– How did you arrive at running this business? What path brought you here?

– What are you known for professionally? What do you have a knack for?

– What’s the one problem you are the best at solving for your clients?

– What do your ideal clients say about you?

– Who have you worked with in the past? And what have you done for them?

– What are you most passionate about professionally?

– What most excites you about your work & the contribution you can make?

– What are you passionate about personally?

– What do you really enjoy?

– What can’t you stop talking about?

– Where can we find you when you’re not working?

– What’s your favorite way to spend a weekend or a Sunday afternoon?

– How long have you been doing what you do?

– Where did you grow up and why aren’t you there now?

– Any volunteer activities you’re crazy about?

– Any nonprofits you love, & why?

– Any awards or medals, or even medallions? Personal okay, too.

– What would be impossible for you to give up?

– Why would someone not want to work with you?

– How do you want to be remembered?

– Anything else you’d like to tell people about yourself?