How To Produce The Best Real Estate Videos, And Where To Post Them! – Episode #148

How To Produce The Best Real Estate Videos, And Where To Post Them

I have spent several episodes talking about the power of video content, how to produce the best real estate videos, and what platforms to share those videos on. Are they social videos? Are they searchable? Do they engage your audience and empower them with new information? These are all questions you have heard me ask. Today, I will encourage you to NOT cross-promote your content on every channel, and walk you through exactly what kinds of content you should be creating for Facebook, YouTube, and LinkedIn! Don’t cross-promote your content If you are posting the same real estate video to all of your channels (Facebook, Youtube, LinkedIn, other), you are taking a lazy approach to your content, and actually hurting your brand. There are rules you have to follow for each platform, or your content (and your brand) will sink into oblivion, never to surface again. Instead of cross-promoting your content, tailor it to fit…

10 LinkedIn Tips You Can Use To Build A Brand with Quentin Allums – Episode #147

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Quentin Allums aka “Q” joins me today to share 10 tips you can use to start creating content on LinkedIn! Q is the CEO of ie.eg, a storytelling company, and the founder of the Misfits community. He is also the reason I am so excited about LinkedIn, and the possibility it holds for content creators and influencers! Listen to this episode, it could be the launch pad you need to start influencing on LinkedIn! Q established his brand around storytelling After a failed startup, Q decided to post a video on LinkedIn every day. For the next 500 days, Q talked about his life, his failed startup and a collection of stories. At first, no one seemed to be watching. Then one of his videos hit 30,000 views, and he realized that people were paying attention. Now he has amassed more than 3 million views on the platform and travels the world as a speaker…

Instagram TV Ideas For Real Estate Professionals – Episode #146

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Hey Juicers, let’s dive into the Instagram TV App! The IGTV app, which will work as a button inside Instagram and as a standalone app, will be displayed full-screen and vertically and won’t be limited by Instagram’s current one-minute length. The app, which is meant to model a traditional TV, will start streaming videos uploaded by one’s followers as soon as it is opened by the user. On this onion juice episode, I will share a few ideas you can use to start producing content on IGTV! So what is IGTV? Normal Instagram videos are limited to 1 minute of content, but with the IGTV feature, videos now can be up to an hour long! This is a good and bad thing…most people will not sit and watch you for an hour, but it does give you the freedom to do a full walk-through or document an event, which is super cool! Go Vertical! IGTV…

I Am STILL Fired Up About Connecting On LinkedIn! – Episode #145

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I am STILL so excited about what is happening on LinkedIn, I decided to use this Onion Juice episode to talk more about the platform, and how less than 1% of all LinkedIn users are creating content. Back to back episodes on the same subject means you should lean forward and pay attention, this content is juicy! Today, I talk about how to launch a LinkedIn Local group, the third type of digital content, and a few content ideas you can use to grow your influence on LinkedIn! How to launch a LinkedIn Local Event If you are planning to launch a LinkedIn Local event, the first thing you should know is it takes more than a one-man band. To pull off this event in Madison, we had an amazing team of people…a panel, a moderator, coordinators, and sponsors. LinkedIn Local: Madison lasted four hours total, with 2 hours of networking to bookend the event,…

I Am Fired Up About Connecting On LinkedIn! – Episode #144

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While the arrival of LinkedIn video last year felt like a case of ‘thanks for finally joining us’, it means marketers can now post native LinkedIn videos up to 10 minutes long. The network’s algorithm promotes these videos over other content types, as research shows that video posts are shared 20x more than any other content! 75% of business execs watch work-related videos each week, presenting a market ripe for mobilization. This potential has already led savvy marketers to create mobile-optimized video content that promotes enterprise! On this Episode, I will share how I am using LinkedIn, and what type of content I will be sharing in upcoming weeks! A year ago, I said LinkedIn was not even social media…Now I think it’s the social platform of the year! A year ago, I declared that LinkedIn was just a large database, not really social media. Today, I am changing my tune. In fact, I believe…