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Hire a Virtual Assistant That Is On Mission with Leah Roe – Episode 117

Hire a Virtual Assistant That Is On Mission with Leah Roe - Episode 117

I met Leah Roe at a networking event in Madison, Wisconsin called 1 Million Cups. She is very well connected in the Madison area and spends a significant amount of time giving back to the community. Ever since Leah told me about the company she started, I have been excited to have her on the OJ as a guest! If you are a real estate agent who is considering hiring a virtual assistant, listen to this episode first, it’s a game-changer! Military Affiliate Virtual Assistant Network Leah said she had no intention of starting a business when she asked her sister to be her virtual assistant. Leah wanted to have a greater impact in her community through her work but realized she would need someone to help her handle all of the little details that seemed to eat up her day. Her sister agreed to the position, and did such an outstanding job, Leah’s clients…

Real Estate Branding with Jason Frazier – Episode 116

Real Estate Branding with Jason Frazier - Episode 116

Most people think that branding consists of your logo and a slogan that you pitch on your website and social media. Jason Frazier, the founder of realestatecio.com joins me to talk about what branding really is, common misconceptions associated with branding and how real estate agents can build a strong brand that helps establish trust. The 3 pillars of branding Do your customers choose your brand first? This question gets right to the heart of branding. Branding isn’t about logos or slogans. Branding is about forming a relationship with your customers — a relationship where they know your brand, they like it and trust it. Jason says branding is “what consumers say to other consumers about your business.” Do consumers know about you? If they do, do they like working with you? Lastly, but most important, do they trust you? These are the three critical pillars of growing a successful real estate business. Listen to…

It Takes Courage To Be True To Yourself With Neil Mathweg – Episode 115

It Takes Courage To Be True To Yourself With Neil Mathweg - Episode 115

It takes a tremendous amount of courage to be true to yourself, to listen to your heart and follow your vision. This onion juice episode is inspired by a conversation I had with a good friend of mine, Caleb Jahr. Caleb is a talented young man and a fellow realtor at Realty Executives here in Madison. Caleb understands the power of being a media company that happens to sell real estate, but like many of us got sidetracked on his vision after some discouraging advice was offered. I had a feeling Caleb may not be alone, some of you may have also experienced this, so episode 115 is focused on courage, specifically the courage it takes to follow your vision. The courage to be true to yourself If you are a media company who happens to sell real estate, there’s a good chance not everyone will understand your approach. In the real estate business, there…

Talking in pictures: Snapchat Marketing with Chelsea Peitz – Episode 114

Talking in pictures: Snapchat Marketing with Chelsea Peitz - Episode 114

Chelsea Peitz is a content creator,  author, and Snapchat pro! She has just launched her new book, “Talking in pictures – how Snapchat changed cameras, communication, and communities,” and joins us today on the onion juice to share how real estate agents can use camera-first platforms like Snapchat to build a brand and build trust through authentic relationships. Chelsea spent nine months documenting her own process of using camera-first social platforms to grow a business and establish a strong brand. The OJ nation knows we want to be companies that attract business, not chase it. Chelsea’s book and the tips she shares on this episode can help you do just that! How Snapchat made it personal At some point in the evolution of social media, the major platforms like Facebook and Instagram lost the personal connection. Perfection was the standard, even if it was content from a smaller company or an individual. If not for…

Ten Real Estate Marketing Ideas Other Than Facebook with Tyler Zey – Episode 113

Ten Real Estate Marketing Ideas with Tyler Zey - Episode 113

Juicers, if you think Facebook is the only way to generate leads, you NEED to listen to this episode. Tyler Zey From Easy Agent Pro joins me to talk about 10 different ways you can market your real estate business, not including Facebook! We have spent a lot of time in the last few episodes talking about the real estate mastermind in Park City, and Facebook seemed to dominate the conversation, so today we decided to do something different. Check out these 10  real estate marketing Ideas! Print is still relevant Are print flyers still a relevant thing? According to Tyler, yes!  With the overabundance of digital ads that people receive every day, it seems like a print flyer would be irrelevant. In reality, stats are showing that many people actually prefer something they can hold in their hands, especially millennials. An effective flyer is easy to create and canvassing costs are generally very low,…