be coming your way.

Does your website add value to the people who visit it?

 

If you’re trying to get people to go to your website, either by including your URL in advertisements are on your business cards, you need to make sure that when they get there people will find something of value. You can offer all kinds of things that people will find of interest and value, especially if they are new to your area. You can offer reviews on restaurants in the area, your impressions or comments about businesses and schools, you can even offer downloadable resources. Don’t miss out on opportunities to build the know, like, trust factor between you and your potential clients. Your website can help you do that, and should be helping you do that.

 

If your website isn’t capturing leads for you, it’s broken.

 

What is the biggest uses of a real estate agent website is to capture leads. How do you do that? You do it by offering  your website visitors something of value that they can download in exchange for their email address. That tactic is nothing new, but it’s one that far too few real estate agents are employing on their websites. You’ve got to get a lead capture page set up immediately if you don’t have one already. You can listen to this episode to find out how I suggest you do it, along with some of the services that can help you make it a reality.

 

Outline of this great episode

 

  • [0:24] My introduction to this episode about websites – YOUR website.
  • [0:45] Could you give me a rating and review on iTunes?
  • [1:34] How you can see my “listing presentation” to increase your business.
  • [1:50] Why we’re missing the boat on website design.
  • [3:08] Are you forgetting about the sellers visiting your website?
  • [3:43] Are you giving people a reason to give you their email address?
  • [5:39] How often do YOU hire someone because they have a great looking website?
  • [8:09] The importance of your “About me” page.
  • [8:55] Why social is vital to drive traffic to your website.
  • [10:28] Tweaks you can make to your franchise website.

Resources & Links mentioned in this episode

 

www.OnionJuicePodcast.com

 

www.Fiverr.com or www.Odesk.com

 

www.MailChimp.com

 

www.LeadPages.net

 

NeilMathweg (at) gmail (dot) com

onionjuicepodcast.com

What Realtors Need to Know About Facebook & What They Can Learn From Taylor Swift – Episode 11

IMG_8486

Facebook has been around for a long long time now, so you know how to use it. Or do you? On this episode I want to talk about something that has been on my mind a lot lately, and it’s the way real estate agents do absolutely stupid things on Facebook, all in attempts to promote their business.  If you want to learn how to use Facebook for the reasons it was created and to increase your business at the same time, you want to hear this episode.

 

You’ve got to remember it’s SOCIAL media.

 

The most important thing about social media, including Facebook, is that it is meant to be social. Nobody goes there to have your advertisements and personal pep rallies blasted across their newsfeed. They go there to interact, to laugh, to enjoy relationships with people from across the world. You have got to learn how to become one of those people if you are a real estate business is going to benefit from facebook at all. On this episode I’m talking about how you do that, and even give you a lot of ideas about how you can use your niche, real estate, to do exactly that.

 

Why you should be using videos on Facebook.

 

In case you haven’t noticed, Facebook is becoming more and more full of videos. And they’re not videos that are linked to from YouTube, they are videos that have been uploaded directly to Facebook. I suspect that Facebook is trying to compete with YouTube on one level, and that’s why they want videos uploaded directly to their site, but regardless of the reason the fact is that they are  giving more strength to posts that contain videos uploaded directly to their platform.  I have been using video for quite some time now, and I’ve been uploading to Facebook as well. On this episode I’m going to show you how you can use video on Facebook to get your prospective clients engaged with you.

What you need to learn from Taylor Swift.

When Barbara Walters asked Taylor Swift if she was scared about making the transition from country music to pop, she said no, because she was only doing what her fans wanted. Realtors need to learn a lesson from Taylor Swift. Give your fans what they want  On social media.They don’t want to be marketed to. They don’t want your market report. They don’t want pictures of your latest closing.  They want engagement. They want entertainment. They want authenticity.  And they want to know that someone in the real estate world cares about them and their situation. That person could be you, if you will give them what they want.

 

Facebook ads can be amazing tools, if you know how to use them.

