– How did you arrive at running this business? What path brought you here?
– What are you known for professionally? What do you have a knack for?
– What’s the one problem you are the best at solving for your clients?
– What do your ideal clients say about you?
– Who have you worked with in the past? And what have you done for them?
– What are you most passionate about professionally?
– What most excites you about your work & the contribution you can make?
– What are you passionate about personally?
– What do you really enjoy?
– What can’t you stop talking about?
– Where can we find you when you’re not working?
– What’s your favorite way to spend a weekend or a Sunday afternoon?
– How long have you been doing what you do?
– Where did you grow up and why aren’t you there now?
– Any volunteer activities you’re crazy about?
– Any nonprofits you love, & why?
– Any awards or medals, or even medallions? Personal okay, too.
– What would be impossible for you to give up?
– Why would someone not want to work with you?
– How do you want to be remembered?
– Anything else you’d like to tell people about yourself?