Using A Facebook Pixel, And Real Estate Facebook Ads with Jason Frazier – Episode #137

Facebook Marketing For Real Estate Agents, with Dustin Brohm

Jason Frazier, aka The Real Estate CIO, joins me on this episode to talk about why EVERY real estate agent should be using a Facebook pixel on their website. If you have no idea what a pixel is or how to use it, listen to this episode of the Onion Juice! Be aware though, once you hear what Jason Frazier has to share, you will have no excuse to start using this powerful marketing tool! What is a Facebook pixel and what does it do? The Facebook pixel is a piece of JavaScript code for your website that enables you to measure, optimize and build audiences for your ad campaigns. Once you drive people to your website, you can use the Facebook pixel (which is created for you, in your Ads Manager on Facebook) to track what they do on your site, and then create a custom audience that you can use to retarget and…

It’s 2018 and Facebook Changes Are Happening! with Jason Frazier – Episode #123

Have you heard that Facebook changes are on the way? It’s understandable and I actually love the things that Facebook is going to do. The reason I say that is that lately, Facebook has become less of an enjoyable place for me to spend my time, and that means the people I want to engage with aren’t spending as much time there either. Why has it become so unattractive? It’s because of all the clickbait and irrelevant posts that wind up in my Facebook feed. But the changes Facebook is making here at the beginning of 2018 are going to help us be more effective in reaching the very people we want to connect with. On this episode, Jason Frazier and I explain why. The Facebook changes happening are focused on people more than brands. But don’t panic, it’s a good thing for you media companies that happen to sell real estate It may sound…

Real Estate Branding with Jason Frazier – Episode 116

Real Estate Branding with Jason Frazier - Episode 116

Most people think that branding consists of your logo and a slogan that you pitch on your website and social media. Jason Frazier, the founder of realestatecio.com joins me to talk about what branding really is, common misconceptions associated with branding and how real estate agents can build a strong brand that helps establish trust. The 3 pillars of branding Do your customers choose your brand first? This question gets right to the heart of branding. Branding isn’t about logos or slogans. Branding is about forming a relationship with your customers — a relationship where they know your brand, they like it and trust it. Jason says branding is “what consumers say to other consumers about your business.” Do consumers know about you? If they do, do they like working with you? Lastly, but most important, do they trust you? These are the three critical pillars of growing a successful real estate business. Listen to…

Beat Zillow? Ridiculous! Build Something Better, with Jason Frazier – Episode 108

Beat Zillow? Ridiculous! Build Something Better, with Jason Frazier - Episode 108

You may or may not have about a crowdfunding campaign out there that’s trying to set up a marketplace to “beat Zillow.” Regardless, you’re in for a treat because this episode features my buddy Jason Frazier. He recently wrote an article in response to the BZ movement saying that if you really want to beat Zillow, it’s easy. Stop using it. But that’s not really the issue – the issue is that you do the work needed to build a business that makes you the Grand Poobah, the Noble Lumpkin, the Digital Mayor of your little corner of the world – and attracts clients to you in powerful ways as a result. Want to know how? Jason brings the fire on this episode so be sure you listen! When you create a clear plan and user experience you’ll be able to beat Zillow’s game. There are many companies out there trying to build a better…

Why You Need To Be Yourself To Sell More Houses – Episode 51

Ep 51 Album cover

You are the only one who knows how to be yourself.   You were built, created, made to be exactly who you are! There’s nothing beneficial to trying to imitate somebody else in the industry who you think is cool, or doing it right. Don’t get me wrong – there’s always a place for learning from others and modeling what they do – but when it comes to the personality and “why” behind you and your brand, it’s YOU that makes all the difference in setting you apart. On this episode, I’m chatting with my friend Jason Frazier about a whole slew of things but they all center around this issue of being yourself. Listen carefully. You could learn a new perspective that will help you stand out from the crowd and get more business.   Being yourself enables you to attract instead of chase your prospects.   You hear me talk about all kinds…