It takes a tremendous amount of courage to be true to yourself, to listen to your heart and follow your vision. This onion juice episode is inspired by a conversation I had with a good friend of mine, Caleb Jahr. Caleb is a talented young man and a fellow realtor at Realty Executives here in Madison. Caleb understands the power of being a media company that happens to sell real estate, but like many of us got sidetracked on his vision after some discouraging advice was offered. I had a feeling Caleb may not be alone, some of you may have also experienced this, so episode 115 is focused on courage, specifically the courage it takes to follow your vision. The courage to be true to yourself If you are a media company who happens to sell real estate, there’s a good chance not everyone will understand your approach. In the real estate business, there…
Talking in pictures: Snapchat Marketing with Chelsea Peitz – Episode 114
Chelsea Peitz is a content creator, author, and Snapchat pro! She has just launched her new book, “Talking in pictures – how Snapchat changed cameras, communication, and communities,” and joins us today on the onion juice to share how real estate agents can use camera-first platforms like Snapchat to build a brand and build trust through authentic relationships. Chelsea spent nine months documenting her own process of using camera-first social platforms to grow a business and establish a strong brand. The OJ nation knows we want to be companies that attract business, not chase it. Chelsea’s book and the tips she shares on this episode can help you do just that! How Snapchat made it personal At some point in the evolution of social media, the major platforms like Facebook and Instagram lost the personal connection. Perfection was the standard, even if it was content from a smaller company or an individual. If not for…
Ten Real Estate Marketing Ideas Other Than Facebook with Tyler Zey – Episode 113
Juicers, if you think Facebook is the only way to generate leads, you NEED to listen to this episode. Tyler Zey From Easy Agent Pro joins me to talk about 10 different ways you can market your real estate business, not including Facebook! We have spent a lot of time in the last few episodes talking about the real estate mastermind in Park City, and Facebook seemed to dominate the conversation, so today we decided to do something different. Check out these 10 real estate marketing Ideas! Print is still relevant Are print flyers still a relevant thing? According to Tyler, yes! With the overabundance of digital ads that people receive every day, it seems like a print flyer would be irrelevant. In reality, stats are showing that many people actually prefer something they can hold in their hands, especially millennials. An effective flyer is easy to create and canvassing costs are generally very low,…
Maximize Your Real Estate SEO with TJ Kelly – Episode 112
Juicers! This episode is packed with amazing information from my friend and SEO expert, TJ Kelly! I let TJ “take over” the podcast this week so he could share how real estate agents can maximize their search engine optimization and increase exposure. TJ clarifies how SEO started and how it has evolved, a few best practices and several tips that realtors can implement today. What is SEO? Somewhere in a top-secret bunker, Google is running an algorithm that controls how content is archived and displayed…or something like that…TJ explains that when people think of “Search Engine Optimization,’ they may think of Metatags or ranking number one on Google. He says that these factors are not as relevant to how SEO algorithms are programmed today. In reality, there are multiple factors to pay attention to. The eight factors of SEO SEO today is far more involved than it’s inception in the 90’s. TJ explains the…