The word “vulnerability” is kind of a double-edged sword. On one hand it sounds like a very dangerous place to be, on the other there’s something very winsome and appealing about it. I’ve come to believe is that being vulnerable, letting your stuff hang out, letting others know you’re not a perfect human being, is part of what causes connection between people. When that connection happens, trust is built. When trust is built, the sky’s the limit. On this episode I’m going to talk to you about why you should be more vulnerable in the way you run and Market your real estate business. One of the main things vulnerability does. There is a famous quote that says, “People can’t relate to your perfection.” What that is saying is that when you come across as having it all put together, people who feel like they don’t have it all put together can’t relate…
What a new Real Estate Agent should do to build her business – Episode 7
It’s a tough job becoming a new Real Estate agent from scratch (which all of us do at some time or the other). It’s easy to get overwhelmed by the details of the business without even addressing the ways you need to get new clients. On this episode my hope is to cut through all the junk and get to the practical things you can and should do if you are a brand new real estate agent to get your business rolling during that first hard, but rewarding year. Getting some “wins” right away is essential during your first year as a Real Estate agent. I am all about “attracting” business instead of chasing it. But in your first year as a real estate agent you are going to have to chase business – and you should. You’ve got to understand that the only way to get the ball rolling is to go…
Direct Response Marketing to Expired Real Estate Listings that really works! – Episode 6
Onion Juice is the new thing to drink in the Real Estate business. It’s different, it’s fresh (really, it is) simply because it’s a drink that gets attention from the people you really need to notice you. Of course, I’m not talking about literal onion juice, I’m talking about my approach to making your real estate business more noticeable and more effective. On this episode I’m going to pull back the curtain on my own direct response letters that I sent to people who had expired listings on the MLS. It was very effective and it’s an approach that I think will make a great difference for you if you apply it. Listen to this episode to find out how. Approach expired listings the Onion Juice way. Everybody who’s sending letters to people with expired real estate listings is approaching them in the same way. They’re telling why they are the best agent…
Why YOU SHOULD be a Media Company That Happens to Sell Real Estate – Episode 4
What you’ll hear on this episode is a HUGE part of what’s behind my mission with Onion Juice. I am convinced that in the day and age in which we live, every business person needs to think differently about the way they approach their prospective clients. You can’t go after them as much as you used to – instead, you’ve got to learn how to put out informative, entertaining, helpful media that does two things: #1 – it positions you as an expert and “everyday” guy or gal, and #2 – it engages people with you in a real relationship that engenders trust. Hear how I go about this and get your own ideas going by listening to this episode. People should hire you because of who you are, not because of what you offer. It’s crazy how this one works, but the fact is that it really does work. When you focus…