 

You may be so busy making money at your real estate business that you don’t know that Facebook now allows you to purchase advertisements. Seriously, you can drill down many, many levels deep to put your ads and announcements right in front of the very people you want to see them. But you got to go about it Strategically, and you’ve got to know how to use the Facebook platform to make it happen. This episode is not a tutorial on how to use Facebook ads, but it is going to help you understand why ads might be the missing key to your real estate success.

 

Outline of this great episode

 

  • [0:28] Is Facebook dead? Why would you want to be there?
  • [3:04] Yay! Episode 11 is here!
  • [3:15] How Facebook is a competition for people’s attention!
  • [4:25] The power of adding videos to Facebook.
  • [6:10] Why having fun on Facebook is powerful: my trivia game.
  • [7:28] Game ideas for Facebook.
  • [10:38] How Facebook advertising has changed the game altogether.
  • [11:57] A few ideas for Realtors that have been working.
  • [15:07] A personal rant about closing pictures VS a story you tell.
  • [17:23] People are not on Facebook to be marketed to, they’re there to have fun.
  • [19:50] How you can connect with me on Instagram and Facebook.
  • [20:00] Would you be kind enough to leave a rating and review on iTunes?

Resources & Links mentioned in this episode

 

Facebook ads tutorial

 

Follow Neil on:

Instagram

Facebook

Twitter
Leave a rating and review on iTunes

How Real Estate Agents are Doing Instagram Wrong – Episode 10

WELCOME BACK to this episode of Onion Juice, I’m so happy you’re here. As you probably know by now, or maybe you don’t, my name is Neil Mathweg and I am here to help you figure out how to move your real estate business into the digital age, to take advantage of the technology that is available to move your business forward. On this episode I’m talking about Instagram, the image and interaction platform that can help you make real connections with real people to move your real estate business forward. Find out how I suggest you approach the platform on this episode of Onion Juice.

 

Why you’re probably using Instagram all wrong.

 

Instagram is a new way of relating to other people through social media. It’s primarily image based, and it is all about interaction and connections. That means posting pictures of your latest listing is probably not the best way to connect with people. They need to know, like, and trust you, before they will buy from you. That only happens through engagement and interaction. On this episode of Onion Juice I’m going to give you some great creative ideas to help you engage in real and meaningful ways with people who are on the Instagram platform. You’ll learn how to find them, how to interact with him, and most importantly, how to present yourself in a way that they grow to trust you.

How I helped a brewery use Instagram to market their business.

 

On this episode I tell the quick story of how I helped a local brewery in my city of Madison, Wisconsin, use Instagram to reach out to people in the area who are looking for the kind of entertainment and relaxation they provide. It’s a great example of the approach you need to take when connecting with people on Instagram, and if you are a real estate agent, you really need to know this. Be sure you set aside the time to listen to this one. You won’t regret it.

What is it you are passionate about? Use Instagram to connect with others who are passionate about it too!

 

Say you are passionate about stamp collecting. Surely there are many other people in your local area who are passionate about stamp collecting also. Search Instagram for the hashtag “stamp collecting,” and begin interacting with those people, dial it in even further by searching for that same hashtag along with the hashtag for your local city. You might be surprised how many people are already talking about and posting about your particular hobby. As you interact with them, they will discover that you are a real estate agent. When the time comes for them to purchase a home or sell a home, guess who will be top of mind for them? Find out more tips like this on this episode of the podcast.

 

For the next 20 days,  I challenge you to comment on 20 Instagram posts per day.

