5 Listing Presentation Mistakes that Lose the Listing – Episode #44

Ep 44 Album cover

As a real estate agent your listing presentation is one of the most important things you do. It’s where you truly “make the sale” with your prospective client. It’s where you make a personal connection that engenders trust. That means you have to do it well. No – you have to do it incredibly, amazingly, stupendously well. How do you do that? You’ve got to get my video demonstration to see how I’ve successfully done it throughout my career. But you also want to avoid the mistakes that I see over and over in the listing appointments that agents present to their prospective clients. Today I’m covering those mistakes. Avoid these.   Make your first call with a prospect SSS: Short and Sweet, Stupid.   When I was trained on how to receive a call from an interested prospect I was given a list of 20 questions (maybe not 20, but it feels like it)…