The Cheese and Whiskers concept of marketing for Real Estate Agents – Episode 13

Onion Juice Podcast episode 13 now available. Marketing: cheese and Whiskers

We’ve all felt the uncomfortable pressure of an unwanted marketing pitch, right? The pushy used car salesman, the vacuum cleaner guy at your front door, the people in the mall who want you to take their survey, the telemarketer who didn’t seem to hear you say, “no” the first time. It’s awkward – and you don’t want to be the one putting on that kind of pressure. But sadly many of us think of marketing and sales in that vein, and I’m here to tell you that it doesn’t have to be that way at all. In fact, marketing can truly be fun. Stick around for this episode of the Onion Juice real estate podcast and learn how marketing can be different.   I’m getting kind of addicted to marketing these days.   It may sound kind of strange to say it that way, but I’m discovering that marketing in the modern age can actually…

What most Real Estate Agents do WRONG on their websites – Episode 12

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Thanks for visiting this show notes page for the Onion Juice Real Estate podcast, I’m Neil Mathweg and I’m starting a movement to revolutionize the Real Estate industry one agent at a time. Today I want to chat about websites, and not just any websites, YOUR website. I want you to take a long, hard look at the way your website is designed to see if there are some small but important things you can do to maximize its use as a tool to collect leads, communicate your story, and gain new clients. I’m not kidding. Some of these ideas could crank up business more than you think.   A Real Estate agent website is more than you think.   You need to think of your website as more than just a billboard of services that you offer. It’s a story. It’s your story. It’s the story of who you are and how you do…

What Realtors Need to Know About Facebook & What They Can Learn From Taylor Swift – Episode 11

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Facebook has been around for a long long time now, so you know how to use it. Or do you? On this episode I want to talk about something that has been on my mind a lot lately, and it’s the way real estate agents do absolutely stupid things on Facebook, all in attempts to promote their business.  If you want to learn how to use Facebook for the reasons it was created and to increase your business at the same time, you want to hear this episode.   You’ve got to remember it’s SOCIAL media.   The most important thing about social media, including Facebook, is that it is meant to be social. Nobody goes there to have your advertisements and personal pep rallies blasted across their newsfeed. They go there to interact, to laugh, to enjoy relationships with people from across the world. You have got to learn how to become one of…

How Real Estate Agents are Doing Instagram Wrong – Episode 10

WELCOME BACK to this episode of Onion Juice, I’m so happy you’re here. As you probably know by now, or maybe you don’t, my name is Neil Mathweg and I am here to help you figure out how to move your real estate business into the digital age, to take advantage of the technology that is available to move your business forward. On this episode I’m talking about Instagram, the image and interaction platform that can help you make real connections with real people to move your real estate business forward. Find out how I suggest you approach the platform on this episode of Onion Juice.   Why you’re probably using Instagram all wrong.   Instagram is a new way of relating to other people through social media. It’s primarily image based, and it is all about interaction and connections. That means posting pictures of your latest listing is probably not the best way to…

Why Compelling beats Convincing every time – Episode 9

It’s episode 9 of the Onion Juice Podcast… almost to double digits (every little milestone counts, right?). On this episode I’m going to be covering an issue that is very important for all of us Real Estate Agents – convincing people VS compelling them. You may not have given it much thought but you need to know the difference – and more importantly, you need to apply the difference in every situation where you’re working with people. It is the difference between good client relationships and strained client relationships. Learn more on this episode.   Do you know the difference between convincing and compelling?   When you’re on the way to a listing appointment, when you’re doing a showing, when you’re talking with potential client, these are all situations where you might feel the need to convince someone that you are the right real estate agent for them to work with. The problem is, convincing…