 

By doing so, you are going to begin the interactions that will lead to relationships. Those relationships, in time, will lead to some client relationships, which is what you’re after in the first place. Is a long game, and one that takes discipline and determination, but the fun of being social on social media will make it all worthwhile. You can find out my entire strategy to  Instagram engagement for real estate agents on this episode of Onion Juice

 

Outline of this great episode

 

  • [0:24] Welcome to the episode about Instagram!
  • [0:43] The power of engaging with real people on Instagram.
  • [1:15] How I helped a local brewery do some marketing with Instagram.
  • [2:30] How AJ Bomber’s used Twitter to reach out to people.
  • [4:00] Creative ideas for reaching out to people through Instagram.
  • [6:50] The disadvantages for Real Estate Agents.
  • [8:01] Using areas of passion others are using to connect and engage.
  • [9:10] The long game and the home run you could hit.
  • [12:00] A 20 comments-a-day challenge for you.
  • [13:31] How to connect with me about how YOU use Instagram.
  • [14:20] How you can get my free gift!

Resources & Links mentioned in this episode

 

AJ Bomber’s Restaurant in Madison, WI

 

InstaBiz Marketing

 

Follow Neil on:

Instagram

Facebook

Twitter

Periscope (search for @NeilMathweg)

 

Leave a rating and review on iTunes

Why Compelling beats Convincing every time – Episode 9

It’s episode 9 of the Onion Juice Podcast… almost to double digits (every little milestone counts, right?). On this episode I’m going to be covering an issue that is very important for all of us Real Estate Agents – convincing people VS compelling them. You may not have given it much thought but you need to know the difference – and more importantly, you need to apply the difference in every situation where you’re working with people. It is the difference between good client relationships and strained client relationships. Learn more on this episode.

 

Do you know the difference between convincing and compelling?

 

When you’re on the way to a listing appointment, when you’re doing a showing, when you’re talking with potential client, these are all situations where you might feel the need to convince someone that you are the right real estate agent for them to work with. The problem is, convincing people to work with you is not the best way to go about it. You want to compel them to work with you, and you have got to know the difference between the two. Compelling is the softer approach, it’s enabling them to feel comfortable with you instead of pressured by you. You’re going to learn the difference, front to back, on this episode of Onion Juice.

Why compelling beats convincing every time.

 

When a person feels compelled to work with you, they actually want to work with you.  There’s something in the way you presented yourself, something in the value you have provided to them, something in the way you have made them feel cared for, that has created and internal motivation in their soul to work with you. In short, they of convince themselves that you are the best choice because of the way you have dealt with them as an individual. Compelling beats convincing every time. Find out more on this episode.

Asking the right questions is the most powerful way you can compel people to use you as their Real Estate agent.

 

One of the most powerful tools any person can have in their relational toolbox is great questions. Questions cause other people to feel cared for. Questions show that you are interested in them. Questions demonstrate that your agenda is not the most important thing to you, but rather that their interests take a higher place in your mind. On this episode I’m going to demonstrate how powerful questions can be in compelling people to work with you. If you are a real estate agent who needs to find more clients and actually get them to list their properties with you, this is a skill you have got to learn.

 

Providing value online can close the gap between convincing and compelling.

 

One of the greatest benefits to creating a digital communications company that also sells real estate, is that you are able to provide great value to people you’ve never spoken to long before they make contact with you.  They are able to build trust in you without you even knowing about it. When they finally make connection with you they are already sold on the fact that you are the real estate agent for them to hire. On this episode of Onion Juice I’m going to show you how it works and give you some suggestions for how you can go about it.

 

Outline of this great episode

 

  • [0:24] Welcome to this episode about convincing and compelling.
  • [1:28] What your rating and review could for others (and for this show).
  • [2:30] How you can download my free listing process.
  • [3:05] Why it’s much better to compel someone instead of having to convince them.
  • [5:40] Situations where you feel you have to convince… but should compel them instead.
  • [6:50] The power of asking the right questions in compelling people to work with you.
  • [13:18] How a little thought can find a way to compel people to work with you.

Resources & Links mentioned in this episode

 

www.OnionJuicePodcast.com

 

Follow Neil on:

Instagram

Facebook

Twitter

Periscope (search for @NeilMathweg)

 

Leave a rating and review on iTunes

Why Vulnerability Could Explode Your Real Estate Business – Episode 8

The word “vulnerability” is kind of a double-edged sword. On one hand it sounds like a very dangerous place to be, on the other there’s something very winsome and appealing about it. I’ve come to believe is that being vulnerable, letting your stuff hang out, letting others know you’re not a perfect human being, is part of what causes connection between people. When that connection happens, trust is built. When trust is built, the sky’s the limit. On this episode I’m going to talk to you about why you should be more vulnerable in the way you run and Market your real estate business.

