Don’t be afraid to dive into social media. You won’t drown, I promise! – Episode 39

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Are you afraid of social media? Thinking it’s something your teens can handle, but it would completely snow you? In this episode, I want to focus especially on helping you overcome that fear. Learn how easy it truly is! And then learn how amazing your business can grow when you learn how to become a media company that just happens to sell real estate. Then once you like what you hear here, go back and listen to back episodes of Onion Juice for more solid ideas on how to use media to take your business to the next level.   My first show makes my ears hurt! But hey, I made it–and many more (and much better) thereafter!   Several months ago, my guest Rory Washington was clueless about how to incorporate media into his real estate business, but now he’s absolutely crushing it on Snapchat, and more! How did he do it? Mostly just…

Set it and Forget It! How to Set a Clear Plan, and Then Follow It. – Episode 38

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If you haven’t juiced with me yet, welcome to Onion Juice! You’re gonna love it. It’s a podcast by a realtor for realtors, designed to get you thinking outside the box. Do things differently! And in doing so, attract business to yourself rather than chasing it. In these 38 episodes to date (and many more to come!), I provide solid, practical advice and strategies for doing that. In this episode I’ll talk about a course I’m developing and share insights on how clarity and consistency are the capital C’s in suCCess! Don’t be a fox; be a hedgehog! Wait, really? Yes, really!   You wouldn’t think so, but the hedgehog is actually a much more efficient worker. The fox knows a lot and is always strategizing this or that. The hedgehog knows one thing only: how to defend himself. And he does it well. The fox is a multi-tasker, which makes him scattered and unfocused,…

Huge opportunity awaits with Facebook LIVE – Episode 37

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Want to learn how to attract business instead of chasing it? You probably already know that’s what Onion Juice is all about. This podcast is dedicated to helping realtors learn how to think outside the box. That’s why in this episode I’ve invited a real estate agent who’s absolutely crushing it with Facebook Live to teach us some tricks. Listen to him describe how within just the first couple months of using Facebook Live, he’s already seeing incredible results.    My chest cavity is on fire! Um, don’t REALLY drink onion juice.   My guest in this episode took the Onion Juice challenge a little too far. That is, he took it literally! He drank onion juice and made a Facebook Live video of the event–including himself crying. Thankfully, he didn’t record the part where he got sick twice afterwards! Okay, not the smartest move. But this guy’s a genius when it comes to using…

C’mon, Get Snappy! Learn how to put Snapchat to work for you! – Episode 36

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In this episode of Onion Juice I’ve invited The SnapPack back to talk about what’s changed with Snapchat in recent months. You might remember we talked to them 15 episodes ago or so. Well, nothing stands still, certainly not social media! So today they’re back with some useful updates. It’s all part and parcel of the Onion Juice mission to help you be the best realtor you can–one who attracts business, not chases it! Using social media is not just part of your trade, it’s your art, and the Snap Pack’s got some great insights in this episode.   Make videos that POP! No snoozers, please.   Snapchat has a lot of new features you can use to really make your videos stand out. In this episode of Onion Juice, I pick the brains of The SnapPack to really delve into what those cool features are. Do you know about the new auto advance feature?…

Don’t just be a REALTOR (blah). You are an ARTIST! – Episode 35

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Every time you put yourself out there on social media or by creating an event, you are an artist! Start thinking of it that way. Put some zing into your networking, your marketing, and everything you do as a professional. That’s what I focus on in this episode of Onion Juice. What can we real estate professionals learn from a singer-songwriter? A lot. You might be surprised! If you’re a frequent juicer, welcome back! If you’re a first timer, welcome aboard, and feel free to go back to the previous 34 episodes. You’ve got a lot to catch up on!   Networking is an art! Learn to be a media company that happens to sell real estate.   When you promote your business or yourself as a professional, does it inspire you? Does what you’re posting or hosting make you feel alive? If not, you can learn some valuable lessons from artists. When a singer-songwriter…