The word “vulnerability” is kind of a double-edged sword. On one hand it sounds like a very dangerous place to be, on the other there’s something very winsome and appealing about it. I’ve come to believe is that being vulnerable, letting your stuff hang out, letting others know you’re not a perfect human being, is part of what causes connection between people. When that connection happens, trust is built. When trust is built, the sky’s the limit. On this episode I’m going to talk to you about why you should be more vulnerable in the way you run and Market your real estate business.
One of the main things vulnerability does.
There is a famous quote that says, “People can’t relate to your perfection.” What that is saying is that when you come across as having it all put together, people who feel like they don’t have it all put together can’t relate to you. They feel intimidated, they feel unsure, they feel insecure. If you make people feel that way, nobody is going to feel like they can approach you in a business relationship. The main thing vulnerability does is establish a common footing between you and your potential clients. If you can learn to be vulnerable, your real estate business will explode. Find out more about how to do the vulnerability things the right way, on this episode of Onion Juice.
How building a media company can position you to gain trust before you even meet people.
As I have talked about before, I believe every real estate agent should be building a media company that happens to sell real estate. By Media company, I mean that you use the modern tools of media to your advantage, connecting with people through entertaining, helpful, value-laden content that will enrich their day and brighten their lives. That puts you in a place of trust almost immediately, before you even meet people. On this episode I’m going to talk a little bit more about why that so important and why I think you should be doing it.
The wrong kind of vulnerability.
We have all had conversations with that person who shares far too much. They tell you all about their bunions, about their aunt who died last week and was a hoarder, and had 17 cats, and her house stunk, and she never wore underwear. Those TMI (too much information) people make others feel uncomfortable. So when I say you need to be vulnerable, that’s not at all what I mean. You need to be vulnerable inappropriate ways, by letting people see that you struggle just like they do, and allow them the opportunity to come alongside you and be part of your team, one of your cheerleaders, someone who supports you in your journey. When you build those kinds of relationships, trust is soon to follow. And every business transaction is based on trust.
If you could leave a rating and review for this show on iTunes, that would really rock my day!
Since I launch the Onion Juice podcast, I have been blown away by the number of people who were listening, downloading, in interacting with me about the stuff I have to share. It’s been a great and fun Journey so far, and we are only 8 episodes into this thing. If you are receiving some value from what I’m sharing I would love it if you could go to iTunes and leave your own rating and review. Please be honest, don’t butter me up, just tell me what you think of the show. That is a kind of encouragement I couldn’t pay for, and you will be helping others find their way to the Onion Juice podcast more easily. Thanks at ton.
Outline of this great episode
- [0:24] My introduction and welcome to this episode.
- [1:20] A quote from Patrick Lencioni
- [2:39] The importance and authenticity of being vulnerable.
- [4:08] How media companies can be positioned to establish trust.
- [6:30] Why people relating to your vulnerability builds trust between you and them.
- [9:29] My thanks and a preview of next week’s episode.
- [10:29] How you can get my free gift for you.
Resources & Links mentioned in this episode
BOOK: Getting Naked
Follow Neil on:
Periscope (search for @NeilMathweg)
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