 

One of the main things vulnerability does.

 

There is a famous quote that says, “People can’t relate to your perfection.” What that is saying is that when you come across as having it all put together, people who feel like they don’t have it all put together can’t relate to you. They feel intimidated, they feel unsure, they feel insecure. If you make people feel that way, nobody is going to feel like they can approach you in a business relationship. The main thing vulnerability does is establish a common footing between you and your potential clients. If you can learn to be vulnerable, your real estate business will explode. Find out more about how to do the vulnerability things the right way, on this episode of Onion Juice.

 

How building a media company can position you to gain trust before you even meet people.

 

As I have talked about before, I believe every real estate agent should be building a media company that happens to sell real estate. By Media company, I mean that you use the modern tools of media to your advantage, connecting with people through entertaining, helpful, value-laden content that will enrich their day and brighten their lives. That puts you in a place of trust almost immediately, before you even meet people. On this episode I’m going to talk a little bit more about why that so important and why I think you should be doing it.

The wrong kind of vulnerability.

 

We have all had conversations with that person who shares far too much. They tell you all about their bunions, about their aunt who died last week and was a hoarder, and had 17 cats, and her house stunk, and she never wore underwear. Those TMI (too much information) people make others feel uncomfortable. So when I say you need to be vulnerable, that’s not at all what I mean. You need to be vulnerable inappropriate ways, by letting people see that you struggle just like they do, and allow them the opportunity to come alongside you and be part of your team, one of your cheerleaders, someone who supports you in your journey. When you build those kinds of relationships, trust is soon to follow. And every business transaction is based on trust.

If you could leave a rating and review for this show on iTunes, that would really rock my day!

 

Since I launch the Onion Juice podcast, I have been blown away by the number of people who were listening, downloading, in interacting with me about the stuff I have to share. It’s been a great and fun Journey so far, and we are only 8 episodes into this thing. If you are receiving some value from what I’m sharing I would love it if you could go to iTunes and leave your own rating and review. Please be honest, don’t butter me up, just tell me what you think of the show. That is a kind of encouragement I couldn’t pay for, and you will be helping others find their way to the Onion Juice podcast more easily. Thanks at ton.

 

Outline of this great episode

 

  • [0:24] My introduction and welcome to this episode.
  • [1:20] A quote from Patrick Lencioni
  • [2:39] The importance and authenticity of being vulnerable.
  • [4:08] How media companies can be positioned to establish trust.
  • [6:30] Why people relating to your vulnerability builds trust between you and them.
  • [9:29] My thanks and a preview of next week’s episode.
  • [10:29] How you can get my free gift for you.

Resources & Links mentioned in this episode

 

BOOK: Getting Naked

 

Follow Neil on:

Instagram

Facebook

Twitter

Periscope (search for @NeilMathweg)

 

Leave a rating and review on iTunes

What a new Real Estate Agent should do to build her business – Episode 7

It’s a tough job becoming a new Real Estate agent from scratch (which all of us do at some time or the other). It’s easy to get overwhelmed by the details of the business without even addressing the ways you need to get new clients. On this episode my hope is to cut through all the junk and get to the practical things you can and should do if you are a brand new real estate agent to get your business rolling during that first hard, but rewarding year.

 

Getting some “wins” right away is essential during your first year as a Real Estate agent.

 

I am all about “attracting” business instead of chasing it. But in your first year as a real estate agent you are going to have to chase business – and you should. You’ve got to understand that the only way to get the ball rolling is to go out and make it happen. You’ve got hustle, you’ve got to find the clients, and you’ve got to become known in the area that you serve. On this episode of Onion Juice I’m going to give you some very practical things I did to get started during my first year as a realtor and show you how you can apply them to your career, even if you’re not a brand new agent.

