How To Podcast And Publish It This Week with Carey Green - Episode 64

On last week’s episode, I told you how I got started podcasting and how it’s been a big part of my success thus far. I want you to know that you can do the same thing using a podcast. But I’m not the only one who thinks so. For this episode, I had the opportunity to get a “professional” from the podcasting world on the show to talk about why podcasting is accessible to anyone – yes, EVEN YOU!  Carey Green is the founder, owner, and “Client Happiness” guy at Podcast Fast Track and he’s got a lot of encouraging news for you about why YOU CAN START A PODCAST THIS WEEK. And that’s no exaggeration.

Want to know how to podcast? Here’s how you can do it simply.

One of the things that I LOVE about this conversation with Carey Green is that he brings the technical things down to a level anybody can grasp, making it seem so simple that even a kid could do it. Wait, there actually ARE kids who are podcasting, so surely YOU can do it! From what Carey says in this conversation, you could get a good quality microphone for under $100, grab some free software (the software he actually uses to do his professional audio editing), and sign up for a $15 media hosting account, and your show could be on iTunes within days! And Carey is happy to walk you through every step of that process if you need someone to hold your hand (and it won’t cost you anything). What are you waiting for? Find out how you can connect with him on this episode.

Here’s how to get past the intimidation factor of podcasting.

What is it you imagine about starting a podcast of your own that brings fear to your heart? Here are some of the most common things I hear:

  • What would I talk about?
  • I don’t know how to do all the technical stuff!
  • I’m not a good public speaker!
  • I don’t have the money to spend on it right now.

But you know what? For most people – those are EXCUSES for not getting started. Hey, I just call it like I see it. You CAN do this and you CAN get started today. Carey Green and I address all of those issues on this episode so unless you want to be held accountable to taking some action on those podcast dreams you’ve been having, you’d better not listen to this episode of The Onion Juice.

What’s the real ROI of doing a regular podcast, really?

What would be the benefit of starting a podcast? It’s a very legitimate question so I’m glad you asked. :) But before I give you the answers as I see them you need to understand that the return on investment you get may not come in the form you’re looking for. Many podcasters start out expecting that they are going to get a big-dollar sponsorship or great offer of some kind that’s related directly to their podcast. But it seldom works that way. What usually winds up happening is that the podcast positions you as THE GO-TO EXPERT in your niche in the minds of your listeners. That means when they need what you do (Real Estate), they naturally think of YOU. That’s an ROI that’s hard to track but one that can’t be denied. On this episode, you can hear how Carey Green has seen that kind of ROI happen for many of the 30+ clients he works with. Now there’s some social proof for you!

Here’s why most Real Estate Agents who start a podcast should NOT podcast about real estate.

It may seem like a natural thing for the topic of your podcast to be real estate. After all, you ARE a real estate agent and you DO sell real estate, right? But that’s not the way that I recommend you go about it. My guest today is a guy who works with 30+ clients and he agrees that your best approach may NOT be to talk about what you do. Instead, we both feel that if you center your podcast around an area of interest that you share in common with the ideal customers who live in your city, you’ll both be much better served. Carey Green from Podcast Fast Track unpacks how it looks and why it works that way on this episode, so I hope you take the time to listen.

Outline of this great episode

  • [0:24] My introduction to this follow up episode with Carey Green of Podcast Fast Track.
  • [2:27] Why I call it “The Onion Juice” and how you can benefit from drinking my OJ!
  • [6:15] How can you get past the intimidation of starting a podcast?
  • [8:01] It’s simpler than you think to get started.
  • [9:30] The best approach to writing your own show notes effectively.
  • [12:34] The best success stories from among Carey’s clients.
  • [13:54] How to build a following before you build a podcast.
  • [14:56] How often should you podcast? It depends… :)
  • [16:30] How can you truly bring value to your podcast?
  • [17:34] How to take advantage of a common area of interest to build your reputation.
  • [19:37] What’s the future of podcasting look like?
  • [21:07] How you can promote your podcast effectively.
  • [24:56] Carey’s advice to a person who’s skeptical about the ROI of starting a podcast.
  • [30:10] Why relationships are huge for starting any online venture.

Resources & Links mentioned in this episode

Our sponsor:

Easy Agent Pro websites (a new sponsor) – get your $100 discount

Last week’s episode about starting a podcast – Carey’s business website – you can find his podcast there as well.

Audacity software (it’s free)

Christy Harrison’s podcast – Food Psych Podcast – The new project Carey mentioned that he’s working on.

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