It Takes Courage To Be True To Yourself With Neil Mathweg – Episode 115

It Takes Courage To Be True To Yourself With Neil Mathweg - Episode 115It takes a tremendous amount of courage to be true to yourself, to listen to your heart and follow your vision. This onion juice episode is inspired by a conversation I had with a good friend of mine, Caleb Jahr. Caleb is a talented young man and a fellow realtor at Realty Executives here in Madison. Caleb understands the power of being a media company that happens to sell real estate, but like many of us got sidetracked on his vision after some discouraging advice was offered. I had a feeling Caleb may not be alone, some of you may have also experienced this, so episode 115 is focused on courage, specifically the courage it takes to follow your vision.

The courage to be true to yourself

If you are a media company who happens to sell real estate, there’s a good chance not everyone will understand your approach. In the real estate business, there are many agents who follow a very traditional approach. Be professional, network a lot, polish everything…this is how you generate business. While this approach works for many realtors, the opposite is also true. People relate better to imperfect people, or videos that are unpolished. I have received the most views on my videos that are spontaneous or something unexpected happens. The key to being successful here is understanding that not everyone will understand why you present content this way, but it is important to retain your own voice and style.

If you want to ruin a man’s vision, give him two

Caleb Jahr is not a man who lacks vision. Through his daily Vlog, he has not only built a following around Madison but has earned the trust and the business of several individuals. He is authentic and real and fun to listen to. When a mentor tried to encourage him by telling him that the Vlog would ultimately hurt his reputation because it was “unprofessional,” Caleb adopted a different vision, ruining the first one. For a while, he stopped Vlogging and started using a traditional approach. Andrew Wommack, a teaching pastor I listen to often said: “if you want to ruin a man’s vision, give him two.” Caleb had two ideas of how he should build a client list and generate business, both very much in conflict with each other. The mentor was not intentionally trying to undermine him, he just didn’t understand Caleb’s vision.

Enjoy the climb

I know that many of you juicers enjoy the process as much as the end results. It’s so important that you are having fun while you are attracting business. I could jump on Zillow and generate leads to build my team and probably see an increase in business, but I would not enjoy it, it would not fulfill me. I am launching the “I Love Madison” show because I love the climb. I believe at the end of the day this nontraditional strategy will work because I love what I do and people see that.

Borrow someone’s courage

If you are at a roadblock, being a media company that happens to sell real estate and you are struggling, call me, I want to talk you through it and help you keep going! If you are afraid to start, call me. It’s hard to start, but once you get going, it won’t be long before you are comfortable, then you will be celebrating the one year mark, then two and it keeps growing from there. Mathweg Money Trivia and the Onion Juice are examples of this. Even today, I am reliving these principles as I launch the “I Love Madison” show. I feel like I have built this giant jet plane and I am not even sure if it will fly, but it is something that I believe in, and believe it will have an incredible impact on my community.

Outline of this great episode

  • [1:30] Caleb Jahr’s story
  • [9:30] Traditional thinking will dictate perfection
  • [11:45] If you want to ruin a man’s vision, give him two
  • [13:45] Learn to enjoy the climb
  • [17:00] Business are built by being personal
  • [18:30] Borrow someone’s courage

Resources and Links mentioned in this episode

Our sponsors:

Connect with me!

You can find my personal real estate coaching website here

And connect with me on ANY of the following social channels. I LOVE social!

And finally, if you would be so kind – leave a rating and review for the Onion Juice podcast on Apple Podcasts (formerly iTunes)

Ten Real Estate Marketing Ideas Other Than Facebook with Tyler Zey – Episode 113

Ten Real Estate Marketing Ideas with Tyler Zey - Episode 113Juicers, if you think Facebook is the only way to generate leads, you NEED to listen to this episode. Tyler Zey From Easy Agent Pro joins me to talk about 10 different ways you can market your real estate business, not including Facebook! We have spent a lot of time in the last few episodes talking about the real estate mastermind in Park City, and Facebook seemed to dominate the conversation, so today we decided to do something different. Check out these 10  real estate marketing Ideas!

Print is still relevant

Are print flyers still a relevant thing? According to Tyler, yes!  With the overabundance of digital ads that people receive every day, it seems like a print flyer would be irrelevant. In reality, stats are showing that many people actually prefer something they can hold in their hands, especially millennials. An effective flyer is easy to create and canvassing costs are generally very low,  making this a great option for realtors looking for more leads. Tyler and I talk about the best way to format a real estate flyer and how you can use them to point people towards your listing page.

