Juicers, today we are going to take a hard look at the areas of your life and business that have been affected by fear, and how you can find the courage to move forward. I have listened to the thought “this might not work” over and over, I’ve struggled with days were no deals closed, the effort far outweighed the results, and the expenses were more than the income. Some of you are living this life right now, and it’s crushing your spirit and killing your joy. When the last of your courage is spent and you want to toss in the towel, what can you do? Join me for this hard-hitting, honest conversation…I think you will find it helpful. How do we find the courage to keep going when we want to give up? This last week, I have been resting on courage. The word has come up in several conversations and emails. The…
How To Produce The Best Real Estate Videos, And Where To Post Them! – Episode #148
I have spent several episodes talking about the power of video content, how to produce the best real estate videos, and what platforms to share those videos on. Are they social videos? Are they searchable? Do they engage your audience and empower them with new information? These are all questions you have heard me ask. Today, I will encourage you to NOT cross-promote your content on every channel, and walk you through exactly what kinds of content you should be creating for Facebook, YouTube, and LinkedIn! Don’t cross-promote your content If you are posting the same real estate video to all of your channels (Facebook, Youtube, LinkedIn, other), you are taking a lazy approach to your content, and actually hurting your brand. There are rules you have to follow for each platform, or your content (and your brand) will sink into oblivion, never to surface again. Instead of cross-promoting your content, tailor it to fit…
Facebook Marketing For Real Estate Agents, with Dustin Brohm – Episode #136
Facebook is no longer the new frontier of marketing. It’s become an established channel many real estate agents use to obtain more (and better) leads. So, how do real estate agents capture new leads in today’s technologically advanced society? Facebook, of course! Dustin Brohm is back to share Facebook retargeting strategies to help you, the realtor, get in front of the right people with your Facebook ads. The Facebook pixel is an effective retargeting tool Have you ever searched for anything on Amazon – let’s say, a pair of shoes – and then taken a break to scroll through Facebook? There’s a good chance you saw those same shoes advertised on your Facebook wall. This may be creepy, but it isn’t by chance. A Facebook pixel fired when you visited Amazon, allowing the site to retarget you. Real estate agents can do the same thing! A pixel is just a piece of JavaScript code that…
Increase Your Business Via Live Videos On Facebook with Shannon Milligan – Episode 73
Creating live videos on Facebook is one of the newest media crazes that it seems like the whole world is jumping aboard. I FEEL IN MY GUT that there are so many possibilities to Facebook LIVE – and I’ve noticed one person in particular who is doing it incredibly well. Shannon Milligan is a person I first met on SnapChat about a year ago and is now doing an amazing live video show on Facebook every week where she gets incredible engagement and is actually building her business through the interactions she’s having there. You can hear Shannon’s first-hand account of what it’s been like to use live videos on Facebook, on this episode. If you want better engagement, make it about your audience. One of the things every real estate agent wants from their social media efforts is engagement. When people are interacting, asking questions, giving their feedback, you know you’ve created…
Real Estate Facebook Ads That Work, with Tyler Zey – Episode 72
Real Estate Facebook Ads are a dime a dozen. You can find them with pictures of pretty houses and neighborhoods all the time. But those ads simply DON’T WORK. Do you want to know why? They are too conventional, too “normal.” Sounds like a great opportunity for the Onion Juice tribe to get to work, wouldn’t you say? On this episode, I chat with my buddy Tyler Zey from Easy Agent Pro about how his team uses Facebook Ads – and I’m telling you – the bombs he drops on us to help build a powerful mailing list and get new real estate clients is AMAZING. I know I say this all the time – but you won’t want to miss this one. Find angles for your real estate FB ads that target your ideal client, then test to see what works. Facebook Ads are one of the best ways real estate agents…