When was the last time you got a piece of real mail that you really enjoyed reading? Today on the Onion Juice, Michael Krisa from Service For Life!® joins me to talk about the power of the mailbox, specifically, a custom newsletter that they produce for me to keep me connected to my “power list” of past clients, friends, family and potential new clients. This newsletter is so important to me, it’s one of the top three strategies I focus on to attract business! It all started with the Mathweg Minute Real estate newsletters to past and prospective clients can be a fantastic and inexpensive way to build and maintain strong client relationships. I learned this from a mentor in the real estate business back in 2002, which resulted in the creation of my own newsletter I titled “The Mathweg Minute.” After the first year of creating and sending it to my list, I realized…
How to Become an Authority in Your Real Estate Market – Episode 87
At a baseball game recently, with a group of about 25 people, my wife made some observations about how I didn’t “work the crowd” but people just seemed to gravitate to me, and why. It got me thinking that I wanted to teach people how to attract people, and what it takes to be seen as an authority in your Real Estate market. So, in this episode, I’ll tell you more about my wife’s observations about how I attract people, and then I’ll give you eight practical tips for gaining authority in your market. What does it mean to have authority in your market? Having authority in your market means that when people in your area think of Real Estate, they think of you. You become a household name, and people are drawn to work with you. But how do you make this happen? In this episode, I will talk about ways you can relate…