The best way to host an open house

Open houses are still a great way to build relationships and meet potential new clients. Even though open houses seem low-tech, Tyler recommends using a digital sign-in that automatically pushes your visitors towards a CRM,  like LionsDesk. This system not only captures information real-time but allows you to automate a thank you email or show other listings your clients may be interested in. This is also a great opportunity for clients to meet you face to face, build trust and reinforce your brand.

Think Social

There are lots of social media platforms to choose from. Tyler and I spend a few minutes talking about the major players, including YouTube, Snapchat, Instagram, and Pinterest. Each platform offers a distinct advantage, both in the way content is displayed and the ways you can interact with clients. If you need to add social media to your arsenal, Tyler shares several great strategies Realtors can implement quickly and easily.   

Create your own “Top 25”

The “top 25″ came as a result of the “I love of Madison” Blog. I started connecting with 25 other business owners in my community twice a month to share ideas, refer business and build relationships. I have had great success using Instagram to find local businesses, then I reach out and ask how I can help provide value. If each business sends two real estate referrals a year, that significantly impacts my real estate business.     

The “top 25” was #10 on MY list for this episode, but Tyler reminded me that podcasting is also an effective strategy for realtors. This podcast has already helped generate several leads, so I think he’s right about the effectiveness. Check out the episode to hear more detail on all ten real estate marketing ideas with Tyler Zey!

Outline of this great episode

  • [4:15] Neil introduces Tyler Zey
  • [5:45] Why print is still a relevant way to market
  • [12:30] What you should do at your next open house
  • [14:45] Tyler shares email marketing tips   
  • [18:30] Why you should be using newsletters
  • [20:30] The power of Pinterest
  • [25:00] Tyler talks Youtube
  • [28:00] Snapchat advice
  • [30:15] Tyler shares powerful Instagram tips
  • [35:15] Create your Top 25

Resources and Links mentioned in this episode

Our sponsors:

Connect with me!

You can find my personal real estate coaching website here

And connect with me on ANY of the following social channels. I LOVE social!

And finally, if you would be so kind – leave a rating and review for the Onion Juice podcast on Apple Podcasts (formerly  iTunes)

 

Maximize Your Real Estate SEO with TJ Kelly – Episode 112

Maximize Your Real Estate SEO with TJ Kelly - Episode 112Juicers! This episode is packed with amazing information from my friend and SEO expert, TJ Kelly! I let TJ “take over” the podcast this week so he could share how real estate agents can maximize their search engine optimization and increase exposure. TJ clarifies how SEO started and how it has evolved, a few best practices and several tips that realtors can implement today.

What is SEO?

Somewhere in a top-secret bunker, Google is running an algorithm that controls how content is archived and displayed…or something like that…TJ explains that when people think of “Search Engine Optimization,’ they may think of Metatags or ranking number one on Google. He says that these factors are not as relevant to how SEO algorithms are programmed today. In reality, there are multiple factors to pay attention to.     

The eight factors of SEO

SEO today is far more involved than it’s inception in the 90’s. TJ explains the eight different factors of SEO and how focused attention to each of them can dramatically improve a realtor’s visibility online. TJ talks about the importance of page factors and site factors, how collaboration can springboard your business online and why social media is a critical component. This fits into the Onion Juice idea that we are “media companies who happen to sell real estate.” Super cool stuff!

Your corner of the web

As a realtor, your website is one of the best places to display your brand, build client loyalty and of course, market your skills and services. There are several things you can do to maximize the visibility and SEO of your website. TJ talks about the importance of header text, backlinks and text content. Listen to this section with a pen in hand, as he provides a ton of value for real estate agents who need to improve their SEO.

Three SEO tips you can start using today  

To provide outstanding value to all of you juicers, I asked TJ to share three tips that you can use to start improving your SEO today! The first thing he recommended was to start writing a blog. The more content you can produce, especially text, the more material Google has to index as relevant to your subject. The second thing TJ suggests is to use a Q&A format on the blog. “Think about all the questions people ask you as a realtor, then write out answers to them,” he said. This not only allows people to look up those answers on your site, but it also helps establish your authority on a subject. The last tip he shared was to collaborate with other people and share content. Google views links from one site to another almost like a vote, so the more collaboration you can create, the more your content is being “voted” positively. There is so much great stuff in this episode, thanks to TJ Kelly!   