 

Could you sell 36 houses in your first year as a Real Estate Agent?

 

I believe you could. That’s what happened in my first year as an agent and I’m convinced that I’m nobody special. The thing that made it happen was a very clear and systematic plan that I stuck to and executed over time. It was simple, easy to put into action, and turned out to be very effective in getting leads, signing up clients, and getting sales. If you listen to this episode of Onion Juice I’m going to tell you the three specific things I did to make it happen.

Newsletters and mailing could be key to your first year’s success.

 

During my first year of business as a real estate agent I spent a ton of energy developing and sending out newsletters to people within my sphere of influence. It’s a strategy that I’ve proven to be very effective in developing awareness of my presence and business within the community, and it helps me build an engaged and interested mailing list. With that in place, the issue of contacts and sales becomes a numbers game that only requires consistency and value on your part. Find out how I went about that, on this episode of Onion Juice.

 

FSBO (For Sale By Owner) strategies can be powerful in your first year as an agent.

 

When I was a first year agent I decided to focus on those “for sale by owner” properties, trying to get a foot in the door with people who weren’t having much success selling their house on their own. It was a strategy that was very hard, required lots of cold calling, and that I hated (I’m being honest here), but it turned out to be a pretty successful way of getting some new clients who really needed my help. I’ll tell you what I did to make that happen on this episode of Onion Juice.

 

Outline of this great episode

 

  • [0:24] Preview of this episode.
  • [1:30] How I look at being a brand new Real Estate agent.
  • [2:00] Why belief is one of the most important ways new agents get started.
  • [3:12] Marketing is the key, and attraction is the key to marketing.
  • [4:35] My first year – 36 houses sold and how I did it.
  • [5:00] The 3 things I focused on in my first year.
  • [9:00] Building a referral network of 25 partners.
  • [11:40] Why you should choose only a few things and stick to them.

 

Follow Neil on:

Instagram

Facebook

Twitter

Periscope (search for @NeilMathweg)

 

Leave a rating and review on iTunes

Direct Response Marketing to Expired Real Estate Listings that really works! – Episode 6

Onion Juice is the new thing to drink in the Real Estate business. It’s different, it’s fresh (really, it is) simply because it’s a drink that gets attention from the people you really need to notice you. Of course, I’m not talking about literal onion juice, I’m talking about my approach to making your real estate business more noticeable and more effective. On this episode I’m going to pull back the curtain on my own direct response letters that I sent to people who had expired listings on the MLS. It was very effective and it’s an approach that I think will make a great difference for you if you apply it. Listen to this episode to find out how.

 

Approach expired listings the Onion Juice way.

 

Everybody who’s sending letters to people with expired real estate listings is approaching them in the same way. They’re telling why they are the best agent to choose, what they’ve been able to accomplish for others who’ve had expired listings, how they are different from the competition. That’s the same old blah-blah-blah that sellers are used to hearing. I wanted to approach those people in a different way – to get their attention and to stand out from the crowd – and my approach proved to be very effective. I call it the Onion Juice way, and you’re going to hear exactly how I did it, on this episode.

 

What you need to do when you market to expired listings.

 

Forget about touting your own success or stats when you approach people with expired real estate listings. They’ve heard it all before. Instead, give them something of value, something that shows them that you care about them as an individual and their situation – even if they don’t choose you to be their new real estate agent. On this episode of Onion Juice I’m going to give you the steps I took to provide that kind of value and tell you the amazing results I had.

People don’t care how much you know… they really don’t.

 

You’ve heard the old saying, “People don’t care how much you know until they know how much you care.” It may be a tired old saying but it’s absolute truth. Tatoo it on your forehead, or maybe inside your eyelids (ouch). What I’m saying is that you’ve got to remember that people need to know that you care about them first (and you DO care about them first, don’t you?). If you don’t take that approach then your direct marketing efforts are going to blend in with what everyone else is doing, and you’ll get lost in the crowd. You’re going to hear my take on how to do this in your real estate business, on this episode of Onion Juice.

