Talking in pictures: Snapchat Marketing with Chelsea Peitz – Episode 114

Talking in pictures: Snapchat Marketing with Chelsea Peitz - Episode 114

Chelsea Peitz is a content creator,  author, and Snapchat pro! She has just launched her new book, “Talking in pictures – how Snapchat changed cameras, communication, and communities,” and joins us today on the onion juice to share how real estate agents can use camera-first platforms like Snapchat to build a brand and build trust through authentic relationships. Chelsea spent nine months documenting her own process of using camera-first social platforms to grow a business and establish a strong brand. The OJ nation knows we want to be companies that attract business, not chase it. Chelsea’s book and the tips she shares on this episode can help you do just that! How Snapchat made it personal At some point in the evolution of social media, the major platforms like Facebook and Instagram lost the personal connection. Perfection was the standard, even if it was content from a smaller company or an individual. If not for…

Maximize Your Real Estate SEO with TJ Kelly – Episode 112

Maximize Your Real Estate SEO with TJ Kelly - Episode 112

Juicers! This episode is packed with amazing information from my friend and SEO expert, TJ Kelly! I let TJ “take over” the podcast this week so he could share how real estate agents can maximize their search engine optimization and increase exposure. TJ clarifies how SEO started and how it has evolved, a few best practices and several tips that realtors can implement today. What is SEO? Somewhere in a top-secret bunker, Google is running an algorithm that controls how content is archived and displayed…or something like that…TJ explains that when people think of “Search Engine Optimization,’ they may think of Metatags or ranking number one on Google. He says that these factors are not as relevant to how SEO algorithms are programmed today. In reality, there are multiple factors to pay attention to.      The eight factors of SEO SEO today is far more involved than it’s inception in the 90’s. TJ explains the…

How I’m Starting Over in Real Estate – Episode 92

How I’m Starting Over in Real Estate - Episode 92

I’m starting over in Real Estate. I’m stepping down from my position as CEO of Realty Executives Cooper Spransy, and getting back into selling Real Estate. On this episode, I explain why I am making this change and how it will help me be an even better coach. I also share my plan for how I am going to get back into sales. Listen to this podcast to find out how and when I am making this transition and to get ideas for a fresh start for your Real Estate business. Join me on my journey as I start over in Real Estate sales I am excited about stepping down from my CEO responsibilities and starting over as a practitioner in the Real Estate industry. And I’m looking forward to sharing my journey with you! I’ll be documenting the failures and successes, the craziness and the joy along the road. Travel along with me on…

Being a Media Company that Happens to Sell Real Estate – by Writing About Other Things, with Frank Konsella – Episode 91

Being a Media Company that Happens to Sell Real Estate - by Writing About Other Things, with Frank Konsella - Episode 91

If you have been around the Onion Juice Podcast for long, you already know that we strive to be media companies that happen to sell Real Estate. On today’s episode, we are going to give it a bit of a new twist — being a media company that happens to sell Real Estate, that doesn’t talk about Real Estate. It’s true. Producing content on other topics can help you attract business. And we are all about attracting business instead of chasing it. So listen in and learn how you can sell Real Estate while publishing content about other things! Frank Konsella connects with potential clients through his backcountry skiing blog! Frank Konsella is a Real Estate agent in Crested Butte, Colorado. There are over 50 “14-ers” (14,000-ft peaks) in the Colorado mountains, and Frank’s passion is skiing those peaks. He started a blog that connects him with others who share his interest. On this episode,…

Simplify Your Business – Episode 74

EP 74 Episode Cover

Do you want to attract business instead of chasing it? Would you like to do less and accomplish more? Simplify. I can help. In this episode, I’ll tell you about the upcoming launch of my Real Estate coaching program and the pillars it is based on. Listen in and find out what you can do to simplify your business. And, seriously, call me! How to stop being super-busy without accomplishing anything You are working hard at your Real Estate business, but at the end of the day you often feel like haven’t really accomplished anything. You’re going too many directions and need clarity. Stop chasing silver bullets. You need to simplify. And I can help you. Listen to this episode to find out how, and to get links to contact me for a 15-minute phone call! Three pillars on which to build your simplified business There are many different ways to do a Real Estate…