I have spent several episodes talking about the power of video content, how to produce the best real estate videos, and what platforms to share those videos on. Are they social videos? Are they searchable? Do they engage your audience and empower them with new information? These are all questions you have heard me ask. Today, I will encourage you to NOT cross-promote your content on every channel, and walk you through exactly what kinds of content you should be creating for Facebook, YouTube, and LinkedIn! Don’t cross-promote your content If you are posting the same real estate video to all of your channels (Facebook, Youtube, LinkedIn, other), you are taking a lazy approach to your content, and actually hurting your brand. There are rules you have to follow for each platform, or your content (and your brand) will sink into oblivion, never to surface again. Instead of cross-promoting your content, tailor it to fit…