Onion Juice is the new thing to drink in the Real Estate business. It’s different, it’s fresh (really, it is) simply because it’s a drink that gets attention from the people you really need to notice you. Of course, I’m not talking about literal onion juice, I’m talking about my approach to making your real estate business more noticeable and more effective. On this episode I’m going to pull back the curtain on my own direct response letters that I sent to people who had expired listings on the MLS. It was very effective and it’s an approach that I think will make a great difference for you if you apply it. Listen to this episode to find out how. Approach expired listings the Onion Juice way. Everybody who’s sending letters to people with expired real estate listings is approaching them in the same way. They’re telling why they are the best agent…
Why YOU SHOULD be a Media Company That Happens to Sell Real Estate – Episode 4
What you’ll hear on this episode is a HUGE part of what’s behind my mission with Onion Juice. I am convinced that in the day and age in which we live, every business person needs to think differently about the way they approach their prospective clients. You can’t go after them as much as you used to – instead, you’ve got to learn how to put out informative, entertaining, helpful media that does two things: #1 – it positions you as an expert and “everyday” guy or gal, and #2 – it engages people with you in a real relationship that engenders trust. Hear how I go about this and get your own ideas going by listening to this episode. People should hire you because of who you are, not because of what you offer. It’s crazy how this one works, but the fact is that it really does work. When you focus…