Ep 47 Album coverSelf awareness isn’t only a psychological term, it’s a very practical description of what every real estate agent needs in order to be successful in the modern business environment. Why would I say that? Maybe because it’s true. You’ve got to have a very clear picture of who YOU are in order to play to your strengths and maximize them for all they are worth. And you’ve got to know who YOU are in order to minimize your weaknesses and avoid getting stuck in the trap of trying to reform them On this episode I’m going to unpack what it means to be self aware and tell you what you can do to use who you really are in order to be successful.

Self awareness means that you know yourself and focus on your strengths.


When I first started working as a real estate agent I was handed a list of FISBOs and a script and told to start calling them. I did. For two years. And I stunk at it. It was frustrating, agonizing, and ultimately unsuccessful. Why? Because I’m not wired to call anonymous people and talk to them on the phone. It’s not my personality nor my bent. I’d rather talk with someone who has already expressed interest in what I’m doing. THAT is a conversation I could have all day in an engaging way that brings value to the other person. That’s a simple example from my own life of how you can avoid spending tons of time in your areas of weakness so that you can focus on the things you’re already good at. Find out how to do that more by being self aware, on this episode.


You’ve got to find your sweet spot on the team to be successful.


Think about your professional sports team. There may be a handful of famous superstars on the team but if you stop to notice you’ll also see that there are many others who are not so famous who are on the team. Those players may not be as high profile but they play a very crucial role on the team. It’s not about who gets the glory, it’s about whether the entire team wins. In your office and on your real estate team you need to know your role. Then you need to get busy carrying it out day by day. That’s where you and your real estate team will see the most success.

Why your DISC profile is crap.


I’ve taken the DISC profile and a handful of others. I get what they’re trying to accomplish. But I don’t buy them – I think they are crap. Why? Because I believe you and I are better than any profile says we are. I don’t believe in putting people inside a box and saying “This is how you are.” We grow, we mature, and we learn. No profile can take that into account. If you will learn how to practice daily self awareness you will discover that you naturally thrive in certain contexts and are not so good in others. You’ll find that your personality lends itself to certain things while you shrink back from other things. That’s because you’re bigger and better than any set way of identifying yourself. When you can notice those things through self awareness and act to strengthen your strong points, you’ll find a lot more success in your career.


Most agents are a bunch of sheep. Don’t be one.


There is a way that seems right to the real estate industry trainers but the end result of it is being “broke!” But agents far and wide continue to follow, doing what they’re told like dumb sheep. They keep trying methods of lead generation and client retention that simply don’t work in the modern era. There is a better way – and it’s by becoming self aware so that you can be true to who you are and thrive in the areas of your strengths. When you and the people on your team are all doing that you’ll find that you fill in each other’s gaps and the entire team experiences greater success. On this episode I’m talking about how that kind of self awareness can help you in your real estate business. I hope you’ll take the time to listen.


Outline of this great episode


  • [0:24] My introduction to this episode about self awareness.
  • [3:28] What happens when you are not self aware?
  • [7:00] The importance of clarity and consistency.
  • [8:50] You have to find out who you are and accentuate your strengths.
  • [16:00] You’ve gotta’ learn how to assess and understand your prospects and clients.
  • [19:10] The mind shift from commercial about you to interest in your sellers.


Resources & Links mentioned in this episode


Our sponsor: www.KnightBarry.com


Test “listings” to “44222” to get my listing appointment checklist.


Follow Neil on:






Join Neil On Facebook Live every Monday at 3pm CST at facebook.com/onionjuicepodcast


Leave a rating and review on iTunes

Leave a Reply