 

Why you have to give people something of value before they will reach out to you.

 

The simple reason is this: people are scared of being “sold.” The old way of selling has really hurt people – made them feel pushed and uncared-for. You want to be different. You want to show people that you are not the same-old-same-old salesman. So when you send a direct marketing piece you want to offer something of value, free of charge, that they can get and use and find help from, even without having to directly contact you. When you do that you’ll prove that you care about them regardless of whether they use you as their agent… and guess what? They’ll lean toward using you as an agent as a result. Find out how I did this exact thing, on this episode of Onion Juice.

 

Outline of this great episode

 

  • [0:24] My preview of this episode.
  • [1:40] How you can get my 2-step listing process.
  • [2:37] What do I mean by an “expired mailing” program?
  • [3:40] My different approach to those with expired listings.
  • [6:17] What people found when they went to my website.
  • [7:55] The beauty of the various ways you can drive people to your sales funnel.
  • [9:05] My mindset behind the letters I sent out.
  • [10:00] Why you have to give people something before you expect them to reach out to you.
  • [11:47] How you can connect with me to discuss this or anything else.

Resources & Links mentioned in this episode

 

www.NeilMathweg.com – where you can see the actual sales funnel I used.

 

Follow Neil on:

Instagram

Facebook

Twitter

Periscope (search for @NeilMathweg)

 

Leave a rating and review on iTunes

Educate, Empower, and Engage for Real Estate Success – Episode 5

ABC: “Always Be Closing.” If you had a nickel for every time you’ve heard that phrase as a Real Estate agent you’d be rich by now. But I’m here to tell you that it’s a lie. Driving that hard, especially in our current climate (some have called it a “connection economy”), will only drive people away from you – in droves. On this episode of Onion Juice I’m going to tell you about a concept I learned back in the recession that has forever changed the way I run my business. It’s 3 “E”s – Educate, Empower, and Engage, on this episode.

 

Engaging with people is not about being a salesman, it’s about being a friend.

 

If you want to increase your chances of landing new clients, you don’t need to push people into signing a listing agreement with you – you need to become their friend. Why? Because people trust their friends. People like to work with their friends. And if they feel like you are their friend, they’ll be willing to work with you. So how do you become their friend? Through engagement. On this episode I’m going to fill you in on what it takes to engage with people – on social media and in real life, and I guarantee you it will lead to more sales in the end.

 

Instead of “Always Be Closing,” you should “Always Be Teaching.”

 

Go into every relationship, new and old, with an eye to add value, an eye to teach others what you’ve learned – about real estate and about life. Don’t do it in a pushy or know-it-all way, but in a friendly “I want to help” way. What you’ll discover is that when people begin to see you as a real person with a heart of gold, they’ll be quick to return the favor and add value to you when the chance arises. You get by giving… and you’ve got to give without expecting anything in return. That’s the only genuine way to help people, and it starts with being a teacher. Hear how I apply this in my real estate business, on this episode of Onion Juice.

Are your interactions on social media and in real life serving to empower people?

 

There’s a lot of garbage out there these days about “empowerment.” But there’s also a very solid concept behind the word. When you empower someone, you give them the tools they need to make their own well informed decisions, move in a better direction, or improve the quality of their life in ways they couldn’t have done if you hadn’t contributed something to them. Empowerment is about genuinely helping people, no matter if they work with you on a professional level or not. It comes from the heart, and it provides a long term return if you do it right. On this episode I teach you some of the ways I’ve learned to empower others, so maybe you can get some ideas from my experience.

 

So what kind of Real Estate agent are you going to be? A taker, or a giver?

 

None of us like people to take, take, take. We don’t like being around them either. You’ve got the choice of what kind of agent you’re going to be. When you’re a giver, people begin to see you with new eyes, they begin to believe that you care about them (because you do… and you’re showing them that you do). When they are able to believe that, then they begin to trust you – which is the first step of building relationships that lead to sales. On this episode I share the 3 “E”s of a powerful Real Estate machine, and tell you how you can put them to work in your business, so be sure to listen.

