Most people think that branding consists of your logo and a slogan that you pitch on your website and social media. Jason Frazier, the founder of realestatecio.com joins me to talk about what branding really is, common misconceptions associated with branding and how real estate agents can build a strong brand that helps establish trust. The 3 pillars of branding Do your customers choose your brand first? This question gets right to the heart of branding. Branding isn’t about logos or slogans. Branding is about forming a relationship with your customers — a relationship where they know your brand, they like it and trust it. Jason says branding is “what consumers say to other consumers about your business.” Do consumers know about you? If they do, do they like working with you? Lastly, but most important, do they trust you? These are the three critical pillars of growing a successful real estate business. Listen to…
Juice Bar: Neil’s Answers to Your Real Estate Questions – Episode 80
It’s time to head down to the Juice Bar! It’s my Q & A session where I will be answering Real Estate questions that listeners like you have asked. In this episode I’ll answer questions about how to get past the objection that you are a new agent, blogging and social media, finding time for family, how to determine the financial health of a potential client, and more! Be sure to listen – someone probably asked a question you are thinking about! How do I overcome objections to me being a new Real Estate agent? Some will tell you “fake it ‘til you make it.” That’s a really bad idea. In this episode, I’ll answer this question and tell you what I think is a better way to handle it. Whether you are brand new or have been in the business a while, there are relationship principles you can follow to build trust and respect…