You want and you need more clients in your real estate business. There’s no question about that. But you can get them much more effectively without the brochures, mailers, and business cards flooding your community. How? By getting engaged in your community in a way that makes you a local hero. It sounds pretty intimidating at first but it’s not. It’s a very natural, caring, genuine way to put yourself in the the limelight that everyone is already looking at, and the fringe benefit is that your place as a realtor in the community is publicized without even talking about it. Find out more on this episode of Onion Juice. What do I mean by “championing a cause?” Championing a cause in your community doesn’t have to be a big thing… it only needs to be a thing that people care about. It might sound difficult to figure out what that is, but…
Being the Artistic Guru who Connects Your Audience to your Real Estate Business – Episode 2
When you heard me talk about being a Real Estate agent who is also an artistic guru, your eyes may have rolled back in your head. But I want you to rethink what you think I’m saying. I’m not talking about being some “out there” sort of guru – I’m talking about how you can use the interests you already have to share on a broader scale. You’ll find that you will attract people who are also interested in those things, and they’ll discover almost accidentally that you’re a Realtor… and the rest works from there. Find out more on this episode of Onion Juice. Why creating art is a great way to connect with people who need what you do. Art of various types (writing, painting, photography, singing, etc.) make an emotional connection with people. It’s tapping into the heart and soul of what makes us tick as individuals. When you are…
It’s Time to Drink Some Real Estate Onion Juice – Episode 1
Welcome to the Onion Juice podcast. It’s all about shaking up and redefining the Real Estate industry. I’m Neil Mathweg, a Realtor who works and lives in Madison, Wisconsin. I’m a part of the fastest growing company in my area, and have a passion to help agents like you rethink your business and how you go about serving the people you serve – in ways that matter. It’s time to change things, to do things differently, and how to attract people instead of chasing them. It’s time for you to begin drinking the Onion Juice. Why did I choose the name Onion Juice? In my view, Realtors all across the country is drinking a figurative “orange juice.” It’s the same old way of doing business – chasing leads, prospecting, marketing through direct mail in bragging, self-centered ways. But since I’m aiming at doing things differently I want to portray my mission differently –…