WELCOME BACK to this episode of Onion Juice, I’m so happy you’re here. As you probably know by now, or maybe you don’t, my name is Neil Mathweg and I am here to help you figure out how to move your real estate business into the digital age, to take advantage of the technology that is available to move your business forward. On this episode I’m talking about Instagram, the image and interaction platform that can help you make real connections with real people to move your real estate business forward. Find out how I suggest you approach the platform on this episode of Onion Juice. Why you’re probably using Instagram all wrong. Instagram is a new way of relating to other people through social media. It’s primarily image based, and it is all about interaction and connections. That means posting pictures of your latest listing is probably not the best way to…
Why Compelling beats Convincing every time – Episode 9
It’s episode 9 of the Onion Juice Podcast… almost to double digits (every little milestone counts, right?). On this episode I’m going to be covering an issue that is very important for all of us Real Estate Agents – convincing people VS compelling them. You may not have given it much thought but you need to know the difference – and more importantly, you need to apply the difference in every situation where you’re working with people. It is the difference between good client relationships and strained client relationships. Learn more on this episode. Do you know the difference between convincing and compelling? When you’re on the way to a listing appointment, when you’re doing a showing, when you’re talking with potential client, these are all situations where you might feel the need to convince someone that you are the right real estate agent for them to work with. The problem is, convincing…
Why Vulnerability Could Explode Your Real Estate Business – Episode 8
The word “vulnerability” is kind of a double-edged sword. On one hand it sounds like a very dangerous place to be, on the other there’s something very winsome and appealing about it. I’ve come to believe is that being vulnerable, letting your stuff hang out, letting others know you’re not a perfect human being, is part of what causes connection between people. When that connection happens, trust is built. When trust is built, the sky’s the limit. On this episode I’m going to talk to you about why you should be more vulnerable in the way you run and Market your real estate business. One of the main things vulnerability does. There is a famous quote that says, “People can’t relate to your perfection.” What that is saying is that when you come across as having it all put together, people who feel like they don’t have it all put together can’t relate…
What a new Real Estate Agent should do to build her business – Episode 7
It’s a tough job becoming a new Real Estate agent from scratch (which all of us do at some time or the other). It’s easy to get overwhelmed by the details of the business without even addressing the ways you need to get new clients. On this episode my hope is to cut through all the junk and get to the practical things you can and should do if you are a brand new real estate agent to get your business rolling during that first hard, but rewarding year. Getting some “wins” right away is essential during your first year as a Real Estate agent. I am all about “attracting” business instead of chasing it. But in your first year as a real estate agent you are going to have to chase business – and you should. You’ve got to understand that the only way to get the ball rolling is to go…
Direct Response Marketing to Expired Real Estate Listings that really works! – Episode 6
Onion Juice is the new thing to drink in the Real Estate business. It’s different, it’s fresh (really, it is) simply because it’s a drink that gets attention from the people you really need to notice you. Of course, I’m not talking about literal onion juice, I’m talking about my approach to making your real estate business more noticeable and more effective. On this episode I’m going to pull back the curtain on my own direct response letters that I sent to people who had expired listings on the MLS. It was very effective and it’s an approach that I think will make a great difference for you if you apply it. Listen to this episode to find out how. Approach expired listings the Onion Juice way. Everybody who’s sending letters to people with expired real estate listings is approaching them in the same way. They’re telling why they are the best agent…