Outline of this great episode

  • [5:00] Neil introduces TJ Kelly  
  • [7:00] The basics of SEO
  • [11:00] The eight factors of SEO
  • [17:15] TJ explains duplicate content vs. syndicate content   
  • [20:45] TJ on the power of the title page
  • [24:15] Three tips to improve your SEO today

Resources and Links mentioned in this episode

Our sponsors:

Connect with me!

You can find my personal real estate coaching website here

And connect with me on ANY of the following social channels. I LOVE social!

And finally, if you would be so kind – leave a rating and review for the Onion Juice podcast on Apple Podcasts (formerly  iTunes)

Why Facebook Messenger Is The Best Tool For Finding Real Estate Leads with Danny Phee – Episode 110

Why Facebook Messenger Is The Best Tool For Finding Real Estate Leads with Danny Phee - Episode 110Juicers! My friend Danny Phee joins me this week on the OJP to drop some knowledge on how to turn Facebook Messenger into a powerful tool for your real estate business! I am so excited about this content and how powerful it is, and of course, grateful to Danny for taking a few minutes to share it. Grab a pen (and a straw) and drink up this delicious new content.

Facebook Messenger as a CRM

As a realtor, the ability to connect with potential clients, build trust and personalize each experience is critical to your success. If you are looking for a way to manage client profiles, organize relevant content and increase your likability (thereby increasing trust), you MUST listen to what Danny Phee shares on this episode of the Onion Juice Podcast. “There are 1.2 billion people using facebook messenger, says Danny, but it wasn’t until recently that I started looking at FB Messenger as a customer relationship management (CRM) software.” He shared how using this tool can eliminate incorrect data, such as phone numbers or emails and how messenger can help realtors establish a lasting, joyful connection with their clients, even before you meet them.    

Tailoring personal content for your clients, automatically

Each client you work with as a realtor will have different questions, expectations, and budgets.  Danny talks about how the new tools in Facebook Messenger can help you organize relevant content automatically, using tools such as ManyChat and Bots. He shares how to integrate these tools, even if you are not technically inclined.

The Duke of URL

Danny Phee had so many great things to share (most of them in acronyms) on this episode of the Onion Juice Podcast. He talks about how K.L.T. affects every client’s decision to work with a realtor and what you can do to maximize this. “Clients want to work with someone they know, like and trust (K.L.T.)” Danny says. “Using messenger is a great way to build K.L.T…they (clients) get to see who you are, what you are doing, what you are posting…when they are ready to buy or sell a house, you are the first person they think of.” I loved this transparent approach, especially since it helps attract business, not just chase it. Drink up, this stuff is a blast!

All the right features in all the right places   

Danny and I talk about how a marketer or agent can provide tremendous value to the clients by utilizing the new features in the messenger app. These include the ability to send a payment, share schedules, and events and capture live video, among others. “Once they have interacted with you on messenger, you can send out tailored content straight to people’s messenger inbox,” he said. All of these functions happen inside the app, so it’s “frictionless.” There is a lot more ear-guzzling content in this episode, hope you enjoy it!

Outline of this great episode

  • [3:00] Neil shares how to implement an array of valuable marketing tools  
  • [7:45] Danny Fee Introduced
  • [9:00] How the Facebook Messenger app may be the new game-changer
  • [12:30] How to increase customer engagement while providing more value  
  • [15:45] Danny shares his best practices for marketing real estate deals on FB
  • [17:10] How to use the Manychat tool with Facebook Messenger  
  • [18:50] Why Bots are a tool every marketer or agent should be using  
  • [25:15] Establishing K.L.T. with the duke of URL  
  • [28:15] How to Leverage the new features within Facebook Messenger

Resources and Links mentioned in this episode

Our sponsors:

Connect with me!

You can find my personal real estate coaching website here

And connect with me on ANY of the following social channels. I LOVE social!

And finally, if you would be so kind – leave a rating and review for the Onion Juice podcast on Apple Podcasts (formerly  iTunes)

Creative Real Estate Marketing Strategies, with Sue “Pinky” Benson – Episode 86

Creative Real Estate Marketing Strategies, with Sue “Pinky” Benson - Episode 86When it comes to being a media company that just happens to sell Real Estate, Sue “Pinky” Benson is doing a great job and is making a big splash in her market. Her creative Real Estate marketing strategies set her apart from other agents in her area and attract people to her. I’m excited for you to hear this episode, catch some of Sue’s energy, and pick up some great Real Estate marketing ideas!

