It’s great to have you landing on this show notes page for episode 19: “Why YOU need to play a game nobody else is playing!” I’m Neil, and I’m humbled to have you along on this movement to change the status quo of the Real Estate industry. So, what’s this all about, playing games that nobody else is playing? It really means finding an opportunity that you can capitalize on that your competitors have not caught onto – yet. Do you see what I’m saying? They WILL find it in time. But if you can find it first and establish yourself there, you’ve got the high ground. On this episode I’m going to talk about how you can do that by building a “media company” that also sells Real Estate, and other ways as well.   It’s a busy world out there in Real Estate circles.   You know what I’m talking about. Zillow. REATLOR.com…

Welcome back to Onion Juice, the show FOR Realtors by a realtor, to help you build your own media empire that can drive your business forward. I’m Neil Mathweg and I invite you to come on this journey with me. It’s a journey of discovering how the new, media soaked world we live in can be used to position us in a place that our real estate businesses can thrive. This one is all about becoming TOP OF MIND with those you’re trying to serve. When they think of real estate, or buying a home, you want them to think of you. On this episode, I’m going to discuss a few of the ways you can do that using the tools that are available.   Where are your “wanna be” clients focusing their attention already?   As you work toward the creation of your media platform, whatever it may be, you want to think of…

Last week I spoke about a social media plan… and the fact that you as a Realtor have GOT to create one. But when I said that, I said that it requires that you create a Media Plan as well. What’s a media plan? It’s a strategy for producing media, of some kind, that you can use to position yourself as THE go-to expert in your niche (real estate). This can be a very powerful thing for you, especially in your local area. On this episode I’m going to show you how I’m doing that and share some plans for a future show I’m going to create to leverage media to my advantage in a powerful way.   Why creating a show is beginning conversations you wouldn’t normally have.   Think about the conversation that happens around the water cooler at the office. It’s often laced with conversation about media – television shows, memes from…