Outline of this great episode

 

  • [0:24] My welcome to YOU, to this episode.
  • [1:21] How I discovered these “3 Es” – Educate, Empower, Engage.
  • [3:00] What does it mean to “engage?” – to let others know you care about them.
  • [3:56] My “social media” disclaimer for this episode.
  • [8:30] The story of the two marketers (an illustration of using emotion).
  • [13:28] How you can go about educating people.
  • [19:56] What empowerment does for your relationships.
  • [25:09] Would you use the link below to give Onion Juice a rating and review?

Resources & Links mentioned in this episode

 

Download my business changing 2 step listing process – www.OnionJuicePodcast.com

Follow Neil on:

Instagram

Facebook

Twitter

 

Leave a rating and review on iTunes

Why YOU SHOULD be a Media Company That Happens to Sell Real Estate – Episode 4

What you’ll hear on this episode is a HUGE part of what’s behind my mission with Onion Juice. I am convinced that in the day and age in which we live, every business person needs to think differently about the way they approach their prospective clients. You can’t go after them as much as you used to – instead, you’ve got to learn how to put out informative, entertaining, helpful media that does two things: #1 – it positions you as an expert and “everyday” guy or gal, and #2 – it engages people with you in a real relationship that engenders trust. Hear how I go about this and get your own ideas going by listening to this episode.

 

People should hire you because of who you are, not because of what you offer.

 

It’s crazy how this one works, but the fact is that it really does work. When you focus on being a media company that happens to sell real estate, you’re going to find that the media you put out is going to put you onto the radar of the very people you’re hoping to attract – and it will do it in ways you never imagined. People will begin to see who you are as a person and in time, they will come to like you and even look forward to what you post. They’ll know you’re a real estate agent, sure – but they won’t even care how good you are. Instead, they’ll just trust you because they feel that they know you. Find out how to do it on this episode of Onion Juice.

 

How becoming a media company will help you cross the line.

 

What line am I talking about? The line between people buying from you because you are the best and people buying from you because of who YOU are. It’s a line of relationship and a line of trust, and you don’t cross it by telling people how great you are. You cross it by letting them see who you are and have the opportunity to like you as an individual. Crossing that line will amplify your business and increase your sales. Trust me, this really works. Find out how to make it happen on this episode of Onion Juice.

A social media example of what you can do to attract attention as a media company.

 

This idea makes a lot more sense when you see a real life example, so on this episode I’m going to give you one. It’s an example that comes out of some of the ways MY media company interacts and engages with people on Facebook, and initially it has nothing to do with real estate. But in the end it snagged a new real estate client when she knew absolutely nothing about how good I am as a realtor. Want to know how I accomplished THAT? You’ll have to listen to this episode of Onion Juice to hear the story. Believe me, it’s worth it.

 

It doesn’t matter how good you are as a Real Estate Agent. Really.

 

I’m not encouraging you to be shoddy or lazy in your work as a Realtor. Not at all. You want everything you do to be done with excellence or else the word will get out that you’re not worth trusting. What I’m saying is that when you’re trying to gain clients, they really don’t care if you are the best. What they really care about is whether or not you care about them and their situation. It’s a powerful principle about building trust that I’m going to dive into on this episode of Onion Juice.

 

Outline of this great episode

 

  • [0:24] My introduction and welcome!
  • [1:51] The line we should all aspire to cross as a real estate agent.
  • [6:40] You’ve got to know how to break through the noise of the media world.
  • [11:30] How you can get my listing process for free.
  • [12:18] More ideas about how you can become the media company first.
  • [

Resources & Links mentioned in this episode

 

The Gary V video about being a media company first

 

Follow Neil on:

Instagram

Facebook

Twitter

Periscope (search for @NeilMathweg)

 

Leave a rating and review on iTunes