“Play like it’s 2017” and work as a group

In the past, Real Estate agents were protective of their listings and wanted to control the information. In today’s episode, Sue “Pinky” Benson talks about living in the present and why working as a group to get the information out as widely as possible is critical in today’s market. Listen in to find out how networking with other agents and using technology to share information and promote one another’s businesses can raise the respect people have for you and attract clients.

Using Facebook Lists for marketing strategies and supporting the Real Estate community

Want to find out what is happening in your community so that you can provide value to your audience? Would you like to communicate in a more personal way with your clients or find an easy way to network with other agents? In this episode, Sue “Pinky” Benson talks about how to use Facebook lists to accomplish these things and more. If you have never used Facebook Lists for Real Estate marketing, you definitely want to listen to this episode and find out what a great tool it is!

How to start over in a new area in Real Estate

Sue “Pinky” Benson moved to Naples, Florida just two years ago, going from a community with a few hundred Real Estate agents to an area with thousands. In this episode, she talks about the transition and how she is creating success in a market that is flooded with agents. Join us to find out how her creative Real Estate marketing strategies are providing value and attracting clients to her.

Spotlight your community to provide value to your clients

Sue “Pinky” Benson wants the community to know that she is there for them. In this episode, she tells us why we should get out and know what the community has to offer, and how that allows us to give more value to our clients. Sue embraces a philosophy of giving, not just trying to get. Listen in to get some creative Real Estate marketing ideas that help strengthen your community and attract clients at the same time.

Outline of this great episode

  • [0:35] Introduction to the Onion Juice podcast, this episode, and our sponsors
  • [7:55] Introduction of Sue “Pinky” Benson, best known for her unique video and marketing strategies.
  • [9:44] You’re as good as those you surround yourself with.
  • [16:59] Sharing others’ listings can attract people to you.
  • [17:57] How to use Facebook Lists for marketing strategies and supporting the Real Estate community.
  • [21:48] How to start over in a new area.
  • [28:30] How Sue Benson chose “Pinky” for her brand.
  • [29:55] Tips for recording a professional video commercial.
  • [31:07] The importance of a bio and how to write it.

Resources & Links mentioned in this episode

Pinky Knows Naples on   Facebook

Twitter

Instagram

Pinterest

Sue “Pinky” Benson’s website
Book by Katie Lance: Get Social Smart

Our sponsors: www.KnightBarry.com and www.EasyAgentPro.com/OJ ($100 off set-up)
Realtyexecutivescs.com
To get the 11 question listing presentation, text “listing” to 44222
Neil’s Coaching program
For info on coaching program, text “roundbox” to 44222
Join the Onion Juice – Ideas for Real Estate Agents Facebook Group
Follow Neil on:
Snapchat
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Twitter

Leave a rating and review on iTunes

Things You Might Not Know About Using Facebook for Real Estate Marketing- Episode 79

Things You Might Not Know About Using Facebook for Real Estate MarketingIn this episode, we’re going to talk about some things I’m really excited about on Facebook. For a while I had started to discount Facebook, but they are continuing to make changes and improvements, and the new features have given me a few big ideas for using Facebook for Real Estate marketing. I hope you’ll listen and begin to understand some things you didn’t yet know about Facebook!

How to use automatic messaging on Facebook to connect with people

I love the Facebook ads new automatic messaging feature. In this episode, I’ll tell you why you should be using it, and how it can help you easily schedule showings! Automatic messaging is available on a few other apps as well. Don’t miss this new feature and the way it can simplify your communication and bring you more leads. You know you want to do this.

Use Facebook to build Your database and get valuable feedback

Did you know that Facebook is a great tool for building your database? In today’s episode, I’ll tell you how to do it, and how you can get valuable feedback and potential clients in the process. The private messaging feature is underused, and can be a great tool for using Facebook for Real Estate marketing! Listen in for great ideas on how to use it.

Why you should use Facebook ads and Facebook Live for Real Estate marketing

Facebook ads are great. And if you’re not using Facebook Live, you should be. In this episode I’ll tell you what you can do to effectively use these Facebook features for Real Estate marketing. But should you build your business around Facebook ads? Listen in to also find out how to balance your other activities with using Facebook for Real Estate marketing.

