Welcome back to Onion Juice, the show FOR Realtors by a realtor, to help you build your own media empire that can drive your business forward. I’m Neil Mathweg and I invite you to come on this journey with me. It’s a journey of discovering how the new, media soaked world we live in can be used to position us in a place that our real estate businesses can thrive. This one is all about becoming TOP OF MIND with those you’re trying to serve. When they think of real estate, or buying a home, you want them to think of you. On this episode, I’m going to discuss a few of the ways you can do that using the tools that are available.


Where are your “wanna be” clients focusing their attention already?


As you work toward the creation of your media platform, whatever it may be, you want to think of one thing before everything else. Where are your potential clients focusing their attention? Gone are the days when people rush to their mailbox every evening, excited to see what’s there. What’s replaced it? You got it – their smart phone – and it’s not just at the end of the day, it’s all day long. Next time you’re in a public place, just look around to see how many people are checking their email, checking out a blog, or watching a video. THAT is where you want to be. Let’s talk a bit about what that could look like and how you can leverage the opportunities, on this episode.


Becoming TOP OF MIND is not only about posting, it’s about ENGAGEMENT.


If you’re only blasting out information, you’ll just be doing what everyone else is doing. Seth Godin calls that “interruption marketing” – where you’re relying on interrupting people’s day to try and get them to pay attention to you. It IS important to get people’s attention, obviously, but you want to do it in a way that pulls them into ENGAGEMENT. What does that mean? Basically, it’s starting a conversation, an interaction, a relationship that you can build on. How do you do that? Listen in as I share my thoughts on the subject.


If ENGAGEMENT is the goal, then SOCIAL is the tool to get you there.


Think about the term “social media.” It’s intended to be an online or digital space where you can be SOCIAL with other real people (go figure). That is EXACTLY where you want to be in order to engage with the potential clients you’re trying to find. You’ll get their attention not only by what you share (posts, images, podcasts, etc.) but also through HOW YOU ENGAGE with them. When you some across as a real person (and you ARE a real person, aren’t you?), then you’re going to be much more successful at getting people to feel that they know, like, and trust you, which leads to lots and lots of good things for you and your business. Find out the social approaches I recommend by listening.


What if you don’t feel like you’re good at PUBLIC stuff like this?


I’m not one of those guys who believes that everyone could or should be doing a podcast (though I am convinced that more people can do a podcast than believe they can). I know that it simply isn’t a fit for some people. But you can still create things that ENGAGE with potential clients and get you that know, like, trust factor that will move your business forward. On this episode I’ve got a handful of suggestions for how you can reach out and engage with people without having to be the “star of the show” like a podcast or Youtube channel might require.


Outline of this great episode


  • [0:24] My welcome to you and a preview of this episode.
  • [0:53] The biggest challenge of creating a podcast that doesn’t create engagement.
  • [1:54] The categories of shows you could consider.
  • [2:55] Podcast shows that are perfect for social media.
  • [4:18] The benefits of creating a social focused show.
  • [5:07] The power of being top of mind.
  • [7:32] Where is the attention of your potential clients today?
  • [9:00] Using life events to attract the attention you need.
  • [10:20] What if you don’t feel you’re good enough to create your own podcast platform?
  • [15:26] How you can get in touch with me!

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