Creating live videos on Facebook is one of the newest media crazes that it seems like the whole world is jumping aboard. I FEEL IN MY GUT that there are so many possibilities to Facebook LIVE – and I’ve noticed one person in particular who is doing it incredibly well. Shannon Milligan is a person I first met on SnapChat about a year ago and is now doing an amazing live video show on Facebook every week where she gets incredible engagement and is actually building her business through the interactions she’s having there. You can hear Shannon’s first-hand account of what it’s been like to use live videos on Facebook, on this episode. If you want better engagement, make it about your audience. One of the things every real estate agent wants from their social media efforts is engagement. When people are interacting, asking questions, giving their feedback, you know you’ve created…
Real Estate Facebook Ads That Work, with Tyler Zey – Episode 72
Real Estate Facebook Ads are a dime a dozen. You can find them with pictures of pretty houses and neighborhoods all the time. But those ads simply DON’T WORK. Do you want to know why? They are too conventional, too “normal.” Sounds like a great opportunity for the Onion Juice tribe to get to work, wouldn’t you say? On this episode, I chat with my buddy Tyler Zey from Easy Agent Pro about how his team uses Facebook Ads – and I’m telling you – the bombs he drops on us to help build a powerful mailing list and get new real estate clients is AMAZING. I know I say this all the time – but you won’t want to miss this one. Find angles for your real estate FB ads that target your ideal client, then test to see what works. Facebook Ads are one of the best ways real estate agents…
The Power of Facebook Groups For Real Estate Agents with Dustin Brohm – Episode 71
If you’ve been on Facebook for any length of time you’ve no-doubt been invited to a number of groups. Have you noticed what happens inside those groups? People interact. People talk about areas of interest they have in common (usually the focus of the group). And relationships and community happen. What might happen to YOUR business if YOU were the one to create that kind of group surrounding what YOU do. Find out what my guest Dustin Brohm is experiencing in his Facebook Group, on this episode. But I don’t think I’d be able to keep a Facebook Group going. I hear excuses all the time – and don’t misunderstand, I do get the reasons behind them. But I’ve come to believe that though there are reasons, there are never excuses. If you feel that building a Facebook Group would be beneficial to your brand and business, you have NO excuse for not…
How to Be Successful In Real Estate – Neil’s Answers to YOUR Questions! – Episode 70
If you ask 100 successful agents how to be successful in real estate you’ll probably get at least 50 different answers. That’s because how you work in the business depends on who you are and how you best work with people. But the approach that’s becoming more and more effective as the culture changes is the approach I recommend – focusing on building relationships instead of building a business – and I do that by being a media company that happens to sell real estate. This 70th episode of The Onion Juice podcast is all about your questions and I answer them to help you become successful in your real estate career. Be sure you listen – somebody probably asked the question you’re wondering about. How you can BE the show when people are looking for a new home! One of my listeners wrote me to ask how she should approach her new…
Attraction Marketing Deep-Dive: What Is It, How To Do It – Episode 69
It’s time to take a deep-dive. Do you have your oxygen tank? I’ve talked a lot about attracting business instead of chasing it on this podcast, but I realized that I haven’t gone deeply enough into the subject to tell you exactly what it might look like. So that’s what this episode is – my attraction marketing deep-dive where I’m going to tell you what attraction marketing is, why it’s much more effective than the old style marketing we’re used to, and how you can do it in a variety of ways. It’s an episode worth hearing so make sure you take the time. Attraction marketing is a counterintuitive concept, but it really works. Really. I was thinking this last week about the old-time television show or movie where the Mom puts her fresh-baked pie on the window sill to cool. The aroma of the delicious pie wafts through the neighborhood and the…