I hate to break it to you, but if you’re treating LinkedIn like an old-fashioned Rolodex, you’re doing it wrong. Nearly every industry uses LinkedIn to find and vet job candidates, and over 90% of recruiters rely on the site, according to data from the Society of Human Resource Management. So your profile can’t just be a storage unit for career contacts — it needs to be a living, breathing record of your professional life. Cathy Yerges from RevGrow joins me on this episode to share how real estate agents can maximize their connections on LinkedIn. Cathy says Linked In in the sleeping giant of 2018. You don’t want to miss what she has to say! Optimize your profile Be sure to complete all of the sections including education, certifications, interests and the other section options your profile provides, when applicable. Your profile gives you the option to include a Twitter handle, three websites, company…
Get Social Smart! – With Katie Lance – Episode 78
I am so excited to have Katie Lance on the show today! Katie specializes in working with companies, including Real Estate pros, to get “social smart.” In this episode, Katie gives us the highlights of the savvy social media strategies, tips, and tricks that she teaches in her signature program, #GetSocialSmart Academy. If you want to take your Real Estate business to the next level, you will not want to miss this high-energy, informative conversation! What is your Real Estate content strategy? What is your strategy for distributing Real Estate content? Do you have one? In this episode, Katie Lance points out the need to get “social smart” with a clear plan for content, talks about several ways to find content that your audience will want, and tells us how to set up a plan that will run effectively. She also talks about using a variety of social media platforms to connect with your clients…
Social Media For Realtors, with Michael Meier On Fire – Episode 53
Social media can be used in thousands of ways for thousands of business niches. But today I’ve got THE guy on who can help us understand the best ways to use social media for Realtors. Michael Meier is a broker/owner in New York City. NEW YORK CITY, JUICERS! He’s doing business in the Big Apple and making it happen in ways most of us can’t even imagine. He’s doing it by using social media to attract people to his real estate business. On this episode, I chat with Michael about all things social media and we spend a lot of time talking about how he uses Facebook Live and Snapchat to build a community that brings in business. It’s time for you to take your game higher, with Michael Meier (on fire). Social media for realtors is not about pushing your listings. You have inventory you need to move. I get that. But…
Don’t be afraid to dive into social media. You won’t drown, I promise! – Episode 39
Are you afraid of social media? Thinking it’s something your teens can handle, but it would completely snow you? In this episode, I want to focus especially on helping you overcome that fear. Learn how easy it truly is! And then learn how amazing your business can grow when you learn how to become a media company that just happens to sell real estate. Then once you like what you hear here, go back and listen to back episodes of Onion Juice for more solid ideas on how to use media to take your business to the next level. My first show makes my ears hurt! But hey, I made it–and many more (and much better) thereafter! Several months ago, my guest Rory Washington was clueless about how to incorporate media into his real estate business, but now he’s absolutely crushing it on Snapchat, and more! How did he do it? Mostly just…
StorySelling is the Best Way for Realtors to Market on Social Media – Episode 25
Social media has come along, and Realtors are not so good at using it. Yeah, you can blast more people with your pushy sales messages, but are you getting customers from it? Probably not. Why? Because you’re not storyselling. You’re pushing your stuff on people who don’t want to hear it. Social media is NOT the place to blast people with market reports or inventory. It’s where people go to relax or be entertained. So how do you use social media in a way that actually engages with people on those levels? By storyselling. Find out how on this episode of Onion Juice. Why I believe that storyselling is the only way for Realtors to market on social media. The fact is that you DO have inventory to promote. You do have expertise and knowledge about things people need. But you can’t go onto social media and do those things. You have to…