Real Estate Facebook Ads are a dime a dozen. You can find them with pictures of pretty houses and neighborhoods all the time. But those ads simply DON’T WORK. Do you want to know why? They are too conventional, too “normal.” Sounds like a great opportunity for the Onion Juice tribe to get to work, wouldn’t you say? On this episode, I chat with my buddy Tyler Zey from Easy Agent Pro about how his team uses Facebook Ads – and I’m telling you – the bombs he drops on us to help build a powerful mailing list and get new real estate clients is AMAZING. I know I say this all the time – but you won’t want to miss this one.
Find angles for your real estate FB ads that target your ideal client, then test to see what works.
Facebook Ads are one of the best ways real estate agents can get in front of their ideal audience, but you’ve got to know how to use them effectively. That’s why I brought Tyler Zey onto the show – he TRULY knows how to make FB ads work and he’s on the show this episode to share what he knows. One of the things you’ve got to do is figure out an angle for attracting your ideal clients that is NOT the same old “Get a valuation on your house – click here.” Know what I mean? Tyler gives us some great ideas on this episode, so be sure you listen.
Create an attractive offer for your ideal client and watch the leads come in.
What do your ideal clients need? Do you even know? It’s not the current appraised value of their home. It’s something else – and it’s your job as their next real estate agent to go out there and find out. On this episode of The Onion Juice podcast, Tyler Zey tells us how Facebook Ads can be used to target your ideal clients with the exact kind of offer that they can’t refuse. It might be a PDF download or a closer look at a particular real estate development, but when you get it right – the leads come flowing in. Tyler gives his best tips on this episode.
Choosing the right image for your Facebook Ads makes ALL the difference.
As Tyler Zey and the team at Easy Agent Pro have been working with and tweaking their Facebook Ads they’ve discovered something spectacularly effective – finding just the RIGHT image for your ad makes all the difference. His team created an identical ad where only the images were different, ran them all, and discovered which one outperformed the others. It’s the powerful, eye-catching images that are much more effective at getting leads, even if those images have little to do with the actual ad. Find out how Tyler and his team did it on this episode.
Create a lookalike audience in Facebook Ads to target NEW people who need real estate help.
One of the most powerful functions of the Facebook Ads platform is the creation of lookalike audiences. Don’t know what that is? It’s where you can upload your existing email list of clients and leads into Facebook and it does a couple of powerful things. First, it finds all those people on Facebook and analyzes every action they’ve ever taken on FB, including what they like and follow. Then it searches FB to find OTHER people with similar behaviors, interests, and location and creates ANOTHER list of people you can market to that is similar to your existing list. WOW! That’s a no-brainer when it comes to marketing. And the best part is it doesn’t cost all that much. Find out more on this episode.
Outline of this great episode
- [0:27] My introduction to this great episode with Tyler Zey – and why you need to drink this Onion Juice.
- [3:44] What’s working best when it comes to Facebook Ads.
- [7:50] Using FB Ads to create an email opt-in and lead generation tool.
- [12:31] One recommendation you should try out TODAY to increase conversions.
- [16:45] Using your existing email list to create a “lookalike” audience to target.
- [20:18] Think about your Real Estate Facebook Ads like you would a blog post.
- [23:45] How to target people in new real estate developments.
- [26:01] Does video work just as well as images? What are the risks?
- [27:04] Why you need to take advantage of Facebook Ads NOW, while you can.
Resources & Links mentioned in this episode
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