My good friend Dustin Brohm recently attended the Social Media Marketing World conference in San Diego. In this episode, we are chatting about his takeaways and how what he learned relates to Real Estate marketing on Facebook and other social media. Listen to this episode to hear Dustin’s take on Facebook, Twitter, LinkedIn, and Instagram. Find out how to use Google Analytics to track your Facebook ads. I think you’ll enjoy this lighthearted conversation and you’ll learn a lot in the process!
Why it’s still a great time to start a Facebook group
Groups are not being utilized as much as they should be for Real Estate marketing on Facebook. In this episode, Dustin Brohm talks about starting groups and shares some great ideas for getting people to engage within the group. Want to know how to make new members feel welcome? You’ll find out here. Listen to this episode and be motivated to create and use Facebook groups that work!
How to decide what content to promote
You definitely want to promote your content when you are doing Real Estate marketing on Facebook. But how do you know what content to promote? In this episode, Dustin Brohm tells me what he learned at the Social Media Marketing World conference in San Diego about promoting content. Listen in to know what to test, and how to not waste money in deciding what content to promote.
Facebook still runs the world in terms of social media marketing
Each of the social media platforms has its value in Real Estate marketing. But Facebook still rules the world. In this episode, Dustin Brohm talks about the various social media platforms and focuses in on Facebook. We talk about Facebook ads, Facebook Messenger, and Facebook Stories. If you are using, or want to use Facebook for Real Estate marketing, you will definitely want to hear this conversation.
Using social media to build your credibility in the Real Estate market
How do you let people in your sphere of influence know who you are and what you are doing? There are a number of ways that you can use social media to get the word out and build your credibility. In this episode, Dustin Brohm and I talk about how to do that. Listen in to find out what you should be communicating with people to build your credibility and motivate people to contact you when they want to buy or sell Real Estate.
Outline of this great episode
- [2:25] Introduction of Dustin Brohm and this episode.
- [8:06] Facebook still runs the world in terms of social media marketing.
- [9:47] Why it’s still a good time to start a Facebook group.
- [10:55] How to get people in your Facebook group to engage.
- [14:55] How to know what content to promote.
- [18:12] Facebook ad tracking using Google Goals within Google analytics,
- [20:28] Facebook Messenger ads that start a conversation.
- [23:32] Facebook Day and Facebook Stories.
- [29:00] Using Instagram influencers to get your content out there.
- [33:02] Using social media to build your credibility in the Real Estate market.
Resources & Links mentioned in this episode
Dustin Brohm’s SnapPack Live Facebook group
Neil Mathweg’s video on Facebook Messenger ads
To get the listing presentation, text “listing” to 42222
Neil’s Coaching program
Join the Onion Juice – Ideas for Real Estate Agents Facebook Group
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