Relationship Marketing: Leveraging Marketing to Gain More Relationships – Episode #49

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If you can figure out this relationship marketing thing, you’ll win in the long run. That’s because people buy from and work with people – not companies or experts. Of course, there are exceptions to that statement but overall people will work with the person they trust. So if you spend your time building relationships through the WAY you market you’re going to find people coming to you when it’s time for them to buy or sell a home. On this episode, I’m walking you through how I see this relational marketing thing working today. I hope you’ll take the time to listen.   We real estate agents only have two things we can market: our properties and ourselves.   I for one will market myself first every time. It’s not because I’m an egotist and think I’m the bomb, it’s because I want to get to know people and build relationships that last. I…

Instagram VS SnapChat: Which One Is Going to Dominate? – Episode #48

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Instagram VS Snapchat – it’s shaping up to be the dual of the century!   OK, maybe not quite that big – but it is making some noise out there in the social media corridors of power that span the internet. The younger set tends to like SnapChat and is loudly saying it’s still the best. But many who have enjoyed the slick look and feel of Instagram are convinced that Instagram’s new “stories” function is going to put the final nail in the coffin of SnapChat. As you might have guessed, I have an opinion about this – and I’m going to share it with you on this episode.   Instagram stories: Is it the death of Snapchat?   Some people say that Instagram just struck the death blow to my old friend SnapChat but I’m not buying it. I mean come on! Couldn’t they come up with something better than to outright copy…

Self Awareness Is Essential To Success As A Real Estate Agent – Episode #47

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Self awareness isn’t only a psychological term, it’s a very practical description of what every real estate agent needs in order to be successful in the modern business environment. Why would I say that? Maybe because it’s true. You’ve got to have a very clear picture of who YOU are in order to play to your strengths and maximize them for all they are worth. And you’ve got to know who YOU are in order to minimize your weaknesses and avoid getting stuck in the trap of trying to reform them On this episode I’m going to unpack what it means to be self aware and tell you what you can do to use who you really are in order to be successful. Self awareness means that you know yourself and focus on your strengths.   When I first started working as a real estate agent I was handed a list of FISBOs and a…

Dream Big And Empower Others As You Go – Episode 46

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I believe that everyone needs to learn how to dream big.   That’s because life is what you make it, for the most part. Of course there are circumstances and situations you can’t control but YOU have got to decide how you’re going to respond to those things. And more importantly, YOU have to be the one who determines that your big dreams are NOT going to be held back by anything that comes along. On this episode I’m talking about some of the reasons that dreaming big is important – and one of the best reasons is that it brings others along with you. It may be your family, the people you serve, or the people you hire. But no matter who it is you have the opportunity to lift others by chasing those big dreams of yours. Take a listen to this one, I think you’ll like it. Success unshared is failure.  …

The Future of Real Estate Technology and How NOT to Get Left Behind – Episode 45

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We’re about to send you back to the future! (I had to say that, sorry). That’s because I’m fired up to talk to you about Real Estate Technology on this episode of the podcast. And it’s not the type of technology you might be thinking of when I say that phrase. Yes, we all love our computerized MLS listings and such, but with the rise of social media and more and more changes happening every day, there’s a whole lot more that can be considered real estate technology than there used to be. On this episode I’m going to talk about what’s coming down the pike in terms of how real estate business technologies are changing and what we can do to keep up with the changes so our business doesn’t decline or get left behind. Real estate technology is NOT what you think.   There are all kinds of existing real estate tech tools…