Why Realtors have GOT to create a MEDIA PLAN for 2016 – Episode 17

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Last week I spoke about a social media plan… and the fact that you as a Realtor have GOT to create one. But when I said that, I said that it requires that you create a Media Plan as well. What’s a media plan? It’s a strategy for producing media, of some kind, that you can use to position yourself as THE go-to expert in your niche (real estate). This can be a very powerful thing for you, especially in your local area. On this episode I’m going to show you how I’m doing that and share some plans for a future show I’m going to create to leverage media to my advantage in a powerful way.   Why creating a show is beginning conversations you wouldn’t normally have.   Think about the conversation that happens around the water cooler at the office. It’s often laced with conversation about media – television shows, memes from…

My plan to use SOCIAL MEDIA to attract my ideal Real Estate clients in 2016 – Episode 16

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Hey there, welcome back to the onion juice podcast, my name is Neil Mathwig and I am your host and guide on this journey to building a media company that happens to sell real estate. On this episode I am going to be talking to you about my plans for 2016, and what I intend to do regarding building my own media plan. What the media plan? You can keep reading to find out or you can listen to this episode. Either way, I’m going to try to share with you the exact steps I’m going to take to make the best use of social media for my business in 2016.   What is a media plan?   I don’t know if what I’m about to describe is really what a “media plan” is, but it’s what I am calling a media plan for the sake of my postings and leveraging of social media.  I’ve…

Build your Real Estate business using RENTERS and other unorthodox ideas. – Episode 15

Go Connect App Founder Zach Schabot on Onion Juice Podcast

One of the biggest reasons I started the onion juice podcast was to shake up the real estate industry. I believe that things need to change. I believe that we are operating according to many antiquated systems and beliefs. When we can revolutionize things according to the advances in technology and society, we will not only make more money, but we will also serve our customers better. This episode of the Onion Juice is all about that. You are going to meet my guest Zach Schabot, a Realtor who has some amazingly outside the box ideas that you’re going to love.   A Real Estate guy who puts his focus on helping renters first.   One of the most incredible things that Zach has done to move his real estate business forward  is to put his focus on renters instead of buyers. That may sound counterintuitive or even stupid, but Zack explains on this episode…

Social media for Real Estate agents done right, with The Broke Agent – Episode 14

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Hey, I’m so glad you’re back to check out another episode of the Onion Juice podcast. This one’s a bit outside the box, and if you know me at all, you know I like it that way. Today I’m talking with two guys who have truly pushed the envelope of what Real Estate agents are doing online by posting real, raw, honest conversations that stimulate interaction. Who are they? It’s Wes and Eric, the guys behind The Broke Agent, a Real Estate company that is on the leading edge of using social media to move their business forward. If you’re struggling to know how to use social media effectively for your Real Estate business, you’ve got to hear how these guys approach it.   Don’t be THAT guy… the one who comes into the party and talks about himself.   You’ve been at that kind of party before, where somebody immediately starts talking about themselves…

The Cheese and Whiskers concept of marketing for Real Estate Agents – Episode 13

Onion Juice Podcast episode 13 now available. Marketing: cheese and Whiskers

We’ve all felt the uncomfortable pressure of an unwanted marketing pitch, right? The pushy used car salesman, the vacuum cleaner guy at your front door, the people in the mall who want you to take their survey, the telemarketer who didn’t seem to hear you say, “no” the first time. It’s awkward – and you don’t want to be the one putting on that kind of pressure. But sadly many of us think of marketing and sales in that vein, and I’m here to tell you that it doesn’t have to be that way at all. In fact, marketing can truly be fun. Stick around for this episode of the Onion Juice real estate podcast and learn how marketing can be different.   I’m getting kind of addicted to marketing these days.   It may sound kind of strange to say it that way, but I’m discovering that marketing in the modern age can actually…