Facebook groups and lists are a great way to build client relationships

Are you using Facebook groups for your Real Estate business? In this episode I’ll give you some tips on how to use them to build relationships that can lead to transactions. And one of my favorite features in Facebook is the newsfeed lists. Listen to today’s podcast to find out how to use them to cut out the “noise” and connect with the people who are most important to you and to your business.

Outline of this great episode

  • [2:31] Intro to today’s episode about things you might not realize you can do on Facebook.
  • [6:09] What automatic messaging can do for your Real Estate business.
  • [10:22] Why you should create a BLS (Buyer Listing Service).
  • [14:06] Use Facebook to build your database and get valuable feedback.
  • [18:19] Why you should use Facebook ads but not build your business around them.
  • [20:20] Facebook live. If you’re not using it, you need to.
  • [21:43] Facebook groups – a great way to build relationships with people.
  • [22:52] Facebook lists – a great way to cut out the “noise” and connect with people.

Resources & Links mentioned in this episode

Our sponsors: www.KnightBarry.com and www.EasyAgentPro.com/OJ

Realtyexecutivescs.com

Apps that also do automatic messaging:

Episode with Shannon Milligan on using Facebook Live

Episode with Dustin Brome on using Facebook Groups

To get Neil Mathweg’s 11 question listing presentation, text “listing” to 42222

Neil’s Coaching program

Join the Onion Juice – Ideas for Real Estate Agents Facebook Group – post questions for next week’s “Juice Bar” episode.

Follow Neil on:

Snapchat

Instagram

Facebook

Twitter
Leave a rating and review on iTunes

 

Real Estate Marketing: What Works and What Doesn’t? – Episode 76

Real estate marketingMarketers ruin everything. Techniques that work great for marketing Real Estate get used so much that after awhile they don’t work well at all. So how do you figure out what to do? In this episode, I’ll give you the storyboard of my marketing experience and what I have learned along the way. We are media companies that happen to sell Real Estate, and I am here to show you how to attract business instead of chasing it.

My Real Estate marketing roadmap

I have tried it all. From newsletters and print advertising to social media, and everything in between. When it comes to Real Estate marketing, I have figured out what works and what doesn’t, what used to work and doesn’t anymore, and what is new and effective for today. In this episode, I’ll give you the storyboard of my experience in Real Estate marketing, and tell you what you can to make it work for you.

Real Estate Marketing – what works today and what doesn’t

Some old style Real Estate marketing techniques still work! Some that used to be great, and even some new ones, are now a waste of time. We want to attract business, not chase it, and definitely don’t want to waste our time on activity that doesn’t work. So listen to this episode and learn from my experience what kinds of advertising, both old and new, will attract people to your business.

Becoming a media company that happens to sell Real Estate

Can you do Real Estate marketing and remain true to who you are? How is a media company that happens to sell Real Estate different from a traditional Real Estate agent? You can be yourself because people can’t relate to your “perfection” anyway. Listen in on this podcast and let me tell you about an approach that is more relationship-based and lets you be who you are.

Relationship marketing through Facebook Lead Ads

What are you doing on social to drive traffic to your blogs? Facebook? Instagram? How do you use those to leverage your relationships? One of my favorite tools is Facebook Lead Ads. In this episode, I’ll tell you about them and why they work so well. And remember to join our Onion Juice Podcast Facebook group, because we talk about this a lot. Come join the conversation!

Outline of this great episode

  • [0:27] Introduction to the podcast
  • [1:21] Intro to this episode about my Real Estate marketing roadmap.
  • [3:13] Information about sponsors, resources and coaching program
  • [6:17] My marketing experience — what works and what doesn’t.
  • [20:15] Becoming a media company that happens to sell Real Estate.
  • [22:09] Relationship marketing through social media.

Resources & Links mentioned in this episode

Our sponsors: www.KnightBarry.com and www.EasyAgentPro.com/OJ

Realtyexecutivescs.com

roundboxcoaching.com

serviceforlife.com

Neilmathwegrealtor.com

searchsaltlake.com

Join the Onion Juice – Ideas for Real Estate Agents Facebook Group

Follow Neil on:

Snapchat

Instagram

Facebook

Twitter

Leave a rating and review on iTunes