When it comes time to make a course correction in anything that we are doing, it can be a very disconcerting time. In the last episode, the course correction I announced must have seemed like an entire change of focus to many of you. I know that by the feedback I received via social media, especially in The Onion Juice Facebook Group. I get it. I didn’t intend to discourage any of you, I wanted to give you a tip about where I see things going. In this episode, I’m trying to clear up the confusion and give you some tips about making the course corrections that fit where your tribe is in their social media journey. I knew the last episode of this podcast was going to be hard to swallow. I didn’t know it would be THAT hard to swallow The feedback I received from my last episode – the one where I…
Bad Media? Can There Be Such A Thing? – Episode 121
On this episode I am going to say something and that you probably thought you would never hear me say. There is such a thing as bad media. As the social media landscape changes, our approach to social media has to change with it. In this episode, I am going to walk you through some of the changes I have made and why I think that the things I’ve done in the past won’t actually have the same beneficial impact they had back when I first did them. It’s a surprising episode that you won’t want to miss, so be sure you guzzle the juice on this one. A couple of examples of “bad media” publication and how these guys made incredible changes that are making a difference I don’t mean to throw anyone under the bus and the guys I’m going to talk about on this episode know that that’s not what I’m doing….